Nobody’s Child
Nobody's Child is a UK-based, B Corp-certified women's fashion brand selling sustainable clothing, occasionwear, petite and bump-friendly ranges, and accessories via its own e-commerce, owned stores, and a major wholesale partnership with Marks & Spencer.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nobody’s Child does
Nobody's Child is a UK-based, B Corp-certified women's contemporary fashion brand founded in 2015, headquartered in London and operating across direct-to-consumer e-commerce, owned retail stores, and wholesale through Marks & Spencer. The core assortment spans dresses, tops, bottoms, knitwear, outerwear, occasionwear, accessories and footwear, with extension lines covering petite sizing (including The Louise Thompson Edit), bump-friendly fits, and a regenerative-cotton Materra sub-line. Circular revenue streams include the NC Rental subscription service and a Pre-Loved resale offer operated in partnership with Reskinned.
The technology stack is built on Shopify for commerce, integrated with the Ometria customer data platform to unify online and in-store customer data, enable real-time onsite personalisation, behavioural triggers, and AI-powered segmentation and product recommendations. A flagship differentiator is the Digital Product Passport initiative, which provides QR-coded supply-chain transparency per garment covering materials, origins and environmental impact, pre-positioning the brand ahead of EU Digital Product Passport regulation. The company holds B Corp certification, publishes an annual Impact Report and a Modern Slavery Statement, and applies an ISO 14001-aligned supplier environment and ethics manual.
The business model combines one-time direct product sales via nobodyschild.com (with Klarna BNPL available) and physical stores, with wholesale distribution through Marks & Spencer — a strategic partner and approximately 25–27% equity holder since November 2021 — across 200+ M&S stores and around 60 pop-ups. End customers are predominantly eco-conscious women and occasionwear shoppers in the UK, with planned expansion into North America, Australia and the Middle East. Celebrity and influencer collaborations (Poppy Delevingne, Elizabeth Scarlett, Lisou, TBCo) drive capsule collection demand and brand awareness. Revenue stood at approximately £26 million in 2024, more than quadruple the prior two-year base, with management forecasting an additional 50% growth for the current financial year.
Nobody’s Child firmographics
Firmographics- Name
- Nobody’s Child
- Legal name
- Nobody's Child
- Website
- https://nobodyschild.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nobody's Child is a UK-based, B Corp-certified women's fashion brand selling sustainable clothing, occasionwear, petite and bump-friendly ranges, and accessories via its own e-commerce, owned stores, and a major wholesale partnership with Marks & Spencer.
- Ownership category
- akta.pro rank
Where Nobody’s Child is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Nobody’s Child business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of women's fashion clothing and accessories through own e-commerce website and physical retail stores. Products sold at full price and through seasonal sales.
- Wholesale to M&S: Revenue from wholesale distribution through M&S partnership, with brand operating independently while expanding through M&S's retail infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price retail products with promotional discounts |
| Subscription | Monthly | Rental service for occasionwear |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Nobody’s Child product offering
Product offeringCore offering
Nobody's Child designs, sources and sells own-label women's contemporary apparel spanning dresses, occasionwear, tops, bottoms, knitwear, denim, outerwear, swimwear, accessories and footwear. The brand sells through its own e-commerce site, owned physical stores, and a strategic wholesale partnership with Marks & Spencer, with circular-economy extensions including an occasionwear rental service (NC Rental) and a pre-loved resale service (Reskinned). Sustainability and supply-chain transparency, delivered through B Corp certification, the regenerative Materra cotton line, and Digital Product Passports, are positioned as core brand attributes.
Product overview
Nobody's Child is a women's fashion omnichannel retailer offering a comprehensive clothing portfolio spanning dresses, tops, bottoms, occasionwear, accessories, and footwear. The brand operates on a platform model with core clothing collections complemented by curated sub-brands (Petite), collaborations (Louise Thompson Edit, Materra), and circular services (Rental, Pre-Loved). Key differentiators include sustainability-focused offerings with Digital Product Passports providing supply chain transparency, and regenerative cotton collections through the Materra line. The company is backed by Marks & Spencer (approximately 27% stake) and operates physical stores alongside its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing Collection Own-label core range of women's contemporary clothing sold across e-commerce, owned stores and the M&S wholesale channel, marketed at women seeking everyday, occasion, festival and vacation outfits.
- Accessories Range of women's fashion accessories including bags, purses, jewellery, hats, scarves, sunglasses and belts, sold alongside the core clothing line.
- Shoes Footwear collection featuring flat shoes, heels, sandals, trainers and ballet flats that complements the women's clothing and accessories ranges.
- Petite Collection Specially designed clothing range in shorter lengths and proportions for petite customers, covering dresses, skirts, jumpsuits, trousers, jeans and occasion wear.
- Materra Collection Seasonal collection of dresses, tops and trousers made with regenerative-cotton sourced through the Materra partnership, marketed to consumers seeking sustainably-produced fashion.
- The Louise Thompson Edit Capsule collaboration with influencer Louise Thompson featuring spring styles designed to fit a broad range of body types with an emphasis on petite sizing.
- Nobody's Child x Poppy Delevingne Collection Limited edition eveningwear capsule co-created with Poppy Delevingne featuring dresses inspired by festival dressing and golden-hour events.
- NC Rental Monthly subscription rental service that lets customers rent occasionwear and special-occasion pieces rather than purchasing them outright, supporting circular fashion consumption.
- Pre-Loved (Reskinned) Pre-owned and refurbished clothing service operated in partnership with Reskinned, enabling customers to buy secondhand Nobody's Child pieces and resell their own.
Quantifiable outcome
- Revenue quadrupled to £26m in two years with 50% growth forecast
- +1 more outcomes
Companies that use Nobody’s Child
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Nobody’s Child technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature2 records
Nobody’s Child partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- OmetriacoreNobody's Child partnered with Ometria to implement its customer data and experience platform to unify online and in-store customer data. The platform enables real-time onsite personalization, behavioral triggers, and AI-powered segmentation and product recommendations. Head of Digital Marketing and CRM cited transparent onboarding and hands-on strategic support as key differentiators.
- Poppy DelevingneflagshipBrand collaboration with Poppy Delevingne featuring limited edition occasionwear collection. Second season collaboration launched in 2025, inspired by festival fashion and evening dressing.
- Louise ThompsonflagshipBrand collaboration with influencer Louise Thompson featuring The Louise Thompson Edit - spring styles designed for everyone, perfected for petite sizing.
- LisouminorCollaboration with Lisou founder Rene Moshi Meleki featuring a maximalist collection.
- TBCominorCollaboration with TBCo founder Emma Macdonald featuring a homeware-inspired fashion collection.
- MaterracorePartnership with Materra featuring regenerative cotton grown through regenerative farming practices in rural India. Collection includes dresses, tops, and trousers made with sustainable materials. Brand travelled to meet farmers and document the supply chain story.
- Elizabeth ScarlettflagshipBrand collaboration with Elizabeth Scarlett returning for a second season, inspired by ocean calm and summer days, blending original artistry with feminine silhouettes.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Nobody’s Child competitors and assessment
Company assessmentBroad incumbents
- Reiss: UK heritage contemporary fashion brand with broad womenswear, menswear, and strong occasionwear. Comparable on UK occasionwear category and omnichannel retail, but operates at significantly larger scale and broader assortment.
- & Other Stories: H&M Group's contemporary womenswear label with strong occasionwear, sustainability positioning, and global own-store + DTC presence. Comparable on category, sustainability messaging, and omnichannel footprint, though part of a larger parent portfolio.
- Karen Millen: UK heritage womenswear brand specializing in occasionwear, dresses, and tailored separates across DTC and global retail. Comparable on occasionwear leadership, UK heritage, and mid-premium positioning.
Emerging players
- Kitri Studio: London-based independent womenswear label focused on printed dresses and occasionwear sold DTC. Comparable to Nobody's Child on independent DTC occasionwear positioning, London heritage, and style-driven customer base, though smaller and less diversified.
- Damson Madder: UK sustainable womenswear brand using eco-friendly fabrics (organic cotton, TENCEL) with a printed-dress and occasionwear focus. Comparable to Nobody's Child on sustainability credentials, print-led occasionwear, and DTC-first GTM, though smaller in scale.
Direct peers
- Me+Em: UK-based contemporary womenswear brand with strong own-store and DTC presence, known for versatile occasionwear and elevated essentials. Directly comparable on product positioning, customer demographic, and omnichannel mix.
- Boden: UK-founded DTC womenswear and childrenswear brand with catalogue heritage and strong digital channel. Comparable on UK DTC-led GTM, occasionwear/dresses focus, and inclusive sizing (petite, maternity) extensions.
- Whistles: Established UK contemporary womenswear brand offering dresses, tailoring, and occasionwear across DTC and concessions. Comparable on occasionwear focus, premium-mid positioning, and UK department-store / M&S-style retail overlap.
- Sézane: Paris-based DTC womenswear brand emphasizing quality, sustainability, and community-driven drops. Comparable to Nobody's Child on DTC-led model, sustainable positioning, occasionwear strength, and international direct-shipping footprint.
- Rixo London: London-based DTC contemporary womenswear brand with a strong occasionwear focus and influencer-led marketing. Closely comparable to Nobody's Child on category (dresses, occasionwear), channel (own e-commerce + selective wholesale), and customer base (style-conscious women).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Nobody’s Child social profiles
Digital presenceNobody’s Child compliance and trust
Trust signalCompliance3 records
Nobody’s Child financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nobody’s Child leadership team
Management profileNumber of profiles
Profiles3 records
Nobody’s Child funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nobody’s Child M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nobody’s Child
What does Nobody’s Child do?
Nobody's Child designs, sources and sells own-label women's contemporary apparel spanning dresses, occasionwear, tops, bottoms, knitwear, denim, outerwear, swimwear, accessories and footwear. The brand sells through its own e-commerce site, owned physical stores, and a strategic wholesale partnership with Marks & Spencer, with circular-economy extensions including an occasionwear rental service (NC Rental) and a pre-loved resale service (Reskinned). Sustainability and supply-chain transparency, delivered through B Corp certification, the regenerative Materra cotton line, and Digital Product Passports, are positioned as core brand attributes.
Is Nobody’s Child a public or private company?
Nobody’s Child is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nobody’s Child founded?
Nobody’s Child was founded in 2015. It employs 11 to 50 people.
Where is Nobody’s Child based?
Nobody’s Child is headquartered in London, United Kingdom, in the Europe region.
How does Nobody’s Child make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale to M&S.
Who are Nobody’s Child's main competitors?
Broad incumbents on record are Reiss, & Other Stories and Karen Millen. Emerging players are Kitri Studio and Damson Madder. Direct peers are Me+Em, Boden, Whistles, Sézane and Rixo London.
Does Nobody’s Child have an API?
No public API is recorded for Nobody’s Child.