What AlmondNet does

AlmondNet, Inc. is a New York-based, privately-held advertising technology company established in 1998 that functions primarily as an R&D and intellectual property licensing entity rather than a traditional software vendor. The parent company develops and licenses an extensive patent portfolio covering profile-based bidding, behavioral targeting, online and offline data monetization, addressable advertising, and multi-platform advertising and attribution, with privacy-friendly targeting as the unifying thesis. AlmondNet Israel 2000 Ltd, based in Herzliya, houses the engineering function and acquires technology services on behalf of the group.

The commercial surface is delivered through two wholly-owned subsidiaries. Datonics provides audience data solutions that enable precise and scalable audience targeting for DSPs, enrich first-party data, and feed CRM audience attributes; the unit pioneered the distribution of audience data to DSPs more than fifteen years ago. Intent IQ offers privacy-friendly identity resolution powered by a device graph that combines deterministic accuracy with probabilistic scale, allowing partners in the media ecosystem, etailers, and financial institutions to identify clients and prospects across sites, apps, and brick-and-mortar environments.

The business model combines IP licensing and royalties with B2B-targeted advertising solutions, serving a horizontal base of business partners rather than consumers. Recent strategic activity has centered on enforcing the patent portfolio against major adtech buyers, including a $136M jury verdict against Amazon that was converted into a licensing agreement in April 2026 and an adverse ruling at the Federal Circuit against Meta in the same month. Operations are lean — the company reports 1-10 employees — with most disclosed counterparties emerging from litigation rather than commercial case studies, leaving revenue scale undisclosed.

Name

AlmondNet

Legal name

AlmondNet, Inc.

Website

https://almondnet.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

AlmondNet is a New York-based adtech company founded in 1998 that develops and licenses privacy-friendly targeted advertising IP, operating subsidiaries Datonics (audience data for DSPs) and Intent IQ (identity resolution) for B2B partners in the media ecosystem.

Ownership category

akta.pro rank

Product category

Advertising Technology

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311), Software Publishers (5132)

SIC

Patent Owners & Lessors (6794), Services-Advertising (7310)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Targeted advertising technology
• Identity resolution solutions
• Audience data platforms
• Behavioral targeting software
• Advertising IP licensing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Intellectual Property Licensing: Licensing of extensive portfolio of enabling technology and Intellectual Property covering targeting and attribution landscape including profile based bidding, behavioral targeting, online and offline data monetization, addressable advertising, and multi-platform advertising and attribution.
2. Targeted Advertising Solutions: Development and commercialization of industry-leading targeted advertising solutions and products through the parent company AlmondNet Inc.

Core offering

AlmondNet develops and licenses privacy-friendly targeted advertising technology through its parent entity AlmondNet Inc., and operates wholly-owned subsidiaries Datonics (audience data collection and distribution to DSPs) and Intent IQ (privacy-friendly identity resolution powered by a deterministic/probabilistic device graph). The company focuses on R&D and licensing of intellectual property covering profile-based bidding, behavioral targeting, online and offline data monetization, addressable advertising, and multi-platform advertising and attribution.

Product overview

AlmondNet Group operates as a unified portfolio of privacy-friendly advertising technology companies. The parent company AlmondNet Inc. develops and licenses an extensive IP portfolio covering profile-based bidding, behavioral targeting, data monetization, addressable advertising, and multi-platform attribution. This core IP and R&D capability is complemented by two key subsidiaries: Datonics, which pioneered audience data collection and distribution to DSPs for precise audience targeting and CRM enrichment; and Intent IQ, a privacy-friendly identity resolution leader with a deterministic/probabilistic device graph enabling cross-device and in-person identification. Together, the three entities provide end-to-end coverage of the targeting and attribution ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Datonics: Pioneered the collection and distribution of audience data to DSPs over 15 years ago. Data solutions enable precise and scalable audience targeting, enhance first party data with insights and enrich CRMs with actionable audience attributes.
• Intent IQ

