Livelo

What Livelo does

Livelo S.A. is a Brazilian loyalty and rewards program founded in 2014 and headquartered in Barueri, São Paulo state. It is a subsidiary of Elo Participações Ltda. (Grupo EloPar), with major Brazilian banks Bradesco and Banco do Brasil as founding shareholders. The company operates a cloud-based points platform accessible via website and mobile apps (iOS and Android), enabling over 60 million customers to earn points through 600+ partner integrations and redeem them for travel, products, gift cards, Pix cash conversion, and in-store purchases.

The platform's core components include Clube Livelo (a multi-tier subscription product from Clube Mini through Clube Top with non-expiring points and discount benefits), Turbo Livelo (a usage-based point multiplier service), Shopping Livelo (an in-house e-commerce marketplace), PagStix (in-store point payment via Stix at physical retail chains), and point-transfer interoperability with airline frequent flyer programs (Smiles, LatamPass, Azul Fidelidade). Recent additions include Expert Livelo (a generative AI travel strategist, 2024) and Viaja Junto (group point pooling, 2025). The company also operates Livelo Empresas, a B2B unit for corporate incentive and customer loyalty programs.

Livelo generates revenue from five streams: transaction fees from partners when points are earned or redeemed, Clube Livelo subscriptions, Turbo Livelo usage-based fees, direct point sales, and B2B point packages for corporate clients. In 2023, the company reported R$6.5 billion in revenue with R$1.063 billion in net profit, growing 10% year-over-year, and has publicly targeted R$11 billion in revenue by 2029 led by B2B expansion. The business is currently domestic-only (Brazil), with no disclosed international expansion plans.

Name

Livelo

Legal name

Livelo S.A.

Website

https://livelo.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Livelo is Brazil's largest loyalty program, serving 60+ million customers through 600+ partner integrations. It operates a points-based platform earning across credit cards, e-commerce, retail, and travel, with redemption for travel, products, gift cards, and Pix cash.

Ownership category

akta.pro rank

Product category

Customer Loyalty Programs

akta.pro primary industry

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)

akta.pro secondary industry

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

Keywords

• Loyalty rewards program
• Points-based incentives
• Customer loyalty platform
• Travel rewards redemption
• Corporate incentive solutions

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Transaction Fees from Partners: Livelo earns commissions when customers earn or redeem points through partner transactions. Partners pay fees for each point generated through their platforms, creating a per-transaction revenue stream.
2. Clube Livelo Subscriptions: Monthly subscription tiers (Clube Mini through Clube Top) provide recurring revenue. Premium members pay for exclusive benefits including bonus multipliers, discounted point purchases, and waived expiration on points.
3. Turbo Livelo Fees: Revenue generated from users who pay to multiply their accumulated points. Users pay via credit card (up to 6 installments) or Pix to boost point balances on eligible transactions.
4. Point Sales: Direct sale of points to customers who want to top up their balances to reach redemption thresholds. Points sold at promotional rates with discounts for Club members.
5. Livelo Empresas B2B Solutions: Enterprise solutions for corporate clients including employee incentive programs, customer loyalty, and sales incentive campaigns. Companies purchase point packages to distribute to employees or customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Livelo operates Brazil's largest loyalty and rewards program, allowing users to earn points through credit card spending, online shopping, retail purchases, travel bookings, and partner financial institution transactions, then redeem points for travel, products, gift cards, or cash via Pix payment integration. The platform serves over 60 million customers through 600+ partner integrations and offers subscription-based premium tiers (Clube Livelo), point multiplier services (Turbo Livelo), and B2B corporate incentive solutions (Livelo Empresas).

Differentiator

Problem solved

Functional benefit

Brands

• Shopping Livelo: The company's e-commerce marketplace where customers can purchase products using points or money and earn additional points on purchases.
• Clube Livelo
• Turbo Livelo
• Expert Livelo
• Viaja Junto

Products and services

• Livelo Loyalty Program
• Clube Livelo Subscription
• Turbo Livelo
• Expert Livelo AI
• Viaja Junto
• Shopping Livelo Marketplace
• Livelo Travel (Decolar Integration)

Quantifiable outcome

• 60+ million customers served
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

25 partnerships are on record, tiered core and minor.

• DecolarcoreStrategic or Co-development PartnerStrategic travel partnership providing Livelo customers access to flights, hotels, car rentals, and vacation packages through integrated Decolar platform. Customers earn and redeem points for travel bookings with dedicated redirect links and cross-promotional offers.
• UbercoreGTM or Marketing PartnerRideshare partnership allowing Livelo members to earn points on eligible Uber trips. Uber One members receive enhanced point earning rates. Includes joint promotional campaigns like 'No Ritmo dos Pontos' with Tardezinha concert access.
• Smiles (Gol Airlines)coreStrategic or Co-development PartnerFrequent flyer program partnership enabling point transfers between Livelo and Smiles. Launched 'Milhas na Hora' hybrid payment solution for immediate transfer during flight booking. Includes special bonus promotions up to 80% on anniversary campaigns.
• LatamPass (LATAM Airlines)coreStrategic or Co-development PartnerAirline loyalty partnership allowing points transfer from Livelo to LatamPass program for flight redemptions.
• Azul FidelidadecoreStrategic or Co-development PartnerAzul Airlines loyalty program partnership for point transfers to redeem flights and travel benefits.
• Banco do BrasilcoreGTM or Marketing PartnerMajor banking partner allowing Livelo points accumulation through Banco do Brasil credit cards and banking transactions. Livelo is owned partially by Bradesco and Banco do Brasil as major stakeholders.
• BradescocoreGTM or Marketing PartnerMajor banking partner providing credit card point integration. Bradesco is one of Livelo's founding parent companies alongside Banco do Brasil.
• Mercado LivrecoreGTM or Marketing PartnerPrimary e-commerce partner enabling point earning on marketplace purchases. One of the largest Latin American e-commerce platforms integrated for point accumulation.
• ShopeecoreGTM or Marketing PartnerE-commerce partnership launched for customers to accumulate Livelo points on Shopee Brazil purchases.
• Amazon BrasilGTM or Marketing PartnerPoint redemption at Amazon checkout and gift card integration. Innovative partnership including Amazon delivery box advertising campaign.
• Stix (Raia, Drogasil, Pão de Açúcar)coreTechnology or IntegrationIn-store payment technology partnership allowing customers to pay with Livelo points at physical retail locations including Raia, Drogasil, and Pão de Açúcar stores. Generated R$75 million in customer benefits within 4 months of launch.
• ShellminorGTM or Marketing PartnerFuel station partnership with Stix integration enabling point redemption at Shell gas stations for fuel purchases.
• Volkswagen Caminhões ÔnibusminorGTM or Marketing PartnerTruck driver incentive program partnership 'Trucker Napp' converting driving hours into rewards, products, and cash for professional drivers.
• BRB (Banco de Brasília)minorGTM or Marketing PartnerRegional banking partnership allowing BRB customers to transfer and redeem Livelo points for travel, products, and cash.
• C6 BankminorGTM or Marketing PartnerDigital bank partnership for point earning on C6 Bank credit card transactions.
• Genial InvestimentosminorGTM or Marketing PartnerInvestment platform partnership enabling Livelo point transfers and accumulation for Genial clients.
• SaframinorGTM or Marketing PartnerBanking partner for point accumulation through Safra credit cards.
• XP InvestimentosminorGTM or Marketing PartnerInvestment platform partnership for point transfers and accumulation.
• RennerminorGTM or Marketing PartnerFashion retail partner for point earning on clothing and accessory purchases.
• CarrefourminorGTM or Marketing PartnerHypermarket partner for point earning on grocery and household purchases.
• ReservaminorGTM or Marketing PartnerFashion partnership launching exclusive clothing collection in Shopping Livelo marketplace.
• GifttyminorChannel Partner/ Reseller/ DistributorGift card marketplace partner providing 100+ gift card brands including Uber, Outback, McDonald's, and Shopee through Livelo platform.
• MaderominorGTM or Marketing PartnerRestaurant group partnership allowing point payment for Madero restaurant meals.
• Mercado BitcoinminorGTM or Marketing PartnerCryptocurrency exchange partnership enabling accumulation of up to 6,000 points for Mercado Bitcoin customers.
• Bradesco SegurosminorGTM or Marketing PartnerInsurance partner allowing Livelo points as payment method for Bradesco insurance products.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• iFood Clube: Brazilian food delivery leader's loyalty program targeting high-frequency food ordering behavior. An emerging loyalty platform competing for share-of-wallet in a daily-use category.
• Nubank Rewards: Brazil's largest neobank launched an in-house rewards program tied to its 90M+ customer base. Represents an emerging vertically integrated loyalty competitor embedded in a fast-growing banking customer base.

Direct peers

• Smiles: Gol Airlines' coalition loyalty program in Brazil, enabling point transfers with Livelo and competing directly for Brazilian consumers' loyalty engagement. Smiles is Livelo's most direct competitor in the airline-affiliated loyalty segment.
• LatamPass: LATAM Airlines' loyalty program and a Brazilian coalition-style points currency partner of Livelo. Competes for the same Brazilian travel-redemption wallet share and operates a comparable multi-partner earning structure.
• TudoAzul: Azul Airlines' loyalty program and another key Livelo transfer partner. Competes with Livelo for Brazilian consumers' travel rewards and is one of the three airline currencies Livelo must integrate with to retain travel utility.
• Dotz: Brazilian multi-partner coalition loyalty program with a comparable earn-across-retailers-and-redeem-for-products model. Closest peer to Livelo's coalition structure among Brazilian programs not tied to a single airline.
• Payback Brasil: Multi-retailer coalition loyalty program in Brazil partnering with major retailers and fuel chains. Targets the same coalition loyalty consumer with overlapping retail categories.

Broad incumbents

• American Express Membership Rewards: Global card-linked loyalty currency operated by Amex. A broader incumbent reference for premium coalition-style points programs; not a Brazilian direct competitor but a global benchmark for model and unit economics.

Others

• Points.com: Loyalty commerce platform that powers buy/gift/transfer and partner management for global loyalty programs. An ecosystem enabler and infrastructure peer rather than a direct competitor.
• Aimia (LoyaltyOne): Loyalty analytics and program operator (formerly Air Miles/Carlson). A broader ecosystem participant in coalition loyalty design, management, and data services rather than a Brazilian market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FaleComLivelo
• Facebookfacebook.com/livelooficial
• LinkedInlinkedin.com/company/livelo-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livelo