Augure

What Augure does

Augure, founded in 2002 in Paris and now operating under the Launchmetrics brand (legal entity Fashion GPS Inc., incorporated in Delaware), is a vertical SaaS provider of communications, PR, and brand performance software targeting the fashion, lifestyle, and beauty industries. The platform centers on the proprietary MIV (Media Impact Value) AI algorithm, a machine learning model trained on more than five years of industry-specific campaign data that analyzes over 100 quantitative and qualitative attributes across media monitoring in 200+ countries. The Brand Performance Cloud unifies eight core modules — Sample Management, PR Monitoring, Brand Tracking, Event Management, Digital Showrooms, Email & Contact Management, Marketing in China, and AI Visibility Tracking — under a single workspace, supported by services such as Photo & Video Production and Brand Insights Reporting, plus the Launchmetrics Spotlight (formerly IMAXtree) content licensing platform with over 5 million images.

The business operates on an annual subscription SaaS model with quote-based enterprise pricing and a consultative "Request a Demo" sales motion targeting VP and C-level executives at fashion, luxury, and beauty brands. Distribution is executed through a direct enterprise sales force and dedicated customer success teams, with 11 wholly-owned subsidiaries covering the US, UK, France, Italy, Spain, Germany, Singapore, Shanghai, and Hong Kong. Revenue mechanics are anchored by multi-module annual contracts across an installed base of more than 1,700 brands and agencies in 100 countries, including logos such as Lacoste, Cartier, Bulgari, Versace, Balenciaga, Uniqlo, Mango, The North Face, Luxottica, TAG Heuer, KIKO Milano, Jacquemus, Abercrombie & Fitch Co., and Paul Smith. The company has financed growth through four disclosed funding rounds totaling approximately $35M since 2005 and a documented acquisition track record (iMente in 2011, Adequate Systems in 2013, Wisemetrics in 2015, IMAXtree in 2020, Park Lu in 2021), with the most recent capital deployment focused on China market analytics and content licensing extensions.

Name

Augure

Legal name

Fashion GPS Inc. dba Launchmetrics

Website

https://augure.launchmetrics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Augure (operating as Launchmetrics) is a Paris-founded vertical SaaS provider offering an AI-powered Brand Performance Cloud — PR monitoring, sample management, brand tracking, events, digital showrooms, and China analytics — to more than 1,700 fashion, luxury, and beauty brands globally via annual enterprise subscriptions.

Ownership category

akta.pro rank

Product category

PR & Communications Software

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

akta.pro secondary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• PR management software
• Media monitoring
• Reputation management
• Brand performance analytics
• Influencer marketing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Brand Performance Cloud): Launchmetrics operates as a SaaS company offering a brand performance cloud platform with multiple modules including sample management, PR monitoring, brand tracking, event management, digital showrooms, China analytics, and contact management. Pricing is quote-based and varies by modules selected and brand size. The platform targets enterprise and mid-market fashion, lifestyle and beauty brands on a subscription basis.

Pricing tiers

Distribution channels2 records

Marketing channels12 records

Core offering

Augure is a global Communication and PR SaaS solutions provider oriented towards reputation management teams. The company delivers a Brand Performance Cloud platform tailored for fashion, lifestyle, and beauty brands, offering unified modules for PR monitoring, brand tracking, sample management, event management, digital showrooms, contact management, and content licensing. Its proprietary MIV (Media Impact Value) AI algorithm provides a single monetary currency to measure brand performance across all marketing voices, channels, and markets globally.

Product overview

Launchmetrics offers a Brand Performance Cloud platform with multiple integrated modules designed specifically for the fashion, lifestyle, and beauty industries. The core platform manages brand assets and activations while measuring results. Key modules include Sample Management (digital sample tracking), PR Monitoring (media coverage tracking), Brand Tracking (performance benchmarking), Event Management (in-person/digital/hybrid events), Digital Showrooms (collection showcasing), Email & Contact Management, Marketing in China, and AI Visibility Tracking. Additional services include Photo & Video Production and Brand Insights Reporting. For publishers, Launchmetrics Spotlight provides content licensing access to over 5 million images. The platform serves over 1,700 brands globally across 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Launchmetrics Spotlight: Content licensing platform for publishers and media, formerly known as IMAXtree, offering access to 5 million+ quality images and advertising monitoring software.
• Brand Performance Cloud

Products and services

• Brand Performance Cloud All-in-one cloud platform that manages brand assets, activations, and performance measurement across the fashion, lifestyle, and beauty industries. Targets enterprise and mid-market brands on a subscription basis with modules unified under the proprietary MIV metric.
• Sample Management Digitalized sample tracking software that streamlines sample management workflows across departments and tracks samples globally, reducing sample loss and operational costs. Used by fashion brands like Paul Smith and Abercrombie & Fitch Co.
• PR Monitoring Media monitoring solution that tracks editorial mentions across print, online, and social media in more than 200 countries, supporting PR reporting and brand visibility measurement.
• Brand Tracking Brand performance measurement tool that identifies strategies building brand value, benchmarks performance against competitors, and provides data-driven insights powered by the proprietary MIV algorithm.
• Event Management In-person, digital, and hybrid event management solution for creating, sharing, and measuring brand events across fashion, lifestyle, and beauty industries.
• Digital Showrooms Digital asset management solution for digitizing and showcasing collections in a branded environment with organized distribution, maximizing reach and exposure during collection launches.
• Email & Contact Management Centralized contact management solution for customizing personalized emails, sharing press releases, and tracking journalist and stakeholder engagement.
• Marketing in China Solution integrating all relevant channels and Voices in the Chinese market for data-driven marketing decisions, including influencer/KOL analytics and brand tracking specific to China.
• Enterprise Sample Management Advanced sample management solution for enterprise-level operations with enhanced tracking, distribution, and reporting capabilities beyond the standard Sample Management module.
• AI Visibility Tracking AI-powered brand visibility tracking module for monitoring and analyzing brand presence across media channels and regions using artificial intelligence.
• Launchmetrics Spotlight Content licensing platform (formerly IMAXtree) providing access to over 5 million quality images for publishers and media, along with advertising monitoring software for print advertising ROI measurement.
• Photo & Video Production Creative production services for photo and video content to support brand marketing and campaign needs, offered as a professional service alongside the software platform.
• Brand Insights Reporting Reporting service providing brand insights and comprehensive analysis of marketing performance metrics, delivered as a managed service for fashion, lifestyle, and beauty brands.

Quantifiable outcome

• 3x faster campaign launches
• +6 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Matchesfashion.comminorStrategic or Co-development PartnerMinority partner that can amplify brand messages through their own social media channels. Referenced in the Launchmetrics glossary as a type of 'Partner' voice in the brand measurement ecosystem.
• SephoraminorStrategic or Co-development PartnerMinority partner that can amplify brand messages through their own social media channels. Referenced in the Launchmetrics glossary as a type of 'Partner' voice in the brand measurement ecosystem.
• Google (Google Analytics, Google AdWords, Google Remarketing)coreTechnology or IntegrationLaunchmetrics uses Google Analytics for website analytics, Google AdWords for paid advertising, and Google Remarketing technology for retargeting. Conversion tracking cookies are used to measure ad performance. Also uses various Google services (_utma, _utmb, _utmc, _utmz, _ga cookies) for analytics and targeting.
• AdRollcoreTechnology or IntegrationDisplay advertising partner enabling retargeting advertising on other sites based on previous interactions with Launchmetrics website. Uses targeting cookies for personalized advertising without collecting personal data.
• Facebook (Meta)coreTechnology or IntegrationUsed for Facebook Ads advertising campaigns. Launchmetrics uses Meta's advertising platform for targeted marketing.
• LinkedIncoreTechnology or IntegrationUsed for LinkedIn advertising campaigns and professional B2B marketing. Launchmetrics maintains an active company page on LinkedIn.
• SimilarWebcoreTechnology or IntegrationUsed for calculating monthly website visitors and potential reach for online media sources in the MIV measurement algorithm.
• HubspotcoreTechnology or IntegrationUsed for marketing automation, including progressive profiling through contact forms, email marketing campaigns, and customer relationship management.
• Tech She CanminorStrategic or Co-development PartnerCSR partnership supporting women in technology and encouraging more girls to pursue tech careers. One of several non-profit partnerships in Launchmetrics' corporate social responsibility program.
• HumanaminorStrategic or Co-development PartnerCSR volunteer partnership supporting community initiatives. One of several non-profit partnerships in Launchmetrics' corporate social responsibility program.
• Charity MilesminorStrategic or Co-development PartnerCSR volunteer partnership supporting charitable causes through fitness activities. One of several non-profit partnerships in Launchmetrics' corporate social responsibility program.
• Red CrossminorStrategic or Co-development PartnerCSR volunteer partnership supporting humanitarian initiatives. One of several non-profit partnerships in Launchmetrics' corporate social responsibility program.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meltwater: Meltwater provides media intelligence, social listening, and consumer analytics for enterprise PR and marketing teams. It directly competes with Launchmetrics' PR Monitoring and Brand Tracking modules, especially for global brand performance measurement.
• Talkwalker: Talkwalker provides social media analytics, media monitoring, and consumer intelligence. It is a direct competitor in PR monitoring and brand performance measurement for consumer-facing brands, including fashion and beauty.
• Cision: Cision is a leading global PR and communications SaaS platform offering media monitoring, press release distribution, and analytics. It is the most direct peer in the enterprise PR/communications software category where Launchmetrics competes.
• Brandwatch: Brandwatch offers consumer intelligence, social listening, and digital market research. It overlaps with Launchmetrics' media monitoring, brand tracking, and competitive benchmarking offerings for marketing and PR teams.

Emerging players

• Dash Hudson: Dash Hudson is a marketing software platform purpose-built for brands and publishers, with strengths in visual content analytics and digital asset management. It overlaps with Launchmetrics' Digital Showrooms, Spotlight content licensing, and brand performance modules.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with measurement and analytics capabilities. It competes with Launchmetrics' influencer/KOL tracking features, particularly for beauty and luxury brand campaigns.
• Traackr: Traackr provides influencer marketing platform capabilities focused on performance measurement and brand alignment. It overlaps with Launchmetrics' influencer analytics and brand tracking modules, especially in beauty and lifestyle verticals.
• Klear: Klear offers influencer marketing analytics and campaign measurement. It is an emerging peer overlapping with Launchmetrics' China influencer module (Park Lu) and global influencer measurement features.

Broad incumbents

• Sprinklr: Sprinklr is a broader enterprise customer experience management platform with unified social media, marketing, and PR analytics. It competes as an incumbent suite that overlaps with Launchmetrics' PR Monitoring and brand performance capabilities.

Others

• Influencer Marketing Hub: Influencer Marketing Hub is a media and intelligence platform for the influencer marketing industry, providing benchmarking and platform comparisons. It is adjacent to Launchmetrics as an information provider shaping buyer evaluation of competing influencer/PR SaaS tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@launchmetrics9613
• LinkedInlinkedin.com/company/launchmetrics
• Instagraminstagram.com/launchmetrics
• Xx.com/augurerepmgmt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augure