Apptrove
Apptrove is a Mobile Measurement Partner platform that provides mobile attribution, deep linking, SKAN analytics, and fraud prevention to app developers and marketers, operated by Trackier Inc.
- Company typePrivate
- Founded2021
- HeadquartersDover, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Apptrove does
Apptrove is a Mobile Measurement Partner (MMP) platform operated by Trackier Inc., a Delaware-incorporated company. The platform provides mobile app attribution, in-app event analytics, deep linking (Unilink), SKAdNetwork (SKAN) compliance analytics for iOS, fraud prevention, audience segmentation, and cohort reporting as an integrated suite targeting mobile app developers and growth marketers. The underlying technology stack comprises a REST API (developers.apptrove.com) and native SDKs across eight platforms (Android, iOS, Unity, Flutter, React Native, Cordova, .NET MAUI, and Web), connected to a 500+ partner integration ecosystem spanning ad networks, publishers, and analytics providers. A Data Locker feature streams attribution data to customer-owned cloud storage on AWS S3, Google Cloud Storage, or Azure Blob.
The company operates a hybrid GTM motion combining product-led growth (30-day free trial, no credit card required, self-serve onboarding) with sales-assisted enterprise motions (dedicated success managers, 24/7 support) and a channel partner referral program offering 10% commission for 12 months. Revenue is generated through subscription tiers (Essential, Advanced, Enterprise) billed monthly or annually, plus usage-based overage on non-organic installs above plan allocation, and standalone Dynamic Link plans. Pricing is not publicly disclosed; no annual contracts are listed. The customer mix disclosed skews toward Indian SMB/startup segments in fintech, F&B, and OTT (SalaryOnTime, GroMo, Banksathi, FoodHub, iTAP Media). Founded circa 2021 with 51-100 employees and a registered office in Dover, Delaware, Apptrove is founder-led (Udit Verma, CMO & Co-founder of Trackier & Apptrove), bootstrapped with no disclosed funding rounds, and actively expanding its partnership footprint including a Truecaller DSP integration announced April 2026.
Apptrove firmographics
Firmographics- Name
- Apptrove
- Legal name
- Trackier Inc.
- Website
- https://www.apptrove.com/
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apptrove is a Mobile Measurement Partner platform that provides mobile attribution, deep linking, SKAN analytics, and fraud prevention to app developers and marketers, operated by Trackier Inc.
- Ownership category
- akta.pro rank
Apptrove industry classification
Industry- Product category
- Mobile Measurement Partner (MMP) Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where Apptrove is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apptrove business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Apptrove operates on a subscription-based model with three tiers (Essential, Advanced, Enterprise). Billing is monthly or annual with the subscription charged in advance. The first invoice is prorated for new customers aligning billing to calendar month cycle.
- Non-Organic Install Quota: Billing for full MMP service continues based on non-organic install quota. Customers are billed for usage beyond the included allocation in their subscription tier.
- Dynamic Link Plans: Dedicated Dynamic Link plans for customers needing only Unilink/deep linking functionality. Two modes available: with reporting (billed per non-organic install quota) and without reporting (contract-based fixed pricing).
- Free Trial / Freemium: 30-day free trial with no credit card required allowing users to explore all features, integrations, and priority support before committing to a paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential plan with core MMP features |
| Subscription | Monthly | Advanced plan with expanded features |
| Subscription | Monthly | Enterprise plan with full feature access |
| Usage-based | Monthly | Unilinks with Reporting plan |
| Subscription | Multi-year contract | Unilinks without Reporting (Link-Only) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Apptrove product offering
Product offeringCore offering
Apptrove is a unified Mobile Measurement Partner (MMP) platform that enables mobile app developers and marketers to attribute installs, monitor in-app events, and optimize user acquisition campaigns through data-driven insights. The platform combines attribution, deep linking (Unilink), SKAN analytics, fraud prevention, audience segmentation, and cohort reporting within a single dashboard, supporting native SDKs across Android, iOS, Unity, Flutter, React Native, Cordova, .NET MAUI, and Web.
Product overview
Apptrove is a unified Mobile Measurement Partner (MMP) platform providing an all-in-one measurement suite for app growth. The core platform combines attribution, analytics, and fraud prevention capabilities, integrated with Deep Linking (Unilink), SKAN Analytics, Audience Segmentation, Cohort Reporting, and Fraud Prevention modules. The platform supports Native SDKs for Android, iOS, Flutter, React Native, Cordova, Unity, .NET MAUI, and Web, along with a REST API and Data Locker for cloud data export. A Firebase Dynamic Links migration tool (Unilink) helps businesses transition from deprecated Firebase services. Pricing tiers include Essential, Advanced, and Enterprise, plus a free mobile analytics tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Apptrove Mobile Measurement Partner (MMP) Platform A unified mobile measurement platform enabling teams to attribute installs, monitor in-app events, and optimize marketing and user acquisition strategies with data-driven insights. Connects campaign data, attribution insights, and user behavior analytics in one dashboard.
