Mocktail Beverages
Mocktail Beverages (NITRO Mocktails) is a US-based, founder-led non-alcoholic beverage company that designs and distributes five nitrogen-infused canned cocktails (Mockarita, Sansgria, Espress0% Martini, Mockscow Mule, Mockapolitan) via DTC e-commerce, Amazon, major US grocers, and on-trade hospitality partners, targeting sober-curious consumers and event hosts.
- Company typePrivate
- Founded2011
- HeadquartersWenham, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mocktail Beverages does
Mocktail Beverages, doing business as NITRO Mocktails, is a US-based, founder-led non-alcoholic beverage company that designs, markets, and distributes a portfolio of five nitrogen-infused canned cocktails: Mockarita, Sansgria, Espress0% Martini, Mockscow Mule, and Mockapolitan, plus a curated Variety 12-Pack. The company's core technology is an embedded nitrogen widget at the base of each can that, when opened, releases nitrogen microbubbles to replicate the texture, mouthfeel, and visual presentation of a freshly shaken cocktail — a non-carbonated format positioned as a premium alternative to both traditional non-alcoholic drinks and standard carbonated mocktails. All SKUs are non-GMO, gluten-free, allergen-free, vegan, and free of preservatives and artificial additives, with calorie counts under 99 per 200ml can, and pricing is unified at $39.99 per 12-pack.
The business operates a multi-channel go-to-market model: direct-to-consumer e-commerce through mocktails.com (US) and drinkmocktails.co.uk (UK) with free shipping, a 4-pack listing on Amazon, broad US retail distribution through Total Wine and More, Walmart, Kroger, H-E-B, Ralphs, and other regional grocers, and on-trade partnerships with hospitality operators such as Royal Sonesta Hotels and Metropolitan Pub Company. Revenue is generated entirely through unit sales of canned product, with no subscription, licensing, or service layer. The company is privately held, employs 1-10 people, and reports no institutional funding or parent company; leadership comprises co-founder Alison Dowla, founder and CEO William Gamelli, and Vice President and Treasurer Henry Newman. The category tailwind is significant, with the global Low & No Alcohol Beverages market projected to grow from $25.7B in 2024 to $46.5B by 2034, and the company has accumulated press coverage, beverage competition medals, and on-trade endorsements to support a premium positioning in the sober-curious and event-hosting consumer segments.
Mocktail Beverages firmographics
Firmographics- Name
- Mocktail Beverages
- Legal name
- NITRO Mocktails
- Website
- https://mocktails.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mocktail Beverages (NITRO Mocktails) is a US-based, founder-led non-alcoholic beverage company that designs and distributes five nitrogen-infused canned cocktails (Mockarita, Sansgria, Espress0% Martini, Mockscow Mule, Mockapolitan) via DTC e-commerce, Amazon, major US grocers, and on-trade hospitality partners, targeting sober-curious consumers and event hosts.
- Ownership category
- akta.pro rank
Mocktail Beverages industry classification
Industry- Product category
- Non-alcoholic ready-to-drink canned cocktails
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Mocktail Beverages is headquartered
LocationHeadquarters
- HQ city
- Wenham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mocktail Beverages business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly through the company's e-commerce website (mocktails.com) with free shipping on all orders. Consumers can purchase individual 12-packs or variety packs. Revenue generated from online retail sales with standard transaction processing.
- Wholesale/Retail Distribution: Products distributed through major retail chains including Total Wine and More, Walmart, Kroger, H-E-B, Ralphs, and other regional grocery chains. Revenue generated through wholesale orders to retailers who then sell to end consumers.
- Marketplace Sales: 4-pack products sold through Amazon marketplace. Provides additional revenue stream and market access beyond direct e-commerce channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Flavor 12-Pack - $39.99 per pack |
| One time/ perpetual license | Pay-as-you-go | Variety 12-Pack - $39.99 per pack |
| Unit Pricing | Pay-as-you-go | 4-Pack Amazon Listing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Mocktail Beverages product offering
Product offeringCore offering
Mocktail Beverages (DBA NITRO Mocktails) manufactures and sells ready-to-drink, non-alcoholic nitro-infused canned cocktails. The portfolio includes five signature flavors — Mockarita, Sansgria, Espress0% Martini, Mockscow Mule, and Mockapolitan — each available as a 12-pack (200ml cans) and bundled together in a Variety 12-Pack. Products feature a proprietary embedded nitrogen widget that creates a creamy, hand-shaken cocktail mouthfeel without alcohol, and are sold at a uniform $39.99 per 12-pack through DTC e-commerce, Amazon, major grocery chains, specialty retailers, and on-trade hospitality partners.
Product overview
Mocktail Beverages offers a portfolio of six nitrogen-infused (NITRO) non-alcoholic canned cocktail products. The core offering consists of five signature flavors—Mockarita (margarita), Sansgria (sangria), Espress0% Martini (espresso martini), Mockscow Mule (Moscow mule), and Mockapolitan (cosmopolitan)—each available as individual 12-packs or bundled together in the Nitro Mocktail Variety 12 Pack (4x Espress0% Martini, 2x each of the other four flavors). All products feature a proprietary embedded nitrogen widget that releases microbubbles upon opening, replicating the texture and mouthfeel of a freshly shaken cocktail. The products are non-carbonated, made with natural ingredients, non-GMO, gluten-free, allergen-free, vegan, and contain no preservatives or artificial additives. Pricing is unified at $39.99 per 12-pack across all variants.
