Thrive Counseling Services
Thrive Counseling Services is a private mental health therapy practice operating three offices in Union County, North Carolina, delivering individual, group, family, play, and telehealth therapy through a 40+ clinician team to children, adolescents, adults, and families across the Charlotte metro area.
- Company typePrivate
- Founded2015
- HeadquartersMonroe, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Thrive Counseling Services does
Thrive Counseling Services, PLLC is a privately held mental health therapy practice founded in 2015 and headquartered in Monroe, North Carolina. The company operates three physical offices across Union County, NC — Monroe (1428-B Ellen St), Indian Trail (120 Unionville Indian Trail Rd W), and Waxhaw (101 Waxhaw Professional Park Dr) — supplemented by telehealth/virtual therapy for clients across the state. It serves children, adolescents, adults, families, and couples presenting with depression, anxiety, trauma, PTSD, ADHD, eating disorders, substance abuse, grief, relationship difficulties, mood disorders, and gender identity concerns, and offers individual, group, play, family, and couples therapy in addition to clinical supervision for associate-level clinicians.
The practice is built on a team of 40+ licensed therapists holding LCSW, LCMHC, LCSWA, LCMHCA, and LMFTA credentials, with bilingual (English/Spanish) capacity and specializations spanning trauma, addiction, child/adolescent work, and family systems. Clinical quality is overseen by two Clinical Directors — Claudine Hamilton (Monroe/Waxhaw) and Ana Randall (Indian Trail) — while strategic and operational leadership sits with CEO Tonya Josey, LCSW, who brings 25+ years in mental health. The technology stack is intentionally lightweight: a third-party client portal (therapyportal.com) handles scheduling, consent forms, documentation, and telehealth video delivery; no proprietary software, mobile app, or API platform is developed or marketed.
Revenue is generated almost entirely from billable therapy sessions reimbursed through in-network insurance contracts with Aetna, Blue Cross Blue Shield, Medicaid, Medicare, and ChampVA; out-of-network clients pay at time of service and self-file for reimbursement. The go-to-market is direct-to-consumer via a website (thrivecounselingnc.com), a phone/text intake line ((704) 438-9901), insurance provider directories, and community/word-of-mouth referrals. There is no disclosed external funding, parent company, partnership pipeline, or M&A activity, and the entity operates as a founder-led professional LLC rather than a venture-backed or PE-backed platform.
Thrive Counseling Services firmographics
Firmographics- Name
- Thrive Counseling Services
- Legal name
- Thrive Counseling Services PLLC
- Website
- https://thrivecounselingnc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thrive Counseling Services is a private mental health therapy practice operating three offices in Union County, North Carolina, delivering individual, group, family, play, and telehealth therapy through a 40+ clinician team to children, adolescents, adults, and families across the Charlotte metro area.
- Ownership category
- akta.pro rank
Thrive Counseling Services industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industry
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
Keywords
Where Thrive Counseling Services is headquartered
LocationHeadquarters
- HQ city
- Monroe
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Thrive Counseling Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Therapy Session Fees: Revenue generated from billable therapy sessions. Accepts in-network insurance (Aetna, Blue Cross Blue Shield, Medicaid, Medicare, ChampVA) and operates as out-of-network provider for other insurers, collecting payment at time of service and providing receipts for client reimbursement claims.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-based session rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Thrive Counseling Services product offering
Product offeringCore offering
Thrive Counseling Services is a multi-location mental health therapy practice delivering individual, group, play, family, and virtual therapy to children, adolescents, adults, and families across Union County, North Carolina. The practice treats a broad range of conditions including depression, anxiety, trauma, ADHD, eating disorders, substance abuse, and relationship difficulties, and bills through in-network insurance (Aetna, Blue Cross Blue Shield, Medicaid, Medicare, ChampVA) as well as out-of-network arrangements.
Product overview
Thrive Counseling Services is a mental health therapy practice offering a comprehensive range of therapeutic services including individual therapy, group therapy, play therapy, and virtual/telehealth sessions. The practice serves children, adolescents, adults, and families across three locations in North Carolina (Monroe, Indian Trail, and Waxhaw). The company provides clinical therapy for various mental health concerns including depression, anxiety, trauma, ADHD, substance abuse, eating disorders, and family relationship issues. The practice also offers a client portal for appointment management and provides clinical supervision through designated Clinical Directors at each location.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one therapy sessions for children, adolescents, adults, and couples addressing mental health concerns such as anxiety, depression, trauma, ADHD, and life challenges.
- Group Therapy Therapeutic group sessions providing peer support and shared learning experiences for clients facing similar challenges.
- Play Therapy Therapeutic approach using play and creative techniques for children to express emotions and develop coping skills.
- Virtual/Telehealth Therapy Remote therapy sessions delivered via video conferencing, allowing clients to access mental health services from home.
- Child and Adolescent Therapy Specialized therapy services for children and teenagers addressing issues including ADHD, behavioral challenges, trauma, and family dynamics.
- Family Therapy
Companies that use Thrive Counseling Services
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Thrive Counseling Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thrive Counseling Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Thrive Counseling Services competitors and assessment
Company assessmentBroad incumbents
- LifeStance Health: Large publicly-traded outpatient mental health platform with thousands of clinicians across dozens of states. Comparable to Thrive as both operate multi-location outpatient mental health practices serving insured populations, though at vastly different scale; LifeStance illustrates the consolidator end of the roll-up thesis for Thrive.
- BetterHelp: Largest direct-to-consumer online therapy platform owned by Teladoc. Comparable in service offering (individual therapy via video/text) and consumer acquisition motion; key competitive pressure on Thrive's telehealth growth ambitions.
- Acadia Healthcare: Large publicly-traded behavioral health operator running residential and outpatient facilities. While focused on higher-acuity care, Acadia is a strategic acquirer of outpatient practices like Thrive and represents a potential exit path.
Emerging players
- Talkspace: Digital therapy platform offering virtual individual and couples therapy covered by major insurers. Directly comparable to Thrive's virtual/telehealth therapy line; represents the digital-first competitive threat while also showing an alternate growth path.
- Headway: Marketplace and billing platform that helps independent therapists accept insurance across all 50 states. Comparable to Thrive because Headway's provider base includes group practices like Thrive's, and it represents both a competitive hiring channel and a potential partner for scaling in-network reach.
- Grow Therapy: Network of mental health therapists accepting insurance, providing practice management software, billing, and patient referrals. Comparable to Thrive as both serve insured outpatient therapy clients and rely on in-network contracts; Grow Therapy represents both partner and competitor for clinician recruitment.
- Charlie Health: Virtual and in-person intensive outpatient program (IOP) for adolescents and young adults with mental health and substance use issues. Comparable to Thrive's child and adolescent therapy segment and family therapy offerings, particularly for higher-acuity youth cases.
- Brightside Health: Telehealth mental health provider treating anxiety and depression with therapy plus medication management. Comparable to Thrive's outpatient mental health services in scope of conditions treated, though operating virtually with a tech-forward delivery model.
Direct peers
- Two Chairs: Multi-location outpatient therapy practice with hybrid in-person and telehealth services, focused on matching clients to specialized therapists. Comparable as a group-practice model serving insured and self-pay clients across multiple locations with measured clinical-outcomes approach.
- SonderMind: Multi-state network of in-person and virtual therapists with practice management support and insurance billing. Directly comparable to Thrive as a group practice model serving insured clients with both telehealth and in-person therapy across multiple U.S. geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Thrive Counseling Services social profiles
Digital presenceThrive Counseling Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thrive Counseling Services leadership team
Management profileNumber of profiles
Profiles4 records
Thrive Counseling Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thrive Counseling Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thrive Counseling Services
What does Thrive Counseling Services do?
Thrive Counseling Services is a multi-location mental health therapy practice delivering individual, group, play, family, and virtual therapy to children, adolescents, adults, and families across Union County, North Carolina. The practice treats a broad range of conditions including depression, anxiety, trauma, ADHD, eating disorders, substance abuse, and relationship difficulties, and bills through in-network insurance (Aetna, Blue Cross Blue Shield, Medicaid, Medicare, ChampVA) as well as out-of-network arrangements.
Is Thrive Counseling Services a public or private company?
Thrive Counseling Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thrive Counseling Services founded?
Thrive Counseling Services was founded in 2015. It employs 11 to 50 people.
Where is Thrive Counseling Services based?
Thrive Counseling Services is headquartered in Monroe, United States, in the North America region.
How does Thrive Counseling Services make money?
One revenue line is on record: therapy Session Fees.
Who are Thrive Counseling Services's main competitors?
Broad incumbents on record are LifeStance Health, BetterHelp and Acadia Healthcare. Emerging players are Talkspace, Headway, Grow Therapy, Charlie Health and Brightside Health. Direct peers are Two Chairs and SonderMind.
Does Thrive Counseling Services have an API?
No public API is recorded for Thrive Counseling Services.
What industry is Thrive Counseling Services in?
Thrive Counseling Services's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services). Its NAICS code is 621420 and its SIC code is 8093.