- Deep Linking (Unilink) Dynamic deep linking solution enabling marketers to create seamless customer experiences across platforms and channels with ROAS analytics and customer journey mapping. Supports deferred deep linking, QR code generation, branded domains, and bulk link import/export.
- SKAN Analytics iOS attribution solution using Apple's SKAdNetwork framework. Provides real-time SKAN analytics to map user journeys, identify conversion funnel bottlenecks, and measure KPIs with privacy-compliant tracking. Includes dedicated SKAN dashboard and cross-device measurement.
- Audience Segmentation User segmentation tool enabling hyper-targeted remarketing campaigns. Granular filters segment users by purchase intent, app behavior, and preferred communication mode. Supports bulk import/export of audience segments and custom cohorts by acquisition source, region, and device.
- Fraud Prevention Anti-fraud protection system with 7 customizable layers detecting abnormal user behavior, suspicious install rates, and low-quality traffic. Adjustable anti-fraud settings per campaign, network partner, and channel. Includes real-time blocking and automated alerts.
- Cohort Reporting Retention analysis tool enabling segmentation of users by behavior, source, or patterns to identify habits that predict retention. Helps tailor campaigns that convert and understand user value patterns.
- Native SDKs (Android, iOS, Unity, Flutter, React Native, Cordova, .NET MAUI, Web) Software development kits for integrating Apptrove's measurement capabilities into mobile apps and games. Available for Android (Java/Kotlin), iOS (Swift/Objective-C), Unity (C#), Flutter (Dart), React Native (JavaScript), Cordova (JavaScript), .NET MAUI (C#), and Web (JavaScript) platforms.
- Data Locker Cloud data streaming solution enabling customers to export attribution and event data to their own storage infrastructure. Supports Google Cloud Storage, AWS S3, and Microsoft Azure Blob Storage. Enables integration with internal BI systems for comprehensive analysis and reporting.
- Free Mobile Analytics Tool Free tier offering providing access to core analytics capabilities with limited features as part of the Essential, Advanced, and Enterprise pricing tiers.
- Firebase Dynamic Links Migration Tool (Unilink) Migration tool and alternative to deprecated Firebase Dynamic Links. Enables bulk conversion of Firebase links to Apptrove Unilinks via CSV upload. Supports automatic redirect logic configuration and guided migration workflows.
Quantifiable outcome
- Cut CPA by 25% & Grew Installs 26%
- +1 more outcomes
Companies that use Apptrove
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
Apptrove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature8 records
Apptrove partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- TruecallercoreIntegration of Truecaller into Apptrove's advertising and growth platform ecosystem, enabling marketers to measure installs, in-app events, conversions, and post-install engagement from Truecaller campaigns. Grants Apptrove's enterprise clients access to Truecaller's 500 million active user base, targeting sectors including fintech, gaming, e-commerce, and subscription-led apps. Integration available globally.
- Trackier Inc.coreApptrove is a Mobile Measurement Partner operated by Trackier Inc., a company incorporated in Delaware, USA. Trackier provides the underlying technology platform and infrastructure for Apptrove's MMP services.
- Google (Google Ads, Google Cloud, Firebase Migration)coreIntegrated with Google Ads for deferred deep linking support. Supports Google Cloud Storage for Data Locker feature. Provides Firebase Dynamic Links migration pathway (Firebase discontinued August 2025) with automated import and bulk conversion to Apptrove Unilinks.
- Apple (SKAdNetwork, Apple Ads)coreSKAN Analytics integration for iOS campaign measurement. Supports Apple Search Ads attribution and Universal Links for iOS deep linking. Privacy-compliant iOS tracking using Apple-required SKAdNetwork framework.
- Meta (Facebook, Instagram)coreAttribution support for Meta advertising platforms. Integration enables tracking of campaigns run through Meta's ad network for install and post-install event measurement.
- AWS (Amazon Web Services)supportingAmazon S3 bucket integration for Data Locker feature. Customers can stream data to their own AWS S3 storage with mandatory bucket prefix 'at-datalocker-' for data ownership and BI system integration.
- Microsoft AzuresupportingAzure Blob storage integration for Data Locker feature. Customers can connect their Azure storage accounts for streaming attribution data to internal systems.
- Google Cloud StoragesupportingGCS integration for Data Locker feature. Bucket naming must start with 'at-datalocker-' prefix with Apptrove service account access for secure data streaming.
