What SecureNet Technologies does

SecureNet Technologies is a privately held Florida-based IoT platform company that provides interactive security, video monitoring, and smart home control software and hardware to security dealers and enterprise partners worldwide. Founded in 2001 and headquartered in Lake Mary, FL with a secondary engineering office in Lehi, UT, the company operates a B2B2C distribution model: it does not sell directly to end consumers but instead delivers white-label technology that independent security dealers, telecommunications providers, ISPs, and IoT companies rebrand and resell to residential and commercial customers. The platform is deployed globally with cloud servers in North America, South America, Europe, and Australia.

The company's core product is SmartLink+, a unified mobile and web application that serves as the customer-facing interface for security systems, video cameras, Z-Wave smart home devices, and home automation rules. SmartLink+ is complemented by proprietary hardware (a Wi-Fi video doorbell, indoor camera, and outdoor wired and battery cameras), the SmartTech dealer portal for remote account management and troubleshooting, and a documented RESTful API with hundreds of methods for third-party integration. The platform integrates natively with major security panel families including DSC, 2GIG, Honeywell, GE Interlogix, and Paradox; more than 60 wholesale central monitoring stations globally; and voice platforms Amazon Echo and Google Home. Notable technical differentiators include patent-pending Panel Sabotage Protection, dual-path encrypted VPN communication, and "Advanced Network Supervision" that detects panel offline events within five minutes.

SecureNet generates revenue through recurring SaaS subscriptions paid by dealers, supplemented by hardware sales and legacy-account migration/upgrade services. Pricing is not publicly disclosed but is positioned as competitive with no activation or hidden fees, with custom enterprise pricing and six months of free service offered on newly acquired accounts to drive dealer switching. The company has no disclosed funding rounds, no disclosed revenue, and a headcount of 11-50 employees.

Name

SecureNet Technologies

Legal name

SecureNet Technologies, LLC

Website

https://securenettech.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SecureNet Technologies is a private IoT platform provider offering white-label interactive security, video monitoring, and smart home software and hardware to security dealers and enterprise telecom/ISP partners across the Americas, Europe, and Oceania.

Ownership category

akta.pro rank

Product category

Security Monitoring Software

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)

akta.pro secondary industries

Secure Collaboration & Data Sharing (IRM/DRM, Secure Workspaces) (HDADAFAM), API Security & Service-to-Service Security (mTLS, Service Mesh Security) (HDABAHAN)

Keywords

• Interactive security platform
• Smart home automation
• Video monitoring services
• White-label security software
• IoT dealer platform

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: SecureNet operates as a SaaS provider offering its platform to security dealers and enterprise partners. The platform generates recurring monthly revenue (RMR) for dealers who resell monitoring services to end customers. Pricing is competitive with no activation or hidden fees, and dealers can choose flexible go-to-market options.
2. Hardware Sales: SecureNet sells proprietary hardware including video doorbells, outdoor battery cameras, outdoor wired cameras, and indoor cameras. The hardware is designed to be modern, sleek, and affordable with competitive pricing. Dealers can choose from SecureNet's hardware suite or support existing compatible hardware.
3. Account Migration/Upgrade Services: Dealers can upgrade legacy systems (non-interactive and 2G panels) with the latest communication technology without replacing panels or sensors. This enables up-selling of interactive security, home control, and video monitoring services to existing customer bases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

SecureNet Technologies provides a cloud-based SaaS IoT platform that delivers interactive security monitoring, smart home control, and video surveillance through its SmartLink+ mobile and web application. The company operates a B2B2C model, licensing the platform as a fully white-labeled solution to independent security dealers and enterprise partners (telecoms, ISPs, IoT providers) who resell branded services to residential and commercial end customers. The offering includes proprietary hardware (video doorbell, indoor/outdoor cameras), compatibility with major third-party security panels via Z-Wave and Wi-Fi, and integration with over 60 wholesale central monitoring stations worldwide.

Product overview

SecureNet Technologies offers a unified platform-plus-modules architecture centered on the SmartLink+ software platform, which provides interactive security monitoring, video surveillance, and smart home automation through a single mobile and web application. The platform is complemented by proprietary SecureNet hardware (video doorbells, indoor and outdoor cameras), white-label mobile app customization for dealer partners, the SmartTech dealer portal for account management and remote troubleshooting, and an extensive ecosystem of third-party security panel integrations (DSC, 2GIG, Honeywell, GE Interlogix, Paradox). The company operates a B2B2C model, enabling security dealers and enterprise partners to deploy fully branded connected home solutions powered by SecureNet's cloud infrastructure with global server presence.

Differentiator

Problem solved

Functional benefit

Brands

• SmartLink+: The all-in-one interactive security, video, and smart home app that is customizable with dealer branding.

Products and services

• SmartLink+ Platform All-in-one interactive security, video monitoring, and smart home mobile and web application that serves as the primary customer interface for controlling security systems, cameras, smart devices, and home automation. Available as a white-labeled, fully custom-branded solution for dealer partners and supports notifications, automation recipes, video with local and cloud storage, and DIY installation wizards.
• SecureNet Video Doorbell Wi-Fi enabled video doorbell camera with 1920x1080 resolution, 2MP sensor at 20 fps, H.264 compression, 76-degree vertical and 140.5-degree horizontal field of view, two-way voice, and dual-band Wi-Fi (2.4GHz and 5GHz). Designed for residential and commercial security monitoring through the SmartLink+ platform.
• SecureNet Outdoor Battery Camera Cordless, weather-resistant outdoor security camera with 1920x1080 resolution at 20fps H.264, 110-degree horizontal and 90-degree vertical field of view, two-way audio, and IP65 weather rating. Sold to dealers for integration into customer installations.
• SecureNet Outdoor Wired Camera Wired outdoor security camera with 110-degree horizontal and 60-degree vertical field of view, weather-resistant design. Sold to dealers for permanent outdoor surveillance installations.
• SecureNet Indoor Camera Compact indoor security camera with 1920x1080 resolution at 20fps H.264, 134-degree horizontal and 120-degree vertical field of view, two-way voice, and 2.4GHz Wi-Fi connectivity. Designed for residential and small business indoor surveillance.
• Enterprise Security Solutions B2B enterprise partner program providing interactive security, home control, and video monitoring applications with competitive pricing, white-labeled connected home offerings, and comprehensive API access for integration with existing business systems. Includes virtual onboarding training, 6 months of free service on newly acquired accounts, and dedicated support teams.

Quantifiable outcome

• 6 months free service on newly acquired accounts for switching dealers
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• DSCcoreTechnology or IntegrationDSC is a major security panel manufacturer. SecureNet supports DSC security panels including DSC NEO, DSC POWERSERIES, and other DSC products through their SaaS platform integration.
• 2GIGcoreTechnology or Integration2GIG is a security panel manufacturer. SecureNet supports 2GIG GC2, GC2e, and GC-TBZ48 thermostat through platform integration.
• HoneywellcoreTechnology or IntegrationHoneywell is a major security and smart home equipment manufacturer. SecureNet supports Honeywell Vista panels and Honeywell TH8320ZW1000 thermostats.
• GE InterlogixcoreTechnology or IntegrationGE Interlogix is a security equipment manufacturer. SecureNet supports GE Interlogix NX security panels.
• ParadoxcoreTechnology or IntegrationParadox is a security equipment manufacturer. SecureNet supports Paradox Spectra security panels.
• Acadian Monitoring ServicescoreTechnology or IntegrationWholesale central monitoring station located in Lafayette, LA and Elk Grove Village, IL. Fully supports the SecureNet Platform and offers 3rd party monitoring to dealers.
• Affiliated MonitoringcoreTechnology or IntegrationWholesale central monitoring station located in Union, NJ and Houston, TX. Fully supports the SecureNet Platform.
• COPS MonitoringcoreTechnology or IntegrationWholesale central monitoring station located in Williamstown, NJ, Boca Raton, FL, and Lewisville, TX. Fully supports the SecureNet Platform.
• API MonitoringcoreTechnology or IntegrationWholesale central monitoring station with locations across USA and Canada (Scottsdale, AZ; Denver, CO; Dallas, TX; and multiple Canadian cities). Fully supports the SecureNet Platform.
• SecomcoreTechnology or IntegrationAustralian security monitoring company located in St Leonards, NSW. Part of SecureNet's international monitoring station network.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vivint: Smart home and security company offering integrated interactive security, video, and automation. Competes in the same end-consumer use cases SecureNet enables for dealers, primarily via a direct sales model.
• ADT: Largest U.S. home and business security provider with proprietary dealer and partner programs. A broad incumbent that competes in overlapping dealer and enterprise channels but at materially greater scale and brand recognition.
• Brinks Home Security: National home security and smart home provider operating a dealer-authorized network with interactive services. Overlaps with SecureNet in dealer-distributed interactive security and video monitoring offerings.
• Ring (Amazon): Amazon-owned DIY home security and video doorbell brand competing at the consumer end of the market. Indirectly competes with SecureNet's hardware line and erodes the addressable pool of professionally-installed customers.
• Resideo: Honeywell spinoff providing security panels, connected home solutions, and dealer support services. Competes both as a panel manufacturer integrated with SecureNet and as an alternative platform option for dealers.

Direct peers

• Telguard: Provides cellular alarm communicators and interactive services for security dealers, with a SaaS platform enabling remote panel communication and monitoring. Overlaps with SecureNet in dealer-targeted IoT/connectivity services.
• M2M Services: SaaS platform provider for security and home automation dealers with white-label mobile apps, interactive services, and panel integrations. Closely mirrors SecureNet's product and GTM architecture.
• Uplink (Numerex): Wireless IoT connectivity solutions for security dealers and alarm panels, with SaaS-based interactive services. Competes with SecureNet in cellular-based dealer connectivity and remote monitoring.
• Alula: IoT and connected-home platform purpose-built for security dealers, providing panel integrations, interactive services, and mobile apps. Directly comparable to SecureNet in target customer, product scope, and white-label approach.
• Alarm.com: The dominant SaaS platform for security and home automation dealers, offering interactive security, video monitoring, and smart home services on a white-label basis. Operates the closest comparable business model to SecureNet and is the de facto market leader SecureNet is competing against in dealer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/securenet_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SecureNet Technologies