Clear Channel Airport

What Clear Channel Airport does

Clear Channel Airport is the airports division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), operating advertising networks across 55+ U.S. commercial airports and reaching over half of all U.S. travelers each week. The business sits within a broader parent network of 70,000+ OOH displays spanning 65+ U.S. markets, with 130 million Americans reached weekly across roadside, airport, and transit formats. Recent flagship wins include an eight-year partnership at Hollywood-Burbank Airport (BUR) announced December 2025, launching a nearly 100% digital, anamorphic- and UHD-enabled media network tied to the Elevate BUR terminal project debuting October 2026.

The core technology platform comprises the proprietary CCO RADAR suite (RADARView, RADARProof, RADARConnect, RADARSync), which leverages aggregated mobile location data and 3,000+ behavioral audience profiles to plan, target, and measure OOH campaign effectiveness. Programmatic DOOH buyers access 90% of premium digital airport inventory through 20+ DSP integrations (Google/Dv360, The Trade Desk, Vistar Media, Hivestack, and others). Dynamic content capabilities enable real-time updates tied to weather, traffic, sports scores, news, and social media. The Airports Division is led by President Morten Gotterup as part of a broader executive team headed by CEO Scott Wells.

The business model is advertising-based, monetizing premium airport inventory through multi-year venue contracts, national account sales, and programmatic auction. Revenue streams include direct OOH space sales (digital networks, printed media, spectaculars, exteriors, branded environments), airport sponsorships (terminal naming rights, branded zones, exclusive activations), programmatic advertising via DSPs, and creative services (2D/3D extensions, anamorphic content, AR). Customer segments span brand marketers, advertising agencies, and small businesses across verticals including CPG, streaming/media, hospitality, education, and automotive. The company is publicly traded on the NYSE under ticker CCO, with no controlling private equity or founder owner identified.

Name

Clear Channel Airport

Legal name

Clear Channel Outdoor, LLC

Website

https://clearchannelairports.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Clear Channel Airport operates advertising networks across 55+ U.S. commercial airports reaching over half of all U.S. travelers weekly, part of publicly traded Clear Channel Outdoor (NYSE: CCO), and monetizes inventory through programmatic digital OOH, sponsorships, and direct sales to brand marketers, agencies, and small businesses.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Advertising Material Distribution Services (54187)

akta.pro primary industry

Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF)

akta.pro secondary industry

Passenger Information, Wayfinding & Signage (THABALAH)

Keywords

• Out-of-home advertising
• Airport advertising
• Digital billboards
• Programmatic DOOH
• Billboard advertising

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. OOH Advertising Space Sales: Clear Channel Outdoor generates revenue by selling advertising space on their network of 70,000+ outdoor displays and 55+ commercial airports nationwide. Revenue comes from both printed and digital billboard formats including bulletins, spectaculars, wallscapes, posters, transit shelters, and airport displays.
2. Programmatic Advertising: Revenue from programmatic DOOH buying through DSP partners, enabling automated purchasing of digital inventory in real-time bidding auctions.
3. Creative Services: Revenue from creative services including 2D extensions, 3D props, 3D anamorphic images, augmented reality, and custom creative development for campaigns.
4. Airport Sponsorships: Revenue from airport sponsorship programs including terminal naming rights, branding rights to defined areas, and exclusive brand activations at airport locations.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Clear Channel Outdoor's Airports Division sells advertising space across 55+ commercial airports in the United States, providing brand marketers and agencies access to digital networks, printed media, experiential activations, branded environments, sponsorships, and airport exterior displays. The division delivers OOH advertising to over half of all U.S. travelers weekly, supported by a programmatic DOOH platform accessible through 20+ DSP partners and proprietary RADAR data solutions for audience planning and campaign measurement.

