Cloth & Flame
Cloth & Flame is a Phoenix-based experiential hospitality company that designs and produces destination dinners, weddings, and corporate brand experiences at 60+ scenic outdoor U.S. locations, serving luxury consumers and Fortune 500 clients including Google, Bentley, Chanel, and Audi.
- Company typePrivate
- Founded2017
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cloth & Flame does
Cloth & Flame is a Phoenix, Arizona-based experiential hospitality company founded in 2017 that designs and produces destination dining and event experiences at 60+ scenic outdoor locations across the United States. The company operates five distinct revenue lines: ticketed public prix-fixe dinners priced $175–$295 per person; white-label corporate and brand experiences sold via dedicated enterprise outreach; weddings, receptions, and intimate elopements delivered through a partnership with Open Venues; fully customized private dinners; and an Event Collective gig-staffing platform that recruits and pays independent contractors per shift and doubles as a hiring funnel. Clients include Fortune 500 brands such as Google, Bentley, Chanel, Revolve, Uber, Audi, and Crate & Barrel, alongside luxury consumers buying public ticketed seats and couples seeking non-traditional wedding formats.
The technology stack is intentionally minimal and non-proprietary: ticketing and direct-to-consumer bookings run on Shopify, while the company relies on Instagram, an email newsletter, organic SEO, and earned media (Condé Nast Traveler, Food Network, Phoenix Magazine) for demand generation. No public API, SDK, or developer platform is offered, and the operational backbone centers on a small core team of roughly 11–50 employees augmented by the contractor pool rather than on a software platform.
The business model combines high-margin experiential service delivery with a recurring programming cadence — exemplified by the 2023 launch of the weekly Sedona Summer Series and the multi-market (OUT) WEST California series — alongside spot enterprise contracts whose values are not publicly disclosed. The company is privately held and operates as an independent entity with no disclosed institutional investors, parent company, or funding rounds in the source material.
Cloth & Flame firmographics
Firmographics- Name
- Cloth & Flame
- Legal name
- Cloth & Flame
- Website
- https://clothandflame.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cloth & Flame is a Phoenix-based experiential hospitality company that designs and produces destination dinners, weddings, and corporate brand experiences at 60+ scenic outdoor U.S. locations, serving luxury consumers and Fortune 500 clients including Google, Bentley, Chanel, and Audi.
- Ownership category
- akta.pro rank
Cloth & Flame industry classification
Industry- Product category
- Experiential Event Services
- NAICS
- Caterers (722320), Food Service Contractors (722310), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Catering (Weddings, Social, Private Parties) (THAFAIAB)
- akta.pro secondary industries
- Wedding & Reception Catering (HSACAGAD), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)
Keywords
Where Cloth & Flame is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cloth & Flame business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Ticketed Public Experiences: Multi-course prix fixe dinners sold directly to consumers at $165-$295 per person. Events include destination dinners, culinary experiences, and community events at various scenic locations.
- Corporate & Brand Events: White-label experience design and production for businesses and creative agencies. Full experience design and physical production services for brand programs, incentives, and corporate retreats.
- Weddings & Private Celebrations: Wedding ceremonies, receptions, and intimate elopements at scenic outdoor venues and historic buildings. Includes venue access through Open Venues brand and culinary experiences.
- Event Collective: Gig-economy staffing model for event crew. Independent contractors paid per shift for event support, with benefits including free community event access after 8 events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ticketed dinners range from $165-$295 per person depending on event complexity and location. |
| Other | Multi-year contract | Corporate and private event pricing is customized based on event scope, location, and services required. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Cloth & Flame product offering
Product offeringCore offering
Cloth & Flame designs and produces experiential dining and event experiences at scenic outdoor and historic locations across the United States. The company sells ticketed public dinners, private customized dinners, wedding ceremonies and receptions, and white-label corporate and brand experiential events. Operations span approximately 60+ exclusive venues in Arizona and California, with services covering full event design, culinary execution, and on-site production.
Product overview
Cloth & Flame is an experiential events company offering a portfolio of event services centered around destination dining experiences. The core offerings include: (1) Experiential — white-label corporate and brand experiences with access to 60+ scenic locations; (2) Weddings, Receptions & Intimate Elopements — leveraging the Open Venues platform for scenic outdoor and historic venue weddings; (3) Ticketed Experiences — public multi-course dinners at iconic locations priced at $175-$295 per person; (4) Private Dinners — fully customized private events; and (5) Event Collective — a gig/contractor platform for event crew staffing. The company operates primarily in Arizona and California, creating events in deserts, farms, mountains, and urban rooftops.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential (Corporate Events, Retreats & Brand Experiences) White-label experiential events for businesses and creative agencies, offering full experience design and physical production in spectacular destinations throughout the United States. Includes access to 60+ scenic locations, custom structures, and expert-led experiences paired with chef-prepared meals.
- Weddings, Receptions & Intimate Elopements Deeply romantic wedding and reception experiences using scenic outdoor venues and historic buildings through the Open Venues platform. Features custom culinary experiences and boundary-pushing celebrations for couples seeking non-traditional venues.
- Ticketed Public Dinner Experiences Public ticketed dinner events held at various scenic locations including deserts, farms, mountains, and Malibu. Features multi-course prix fixe menus with optional wine and cocktail pairings, typically priced between $175-$295 per person.
- Private Dinners Fully customizable private dinner experiences ranging from small intimate gatherings in the Sonoran Desert to large speaking events at iconic locations. Clients work directly with the team to design and execute their vision.
- Event Collective Independent contractor opportunity for event crew members to work on experiences on their own schedule. Event workers claim shifts as available and receive per-shift compensation plus complimentary event attendance after working 8 events, functioning as a pipeline for full-time hiring.
Quantifiable outcome
- Hosts hundreds of private experiences per year
- +1 more outcomes
Companies that use Cloth & Flame
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Cloth & Flame technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cloth & Flame partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, flagship and minor.
- Open VenuescoreCloth & Flame partners with Open Venues for their weddings and receptions offerings, providing access to scenic outdoor venues, compelling historic buildings, and hidden gems. Open Venues serves as the venue brand powering their wedding services.
- Westward WhiskeyflagshipKey partner for the (OUT) WEST limited series dinner events across California locations. Westward Whiskey provides whiskey pairings conceived, aged in and inspired by the American Northwest, brewed like craft ale, distilled like single malt, and aged like bourbon.
- Will + BearminorHat partner for (OUT) WEST events, providing handcrafted wool hats available for purchase. Inspired by outdoor adventure and anchored by commitment to earth-friendly materials.
- Indian Gardens Cafe and MarketcoreWine partner for Sedona Summer Series events. Offers exclusive variety of organic and natural wines including bubbles, rose, white, orange, red, and non-alcoholic options that can be pre-purchased and delivered to dinner tables.
- Buena Vida BodegaminorWine partner for Valentine's at The Abbey event. Guests select and pre-purchase wines in advance through the partner for delivery during the welcome reception.
- Crate & BarrelflagshipPartnership for Los Angeles community dinner launch event featuring design-focused dining experience with items from Crate & Barrel's iconic gift and wedding registry in Malibu hills.
- ASU Art MuseumflagshipPartnership for Lucha Libre: Beyond the Arenas dinner experience celebrating the opening of an internationally-recognized exhibition featuring Mexican and Chicanx contemporary artists.
- The Spice HouseminorIngredient and spice provider for (OUT) WEST events, supplying locally sourced ingredients and spices from their curated collection.
- Cactus CruminorLocal wine provider for Lavender Farm dinners, offering selection of natural wines grown from organic grape farmers across Arizona. Bottles purchased in advance and delivered to enjoy at events.
- Whiskey Del BacminorCocktail partner for Boyce Thompson Arboretum event, providing whiskey-based cocktails during the dinner experience.
- Bruzzi VineyardsminorWine partner for Boyce Thompson Arboretum centennial celebration dinner, providing wine selections for the event.
- Wren HouseminorBeer partner for Boyce Thompson Arboretum centennial celebration, providing beer selections for the event.
- Ambiente SedonaminorHotel partner offering discounted lodging options for Sedona Summer Series guests attending dinner events.
- Enchantment ResortminorHotel partner offering discounted lodging options for Sedona Summer Series guests attending dinner events.
- L'Auberge de SedonaminorHotel partner offering discounted lodging options for Sedona Summer Series guests attending dinner events.
- The Little DaisycoreHistoric Jerome, Arizona hotel partnership for exclusive dinner retreat experiences. The 1918 building transformed into a 21st century experience, hosting intimate dinners on the open-air verandah with sweeping Verde Valley views.
- High Country Motor LodgecoreFlagstaff hotel venue partner for Flagstaff Fadeaway dinner event, providing beautiful lawn setting for exclusive long-table dinner with accommodation add-on options.
- Glen Canyon InstituteminorBeneficiary organization for Flagstaff Fadeaway music festival dinner event.
- Basqueria / Sebastien PourratflagshipChef collaborator for (OUT) WEST events, providing contemporary Basque cuisine with tapas-style dishes using locally sourced ingredients. Chef Pourrat is known for his contemporary stamp on Basque dishes of western Spain and France.
- DialogminorArt space collaboration for the Craving Form Art Opening + Dinner event at The Icehouse in downtown Phoenix.
- Phoenix PrideminorNonprofit partner for Phoenix Pride Ball event. Proceeds from drink sales support the organization's work supporting and empowering the local LGBTQ+ community.
- Tito's Handmade Vodkaflagship25th anniversary celebration partner for Phoenix Pride Ball event. Spirits provided for cocktails with Love, Tito's philanthropic mission supporting the event.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cloth & Flame competitors and assessment
Company assessmentEmerging players
- Splacer: Marketplace for booking unique, offbeat event spaces; comparable to Cloth & Flame's curated outdoor and historic venue portfolio, though primarily an urban/indoor platform.
- Bizzabo: Event experience operating system for corporate events and conferences; adjacent to Cloth & Flame's enterprise events business as a technology layer that corporate event organizers (and potentially Cloth & Flame's corporate clients) use.
Direct peers
- Feastly: Online marketplace connecting diners with hosts of pop-up dinners and unique culinary experiences; directly comparable to Cloth & Flame's ticketed destination-dinner consumer product.
- EatWith: Marketplace for hosted dining experiences and culinary events in private homes and unique venues; shares the 'experiential dining' category with Cloth & Flame's ticketed dinners and private dinners.
- Outstanding in the Field: Pioneer of the long-table destination dinner format set on farms, vineyards, and remote outdoor locations across the U.S. Cloth & Flame's ticketed public dinners (e.g., Lavender Farm, Sedona Summer Series, (OUT) WEST) are an explicit application of the same traveling-farm-dinner concept in a more brand-activation-driven format.
- Peerspace: Marketplace for booking unique and unusual venues by the hour for events and productions; highly comparable to Cloth & Flame's curated 60+ scenic-venue network and Open Venues wedding platform.
Broad incumbents
- Convene: Operator of premium meeting, event, and conference spaces for enterprise clients; overlaps with Cloth & Flame's corporate events and brand-experience business but focuses on urban meeting venues rather than outdoor destinations.
- The Knot Worldwide: Largest U.S. wedding marketplace (The Knot, WeddingWire, Hitched) connecting couples with vendors and venues; comparable because Cloth & Flame monetizes the wedding/reception/elopement segment via the Open Venues platform.
- Patina Restaurant Group: Hospitality and catering group operating restaurants, venues, and large-scale event catering for cultural institutions and corporate clients; comparable as a broader incumbent in the premium event catering space where Cloth & Flame competes.
- Airbnb Experiences: Global marketplace of hosted experiences anchored by Airbnb's traveler audience; competes broadly for destination-dining demand and benefits from far greater distribution but lacks Cloth & Flame's curated scenic venues and corporate-event focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cloth & Flame social profiles
Digital presenceCloth & Flame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloth & Flame leadership team
Management profileNumber of profiles
Profiles1 record
Cloth & Flame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloth & Flame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloth & Flame
What does Cloth & Flame do?
Cloth & Flame designs and produces experiential dining and event experiences at scenic outdoor and historic locations across the United States. The company sells ticketed public dinners, private customized dinners, wedding ceremonies and receptions, and white-label corporate and brand experiential events. Operations span approximately 60+ exclusive venues in Arizona and California, with services covering full event design, culinary execution, and on-site production.
Is Cloth & Flame a public or private company?
Cloth & Flame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cloth & Flame founded?
Cloth & Flame was founded in 2017. It employs 11 to 50 people.
Where is Cloth & Flame based?
Cloth & Flame is headquartered in Phoenix, United States, in the North America region.
How does Cloth & Flame make money?
Four revenue lines are on record. Ticketed Public Experiences are the primary driver. The others are corporate & Brand Events, weddings & Private Celebrations and event Collective.
Who are Cloth & Flame's main competitors?
Emerging players on record are Splacer and Bizzabo. Direct peers are Feastly, EatWith, Outstanding in the Field and Peerspace. Broad incumbents are Convene, The Knot Worldwide, Patina Restaurant Group and Airbnb Experiences.
Does Cloth & Flame have an API?
No public API is recorded for Cloth & Flame.
What industry is Cloth & Flame in?
Cloth & Flame's product category is Experiential Event Services. Its primary akta.pro industry code is THAFAIAB, Event Catering (Weddings, Social, Private Parties), with a secondary code of HSACAGAD, Wedding & Reception Catering. Its NAICS code is 722320 and its SIC code is 7900.