SmartMatchApp

What SmartMatchApp does

SmartMatchApp, operated by SmartMatch Systems Inc. and headquartered in Montreal, Canada, is a cloud-based CRM platform purpose-built for relationship-driven businesses. Founded in 2015, the company sells a Progressive Web Application that runs on AWS and combines AI-assisted matching, member and client management, multi-channel communications (email via Mailgun, SMS via Twilio), web forms, branding controls, reporting, and task management into a single system. The platform supports six customer categories — dating and matchmaking agencies, professional networking communities, mentoring/education programs, event organizers, business matchmaking operators, and peer support groups — and is reported by the company to service more than 100,000 users across 100+ countries.

The product is structured as a three-tier monthly subscription sold per admin seat: Essential at $49, Advanced at $99, and Ultimate at $149. All plans include core matching, search, introductions, and client management; higher tiers unlock custom branding, location proximity and cross-availability matching, AI enablement, conditional matching rules, and profile-relations structure for complex hierarchies. Customers get free setup, ongoing support, and 30-day money-back with no long-term contracts. Distribution combines a direct demo-led website sales motion with a referral partner program offering 10% recurring commission, and the company integrates with Stripe, PayPal, Zapier (covering 2,000+ apps), Mailgun, and Twilio.

The business is privately held and bootstrapped, with no disclosed external funding rounds or parent company. It maintains a heavy compliance posture for its size — SOC 2 Type 2, GDPR, HIPAA-adequate controls mapping, PIPEDA, and EU-US Privacy Shield — which signals intent to serve regulated and enterprise-adjacent buyers despite a small team. Co-founders Tim Mourtazov (CEO), Arthur Lavrinovich (CBDO), and Yuriy Ovcharenko (CTO) lead operations; named customers include Agape Match, DC Matchmaking, Maclynn International, Midwest Matchmakers, TBLI Group, and Amgen Biotech Experience, with industry recognition from the iDate Best New Technology Award (2017).

Name

SmartMatchApp

Legal name

SmartMatch Systems Inc.

Website

https://smartmatchapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartMatchApp is a Montreal-based SaaS CRM that provides AI-assisted matching, client management, communications, and compliance tooling to matchmaking agencies, networking communities, mentoring programs, event organizers, and peer support groups across 100+ countries.

Ownership category

akta.pro rank

Product category

Matchmaking and Membership Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Matchmaking CRM software
• Membership management platform
• AI-powered matching platform
• Relationship business software
• Client database management

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Licenses: Monthly subscription licenses priced per admin at three tiers: Essential ($49/mo), Advanced ($99/mo), and Ultimate ($149/mo). All plans include core matchmaking, search, introductions, and client management. No long-term contracts required.
2. Professional Services: Custom setup, training, consultation, and database migration services available as add-on projects. Pricing agreed before work begins with signed approval forms.
3. Referral Commissions: 10% recurring commission on net license fees for referred businesses for up to one year as long as referral remains subscribed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SmartMatchApp is a matchmaking and membership management software CRM for professional matchmakers, networking organizations, mentoring programs, peer support communities, and other relationship-driven businesses. The platform centralizes client databases, runs AI-assisted matching across preferences, location, availability, and custom conditions, automates introductions and communications, and provides reporting and admin controls. It is delivered as a multi-tenant SaaS accessible via progressive web app and integrates with 2,000+ third-party apps.

Product overview

SmartMatchApp is a unified matchmaking software CRM platform that serves relationship-driven businesses including matchmaking companies, dating agencies, networking communities, mentoring programs, events organizations, and peer support groups. The platform consists of the core SmartMatchApp product with three subscription tiers (Essential at $49/admin/month, Advanced at $99/admin/month, and Ultimate at $149/admin/month). Core features include Smart Matching with AI-powered algorithms, Introductions, Communications (email/SMS), Web Forms, Member Portal, Reporting, and Task Management. The platform differentiates by industry use case, offering specialized workflows for dating, networking, mentoring, events, business matchmaking, and peer support. Higher-tier plans unlock advanced features such as AI enablement, location proximity matching, cross availability matching, and custom conditional matching.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartMatchApp A SaaS CRM platform for matchmakers, networking organizations, mentoring programs, peer support communities, and other relationship-driven businesses that centralizes member/client databases, runs AI-assisted matching, automates introductions and communications, and provides reporting and admin tools. Sold on a per-admin monthly subscription basis.