Products and services

• AlmondNet Group (AlmondNet Inc.) Parent entity that develops and licenses an extensive portfolio of enabling technology and intellectual property covering profile-based bidding, behavioral targeting, online and offline data monetization, addressable advertising, and multi-platform advertising and attribution, targeting adtech platforms, media companies, DSPs, e-tailers, and financial institutions.
• Datonics Audience data solution that enables precise and scalable audience targeting for DSPs, enhances first-party data with insights, and enriches CRMs with actionable audience attributes, sold to advertising buyers and platform partners.
• Intent IQ Privacy-friendly identity resolution platform that uses a device graph to identify clients and prospects across sites, apps, and brick-and-mortar establishments across multiple screens or in person, serving media ecosystem partners, e-tailers, and financial institutions.

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered major and core.

• AmazonmajorOEM/ Whitelabel/ Licensing Partner · 7 April 2026AlmondNet and its subsidiaries Intent IQ and Datonics resolved a patent infringement dispute with Amazon through a license agreement. The settlement concludes a prolonged legal battle that included a trial win for AlmondNet and multiple patent-office wins in the US and Europe. The agreement resolves all pending matters related to the asserted patents and grants Amazon a license to use AlmondNet Group's intellectual property portfolio.
• DatonicscoreOthersDatonics is an affiliated company of AlmondNet Group that pioneered the collection and distribution of audience data to DSPs over 15 years ago. Data solutions enable precise and scalable audience targeting, enhance first party data with insights and enrich CRMs with actionable audience attributes.
• Intent IQcoreOthersIntent IQ is an affiliated company and privacy-friendly identity resolution leader, powered by the best device graph in the market - deterministic accuracy with probabilistic scale. Enables partners to identify clients and prospects on sites, apps and brick and mortar establishments across various screens or in person. Beneficiaries include media ecosystem, etailers and financial institutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Trade Desk: The Trade Desk is a leading DSP using profile-based bidding, behavioral targeting, and multi-platform attribution — directly overlapping with AlmondNet's core capabilities. Operates as a broad incumbent versus AlmondNet's niche IP-licensing model.
• DoubleVerify: DoubleVerify provides ad measurement and attribution analytics, directly comparable to AlmondNet's multi-platform attribution and addressable advertising capabilities. Operates as a larger, publicly-traded incumbent in the measurement and attribution category.
• Pubmatic: PubMatic is a sell-side adtech platform with addressable advertising and attribution capabilities. Comparable in the multi-platform advertising and attribution category, though operating from the supply-side rather than AlmondNet's broader targeting/IP position.
• Oracle Advertising: Oracle Advertising (built on Moat, Grapeshot, and AddThis acquisitions) provides ad measurement, attribution, and audience data at scale. Comparable to AlmondNet's attribution and addressable advertising stack, but with much broader portfolio reach and significantly larger R&D resources.
• Criteo: Criteo specializes in retargeting and addressable advertising across e-commerce, directly comparable to AlmondNet's behavioral targeting and addressable advertising IP. Operates as a larger, publicly-traded incumbent in overlapping capabilities.
• Neustar (TransUnion): Neustar (now part of TransUnion) provides identity resolution (AdAdvisor) and marketing data solutions directly comparable to Intent IQ's identity graph and Datonics' audience data offerings.

Direct peers

• Lotame: Lotame provides audience data management and data collaboration solutions to publishers, advertisers, and DSPs — directly comparable to Datonics' audience data collection and distribution business and to AlmondNet's data monetization IP.
• LiveRamp: LiveRamp operates a data connectivity and identity resolution platform (RampID) directly comparable to Intent IQ's device graph and AlmondNet's profile-based bidding IP. Both monetize privacy-centric identity and audience activation across the adtech ecosystem.
• LiveIntent: LiveIntent provides identity resolution and audience monetization, particularly via email-based identity. Comparable to Intent IQ's deterministic + probabilistic device graph approach for privacy-friendly cross-channel identity.

Emerging players

• Bridg: Bridg provides cross-device and online-to-offline identity resolution and audience targeting — directly comparable to Intent IQ's device graph and to AlmondNet's offline data monetization capabilities. Smaller-scale emerging player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/almondnet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlmondNet