EDGE10
EDGE10 Group provides the ARMS athlete management platform, centralising health records, performance analytics, and physical testing for elite sports leagues, federations, and teams across 40+ sports, with 16 league-wide partnerships and 1,500+ teams globally.
- Company typePrivate
- Founded2012
- HeadquartersHackney, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EDGE10 does
EDGE10 Group is a privately held UK-founded software company that provides the ARMS (Athlete Records Management System) platform, a unified athlete management ecosystem centralising electronic health records, performance analytics, and physical testing for elite sports organisations. The platform is built around three core products: ARMS Health (a domain-specialised Electronic Medical Records solution with injury tracking, radiology viewer, neurocognitive evaluation, WADA integration, and GDPR/HIPAA/AICPA/ISO 27001 compliance), ARMS Performance (a performance data analytics system with iOS and Android mobile apps, 30+ out-of-the-box integrations, and dashboards for GPS, wellness, squad load, and availability), and ARMS Physical Testing (a fitness testing and benchmarking solution for talent identification, age verification, and personal development). Through its 2023 acquisition of Belgian-based Quesd NV, EDGE10 also offers SoccerLAB, a football-specific scout, video, and development platform serving elite European clubs.
The company makes money through enterprise SaaS subscriptions on a quote-based, annual contract basis, sold via direct enterprise field sales to professional sports leagues, federations, and teams. Its customer base includes 1,000+ teams across 40+ sports globally, with 16 league-wide deployments including MLB, NHL, ATP, MLS, CFL, AHL, AFL, A-League, IPL, and the NCAA. EDGE10 operates six offices across North America (Los Angeles, Montreal, Boston), EMEA (Hasselt/Brussels), and Asia Pacific (Melbourne, Bangalore), supporting its 11-50-person staff and serving 250,000+ elite athletes on the platform. The business model is high-touch enterprise SaaS with no self-serve channel, evident from the demo-based inquiry process and customizable implementation workflows.
EDGE10 firmographics
Firmographics- Name
- EDGE10
- Legal name
- EDGE10 Inc
- Website
- https://edge10group.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EDGE10 Group provides the ARMS athlete management platform, centralising health records, performance analytics, and physical testing for elite sports leagues, federations, and teams across 40+ sports, with 16 league-wide partnerships and 1,500+ teams globally.
- Ownership category
- akta.pro rank
EDGE10 industry classification
Industry- Product category
- Athlete Management Software
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where EDGE10 is headquartered
LocationHeadquarters
- HQ city
- Hackney
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
EDGE10 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ARMS Platform SaaS/Subscription: Enterprise SaaS subscription model providing access to ARMS Health, Performance, and Physical Testing modules. Sold as league-wide deals and team-level contracts. Revenue derived from software licenses with likely annual/subscription billing cycles based on the enterprise sales motion and demo-based inquiry process.
- SoccerLAB Platform: Football-specific athlete management, scouting, and video platform acquired through Quesd NV acquisition. Provides player development and recruitment functionality to European football clubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with modular product offerings (Health, Performance, Physical Testing) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
EDGE10 product offering
Product offeringCore offering
EDGE10 Group sells and licenses the ARMS (Athlete Records Management System) platform, a cloud-based, unified athlete management ecosystem for elite sports organisations. The platform combines ARMS Health (Electronic Medical Records for injury tracking and medical documentation), ARMS Performance (data analytics and visualisation across over 30 third-party integrations), and ARMS Physical Testing (fitness testing and benchmarking for talent identification). The company also licenses SoccerLAB, a football-specific athlete management, scouting, and video platform acquired through Quesd NV. Customers include major professional leagues such as MLB, NHL, ATP, CFL, and MLS, and over 1,000 elite teams worldwide.
Product overview
EDGE10 Group offers the ARMS (Athlete Records Management System) Platform — a unified athlete management ecosystem combining three core products: ARMS Health (Electronic Medical Records for injury tracking and health management), ARMS Performance (performance data analytics), and ARMS Physical Testing (fitness testing and benchmarking). The platform centralises health, performance and testing data into one system to provide a 360-degree view of athlete condition. In 2020, EDGE10 consolidated its products (AthleteRMS, Primco, and Edge10) into the unified ARMS system. The company also acquired Quesd NV in 2023, adding the SoccerLAB football-specific platform to its portfolio, which complements the ARMS solutions with specialised modules for player development, scouting, and recruitment. The platform serves over 250,000 athletes across 40+ sports with 10 league-wide deals.
Differentiator
Problem solved
Functional benefit
Products and services
- ARMS Health Advanced Electronic Medical Records (EHR) solution for human performance industries, designed to reduce time lost to injuries. Includes injury tracking, illness management, integrated radiology viewer, neurocognitive evaluation, medication recording, WADA integration, insurance administration, rehab tracker, and allergy/immunization management, with compliance to GDPR, HIPAA, AICPA, and ISO 27001. Sold to professional sports leagues and teams (e.g., MLB and NHL league-wide deployments).
- ARMS Performance Industry-leading performance data analytics system that enables centralisation, analysis, and visualisation of athlete data via desktop web app and iOS/Android mobile app. Features over 30 third-party integrations, customizable workflows, dashboards, reports and alerts, with turnkey dashboards for GPS, Wellness, Squad Load, and Availability. Data-agnostic design supports any data format from any source. Sold to elite sports teams, leagues, academies, and armed forces clients.
- ARMS Physical Testing Largest physical testing and benchmarking solution in the industry, used for talent identification, personal development, and age verification across sport, fitness, armed forces, and corporate wellness. Uses speed gates, jump plates, standardised testing drills, and a massive benchmarking database, with testing sessions delivered by World Class accredited coaches.
- SoccerLAB Football-specific athlete management, scouting, and video platform acquired from Quesd NV. Includes modules for academy planning, player development, physical testing, staff evaluation, scouting and recruitment, competition data, and operations and communications. Used by clubs such as AZ Alkmaar, Borussia Dortmund, KV Mechelen, KAA Gent, Athletico Paranaense, Cercle Brugge, and PSV Eindhoven.
Quantifiable outcome
- 250,000+ elite athletes monitored globally
- +8 more outcomes
Companies that use EDGE10
Customer profileNamed customers40 records
Segments5 records
Ideal customer profiles3 records
EDGE10 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
Feature5 records
EDGE10 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ADO Den HaagcoreRenewed partnership with ADO Den Haag whose academy was ranked 1st in KKD and 6th nationally in Netherlands in 2024. SoccerLAB provides unified platform to centralise data and optimise player development.
- Cercle BruggecoreFour-year partnership (November 2024) implementing SoccerLAB suite to professionalise youth academy player development and recruitment processes. Provides 360-degree view of each player, centralising all player data for development aligned with club DNA.
- AZ AlkmaarcorePartnership extended until 2029. AZ Alkmaar has used SoccerLAB since 2012, revolutionising player development with holistic approach including physical tests, GPS tracking, match events, personality assessments, attitude evaluations, and cognitive data.
- KAA GentcoreExtended partnership with Belgian Pro League outfit. SoccerLAB brings new standards to player development and recruitment with comprehensive data for smarter, data-driven decisions.
- KV MechelencoreBelgian Pro League side renewed contract with EDGE10 Group to continue using SoccerLAB platform. Benefits include advanced game, training medical and performance modules including Coach the Coach, Self-Reflection, Video Integrations, and BI Integrations.
- Athletico ParanaensecoreBrazilian Série A side renewed partnership with EDGE10 Group. Long-term SoccerLAB users supported club in winning Copa Sudamericana 2021 and Brazil Cup 2019. Using cutting-edge data visualisation for match analysis, player performance, and tactical planning.
- Quesd NVcoreEDGE10 Group acquired Belgian-based Quesd NV, expanding its health and wellness ecosystem in global football. Quesd's SoccerLAB product is complementary and additive to EDGE10's ARMS Health & Performance solutions. The acquisition brought major European football clubs including Borussia Dortmund, Club Brugge, and PSV Eindhoven to EDGE10's portfolio. Quesd's Panega product also services Olympic and multi-sport clients.
- AthleteRMScoreEDGE10 acquired AthleteRMS, bringing under one platform many of the world's top sports leagues including MLB, NHL, and ATP from a health and wellbeing software perspective.
- PrimcominorPrimco was founded and later became part of Edge10 Group in 2019 expansion.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
EDGE10 competitors and assessment
Company assessmentDirect peers
- Catapult Sports: Catapult is the most direct competitor in elite athlete monitoring, providing GPS tracking, performance analytics, and integrated health/load data for professional teams and leagues worldwide. EDGE10 already integrates with Catapult as a data source, highlighting the overlap and competition in the same buyer accounts.
- Teamworks: Teamworks is a leading operations and collaboration platform for elite sports organizations, offering athlete management, performance, and communication modules. It is a direct competitor to ARMS Performance and an integration partner, competing for the same enterprise sports budgets.
- Hudl: Hudl is the dominant video analysis platform for sports teams and has expanded into performance data and athlete monitoring. Competes with ARMS Performance for team-level analytics budgets, particularly in North American college and elite team segments.
- STATSports: STATSports is a leading GPS tracking provider for elite sport, integrated into ARMS Performance. It is a direct competitor in the athlete performance data layer and competes for the same team and league contracts.
- Kinexon: Kinexon provides indoor and outdoor athlete tracking and load monitoring using radio and UWB technology, with overlap to ARMS Performance and Physical Testing. It competes in the same professional sports buyer accounts and is also an integration partner.
- Smartabase: Smartabase is an athlete management system used by professional teams, Olympic programs, and military organizations — directly overlapping with EDGE10's ARMS platform across health, performance, and testing modules.
Emerging players
- Kitman Labs: Kitman Labs provides an athlete intelligence platform combining injury prevention, performance analytics, and medical records for professional sports organizations. It is a more venture-backed emerging competitor targeting the same ARMS Health buyer segment.
- Vald Performance: Vald Performance offers human measurement technology (force plates, dynamometers, movement screens) used for athlete testing and benchmarking. It overlaps with EDGE10's ARMS Physical Testing module and competes for sport science and rehabilitation budgets.
- Physitrack: Physitrack provides exercise prescription, telehealth, and patient engagement software used by sports medicine practitioners. It overlaps with ARMS Health's rehab tracker and injury management modules in the sports medicine and physical therapy workflow.
Broad incumbents
- Polar Electro: Polar is a broad incumbent in heart rate monitoring and sports wearables with team solutions for performance tracking. It overlaps with ARMS Performance at the wellness and load monitoring layer across professional and consumer sports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EDGE10 social profiles
Digital presenceEDGE10 compliance and trust
Trust signalCompliance4 records
EDGE10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDGE10 leadership team
Management profileNumber of profiles
Profiles17 records
EDGE10 subsidiaries and ownership
Company hierarchySubsidiaries3 records
EDGE10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDGE10 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDGE10
What does EDGE10 do?
EDGE10 Group sells and licenses the ARMS (Athlete Records Management System) platform, a cloud-based, unified athlete management ecosystem for elite sports organisations. The platform combines ARMS Health (Electronic Medical Records for injury tracking and medical documentation), ARMS Performance (data analytics and visualisation across over 30 third-party integrations), and ARMS Physical Testing (fitness testing and benchmarking for talent identification). The company also licenses SoccerLAB, a football-specific athlete management, scouting, and video platform acquired through Quesd NV. Customers include major professional leagues such as MLB, NHL, ATP, CFL, and MLS, and over 1,000 elite teams worldwide.
Is EDGE10 a public or private company?
EDGE10 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EDGE10 founded?
EDGE10 was founded in 2012. It employs 11 to 50 people.
Where is EDGE10 based?
EDGE10 is headquartered in Hackney, United Kingdom, in the Europe region.
How does EDGE10 make money?
Two revenue lines are on record. ARMS Platform SaaS/Subscription is the primary driver. The others are soccerLAB Platform.
Who are EDGE10's main competitors?
Direct peers on record are Catapult Sports, Teamworks, Hudl, STATSports, Kinexon and Smartabase. Emerging players are Kitman Labs, Vald Performance and Physitrack. Polar Electro is listed as a broad incumbent.
Does EDGE10 have an API?
No public API is recorded for EDGE10.
What industry is EDGE10 in?
EDGE10's product category is Athlete Management Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching. Its NAICS code is 71121 and its SIC code is 7990.