Preserve Gold
Preserve Gold is a family-owned U.S. precious metals dealer selling physical gold, silver, platinum, and palladium coins and bars for home delivery and self-directed Precious Metals IRAs, serving individual retirement investors seeking 401(k) and IRA diversification away from Wall Street.
- Company typePrivate
- Founded-
- HeadquartersWoodland Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Preserve Gold does
Preserve Gold, operating as Preserve Gold Group, Inc., is a family-owned, U.S.-domiciled precious metals dealer headquartered in Woodland Hills, California, that sells physical gold, silver, platinum, and palladium coins, bars, and rounds through two channels: tax-advantaged Precious Metals IRAs (including dedicated Gold IRA, Silver IRA, and 401(k)/403(b)/457(b)/TSP rollover products) and direct home delivery. The firm does not build proprietary technology; it runs on standard e-commerce and CRM infrastructure integrated with third-party payment processors (Stripe, PayPal/Braintree, Authorize.net, 2Checkout, Elavon) and routes fulfillment through IRS-approved depositories (Delaware Depository, IDS, Brink's, Loomis) for IRA-held metals. Its go-to-market is consultative and sales-led, with phone-based specialist advisors guiding customers through a 3-step process and a 7am-6pm PST coverage window. Revenue is generated almost entirely through one-time spot-price markups on bullion sales, supplemented by promotional incentives (free metals up to $20,000 on qualifying purchases, free insured shipping, complimentary home safes) and zero-fee buyback commitments tied to original purchases. The primary customer segment is near-retiree individual investors seeking to diversify 401(k) or traditional IRA balances into IRS-compliant physical metals, with a secondary segment purchasing metals for home storage as an inflation hedge. Notable operating differentiators include celebrity endorsements (Dr. Phil, Kirk Cameron, Chuck Holton, Pastor Allen Jackson), earned media placements across CBS, Forbes, Fortune, Fox Business, and NEWSMAX, recurring top-5 positioning in IRAEmpire rankings, and a claimed zero-complaint Better Business Bureau record — credibility used to convert leads from a multi-channel marketing stack spanning SEO, content marketing, paid digital, email capture, and an Everflow-backed affiliate program.
Preserve Gold firmographics
Firmographics- Name
- Preserve Gold
- Legal name
- Preserve Gold Group, Inc.
- Website
- https://preservegold.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Preserve Gold is a family-owned U.S. precious metals dealer selling physical gold, silver, platinum, and palladium coins and bars for home delivery and self-directed Precious Metals IRAs, serving individual retirement investors seeking 401(k) and IRA diversification away from Wall Street.
- Ownership category
- akta.pro rank
Preserve Gold industry classification
Industry- Product category
- Precious Metals Dealer
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.) (FSAAAAAL)
Keywords
Where Preserve Gold is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Preserve Gold business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Precious Metals Sales: Preserve Gold generates revenue through the sale of physical precious metals (gold, silver, platinum, and palladium) including coins, bars, and rounds. The company sells directly to customers for both home delivery and IRS-compliant self-directed IRA investment. Revenue is derived from the markup over spot market prices on physical bullion products, with no ongoing subscription or recurring revenue component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard precious metals purchase with promotional incentives for new clients |
| Other | Multi-year contract | IRA storage and custodian fee waiver program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Preserve Gold product offering
Product offeringCore offering
Preserve Gold sells IRS-approved physical gold, silver, platinum, and palladium coins, bars, and rounds to individual U.S. investors through two channels: direct home delivery and self-directed Precious Metals IRAs. The company facilitates rollovers of existing 401(k), 403(b), 457(b), TSP, and traditional IRA balances into Precious Metals IRAs held at approved depositories, and provides specialist-advisor-guided product selection, IRA setup, and storage arrangements with custodian and storage fees waived for up to five years.
Product overview
Preserve Gold is a family-owned precious metals dealer offering physical gold, silver, platinum, and palladium through two primary channels: Precious Metals IRAs (including Gold IRA, Silver IRA, and 401(k) rollover options) for retirement account holders seeking tax-advantaged diversification, and Home Delivery for direct purchase of IRA-eligible coins, bars, and bullion. The company provides educational tools including a Precious Metals Quiz, Learning Center with price charts, RMD Estimator, and Portfolio Diversification Calculator. Products span across four metal categories with specific IRA-approved coin offerings including American Eagle, Australian Lunar, Chinese Panda, U.S. Buffalo, Palladium Maple Leaf, Platinum Koala, and Platinum Britannia. The firm waives IRA storage and custodian fees for up to 5 years, offers a zero-fee buyback commitment, and price matching on competitor pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Precious Metals IRA Self-directed IRA account enabling U.S. individual investors to hold IRS-approved physical gold, silver, platinum, and palladium coins and bullion for tax-advantaged retirement diversification, with storage arranged through IRS-approved depositories.
- Gold IRA Specialized IRA account for holding physical gold coins, bars, and bullion that meet IRS purity standards (99.5% minimum) within a tax-advantaged retirement account for U.S. individual investors.
- Silver IRA IRA account for holding physical silver coins, bars, and bullion meeting IRS purity requirements (99.9% minimum) within a tax-advantaged retirement portfolio for U.S. individual investors.
- 401(k) Gold IRA Rollover Service enabling U.S. individual investors to transfer or roll over existing 401(k), 403(b), 457(b), TSP, or traditional IRA balances into a Precious Metals IRA without tax penalties, supported by Preserve Gold's specialist advisors.
- Home Delivery of Precious Metals Direct purchase and home delivery of physical precious metals including gold, silver, platinum, and palladium coins, bars, and rounds to U.S. individual buyers, with free insured shipping on initial orders.
- Gold Bullion Products IRA-eligible gold coins, bars, and rounds including American Eagle, Australian Lunar Series, Chinese Panda, U.S. Buffalo, and other 99.5%+ purity gold bullion products for U.S. individual investors.
- Silver Bullion Products IRA-eligible silver coins, bars, and rounds including American Silver Eagle, America the Beautiful Series, British Britannia, Mexican Libertad, and other 99.9%+ purity silver bullion products for U.S. individual investors.
- Platinum Bullion Products IRA-eligible platinum coins and bullion including Australian Koala, Platinum Kangaroo, Platinum War of 1812, Platinum Britannia, and Platinum American Eagle meeting 99.95% minimum IRS purity standards for U.S. individual investors.
- Palladium Bullion Products IRA-eligible palladium coins and bullion including Palladium Maple Leaf coins meeting 99.95% minimum IRS purity requirements for U.S. individual investors.
Quantifiable outcome
- IRA fees waived for up to 5 years depending on investment size
- +2 more outcomes
Companies that use Preserve Gold
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Preserve Gold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preserve Gold partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- IRS-Approved CustodianscorePreserve Gold works with self-directed IRA custodians who can waive or discount account setup and storage fees for several years on larger balances. The company partners with reputable depositories for secure storage of IRA-held precious metals.
- IRS-Approved Storage DepositoriescorePreserve Gold partners with reputable depositories to ensure secure storage solutions for customer precious metals. These include IRS-approved facilities such as Delaware Depository Services Company, International Depository Services (IDS), Brink's Global Services, and Loomis International for IRA-compliant storage.
- Everflow Partner PlatformsupportingPreserve Gold's affiliate program integrates with Everflow Partner Platform for custom reporting and analytics, affiliate tracking, and payout management.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Preserve Gold competitors and assessment
Company assessmentDirect peers
- Augusta Precious Metals: Augusta Precious Metals is the #1-ranked Gold IRA company in IRAEmpire's 2026 list, directly competing with Preserve Gold in self-directed precious metals IRAs, gold/silver coin and bar sales, and 401(k) rollover services for retirement-age investors.
- Lear Capital: Lear Capital is ranked #2 in IRAEmpire's 2026 Gold IRA rankings, offering gold, silver, platinum and palladium coins/bars plus self-directed IRA rollovers — virtually identical product surface and target customer as Preserve Gold.
- Goldencrest Metals: Goldencrest Metals holds the #3 slot in IRAEmpire's 2026 Gold IRA rankings, operating a consultative phone-sales model to sell IRA-eligible precious metals and home-delivery bullion to the same retirement-investor segment as Preserve Gold.
- Goldco: Goldco is a long-established precious-metals IRA specialist marketing Gold and Silver IRAs, 401(k) rollovers and direct bullion purchases to retirement-age investors — directly competitive with Preserve Gold's core offering.
- American Hartford Gold: American Hartford Gold is a precious-metals dealer specializing in Gold/Silver IRAs, rollovers, and home delivery of coins and bars, targeting the same near-retiree and retirement-saver segment as Preserve Gold.
- Birch Gold Group: Birch Gold Group is a prominent precious-metals IRA specialist offering gold/silver/platinum/palladium coins and bars, IRA rollovers and educational content to retirement investors — a direct functional peer to Preserve Gold.
- Noble Gold Investments: Noble Gold Investments sells physical precious metals for home delivery and self-directed IRAs, serving retail investors seeking diversification of retirement savings — overlap with Preserve Gold is near-total across product, customer and channel.
- Rosland Capital: Rosland Capital offers gold, silver, platinum and palladium coins/bars plus Gold/Silver IRA rollovers through a consultative sales model — comparable product breadth, sales motion and customer base to Preserve Gold.
Broad incumbents
- APMEX: APMEX is the largest U.S. online precious-metals retailer, selling gold, silver, platinum and palladium coins, bars and rounds for home delivery and storage. While Preserve Gold is more IRA-focused, APMEX overlaps on the home-delivery bullion side and serves the same retail precious-metals buyer.
- JM Bullion: JM Bullion is a major online precious-metals dealer selling gold, silver, platinum and palladium products with transparent posted pricing — overlapping with Preserve Gold's home-delivery channel and serving the same retail precious-metals buyer, though less focused on IRA rollovers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Preserve Gold social profiles
Digital presencePreserve Gold compliance and trust
Trust signalCompliance5 records
Preserve Gold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preserve Gold leadership team
Management profileNumber of profiles
Profiles1 record
Preserve Gold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preserve Gold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preserve Gold
What does Preserve Gold do?
Preserve Gold sells IRS-approved physical gold, silver, platinum, and palladium coins, bars, and rounds to individual U.S. investors through two channels: direct home delivery and self-directed Precious Metals IRAs. The company facilitates rollovers of existing 401(k), 403(b), 457(b), TSP, and traditional IRA balances into Precious Metals IRAs held at approved depositories, and provides specialist-advisor-guided product selection, IRA setup, and storage arrangements with custodian and storage fees waived for up to five years.
Is Preserve Gold a public or private company?
Preserve Gold is a private company. It is classified as family owned and is currently operating.
When was Preserve Gold founded?
Preserve Gold was founded in -1. It employs 11 to 50 people.
Where is Preserve Gold based?
Preserve Gold is headquartered in Woodland Hills, United States, in the North America region.
How does Preserve Gold make money?
One revenue line is on record: precious Metals Sales.
Who are Preserve Gold's main competitors?
Direct peers on record are Augusta Precious Metals, Lear Capital, Goldencrest Metals, Goldco, American Hartford Gold, Birch Gold Group, Noble Gold Investments and Rosland Capital. Broad incumbents are APMEX and JM Bullion.
Does Preserve Gold have an API?
No public API is recorded for Preserve Gold.
What industry is Preserve Gold in?
Preserve Gold's product category is Precious Metals Dealer. Its primary akta.pro industry code is FSAAAAAL, Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.). Its NAICS code is 525 and its SIC code is 5094.