Differentiator
Problem solved
Functional benefit
Products and services
- Mockarita (Margarita Nitro Mocktail)
- Espress0% Martini (Espresso Martini Nitro Mocktail)
- Mockapolitan (Cosmopolitan Nitro Mocktail)
- Mockscow Mule (Moscow Mule Nitro Mocktail)
- Sansgria (Sangria Nitro Mocktail)
Quantifiable outcome
- Products contain less than 80-99 calories per 200ml serving
- +1 more outcomes
Companies that use Mocktail Beverages
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Mocktail Beverages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mocktail Beverages partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Metropolitan Pub CompanycoreOn-trade partnership announced for distribution of NITRO Mocktails products in Metropolitan Pub Company venues. This partnership enables the brand to reach pub customers seeking quality non-alcoholic options.
- Brigit's Bakery Bus ToursminorPartnership for non-alcoholic cocktail afternoon tea experiences on Brigit's Bakery Bus Tours. Combines traditional afternoon tea with premium NITRO Mocktails products.
- Ezra StarcoreLeading industry bartender who collaborated with founders to craft small batch mixology-inspired drinks with the taste and experience expected from proper cocktails. Ezra Star contributed to the development of the five globally award-winning flavors.
- Royal Sonesta HotelscoreRoyal Sonesta Hotels serves NITRO Mocktails products in their events business. Head of F&B Brian Dandro stated the product range transformed their ability to serve guests in the events business.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Mocktail Beverages competitors and assessment
Company assessmentDirect peers
- De Soi: De Soi produces non-alcoholic canned wine-based cocktails (champagne + grape-based aperitifs). Overlaps with NITRO on the canned ready-to-drink non-alcoholic cocktail format, premium positioning, and consumer target (Dry January, sober-curious).
- Ghia: Ghia makes a non-alcoholic bitter aperitif sold both in bottles and single-serve formats, positioned as a sophisticated alcohol alternative. Comparable as a premium non-alcoholic cocktail-adjacent brand targeting the same consumer mindshare.
- Three Spirit Drinks: Three Spirit Drinks is a functional non-alcoholic botanical spirits brand offering Livener, Social Elixir, and Nightcap, designed to be mixed like cocktails. Comparable on the alcohol-free cocktail occasion and premium positioning.
- Mingle Mocktails: Mingle Mocktails produces ready-to-drink non-alcoholic sparkling cocktails in cans (e.g., Tuscan Tonic, Blackberry Basil), sold at Whole Foods, Target, and Amazon. Most direct product-level peer to NITRO Mocktails with overlapping SKUs, premium pricing, and sober-curious positioning.
- Recess: Recess produces zero-proof mocktails with functional adaptogen ingredients, sold in cans and online DTC. Overlaps on the canned non-alcoholic cocktail format and premium sober-curious positioning.
- Kin Euphorics: Kin Euphorics offers non-alcoholic functional mood beverages marketed as cocktail alternatives, with wide retail distribution. Overlaps on positioning as a sophisticated, non-alcoholic substitute for cocktail occasions.
Emerging players
- Töst Beverages: Töst produces non-alcoholic sparkling canned beverages positioned as alcohol alternatives at premium price points. Comparable as a premium, occasion-driven non-alcoholic canned beverage targeting events and celebrations.
- CleanCo: CleanCo produces non-alcoholic distilled spirit alternatives (gin, rum, tequila) primarily in UK and EU markets. Comparable as a premium non-alcoholic cocktail-ingredient brand in the sober-curious category.
- Aplós: Aplós is a non-alcoholic hemp-based distilled spirit brand targeting the same zero-proof cocktail alternative occasion. Comparable as an emerging no/low-alcohol brand competing for shelf space and consumer trial.
Broad incumbents
- Athletic Brewing Company: Athletic Brewing is the largest non-alcoholic craft brewer, with major nationwide distribution and broad product portfolio. Comparable as a peer in the broader non-alcoholic beverage category, though beer rather than canned mocktails.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Mocktail Beverages social profiles
Digital presenceMocktail Beverages financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mocktail Beverages leadership team
Management profileNumber of profiles
Profiles3 records
Mocktail Beverages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mocktail Beverages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mocktail Beverages
What does Mocktail Beverages do?
Mocktail Beverages (DBA NITRO Mocktails) manufactures and sells ready-to-drink, non-alcoholic nitro-infused canned cocktails. The portfolio includes five signature flavors — Mockarita, Sansgria, Espress0% Martini, Mockscow Mule, and Mockapolitan — each available as a 12-pack (200ml cans) and bundled together in a Variety 12-Pack. Products feature a proprietary embedded nitrogen widget that creates a creamy, hand-shaken cocktail mouthfeel without alcohol, and are sold at a uniform $39.99 per 12-pack through DTC e-commerce, Amazon, major grocery chains, specialty retailers, and on-trade hospitality partners.
Is Mocktail Beverages a public or private company?
Mocktail Beverages is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mocktail Beverages founded?
Mocktail Beverages was founded in 2011. It employs 1 to 10 people.
Where is Mocktail Beverages based?
Mocktail Beverages is headquartered in Wenham, United States, in the North America region.
How does Mocktail Beverages make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution and marketplace Sales.
Who are Mocktail Beverages's main competitors?
Direct peers on record are De Soi, Ghia, Three Spirit Drinks, Mingle Mocktails, Recess and Kin Euphorics. Emerging players are Töst Beverages, CleanCo and Aplós. Athletic Brewing Company is listed as a broad incumbent.
Does Mocktail Beverages have an API?
No public API is recorded for Mocktail Beverages.
What industry is Mocktail Beverages in?
Mocktail Beverages's product category is Non-alcoholic ready-to-drink canned cocktails. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2080.