EditMate
EditMate is a subscription-based video editing platform and service that delivers professionally edited, brand-consistent videos within 48 hours, primarily serving enterprise HR, employer branding, talent acquisition, and marketing teams.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EditMate does
EditMate is a subscription-based video editing platform and service that delivers professionally edited, brand-consistent video content to employer branding, talent attraction, and people teams, primarily at mid-to-large enterprises. Founded in 2015 and operating as a remote-first company with a registered office in Newport, Rhode Island, EditMate combines a cloud-based workflow platform (custom video uploaders, a centralized brand library, built-in content permissions, and multi-format delivery) with bundled human video editing services that turn around finished cuts within 48 hours of footage submission. The platform is designed so that internal teams — who may have no video editing expertise — can crowdsource footage from employees, candidates, or customers, submit a brief, and receive polished, on-brand videos ready to publish across LinkedIn, YouTube, TikTok, Instagram, careers pages, and internal channels.
Revenue is generated through three primary streams: a self-serve Pro Account subscription at $99/month with a 14-day free trial, quote-based single-project pricing for occasional needs, and volume-based annual packages that lower per-video cost as production scales. Pricing scales with video volume and includes unlimited seats and unlimited storage across tiers. The go-to-market motion is sales-led for enterprise (with demos and 24-hour inquiry follow-up) and is augmented by a self-serve product-led funnel, a Partner Circle referral program that pays rewards within 24 hours of new customer payment, and strategic GTM partnerships with HR/recruitment platforms Dice, Clinch, and HRlogics where EditMate is positioned as the official or preferred video partner.
The company's stated cost-reduction claim is up to 71% versus traditional video production, and its named enterprise customer base spans Medtronic, DoorDash, The Trade Desk, Dick's Sporting Goods, Travel + Leisure Co., Unifirst, Nib, Joico, Bill, Crohn's & Colitis Foundation, and Fletcher Living. Use cases extend beyond employer branding into marketing campaigns, internal communications, and agency/creative partner workflows. EditMate has not disclosed any external funding rounds and operates as a privately held, bootstrapped corporation led by Co-Founder & CEO Rachel King.
EditMate firmographics
Firmographics- Name
- EditMate
- Legal name
- EditMate Corporation
- Website
- https://editmate.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EditMate is a subscription-based video editing platform and service that delivers professionally edited, brand-consistent videos within 48 hours, primarily serving enterprise HR, employer branding, talent acquisition, and marketing teams.
- Ownership category
- akta.pro rank
EditMate industry classification
Industry- Product category
- Employer Brand Video Platform
- NAICS
- Software Publishers (513210), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)
- SIC
- Services-Prepackaged Software (7372), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where EditMate is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EditMate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Video Editing Services: Subscription-based service with professional human video editors included. Customers can choose single projects or annual packages. Pricing scales with volume - the more content produced, the lower the per-video cost. Includes unlimited seats and unlimited video storage.
- Monthly Subscription: $99/month subscription with 14-day free trial. Auto-upgrades to Pro Account after trial period. Supports various payment methods including credit cards, PayPal, ACH, and bank transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Project - Per-video pricing for occasional video needs |
| Subscription | Annual | Annual Package - Subscription for teams with ongoing video needs |
| Subscription | Monthly | Pro Account - Standard monthly subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
EditMate product offering
Product offeringCore offering
EditMate is a cloud-based video editing platform combined with professional human editing services that turns employee or existing footage into polished, on-brand, ready-to-post videos delivered within 48 hours. The platform lets teams crowdsource footage via custom uploaders, repurpose existing clips, manage brand assets through a centralized library, and receive edited, multi-format videos for employer branding, hiring campaigns, social content, and internal communications.
Product overview
EditMate is a unified video editing platform and service offering designed as a plug-and-play video department for employer branding, recruitment marketing, and internal communications teams. The core offering consists of the EditMate Video Editing Platform combined with built-in Professional Video Editing Services — every project includes access to human video editors, custom video uploaders, a brand library for consistency, and enterprise-grade security. The platform operates on a subscription model with unlimited seats and storage, and offers a 14-day free trial transitioning to a Pro Account. An additional add-on is the EditMate Partner Circle referral program for rewards. The platform enables teams to collect footage from employees, have it professionally edited within 48 hours, and publish across LinkedIn, YouTube, TikTok, Instagram, and internal channels.
Differentiator
Problem solved
Functional benefit
Products and services
- EditMate Video Editing Platform A cloud-based video editing platform that acts as an outsourced video production team, enabling teams to submit raw footage, manage brand assets and permissions, and receive brand-ready, multi-format videos typically delivered within 48 hours.
- Professional Video Editing Services Professional human video editing services bundled with the EditMate platform, covering storytelling, audio clean-up, color correction, custom graphics, music licensing, captions, voiceovers, and multi-format delivery for HR, employer branding, talent attraction, and marketing teams.
Companies that use EditMate
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
EditMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
EditMate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DicecoreDice is a leading tech-focused jobs marketplace connecting millions of technology professionals with recruiters. EditMate is the official video partner powering real, employee-driven videos that bring tech roles, teams, and culture to life on the Dice platform. Together they help recruiters stand out with authentic video content ready in 48 hours for modern hiring.
- ClinchcoreClinch is a recruitment marketing platform helping talent teams attract, engage, and convert candidates through intelligent career sites and targeted marketing. EditMate brings authentic, employee-driven video into the Clinch ecosystem, making it easy for teams to showcase real roles, people, and culture at scale, creating more engaging candidate experiences.
- HRlogicsminorHRlogics is an HR compliance and workforce solutions platform helping employers navigate hiring, compliance, and the employee lifecycle. EditMate complements HRlogics' operational tools by adding storytelling capabilities, enabling authentic video content for recruiting, employer branding, and internal communications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EditMate competitors and assessment
Company assessmentDirect peers
- Vidyard: Vidyard is a B2B video creation and hosting platform with strong adoption in sales, marketing, and HR teams. It directly overlaps with EditMate in employer branding and recruitment video use cases, including features for video messaging and analytics.
- Wistia: Wistia is a B2B video platform focused on marketing, internal communications, and employer branding use cases. Like EditMate, it serves mid-market and enterprise teams producing branded video content and offers hosting, customization, and analytics.
- BombBomb: BombBomb provides video creation and distribution tools aimed at sales professionals, recruiters, and marketers. It overlaps directly with EditMate in employer branding and candidate engagement video workflows.
- Hippo Video: Hippo Video is a video creation platform that combines DIY editing tools with human-assisted services for sales, marketing, and HR use cases. Its hybrid SaaS-plus-services model is structurally similar to EditMate's offering.
- Pillar (interview.video): Pillar (formerly interview.video) is a video interview and recruitment marketing platform used by talent acquisition teams. It directly competes with EditMate in the employer branding and candidate engagement segment.
- Bonzo: Bonzo is a video messaging platform purpose-built for recruitment, sales, and customer success. It overlaps with EditMate in employer brand and candidate outreach video workflows.
Emerging players
- Synthesia: Synthesia is an AI video generation platform that creates talking-head videos from scripts, increasingly used in corporate training, marketing, and HR communications. It competes for the same video production budget as EditMate, particularly for non-cinematic content.
- Kapwing: Kapwing is an online collaborative video editing platform for marketing and social teams. It is a lighter-touch competitor to EditMate's editing services, focused on DIY creators rather than enterprise HR buyers.
Broad incumbents
- Canva: Canva is a broad visual design platform that includes DIY video creation capabilities used by marketing and HR teams. It is a higher-volume but lower-specialization competitor for employee-generated and employer branding content.
- Adobe Express: Adobe Express (formerly Spark) is a quick-turn video and design tool from Adobe. While less specialized than EditMate for employer branding workflows, it competes for the same DIY budget in HR and marketing teams.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EditMate social profiles
Digital presenceEditMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
EditMate leadership team
Management profileNumber of profiles
Profiles1 record
EditMate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EditMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EditMate
What does EditMate do?
EditMate is a cloud-based video editing platform combined with professional human editing services that turns employee or existing footage into polished, on-brand, ready-to-post videos delivered within 48 hours. The platform lets teams crowdsource footage via custom uploaders, repurpose existing clips, manage brand assets through a centralized library, and receive edited, multi-format videos for employer branding, hiring campaigns, social content, and internal communications.
Is EditMate a public or private company?
EditMate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EditMate founded?
EditMate was founded in 2015. It employs 1 to 10 people.
Where is EditMate based?
EditMate is headquartered in New York, United States, in the North America region.
How does EditMate make money?
Two revenue lines are on record. Professional Video Editing Services are the primary driver. The others are monthly Subscription.
Who are EditMate's main competitors?
Direct peers on record are Vidyard, Wistia, BombBomb, Hippo Video, Pillar (interview.video) and Bonzo. Emerging players are Synthesia and Kapwing. Broad incumbents are Canva and Adobe Express.
Does EditMate have an API?
No public API is recorded for EditMate.
What industry is EditMate in?
EditMate's product category is Employer Brand Video Platform. Its primary akta.pro industry code is MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 513210 and its SIC code is 7372.