Quantifiable outcome

• NLBWA-IE booked 45 appointments between 8 buyers and 30 providers in first year, then doubled to 100 appointments for 50 vendors using Business Matchmaking platform
• +1 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing integration allowing customers to set up invoices and subscription plans directly within SmartMatchApp. Supports custom invoicing and financial reporting.
• PayPalcoreTechnology or IntegrationPayment processing integration alongside Stripe for customer billing options.
• ZapiercoreTechnology or IntegrationIntegration with Zapier enabling connection to 2,000+ applications for workflow automation. Allows no-code integrations with CRM, email, marketing, and other business tools.
• Matchmakers AlliancecoreGTM or Marketing PartnerIndustry partnership with the Matchmakers Alliance organization, serving the professional matchmaking community. Features on their website and events.
• DatingAdviceminorGTM or Marketing PartnerMarketing partnership with DatingAdvice.com platform helping matchmakers grow their businesses through content and referrals.
• Acquisition InternationalminorGTM or Marketing PartnerFeatured in Acquisition International magazine showcasing business matchmaking success.
• iDate AwardscoreGTM or Marketing PartnerIndustry recognition through iDate Awards where SmartMatchApp won Best New Technology 2017. Major dating industry conference and awards event.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing automation platform used widely by agencies and SMBs. While not a matchmaking-specific product, it represents the broader CRM incumbents that SmartMatchApp customers might use as substitutes or that could add vertical features.
• Salesforce: Salesforce is the dominant horizontal CRM with deep customization, AppExchange ecosystem, and workflow automation. It overlaps with SmartMatchApp's CRM/membership management positioning from the broad incumbent side.

Direct peers

• HoneyBook: HoneyBook is a client and business management platform for SMB service providers handling inquiries, contracts, billing, and workflow automation. It overlaps with SmartMatchApp's SMB customer segment and broader member/business management workflow tooling.
• WildApricot by Personify: WildApricot is a membership management and CRM platform built for associations, clubs, and member-based organizations. It serves the same membership-driven SMB customer base as SmartMatchApp with overlapping features like member portals, custom forms, and event management.
• Brella: Brella provides an AI-driven event matchmaking and networking platform used by B2B conference organizers to match attendees and schedule 1:1 meetings. It competes with SmartMatchApp's events and business matchmaking segments on recommendation quality and profile-based matching.
• Dubsado: Dubsado is an all-in-one client management platform for small service-based businesses including forms, contracts, invoicing, and workflows. It targets the same SMB and agency customer base with similar workflow automation patterns as SmartMatchApp.
• Grip: Grip is an AI-powered event matchmaking and networking platform serving conferences and expos. It overlaps with SmartMatchApp's event matchmaking use cases, particularly around attendee profile matching and meeting scheduling.
• vCita: vCita is a small business client engagement platform combining CRM, scheduling, invoicing, and portal functionality. It serves a comparable SMB customer base and competes with SmartMatchApp on client portal, forms, and business workflow automation.
• b2match: b2match is an event and business matchmaking platform that connects attendees, investors, startups, and partners at conferences and trade shows. It overlaps directly with SmartMatchApp's event matchmaking and business matchmaking verticals on profile/matching/workflow automation.
• GoHighLevel: GoHighLevel is a white-label, all-in-one SaaS platform for agencies with CRM, marketing automation, forms, and member management built in. It competes for the same agency-style buyer with broader marketing features and overlapping CRM/automation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SmartMatchApp

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartMatchApp