Sopro

What Sopro does

Sopro (legal entity Prospect Global Ltd) is a UK-headquartered B2B sales engagement and managed prospecting service founded in 2015 and operating from Brighton with offices in Skopje (North Macedonia) and Miami Beach (Florida). The company delivers a fully managed multichannel outreach service combining email, LinkedIn, phone, and webchat to start new sales conversations on behalf of B2B clients, supported by in-house technology for targeting, buyer intent detection, website visitor identification (IP Match and Engage), webchat, and campaign performance reporting.

Its technology stack is proprietary and centered on an in-built outreach platform that integrates with major CRMs (HubSpot, Salesforce, Pipedrive, Zoho) and ingests data from third-party providers (CoreSignal, PeopleDataLabs, AtData, BounceBan, ContactOut). The platform adds complementary modules such as Audience Adsync, Corporate Gifting, an Email Spam Checker, and a Market Navigator tool, all feeding into the core managed service rather than being sold as standalone SaaS.

Sopro generates revenue through quote-based managed-service retainers billed annually, targeting both B2B businesses with sales teams and those without, spanning SMBs, mid-market firms, and a small enterprise tail (e.g., Coface, Moneyinfo, BauWatch, M.J. Flood). After a decade in market the company claims 3,750+ B2B clients, 22,839 campaigns delivered, 91M+ outreach messages sent, and 630K+ conversations started. The company is privately held with no disclosed institutional funding, founded by Rob Harlow (CEO) and Ryan Welmans (Chairman).

Name

Sopro

Legal name

Prospect Global Ltd

Website

https://sopro.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

B2B Sales Prospecting and Lead Generation Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• B2B prospecting services
• Multichannel outreach
• Lead generation agency
• Demand generation
• Sales enablement

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed Outreach Services: Fully managed multi-channel B2B prospecting service where dedicated Sopro teams handle campaign strategy, execution, data targeting, and optimisation. Revenue generated through service fees, likely based on campaign scope or retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sopro is a fully managed B2B prospecting service that combines coordinated multichannel outreach across email, LinkedIn, phone, and web chat to start sales conversations with target buyers and deliver qualified leads directly to client sales teams. The service is supported by an in-house platform with proprietary data targeting, buyer intent signal detection, IP-based website visitor identification, audience synchronisation, and a live reporting portal.

Product overview

Sopro is a multichannel B2B prospecting service provider operating as a single unified platform with multiple integrated service modules. The core offering is the managed outreach service combining email, LinkedIn, phone, and web chat channels. This is supplemented by complementary modules including Audience Adsync for audience synchronization, B2B Email Campaigns for targeted email prospecting, Corporate Gifting for enhanced engagement, IP Match and Engage for website visitor identification, B2B Contact Data for verified phone numbers, and Webchat for real-time conversations. The platform also offers free tools including an Email Spam Checker and Market Navigator. The service integrates with leading CRM platforms (HubSpot, Pipedrive, Salesforce, Zoho) to deliver leads directly into clients' sales workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Multichannel B2B Prospecting Service

Quantifiable outcome

• ROI ranging from 50% up to 620% for clients, with some achieving 10x ROI
• +3 more outcomes

Named customers24 records

Segments17 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• HubSpotcoreTechnology or IntegrationCRM integration partner. Sopro integrates with HubSpot for seamless campaign data flow and CRM synchronisation.
• PipedrivecoreTechnology or IntegrationCRM integration partner. Sopro integrates with Pipedrive for campaign data flow and pipeline management.
• SalesforcecoreTechnology or IntegrationCRM integration partner. Sopro integrates with Salesforce for campaign data synchronisation and CRM management.
• ZohocoreTechnology or IntegrationCRM integration partner. Sopro integrates with Zoho for campaign data flow and CRM operations.
• CoreSignalsupportingTechnology or IntegrationThird-party data provider supplying professional data including name, job title, location, company name, and LinkedIn profile details for prospecting campaigns.
• PeopleDataLabssupportingTechnology or IntegrationThird-party data provider supplying professional contact data for prospecting purposes.
• AtDatasupportingTechnology or IntegrationEmail validation service used to verify derived email addresses for accuracy and deliverability.
• BounceBansupportingTechnology or IntegrationEmail bounce detection service for email validation and deliverability assurance.
• ContactOutsupportingTechnology or IntegrationBusiness phone number verification service used to validate contact data.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesloft: Sales engagement platform with Drift (chat) and Cadence products covering email, phone and social outreach to B2B prospects. Comparable as a multi-channel prospecting/sales engagement vendor, though positioned more as software than Sopro's managed service.
• Outreach: Enterprise sales engagement platform that automates email, LinkedIn and call sequences for B2B sales teams. Comparable in multi-channel B2B prospecting capability, but sold as software to in-house sales teams rather than as Sopro's fully managed offering.
• ZoomInfo: Large-scale B2B intelligence platform providing company and contact data plus sales engagement tooling (ZoomInfo Reach). Comparable in supplying B2B prospecting data and workflows, though at much larger scale and breadth than Sopro.

Direct peers

• Apollo.io: All-in-one sales intelligence and engagement platform combining a B2B contact database with multi-channel sequencing (email, LinkedIn, calls). Closely comparable to Sopro in targeting + multi-channel outbound, though typically self-serve rather than fully managed.
• Cognism: B2B sales intelligence and data provider with intent data and outbound prospecting tools, particularly strong in EMEA. Comparable to Sopro in supporting B2B prospecting across UK and Europe with verified contact data and intent signals.
• Lemlist: Multi-channel cold outreach platform focused on personalised email and LinkedIn automation with deliverability tooling. Comparable in B2B cold outreach mechanics, particularly for SMB and agency customers like Sopro's.
• Reply.io: AI-powered sales engagement platform for multichannel outbound (email, LinkedIn, calls, SMS) with built-in B2B contact database. Comparable as a multi-channel prospecting platform targeting similar B2B sales use cases.
• Belkins: B2B lead generation agency offering fully managed appointment setting and outbound prospecting services. One of the closest comparables to Sopro's managed-service model, particularly for SMB and mid-market B2B clients.

Emerging players

• Smartlead: AI-driven cold email and multi-channel outreach platform focused on deliverability and inbox rotation. Comparable as an emerging alternative for buyers considering Sopro's email-led outreach services.
• Lusha: B2B contact and company data platform with prospecting and enrichment tools for sales teams. Comparable in the B2B prospecting data layer that Sopro also relies on, with overlap in SMB/mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/soprosocialprospecting
• Xx.com/sopro

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sopro