Product overview

Clear Channel Outdoor (CCO) operates as a platform-plus-services company providing out-of-home (OOH) advertising across roadside, airport, and transit formats in over 65 U.S. markets and 55+ commercial airports. The core platform includes the proprietary CCO RADAR Suite of data solutions (RADARView, RADARProof, RADARConnect, RADARSync) for audience planning and campaign measurement, combined with a Programmatic DOOH Platform enabling automated buying through 20+ DSP partners. The product portfolio spans multiple media formats: Roadside (Digital Roadside, Bulletins, Premiere Panels, Spectaculars, Wallscapes, Posters), Airport (Digital Networks, Printed Media, Experiential, Branded Environments, Sponsorships, Exteriors), and Transit (Buses, Commuter Rails, Transit Shelters, Showcase Shelters, Commuter Hubs, Street Furniture). Supporting services include Creative Solutions for campaign development and a library of 100+ case studies demonstrating campaign effectiveness. The company reaches 130 million Americans weekly.

Differentiator

Problem solved

Functional benefit

Brands

• RADAR: Proprietary suite of data solutions for out-of-home advertising planning, optimization, and measurement, including RADARView, RADARProof, RADARConnect, and RADARSync.
• RADARProof
• RADARView
• RADARConnect
• RADARSync
• Adshel

Products and services

• Airport Advertising
• Programmatic DOOH Platform
• CCO RADAR Suite
• Creative Solutions

Quantifiable outcome

• OOH delivers 13.3% increase in Ad Awareness, significantly greater than TV, digital media and CTV ads
• +6 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability6 records

Feature4 records

Partnerships

41 partnerships are on record, tiered major, community, flagship, core, industry and leadership.

• FootballcomajorStrategic or Co-development Partner · 1 March 2026Partnership to bring global soccer content to digital screens across the U.S., leveraging 2026 international soccer tournament with 7 million+ expected fans.
• CapMetromajorStrategic or Co-development Partner · 1 January 2026Partnership to modernize transit advertising across Austin through new comprehensive advertising and sponsorship program.
• The King CentercommunityStrategic or Co-development Partner · 1 January 2026Community partnership to inspire communities in Atlanta and nationwide through Dr. King's legacy.
• Hollywood-Burbank Airport (BUR)flagshipStrategic or Co-development Partner · 1 December 2025Eight-year partnership to launch state-of-the-art digitally-driven media network at Burbank Airport, part of Elevate BUR project with new terminal debuting October 2026. Nearly 100% digital platform with Hollywood-inspired themed design elements.
• AdelphiccoreTechnology or IntegrationDSP partner for programmatic DOOH advertising, enabling automated real-time bidding for Clear Channel's digital inventory.
• AdformcoreTechnology or IntegrationDSP partner for programmatic DOOH advertising through automated real-time bidding.
• AdomnicoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• AdQuickcoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• CampsitecoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• DisplaycecoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• Google/Dv360coreTechnology or IntegrationMajor DSP partner for programmatic DOOH advertising through Google's Display & Video 360 platform.
• HivestackcoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• NexxencoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• OneViewcoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• OutMoovecoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• PulsepointcoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• QuotientcoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• SimplificoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• SitocoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• StackAdaptcoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• The Trade DeskcoreTechnology or IntegrationMajor DSP partner for programmatic DOOH advertising.
• Vistar MediacoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• XandercoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• YahoocoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• ZetacoreTechnology or IntegrationDSP partner for programmatic DOOH advertising.
• NielsenmajorStrategic or Co-development PartnerNielsen Airport Study commissioned by Clear Channel demonstrating airport advertising drives measurable consumer action, especially among business decision-makers and high-frequency travelers.
• Tapad, Inc.coreTechnology or IntegrationThird-party data partner that sets and accesses cookies to collect information about visits across websites and mobile applications, creating device profiles for cross-device advertising.
• GeopathindustryStrategic or Co-development PartnerIndustry organization providing OOH Ratings (P5+) used as source for audience measurement data - 130 million Americans reached weekly metric.
• Afterschool AlliancecommunityStrategic or Co-development PartnerNationwide digital campaign recognizing afterschool programs to keep students safe and learning when schools are closed.
• Big Brothers Big Sisters of AmericacommunityStrategic or Co-development PartnerOOH media campaigns underscore necessity and transformative power of one-to-one mentorship for youth, encouraging people to become mentors.
• Learning HeroescommunityStrategic or Co-development PartnerOOH media campaigns bridging gap between parent perceptions and actual student grade level progress, connecting parents with educational resources.
• National Center for Missing & Exploited ChildrencommunityStrategic or Co-development PartnerDOOH awareness campaigns generating leads for missing children's cases. Partnership over 10 years, 17 kids featured in campaigns found safe and reunited with families.
• National Summer Learning Association (NSLA)communityStrategic or Co-development PartnerDigital billboard campaigns expanding summer learning opportunities for students, designed as antidote to 'summer slide' for underserved kids.
• No Kid HungrycommunityStrategic or Co-development PartnerDOOH media campaign connecting kids to free, healthy meals in local communities. 1 in 8 kids in America at risk of hunger.
• Project Yellow LightcommunityStrategic or Co-development PartnerStudent-created PSAs about dangers of distracted driving displayed across nationwide digital billboard network.
• Swim Across AmericacommunityStrategic or Co-development PartnerPublic service campaign promoting organization's mission to fund cancer research and patient programs (raised over $100MM through charity swims).
• USOcommunityStrategic or Co-development PartnerDOOH media campaign encouraging public support for deployed service members during holiday season, expressing gratitude through USO programs.
• Student Freedom InitiativecommunityStrategic or Co-development PartnerNationwide digital billboard campaign connecting HBCU students with career development opportunities and affordable education funding options.
• Conservation InternationalcommunityStrategic or Co-development PartnerEnvironmental partnership supporting conservation initiatives through public service advertising.
• KantarindustryStrategic or Co-development PartnerFive-year study (2019-2024) with Kantar Milward Brown proving OOH consistently outperforms connected TV and digital media in brand favorability, ad awareness and purchase intent.
• Morten GotterupleadershipOthersPresident, Clear Channel Outdoor Airports Division, leading vision for airport advertising transformation.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Others

