JM Bullion
JM Bullion is an online direct-to-consumer retailer of physical precious metals bullion (gold, silver, platinum, palladium, copper), founded in 2011 and headquartered in Dallas, TX. It serves individual investors, collectors, IRA holders, and corporate buyers through its e-commerce platform, supported by IRA services, lending, storage, and digital fractional ownership products. The company is a wholly-owned subsidiary of Gold.com, Inc. (NASDAQ: GOLD).
- Company typePrivate
- Founded2011
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What JM Bullion does
JM Bullion is a Dallas-headquartered, online direct-to-consumer retailer of physical precious metals founded in 2011. The company sells gold, silver, platinum, palladium, and copper bullion in the form of bars, coins, and rounds sourced from sovereign mints (US Mint, Royal Canadian Mint, Perth Mint) and private refineries (PAMP Suisse, Valcambi, Sunshine Minting), with pricing structured as a premium over live spot prices displayed on its e-commerce platform. Supporting services include self-directed Precious Metals IRAs, CyberMetals (a digital platform for fractional vaulted precious metals ownership), Gold & Silver Loans and Trading Card Loans (collateral-based lending), secure home storage products, AutoBuy recurring purchase programs, and personalized engraving and corporate gift services. The technology stack is anchored by a proprietary shipment monitoring process paired with specialized precious metals shipping insurance, and a fulfillment center located inside Las Vegas Airport enabling direct aircraft loading of high-value parcels.
JM Bullion operates exclusively online with no physical retail storefronts, shipping to US customers via USPS, FedEx, UPS, and armored car. The company has cumulatively sold over $14 billion in precious metals across 6+ million orders, holds 400,000+ customer reviews with a 4.8/5 rating, and serves individual retail investors, numismatic collectors, IRA holders, and corporate buyers. Revenue is transaction-based with no recurring component, generated through spot-plus-premium pricing on each sale.
JM Bullion is a wholly-owned subsidiary of Gold.com, Inc. (formerly Amarok; NASDAQ: GOLD), which acquired the company as part of a broader precious metals consolidation strategy. Gold.com also owns Goldline and Silver Gold Bull and operates across Wholesale, Direct-to-Consumer, and Secured Lending segments. JM Bullion has executed acquisitions of Provident Precious Metals (2019) and BGASC (2022), and operates with a lean headcount of 51-100 employees despite its scale, consistent with an asset-light e-commerce model.
JM Bullion firmographics
Firmographics- Name
- JM Bullion
- Legal name
- JM Bullion
- Website
- https://jmbullion.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JM Bullion is an online direct-to-consumer retailer of physical precious metals bullion (gold, silver, platinum, palladium, copper), founded in 2011 and headquartered in Dallas, TX. It serves individual investors, collectors, IRA holders, and corporate buyers through its e-commerce platform, supported by IRA services, lending, storage, and digital fractional ownership products. The company is a wholly-owned subsidiary of Gold.com, Inc. (NASDAQ: GOLD).
- Ownership category
- akta.pro rank
JM Bullion industry classification
Industry- Product category
- Precious Metals Retail
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro industry
- Precious Metals Minting & Bullion ProductsIndustrials, Manufacturing & Construction/Metals & Mining/Precious Metals Mining & Refining (Gold, Silver, Platinum Group)Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM)Industrials, Manufacturing & Construction/Metals & Mining/Metal & Mineral Trading, Marketing & DistributionPrecious Metals & Bullion Logistics SecurityBusiness & Public Services/Security & Investigations Services/Cash-in-Transit (CIT) & Valuables Logistics Security
Keywords
Where JM Bullion is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
JM Bullion business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Physical Bullion Sales: JM Bullion generates revenue through the sale of physical precious metals (gold, silver, platinum, palladium, copper) at prices based on spot price plus dealer premium. Products include coins, bars, and rounds from government and private mints. Revenue is transaction-based with no recurring revenue component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard bullion pricing with spot price plus premium |
| Transaction based/ take rate | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
JM Bullion product offering
Product offeringCore offering
JM Bullion is an online direct-to-consumer retailer of physical precious metals bullion, selling gold, silver, platinum, palladium, and copper in the form of bars, coins, and rounds sourced from government mints and private refiners. The company complements its core bullion catalog with related services including Precious Metals IRA accounts, collateralized gold/silver and trading card loans, CyberMetals digital fractional ownership, secure storage products, custom engraving, and an automated AutoBuy program. Products are priced at spot plus a transparent premium and shipped directly from a Las Vegas Airport fulfillment center with full insurance coverage.
Product overview
JM Bullion is an online precious metals retailer established in 2011, operating as a single unified e-commerce platform offering physical bullion products across multiple metals. The core product portfolio centers on gold, silver, platinum, palladium, and copper bullion available as bars, coins, and rounds from government mints (US Mint, Royal Canadian Mint, Perth Mint, etc.) and private refineries (PAMP Suisse, Valcambi, Sunshine Minting). Supporting services include Precious Metals IRA accounts for retirement investment, CyberMetals for digital fractional ownership, Gold & Silver Loans and Trading Card Loans for collateral-based lending, Secure Storage products for home protection, and Personalized Engraving/Corporate Gifts for customization. Additional offerings include Rare Coins for numismatic collectors, Themed Bullion (America250, Sports, Lunar Series), Goldbacks (gold-backed currency notes), Private Collections (JM Branded Silver, Zombucks), Bullion Accessories, and live price tracking tools. The company ships over $14 billion in products, maintains over 400,000 customer reviews with a 4.8/5 rating, and is headquartered in Dallas, TX as a subsidiary of Gold.com, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Bullion Physical gold bullion products including bars (from 1 gram to 1 kilogram) and coins from government and private mints, featuring .999 to .9999 pure gold content, sold to individual investors and collectors.
- Silver Bullion Physical silver bullion including bars (1 oz to 100 oz and kilo sizes), coins (American Silver Eagles, Canadian Silver Maple Leafs, British Silver Britannias, Mexican Silver Libertads), and rounds.
- Platinum Bullion
Quantifiable outcome
- Over 97% of customers rate their experience 4 stars or higher
- +2 more outcomes
Companies that use JM Bullion
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
JM Bullion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JM Bullion partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
JM Bullion competitors and assessment
Company assessmentDirect peers
- APMEX: Largest US online precious metals retailer offering gold, silver, platinum, and palladium bullion directly to consumers. Most directly comparable to JM Bullion in product breadth, premium pricing model, DTC e-commerce fulfillment, and IRA services.
- SD Bullion: Online precious metals dealer selling gold, silver, and platinum bullion with low-premium pricing and DTC fulfillment. Competes head-to-head with JM Bullion on price transparency, free shipping thresholds, and direct-to-doorstep delivery.
- Kitco: Established Canadian-based precious metals retailer with online and physical retail plus spot price data services. Directly comparable to JM Bullion across bullion retail, IRA services, and live spot pricing offerings, with broader geographic reach.
- Money Metals: Online precious metals dealer with bullion, IRA, and depository services. Comparable to JM Bullion across DTC precious metals retail, IRA services, and educational content marketing approach.
- American Hartford Gold: Online precious metals and IRA-focused dealer frequently cited alongside JM Bullion in 'best online gold dealer' lists. Highly comparable in IRA services emphasis, retail investor targeting, and gold/silver coin offerings.
- Goldco: Precious metals IRA specialist also selling physical bullion, listed alongside JM Bullion in industry buyer guides. Overlapping in IRA services, DTC gold/silver coin offerings, and educational content marketing.
- Silver Gold Bull: Sister company under the Gold.com portfolio alongside JM Bullion, operating in the US and Canada. Directly comparable in product categories, target customers, and DTC model, with international (Canadian) footprint JM Bullion lacks.
- Goldline: Precious metals retailer serving retail investors, also under Gold.com parent. Offers gold, silver, platinum, and IRA services similar to JM Bullion with overlapping target customer base, enabling intra-portfolio competition analysis.
- Priority Gold: Online gold and silver dealer frequently grouped with JM Bullion and APMEX in industry rankings. Comparable product set (gold/silver coins, bars) and customer targeting on retail precious metals investors.
- Preserve Gold: Online precious metals dealer listed alongside JM Bullion in Benzinga and other industry buyer guides. Similar focus on gold coins, IRA services, and direct-to-consumer delivery to US retail investors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
JM Bullion social profiles
Digital presenceJM Bullion financial estimates
Financial estimateRevenue estimate
Valuation estimate
JM Bullion leadership team
Management profileNumber of profiles
Profiles2 records
JM Bullion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JM Bullion M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JM Bullion
What does JM Bullion do?
JM Bullion is an online direct-to-consumer retailer of physical precious metals bullion, selling gold, silver, platinum, palladium, and copper in the form of bars, coins, and rounds sourced from government mints and private refiners. The company complements its core bullion catalog with related services including Precious Metals IRA accounts, collateralized gold/silver and trading card loans, CyberMetals digital fractional ownership, secure storage products, custom engraving, and an automated AutoBuy program. Products are priced at spot plus a transparent premium and shipped directly from a Las Vegas Airport fulfillment center with full insurance coverage.
Is JM Bullion a public or private company?
JM Bullion is a private company. It is classified as corporate owned and is currently operating.
When was JM Bullion founded?
JM Bullion was founded in 2011. It employs 51 to 100 people.
Where is JM Bullion based?
JM Bullion is headquartered in Dallas, United States, in the North America region.
How does JM Bullion make money?
One revenue line is on record: physical Bullion Sales.
Who are JM Bullion's main competitors?
Direct peers on record are APMEX, SD Bullion, Kitco, Money Metals, American Hartford Gold, Goldco, Silver Gold Bull, Goldline, Priority Gold and Preserve Gold.
Does JM Bullion have an API?
No public API is recorded for JM Bullion.
What industry is JM Bullion in?
JM Bullion's product category is Precious Metals Retail. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM). Its NAICS code is 42394 and its SIC code is 5094.