What Amazing.com does

Amazing.com (legally Amazing, Inc.) is a privately held, Delaware-incorporated company headquartered in Austin, Texas that operates an integrated e-commerce education and AI-powered software platform for entrepreneurs building consumer-product businesses on Amazon, Shopify, and Walmart. The company's product architecture centers on Amazing Intelligence, an AI-powered SaaS suite (formerly Zoof) that bundles product research (Detective, Breakout Radar), listing optimization (AI Analyzer powered by Amazon's COSMO model, Keyword Finder, Listing Creator), competitive analysis, rank tracking, review automation, and an AI Brand Studio for logos, lifestyle imagery, and brand identity. A Chrome extension and native integrations with Amazon Seller Central, Shopify, and Meta Ads extend the platform into the seller's daily workflow.

The company monetizes through a tiered product ladder: a $99 One Product Away Challenge (5-day cohort), a $97/month or $59/month annual Amazing Membership with 7-day free trial, a $3,835-$5,753 Expert Product Package (pre-researched product opportunities with supplier contacts), and a $4,997 Amazing Co-Pilot premium program that bundles mentorship, AI tooling, and 6 months of Momentum Coaching. An affiliate program (up to 50% on ASM, 25% recurring on Academy Plus) and an enterprise tier for $1M+ brands and agencies round out the commercial motion. Distribution is entirely digital and self-serve, supplemented by weekly live coaching, the annual SellerCon AI Summit, SEO/content marketing, YouTube, social channels, email via ActiveCampaign, and PR placements in Forbes, Entrepreneur, Business Insider, CNBC, Success Magazine, and MSN.

Amazing.com claims 40,000+ entrepreneurs served, $2.4B+ in verified member sales, and 35,000+ students across the flagship Amazing Selling Machine curriculum since its 2012 launch. The company was founded by Matt Clark (whose Lifeboost Coffee appeared on the Inc. 500) and is led by CEO Mike McClary. Notable advisors include Richard Branson, Robert Kiyosaki, Sara Blakely, Daymond John, Dave Asprey, and John Mackey. The company is privately held with no disclosed institutional investors.

Name

Amazing.com

Legal name

Amazing, Inc.

Website

https://amazing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Amazing.com is a privately held, Austin-based e-commerce education and AI software company that helps entrepreneurs build and scale product businesses on Amazon, Shopify, and Walmart through its Amazing Intelligence SaaS suite, the Amazing Selling Machine curriculum, and tiered membership and mentorship programs.

Ownership category

akta.pro rank

Product category

E-commerce Education Software

NAICS

Hobby, Toy, and Game Retailers (45912), Custom Computer Programming Services (541511), Information (51)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Computer Programming Services (7371)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industries

E-commerce & Retail Recommendation Engines (HDAAAGAA), Education & Learning Personalization (HDAAAGAL)

Keywords

• Ecommerce education platform
• Amazon seller training
• AI product research
• Listing optimization tools
• Ecommerce business coaching

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Revenue model

1. Monthly Membership Subscription: Core subscription product providing full access to AI software suite, training curriculum, and community. Billed monthly at $97 or annually at $59/month. Includes 7-day free trial. This is the primary recurring revenue stream.
2. Annual Membership Subscription: Annual billing option at $59/month ($708/year), representing 40% savings vs monthly. Attracts committed customers and improves LTV.
3. Amazing Co-Pilot Program: High-ticket premium program at $4,997 one-time or 3 payments of $1,999. Includes Product Decision Engine, Supplier Fast Track, Launch Intensive, AI Brand Studio, 6-month Momentum Coaching, Co-Pilot Inner Circle, and full ASM AI curriculum access.
4. One Product Away Challenge: 5-day challenge at $99 one-time with 90 days access. Includes full ASM AI Edition training, Amazing Intelligence software, and pre-engineered templates.
5. Expert Product Package (EPP): Pre-researched product opportunities with supplier information, keyword research, and market analysis. One-time purchase ranging from approximately $3,835 to $5,753, with optional two-payment plans.
6. Affiliate Program Commissions: Partners earn up to 50% commission ($749-$1,198 per sale) on Amazing Selling Machine and 25% recurring on Academy Plus subscriptions. Top affiliates earned combined $1,096,925 during last launch.
7. Enterprise Solutions: Custom-priced enterprise tier for high-volume teams, agencies, and brands needing more than membership. Includes private 1:1 strategy sessions, custom AI workflows, advanced reporting, and priority support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Amazing.com is an integrated e-commerce education and AI-powered software platform that helps aspiring and existing entrepreneurs find, launch, and scale online businesses on Amazon, Shopify, and Walmart. The company sells subscriptions to its Amazing Intelligence SaaS suite (AI-driven product research, brand building, and listing optimization tools) bundled with the Amazing Selling Machine (ASM) AI training curriculum, weekly live coaching from 7-figure mentors, and access to a private global community.

Product overview

Amazing.com offers an integrated e-commerce education and AI-powered software platform designed to help entrepreneurs build, launch, and scale businesses on Amazon and across omnichannel marketplaces. The platform architecture centers on Amazing Intelligence, an AI-powered SaaS tool suite providing product research (Detective, Breakout Radar), listing optimization (AI Analyzer powered by Amazon's COSMO model, Keyword Finder, Listing Creator), and brand building (AI Brand Studio, AI Photo Studio). This core software integrates with structured training programs including the Amazing Selling Machine AI 2025 Edition curriculum, the One Product Away Challenge (a 5-day intensive cohort-based launch program), and weekly live coaching from 7-figure mentors. Additional offerings include the Expert Product Package (one-time purchase of pre-researched product opportunities with supplier contacts and differentiation strategies) and the Amazing Co-Pilot Program (premium mentorship combining AI assistance with expert coaching). The platform serves over 40,000 entrepreneurs who have collectively generated over $2 billion in verified sales.

Differentiator

Problem solved

Functional benefit

Brands

• Amazing Intelligence: AI-powered e-commerce software suite for product research, brand building, listing optimization, and advertising. Formerly known as Zoof.
• Amazing Selling Machine (ASM)
• Amazing Co-Pilot
• One Product Away Challenge
• Expert Product Package
• Amazing Academy

Quantifiable outcome

• $2.4B+ in verified member sales across all Amazing programs
• +4 more outcomes

Named customers11 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• AmazoncoreOthersMarketplace platform where Amazing members learn to sell. The relationship is that Amazing provides training for selling on Amazon, while Amazon provides the marketplace infrastructure. Amazing explicitly states it is not affiliated with or endorsed by Amazon.
• ShopifycoreOthersE-commerce platform for direct-to-consumer selling. Amazing training expands to Shopify alongside Amazon, helping members build omnichannel businesses. Deepak testimonial specifically mentions Shopify interface integration in Amazing Intelligence.
• WalmartsecondaryOthersMulti-channel expansion target for Amazing members. Training includes guidance on selling via Walmart marketplace as part of omnichannel strategy.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AMZScout: Amazon seller software suite offering product research, keyword tools, and supplier database. Competes in the same SMB Amazon seller tooling segment as Amazing Intelligence.
• Helium 10: Direct competitor offering AI-powered Amazon seller tools for product research, keyword tracking, and listing optimization. Overlaps significantly with Amazing Intelligence's Detective, Keyword Finder, and Rank Tracker capabilities.
• Jungle Scout: Leading Amazon product research and seller education platform. Directly comparable to Amazing.com's combination of AI product research tools plus training content for Amazon FBA sellers.
• Sellics (Perpetua): Amazon advertising and analytics platform originally built for sellers, now part of Perpetua. Overlaps with Amazing's PPC optimization, rank tracking, and analytics features.

Emerging players

• Wholesale Ted: E-commerce education and product-sourcing content creator focused on Amazon FBA. Targets a similar aspiring-entrepreneur audience with course-based training.
• Teachable: Platform enabling creators to build and sell online courses. Comparable to Amazing.com's membership-based delivery of training content and cohort programs like the One Product Away Challenge.
• Maven: Cohort-based learning platform offering live, instructor-led courses. Directly comparable to Amazing.com's live weekly coaching calls and 5-day One Product Away Challenge cohort format.
• Builderall: All-in-one digital marketing platform targeting SMBs and online entrepreneurs with software, training, and community. Comparable scope of integrated tools plus educational content serving the same e-commerce entrepreneur segment.

Broad incumbents

• Skillshare: Large online learning marketplace offering creator-led courses across business, design, and entrepreneurship categories. Adjacent comparison point for subscription-based creator-led e-commerce education.
• ClickBank: Digital marketplace connecting product creators with affiliate distributors. Comparable business model element through Amazing.com's affiliate program offering 50% commissions up to $1,198 per sale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCloM4UCB6GHPyHd0sRlfXfw/featured
• Facebookfacebook.com/amazingcom
• LinkedInlinkedin.com/company/amazingcom
• Instagraminstagram.com/amazing_dotcom
• Xx.com/amazingdot_com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing.com