The Maids

What The Maids does

The Maids is a residential cleaning service franchise founded in 1979 in Omaha, Nebraska. The company operates a franchise-heavy distribution model with nearly 200 independently owned locations serving residential homeowners, renters, small businesses, and vacation rental/Airbnb hosts across the United States and Canada (specifically British Columbia and Ontario). The Maids' corporate function is small (11-50 employees) and centered on franchisor operations — system-wide service delivery is executed by franchisees who employ cleaning teams in local markets.

The core service is built around a proprietary 22-Step Cleaning Process combined with EPA-approved disinfectants, HEPA filtration vacuums, and a team-based cleaning approach that delivers roughly 1,000 square feet per hour. The product portfolio includes four tiered subscription-style service plans (Core, Essential, Ultimate, Ultimate Plus) differentiated by rooms covered and scope, plus a broad set of specialized add-ons including deep cleaning, move-in/out, post-renovation, green/eco-friendly, pet-owner targeted, same-day, holiday, Airbnb, and small business cleaning. The Maids holds an exclusive partnership with Procter & Gamble's Mr. Clean brand, marketed as the only maid service endorsed by Mr. Clean.

The business model is dual-track: franchisees generate revenue at the unit level from recurring and one-time cleaning fees, while the franchisor earns from initial franchise fees ($81,720-$159,700 per territory), ongoing royalties (3.9%-6.9% of gross revenue), and additional charges for advertising, technology, and conventions. Median franchise revenue was $857,290 (FY 2023-2024) with average franchise revenue of $1,061,250 (calendar 2022, full-year operators), and estimated franchise owner earnings of $120,021-$154,313. Customer acquisition runs through maids.com (online booking and quote tools), a national 1-800 phone line, and localized franchise marketing. The company was ranked #1 in Newsweek's America's Best of the Best for House Cleaning and Maid Service in 2026, and reports a 96% customer recommendation rate.

Name

The Maids

Legal name

The Maids

Website

https://www.maids.com/

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

The Maids is a residential cleaning service franchise founded in 1979, operating nearly 200 locations across the U.S. and Canada. It serves homeowners, renters, small businesses, and vacation rental hosts through a proprietary 22-Step Cleaning Process and four tiered service plans.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172)

akta.pro primary industry

Same-Day/On-Demand Recurring Cleaning (Subscription-Based) (HSAEAAAM)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Occupied Move-In/Move-Out Cleaning (With Belongings) (HSAEACAB), Turnover Cleaning for Multi-Unit/Co-Host Operations (HSAEAEAG)

Keywords

• Residential cleaning services
• House cleaning franchise
• Maid service
• Recurring home cleaning
• Deep cleaning services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Residential Cleaning Services: The Maids generates revenue primarily through residential cleaning services offered by franchisees. Customers pay for house cleaning based on selected service plans (Core, Essential, Ultimate, Ultimate Plus) and frequency (one-time, weekly, bi-weekly, monthly). Revenue varies by franchise location and customer base.
2. Franchise Fees and Royalties: The Maids operates as a franchise business model. Franchisees pay an initial investment ($81,720-$159,700) plus ongoing royalty fees (3.9%-6.9% of gross revenue) plus additional charges for advertising, technology, and conventions. The franchisor generates revenue from these fees and franchise sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Maids is a residential cleaning franchise that delivers professional house cleaning services through a proprietary 22-Step Cleaning Process executed by trained cleaning teams. Services are sold directly to homeowners on a one-time or recurring (weekly, bi-weekly, monthly) basis through tiered plans (Core, Essential, Ultimate, Ultimate Plus), using HEPA-filtration vacuums, EPA-approved disinfectants, and the exclusive Mr. Clean (Procter & Gamble) endorsement. Nearly 200 locally owned franchise locations serve residential customers plus small businesses, vacation rentals, and apartments across the U.S. and Canada.

Product overview

The Maids is a residential cleaning service franchise offering a comprehensive portfolio of cleaning services across North America. The core offering centers on professional house cleaning utilizing a proprietary 22-Step Cleaning Process and team-cleaning approach. Services are delivered through four tiered service plans (Core, Essential, Ultimate, Ultimate Plus) that differentiate by scope and price. The product portfolio includes standard cleaning services (recurring, one-time, deep cleaning) plus specialized offerings (move-in/out, post-renovation, Airbnb, holiday, green/eco-friendly, pet-owner targeted, and small business cleaning). Nearly 200 franchise locations serve residential and commercial customers across the U.S. and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• House Cleaning Services Professional residential house cleaning services offered on a one-time or recurring basis, using a proprietary 22-Step Cleaning Process and team-cleaning approach for thorough, efficient results for homeowners and residential customers.
• Deep Cleaning Services Comprehensive top-to-bottom cleaning using a room-by-room approach with professional tools and products to remove more dirt and grime than standard cleaning, targeted at homeowners seeking an intensive clean.
• One Time Cleaning Single-visit cleaning service for customers needing periodic or occasional cleaning, covering room-by-room dusting, sweeping, mopping, scrubbing, and vacuuming.
• Recurring Cleaning Services Scheduled house cleaning available on a weekly, bi-weekly, or monthly basis to maintain consistent cleanliness for busy households.
• Spring or Fall Cleaning Seasonal deep cleaning service designed for comprehensive home detailing and transition between spring and fall seasons.
• Same-Day Cleaning Services Last-minute cleaning service for unexpected needs, emergency cleanings, or urgent situations requiring immediate attention.
• Move-Out Cleaning Final cleaning service for vacating rental properties or preparing homes for sale, ensuring fresh and clean transitions.
• Move-In Cleaning Initial cleaning service for newly acquired homes to prepare spaces before settling in.
• Small Business Cleaning Commercial cleaning services for offices and small businesses, covering routine maintenance and professional appearance management.
• Holiday Cleaning Services Specialized cleaning service to prepare homes for holiday gatherings and festivities.
• Apartment Cleaning Services Flexible cleaning services for apartments and condos ranging from studios to multi-level units.
• Window Cleaning Services Residential window cleaning to remove dirt and grime, providing sparkling clean glass and clear views.
• Carpet Cleaning Services Professional carpet cleaning using trained teams, professional equipment, and effective cleaning products.
• Post-Renovation Cleaning Services Specialized cleaning service following home improvement projects to remove construction dust and debris using HEPA filtration.
• Airbnb Cleaning Services Rental property cleaning for Airbnb hosts and vacation rental managers to maintain clean, healthy guest experiences.
• Bathroom Cleaning Services Detailed bathroom cleaning covering baseboards to tile using EPA-approved disinfectants to eliminate germs and viruses.
• Green Cleaning Services Eco-friendly cleaning using non-toxic supplies safe for kids and pets, with HEPA filtration vacuums capturing airborne contaminants.
• Appliance Cleaning Services Kitchen appliance cleaning to maintain optimal performance and extend appliance lifespan through professional deep cleaning.
• Cleaning for Pet Owners Specialized cleaning for pet-owning households using HEPA filter vacuums and tailored services to remove pet hair and allergens.
• Franchise Opportunity Franchise licenses sold to entrepreneurs and operators, including initial territory rights ($81,720–$159,700 investment), ongoing royalties (3.9%–6.9% of gross revenue), and access to brand, systems, training, and the 22-Step Cleaning Process.

Quantifiable outcome

• 96% of customers recommend The Maids to family and friends
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mr. CleanflagshipGTM or Marketing PartnerMr. Clean has chosen The Maids as its exclusive cleaning services partner. The only maid service backed by Mr. Clean, The Maids' highly trained teams are bonded and insured. This partnership provides significant brand recognition and marketing leverage for The Maids, with Mr. Clean's endorsement adding credibility to the service offering.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Molly Maid: Molly Maid is a residential cleaning franchise operating across North America with a similar team-based cleaning approach. It is one of The Maids' most direct competitors, offering recurring, one-time, and move-in/out cleaning services through a comparable franchise model.
• Merry Maids: Merry Maids is a residential cleaning franchise owned by Terminix Global Holdings, offering recurring and one-time house cleaning services. It competes directly with The Maids in the same customer segments with a similar franchise distribution model.
• MaidPro: MaidPro is a residential cleaning franchise with a proprietary 49-Point Checklist cleaning process, comparable to The Maids' 22-Step Process. Both compete for the same homeowner customer base with similar subscription and one-time service offerings.
• Maid Brigade: Maid Brigade is a residential cleaning franchise offering recurring and one-time cleaning services with a focus on health-conscious cleaning (similar to The Maids' green/HEPA positioning). It directly competes with The Maids in tiered service plans and subscription-based recurring cleaning.
• The Cleaning Authority: The Cleaning Authority is a residential cleaning franchise using a team-based cleaning approach and a detailed Detail-Clean, Rotate-Refresh system. It competes directly with The Maids in recurring and move-in/out cleaning services across similar geographies.

Emerging players

• Two Maids & A Mop: Two Maids & A Mop is a rapidly growing residential cleaning franchise using a team-based model and pay-for-performance compensation. While smaller than The Maids, it competes in the same customer segment with a more tech-forward booking experience.
• Homeaglow: Homeaglow is a digital-first residential cleaning marketplace that connects customers with independent cleaners via an app-based booking experience. It represents the emerging digital-native competitive threat to traditional cleaning franchises like The Maids.

Broad incumbents

• Handy: Handy (owned by ANGI Homeservices) is a broad home services platform offering on-demand residential cleaning, furniture assembly, and home improvement. It competes with The Maids on the cleaning vertical through a digital marketplace rather than franchise model.
• Angi: Angi (formerly Angie's List) is a broad home services marketplace connecting consumers with cleaning, handyman, and home improvement professionals. It competes with The Maids by aggregating independent cleaners and providing digital booking and reviews infrastructure.

Others

• TaskRabbit: TaskRabbit (owned by IKEA) is a general home services marketplace offering cleaning, moving, handyman, and other home services. While not a cleaning specialist, it provides an alternative channel for residential cleaning services that competes for the same end customers as The Maids.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/themaidscorp
• YouTubeyoutube.com/@TheMaidsHomeServ
• Facebookfacebook.com/TheMaidsInternational
• LinkedInlinkedin.com/company/the-maids-international
• Instagraminstagram.com/themaidscorp
• Pinterestpinterest.com/themaids
• TikToktiktok.com/@themaidscorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maids