Trackier

What Trackier does

Trackier, operated by CloudStuff Technology Private Limited and headquartered in New Delhi, India, is a B2B SaaS partner marketing platform founded in 2017. It enables advertisers, affiliate networks, agencies, fintech companies, banks, and SaaS businesses to create, track, and optimize performance-based marketing campaigns across affiliate, influencer, and partner channels. The platform delivers real-time attribution, AI-powered fraud detection, server-to-server (S2S) tracking, automated invoicing and multi-currency payouts, and customizable analytics dashboards, with a stated integration ecosystem of more than 700 partner platforms. Vertical-specific modules address e-commerce, banking, fintech, travel, SaaS, and media/ad networks, and the company also operates a rebranded mobile measurement product (Apptrove) targeting app install attribution.

The underlying technology stack centers on server-side tracking to mitigate signal loss from cookie deprecation and ad blockers, combined with probabilistic attribution models for cookieless environments. The platform supports ISO 27001, GDPR, and CCPA compliance, and exposes Publisher and Network Admin APIs for programmatic integration. Distribution is dual-motion: a product-led 30-day free trial with no credit card required captures long-tail SMB and startup demand, while a direct enterprise sales motion with account managers targets larger advertisers and networks globally. Revenue is generated through tiered monthly subscriptions (Pro, Agency, Enterprise) billed in advance, with upgrade and prorated billing mechanics described in the terms of service.

The company is privately held and bootstrapped (no external funding rounds disclosed), employs 51-100 staff, and reports a globally distributed customer base that includes Pepperfry, Shriram Finance, Exness, RBL Bank, Starzplay, Wakefit, GrabOn, and Cuelinks. It holds a 4.7/5 G2 rating, 4.3/5 on Capterra, and 8/10 on TrustRadius, with multiple G2 Asia Pacific Winter 2024 badges (Easiest Setup, Best Estimated ROI, Fastest Implementation, High Performer). Strategic product and partnership momentum in 2026 includes Google Ads CAPI integration, S2S integrations with AppsFlyer and Impact, a privacy-centric attribution framework, and supporting-partner participation in the MOBEXX Summit & Awards 2026.

Name

Trackier

Legal name

CloudStuff Technology Private Limited

Website

https://trackier.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Performance Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)

Keywords

• Performance marketing software
• Affiliate tracking platform
• Partner marketing software
• Marketing attribution software
• Affiliate network management

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Software Licensing: Trackier is billed on a subscription basis with plans categorized as Pro, Agency, and Enterprise. Subscriptions are billed in advance monthly, with the first invoice prorated after the trial period. The platform also offers a free trial period for new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Trackier is a cloud-based partner marketing platform that enables advertisers, ad networks, agencies, banks, fintech firms and SaaS companies to track, attribute, optimize and pay partners across affiliate, influencer and performance marketing campaigns. It combines affiliate tracking, fraud prevention, real-time analytics, multi-channel attribution, server-to-server postbacks, automated invoicing and global multi-currency payouts in a single SaaS offering, supported by 700+ integrations.

Product overview

Trackier is a Partner Marketing Platform offered by CloudStuff Technology Private Limited (New Delhi, India) that provides a unified software-as-a-service solution for performance-driven partner marketing. The core platform is Performance Marketing Software, supplemented by Affiliate Tracking Software, a Partner Ecosystem for relationship management, and specialized vertical modules including E-commerce Affiliate Tracking, Fintech Affiliate Marketing Software, Banking Affiliate Marketing Software, Travel Affiliate Management Software, Media & Networks, and SaaS Affiliate Management Software. Core operational modules include Marketing Analytics (real-time dashboards and reporting), Automated Invoicing/Trackier Pay (multi-currency invoicing and global payouts), Campaign Management (centralized campaign operations), Marketing Automation (Smart Links, Workflow Automation, Offer Checker), and Fraud Prevention (AI-powered threat detection). Additional offerings include Influencer Tracking Software for creator campaign management, an Affiliate Link Checker tool, and the Trackier Threads content hub. The platform supports 700+ integrations with media networks, traffic sources, and partner platforms, and offers both Publisher and Network Admin APIs for programmatic access.

Differentiator

Problem solved

Functional benefit

Brands

• Trackier Pay: Global partner payments solution with multi-currency support, automated invoicing, and compliance features.
• Trackier Threads
• Trackier Academy

Products and services

• Performance Marketing Software Unified SaaS platform that lets advertisers, networks and agencies create, automate, measure and optimize performance-driven marketing campaigns with real-time tracking, cross-device attribution and detailed reporting across partner activities.
• Affiliate Tracking Software Monitors affiliate-driven clicks, conversions and revenue with accurate attribution across devices and channels, including real-time tracking, cross-device attribution, fraud detection and customizable reporting for affiliate network management.
• Partner Ecosystem Centralized hub for managing and optimizing partner relationships across affiliates, publishers, influencers and other partner types, enabling partner onboarding, performance monitoring and relationship management at scale.
• Trackier Pay (Automated Invoicing) Automated invoice generation and global partner payment system with multi-currency support, custom payout rules, automated reconciliation, secure payment processing and tax compliance, handling the entire payment lifecycle from invoice generation to disbursement.