- Adgully (MOBEXX Summit)supportingApptrove participated as a supporting partner at the MOBEXX Summit & Awards 2026, the 9th edition hosted by Adgully in New Delhi, India. Event focused on mobile marketing and AdTech innovation.
- Trackier (Joint Leadership)coreUdit Verma serves as CMO & Co-founder of both Trackier & Apptrove, representing unified leadership. Trackier provides the parent MMP technology that Apptrove operates as an MMP brand.
- 500+ Partner EcosystemcoreComprehensive partner network including ad networks, publishers, analytics providers, and technology platforms integrated for multi-channel attribution. Partner list includes Mixpanel, CleverTap, WebEngage, Admob, Appnext, Exmox, and many more.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Apptrove competitors and assessment
Company assessmentDirect peers
- AppsFlyer: The global leader in mobile measurement and attribution. Directly comparable to Apptrove as an MMP providing attribution, SKAN analytics, deep linking (OneLink), fraud prevention, and audience segmentation for app marketers.
- Branch Metrics: MMP focused heavily on deep linking and cross-platform attribution. Direct competitor to Apptrove's Unilink product and broader attribution suite, with strong enterprise and omnichannel positioning.
- Singular: Unified marketing analytics and attribution platform with SKAN support, deep linking, and fraud prevention. Competes with Apptrove for mid-market mobile attribution budgets, particularly from growth-focused app teams.
- Adjust: Global MMP and attribution platform with fraud prevention (Unbotify), deep linking, and SKAN offerings. Competes head-to-head with Apptrove across the same buyer profile of app developers and growth marketers.
- Tenjin (Liftoff): MMP acquired by Liftoff, focused on mobile attribution and analytics. Comparable to Apptrove's MMP offering with deep linking and SKAN analytics, particularly strong in gaming app attribution.
- Kochava: Independent MMP offering omni-channel attribution, fraud prevention, and audience segmentation. Closely matches Apptrove's mid-market positioning and product breadth as an alternative to the top-three MMPs.
- Airbridge (Moloco): MMP offering attribution, incrementality measurement, and deep linking, particularly strong in APAC markets including Korea and Southeast Asia. Geographic overlap with Apptrove in APAC and overlap across product functionality.
Emerging players
- Mixpanel: Product analytics platform that overlaps with Apptrove's cohort reporting, audience segmentation, and in-app event analytics. Not a full MMP but increasingly competes for the same analytics budgets inside app growth teams.
- CleverTap: Customer engagement and retention platform with significant presence in India. Overlaps with Apptrove's segmentation and cohort analytics features and is named in Apptrove's partner ecosystem.
Others
- Trackier: Parent company and affiliate-tracking platform sharing leadership and technology infrastructure with Apptrove. Provides adjacent performance-marketing software (affiliate tracking) that complements Apptrove's MMP offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Apptrove social profiles
Digital presenceApptrove compliance and trust
Trust signalCompliance2 records
Apptrove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apptrove leadership team
Management profileNumber of profiles
Profiles1 record
Apptrove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apptrove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apptrove
What does Apptrove do?
Apptrove is a unified Mobile Measurement Partner (MMP) platform that enables mobile app developers and marketers to attribute installs, monitor in-app events, and optimize user acquisition campaigns through data-driven insights. The platform combines attribution, deep linking (Unilink), SKAN analytics, fraud prevention, audience segmentation, and cohort reporting within a single dashboard, supporting native SDKs across Android, iOS, Unity, Flutter, React Native, Cordova, .NET MAUI, and Web.
Is Apptrove a public or private company?
Apptrove is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apptrove founded?
Apptrove was founded in 2021. It employs 51 to 100 people.
Where is Apptrove based?
Apptrove is headquartered in Dover, United States, in the North America region.
How does Apptrove make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are non-Organic Install Quota, dynamic Link Plans and free Trial / Freemium.
Who are Apptrove's main competitors?
Direct peers on record are AppsFlyer, Branch Metrics, Singular, Adjust, Tenjin (Liftoff), Kochava and Airbridge (Moloco). Emerging players are Mixpanel and CleverTap. Trackier is listed as an others.
Does Apptrove have an API?
Yes. Apptrove provides a REST API accessible at developers.apptrove.com for MMP functionality including app management, event tracking, attribution data, and link generation. The API supports creating Apptrove Links equivalent to Firebase Dynamic Links REST API and Dynamic Builder API. SDKs are provided for Android, iOS, Flutter, React Native, Cordova, Unity, .NET MAUI, and Web platforms. The platform also supports Data Locker for streaming data to cloud storage (AWS S3, Azure Blob, Google Cloud Storage). Developer documentation is at developers.apptrove.com.
What industry is Apptrove in?
Apptrove's product category is Mobile Measurement Partner (MMP) Software. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its NAICS code is 5132 and its SIC code is 7372.