• Geopath: Industry-funded OOH audience measurement organization providing the audience ratings (e.g., the 130M weekly reach metric) used across the OOH industry including by CCO. Indirect peer via shared audience currency infrastructure.

Direct peers

• Adams Outdoor Advertising: Privately held U.S. outdoor advertising company operating billboards and digital displays across multiple states. Direct competitor to CCO in regional U.S. roadside OOH inventory.
• JCDecaux: Global outdoor advertising leader headquartered in France, with strong street furniture and transit presence worldwide. Comparable to CCO in airport and transit formats and a key competitor for international OOH contracts.
• Lamar Advertising Company: U.S. outdoor advertising company operating billboards, transit, and airport advertising across the country. Lamar is CCO's most direct domestic competitor in roadside and transit OOH with overlapping programmatic and data capabilities.
• Outfront Media: Major U.S. out-of-home advertising company with billboard, transit, and airport inventory across top U.S. markets. Competes head-to-head with CCO in roadside, transit, and digital OOH, including programmatic offerings.
• Link Media (formerly Fairway Outdoor Advertising): Privately held U.S. outdoor advertising operator with a portfolio of billboards across the South and Midwest. Competes with CCO in regional roadside OOH markets.
• Ströer SE: German-based outdoor advertising company operating billboards, transit, and digital OOH across Europe. Comparable in business model and product mix to CCO's roadside and transit businesses, particularly relevant for programmatic DOOH benchmarking.
• Branded Cities: North American outdoor advertising company specializing in spectaculars, wallscapes, and iconic digital displays in top markets. Overlaps with CCO's Spectaculars and Wallscapes premium format offerings.

Emerging players

• Hivestack: Programmatic DOOH ad exchange and supply-side platform. Functions as both a CCO DSP partner and an indirect competitor for programmatic DOOH demand aggregation across the broader OOH landscape.
• Vistar Media: Programmatic DOOH SSP powering automated buying across digital out-of-home networks. While also a technology partner of CCO's, Vistar competes for programmatic DOOH demand and represents an adjacent technology stack in the same ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CCOutdoorNA
• Facebookfacebook.com/CCOutdoor
• LinkedInlinkedin.com/company/clear-channel-outdoor
• Instagraminstagram.com/clearchanneloutdoor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clear Channel Airport