Quantifiable outcome

• Over 25% growth in conversions reported by customers switching to Trackier
• +5 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ApptrovecoreStrategic or Co-development Partner · 19 June 2026Apptrove is the rebranded version of Trackier MMP (Mobile Measurement Partner), offering a more robust platform with enhanced features and a fresh user experience. Udit Verma serves as CMO & Co-founder of both Trackier and Apptrove, indicating shared leadership and likely shared technology development efforts between the two entities.
• Channel FactoryminorGTM or Marketing Partner · 27 January 2026Channel Factory served as the presenting partner at MOBEXX Summit & Awards 2026, where Apptrove/Trackier participated as a supporting partner.
• TruecallerminorGTM or Marketing Partner · 27 January 2026Truecaller was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
• Audience ConnectminorGTM or Marketing Partner · 27 January 2026Audience Connect was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
• White Rivers MediaminorGTM or Marketing Partner · 27 January 2026White Rivers Media was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
• chat-prompt.aiminorGTM or Marketing Partner · 27 January 2026chat-prompt.ai was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
• HybridminorGTM or Marketing Partner · 27 January 2026Hybrid was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
• MiQminorGTM or Marketing Partner · 27 January 2026MiQ was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
• VertozminorGTM or Marketing Partner · 27 January 2026Vertoz was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
• Ray-ethnicminorGTM or Marketing Partner · 27 January 2026Ray-ethnic was listed as a supporting partner at the MOBEXX Summit & Awards 2026.
• GooglecoreTechnology or IntegrationTrackier integrates with Google Ads via a certified Google Ads Link and Google Conversion API (CAPI) integration. This enables compliant tracking link generation, GCLID capture, server-to-server conversion tracking, and real-time data flow to Google Ads for campaign optimization. The integration helps advertisers avoid destination mismatch errors and maintain attribution accuracy in a cookieless environment.
• AppsFlyercoreTechnology or IntegrationTrackier offers server-to-server (S2S) click tracking integration with AppsFlyer, enabling hide of tracking links from publishers, reduction of click discrepancies, and protection against click injection fraud. The integration supports referrer parameters, device IDs (GAID/IDFA), and probabilistic matching for attribution.
• Impact (Partnership Management Platform)coreTechnology or IntegrationTrackier integrates with Impact, a partnership management platform, through postback (server-to-server) integration. This allows conversions happening on Impact to be accurately attributed and reflected within Trackier, eliminating manual data transfer between the two platforms and ensuring accurate campaign measurement for affiliate and influencer campaigns.
• Amazon MX PlayerminorGTM or Marketing PartnerAmazon MX Player was listed as a supporting partner at the MOBEXX Summit & Awards 2026 alongside Trackier's Apptrove, indicating a co-marketing or event sponsorship relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adjust: Adjust is a mobile measurement and attribution platform owned by Applovin, offering fraud prevention and analytics. It competes with Trackier for mobile affiliate, performance marketing, and partner tracking budgets, particularly in app install and post-install attribution.
• Kochava: Kochava is an attribution, analytics, and fraud-prevention platform serving advertisers and networks across connected TV, mobile, and performance marketing. It competes with Trackier in attribution accuracy and fraud detection within affiliate and performance campaigns.
• PartnerStack: PartnerStack is an end-to-end partner management and affiliate platform serving SaaS and B2B brands. It competes with Trackier for SaaS-focused affiliate programs, offering similar partner onboarding, tracking, and payouts with a stronger SaaS vertical focus.
• Everflow: Everflow is a partner marketing platform providing affiliate, influencer, and SDK-based tracking with strong fraud prevention. It targets the same mid-market and enterprise advertisers and networks as Trackier across e-commerce, fintech, and SaaS.
• AppsFlyer: AppsFlyer is a leading mobile measurement partner (MMP) that also powers affiliate attribution through its integrated partners. While Trackier integrates with AppsFlyer via S2S, AppsFlyer's expanding attribution and CAPI offerings overlap directly with Trackier's mobile and affiliate use cases.
• Impact (impact.com): Impact is a leading partnership management platform covering affiliate, influencer, B2B, and strategic partnerships. Trackier integrates with Impact via S2S postback, and the two compete directly for the same advertiser and network customers across affiliate and performance marketing use cases.
• Voluum: Voluum is a performance marketing tracking and optimization platform widely used by media buyers, affiliate networks, and advertisers. It competes directly with Trackier in real-time tracking, AI-driven optimization, and traffic-source analytics for performance campaigns.
• Tune (Singular): Tune (now part of Singular) is a longstanding affiliate and partner tracking platform with global brand recognition. It competes head-on with Trackier in mobile affiliate tracking, attribution, and partner management for advertisers and networks.

Emerging players

• RedTrack: RedTrack is an ad tracking and attribution platform focused on e-commerce and affiliate advertisers. It competes with Trackier in click tracking, multi-touch attribution, and server-to-server integrations for SMB and mid-market performance marketers.
• Affise: Affise is an affiliate and partner marketing platform with strengths in ad networks and agencies, particularly in EMEA and APAC. It overlaps with Trackier in performance marketing tracking, payouts, and network management for affiliate networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TrackierHQ
• YouTubeyoutube.com/@wearetrackier
• Facebookfacebook.com/trackier
• LinkedInlinkedin.com/company/trackier
• Instagraminstagram.com/trackierhq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackier