What Trajaan does

Trajaan SAS is a Paris, France-based SaaS company founded in 2021 that operates an enterprise Search Intelligence platform. The platform aggregates search behavior from traditional search engines (Google, Bing, Baidu), retail search (Amazon and others), social search (TikTok, Pinterest, YouTube, Naver) and generative AI assistants (OpenAI, Perplexity, Gemini, DeepSeek, Claude, Mistral, Grok), delivering what the company describes as a 360-degree view of consumer intent across 150+ countries with city-level granularity and up to 48 months of history. A proprietary Semantic AI Copilot classifies queries by intent (Discovery, Comparison, Purchase, Concern) and clusters them by theme, while a GenAI Search Monitoring module tracks how large language models reference brands, capturing share of mentions, share of domains, and net sentiment in AI-generated answers. Customers include LVMH, Bic Lighters, Campari Group, Heineken, Sanofi CHC, and Orange.

The company operates a subscription SaaS model with monthly billing, no publicly disclosed pricing, and a consultative 'Book a Demo' enterprise sales motion targeting large consumer brands, insight teams, and SEO/digital marketing organizations; a self-serve application at app.trajaan.io also exists for smaller buyers. Effective December 11, 2025, Trajaan was acquired by Cision and its technology is now embedded across Cision's portfolio including Brandwatch (social intelligence), CisionOne (media intelligence), and PR Newswire Amplify (which launched the AEO & GEO Brand Report powered by Trajaan in April 2026). Pre-acquisition the team was approximately 3+ people serving 40-75+ enterprise clients, indicating a capital-efficient, design-partner-heavy operating model. Post-acquisition Trajaan's technology is also part of a NATO NCIA consortium (with Brandwatch and Blackbird.AI) selected in February 2026 to deliver information environment assessment capabilities, extending the platform's reach from commercial brand intelligence into government narrative-risk monitoring.

Name

Trajaan

Legal name

Trajaan SAS

Website

https://trajaan.io

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

11–50 employees

Short description

Trajaan is a Paris-based SaaS platform founded in 2021 that aggregates search behavior across traditional, retail, social, and generative-AI surfaces to deliver consumer-intent intelligence and brand visibility tracking for global enterprises, now operating inside the Cision portfolio.

Ownership category

akta.pro rank

Product category

Search Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310)

akta.pro primary industry

Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

akta.pro secondary industries

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Search, Retrieval & Semantic Ranking (BM25/vector, hybrid) (HDAAADAB)

Keywords

• Search intelligence
• Consumer intent analytics
• GenAI brand monitoring
• Retail search analytics
• Market trend detection

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Trajaan operates on a subscription SaaS model, billed according to selected plans with automatic renewals unless canceled before the billing date. Subscription terms include limited, non-exclusive, non-transferable access rights. The service offers different plan tiers with pricing based on subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Trajaan is an enterprise search intelligence SaaS platform that aggregates consumer search behavior from traditional search engines (Google, Bing, Baidu), retail search (Amazon, Walmart, etc.), social search (TikTok, Pinterest, YouTube, Naver), and generative AI assistants (OpenAI, Perplexity, Gemini, DeepSeek, Claude, Mistral, Grok) across 150+ countries. It uses a proprietary Semantic AI Copilot to classify queries by intent (Discovery, Comparison, Purchase, Concern) and theme, detect rising trends, forecast demand, and benchmark brand share of mentions in both traditional and LLM-generated answers. The offering is sold on a subscription basis to global consumer brands and insight teams, including as the AEO & GEO Brand Report capability embedded in PR Newswire Amplify.

Product overview

Trajaan is an enterprise Search Intelligence SaaS platform comprising two core product modules: Search Intelligence and GenAI Search Monitoring. Search Intelligence aggregates search behavior from traditional search engines (Google, Bing, Baidu), retail search (Amazon), social search (TikTok, Pinterest, YouTube, Naver), and GenAI assistants to deliver 360-degree consumer intent insights across 150+ countries. GenAI Search Monitoring tracks how LLMs reference and position brands to help communication leaders influence AI-generated narratives. Trajaan's technology is also embedded as the AEO & GEO Brand Report within the PR Newswire Amplify platform. The platform uses a proprietary Semantic AI Copilot to classify queries by intent, cluster topics, detect trend acceleration, and surface content gaps.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Intelligence Multi-source search intelligence platform aggregating consumer search behavior from traditional search engines (Google, Bing, Baidu), retail search (Amazon), and social search (TikTok, Pinterest, YouTube, Naver) across 150+ countries. Delivers 360-degree consumer intent insights with proprietary Semantic AI for query classification, trend detection, and brand benchmarking. Designed for enterprise consumer brands, insight teams, and digital marketers.
• GenAI Search Monitoring Monitors how large language models (OpenAI, Perplexity, Gemini, DeepSeek, Claude, Mistral, Grok) reference and position brands in generative-AI search environments. Tracks share of mentions, share of domains, and net sentiment across thousands of prompts in multiple geolocations, helping communication and brand leaders shape AI-generated narratives about their products.
• AEO & GEO Brand Report Capability powered by Trajaan search intelligence and integrated into the PR Newswire Amplify platform. Captures Mentions, Sources, and Answers data across generative-AI search to identify AI-visibility gaps and close them through targeted Multichannel Amplification distribution. Targeted at PR and communications leaders.

Quantifiable outcome

• Reduced customer service touchpoints by 23% for Orange by detecting consumer frustration around smart home and 5G services and creating targeted content

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core / flagship and minor.

• PR Newswire (Cision company)core / flagshipTechnology or Integration · 6 April 2026PR Newswire integrated Trajaan's search intelligence technology into its PR Newswire Amplify™ platform to power the AEO & GEO Brand Report capability, providing measurable insights into how AI models reference and position brands in generative search environments. The report captures brand mentions, source influence, and AI-generated answers to help communicators understand and shape their AI visibility footprint, enabling users to move from identifying AI visibility gaps to closing them through targeted Multichannel Amplification distribution.
• Brandwatch (Cision company)core / flagshipStrategic or Co-development Partner · 10 February 2026Brandwatch (a Cision company) and Trajaan formed a consortium with Blackbird.AI, selected by the NATO Communications and Information Agency (NCIA) to deliver an Information Environment Assessment Capability (IEAC). Trajaan serves as a specialist partner within this consortium, combining its search intelligence with Brandwatch's social intelligence and Blackbird.AI's narrative intelligence platform to support NATO's strategic communications and decision-making across its enterprise.
• NATO Communications and Information Agency (NCIA)minorStrategic or Co-development Partner · 10 February 2026A consortium comprising Brandwatch (a Cision company), Blackbird.AI, and specialist partners Trajaan, Osavul, and Converseon was selected by NATO's NCIA to deliver an Information Environment Assessment Capability (IEAC). The solution provides AI-enabled tools to monitor, analyze, and interpret public and commercial data sources to detect and respond to disinformation and harmful narrative threats across digital ecosystems, supporting strategic communications and situational awareness across the NATO enterprise.
• Cisioncore / flagshipStrategic or Co-development Partner · 11 December 2025Cision acquired Trajaan effective December 11, 2025, integrating Trajaan's search intelligence platform across its portfolio including Brandwatch, CisionOne, PR Newswire, and Insights Services. The acquisition builds on a partnership announced between Brandwatch and Trajaan in August 2025 and is described as a major milestone in Cision's AI product roadmap aimed at unifying search intelligence, conversational insight, and AI-driven analytics. Trajaan's technology is embedded as a core capability within Cision's consumer and media intelligence suite.
• Brandwatch (Cision company)core / flagshipStrategic or Co-development Partner · 1 August 2025Brandwatch and Trajaan announced a partnership in August 2025, preceding the full acquisition by Cision in December 2025. The partnership combined Brandwatch's social intelligence capabilities with Trajaan's search intelligence to help brands understand both what people say (social) and what they intend to do next (search). A joint masterclass was held in London in October 2025.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blackbird.AI: Blackbird.AI is a narrative intelligence platform that detects and analyzes harmful narratives, including in AI-generated content. It is a co-consortium member with Trajaan in the NATO NCIA IEAC project and operates adjacent GenAI and narrative monitoring capabilities.
• Similarweb: Similarweb provides digital intelligence including search analytics, keyword research, and audience insights. It serves enterprise marketing and insight teams with multi-platform search and consumer behavior data, directly overlapping with Trajaan's market intelligence positioning.
• SEMrush: SEMrush is a leading SEO and search analytics platform with keyword research, trend monitoring, and competitive intelligence tools. It serves the same SEO/digital marketing buyer segment that Trajaan addresses with its multi-surface search intelligence offering.
• Spate: Spate provides search and consumer trend intelligence for brands, aggregating Google search data to surface emerging trends. Trajaan explicitly compares itself against Spate on its own blog as a competitor, making it the closest direct peer in the trend intelligence category.
• Ahrefs: Ahrefs is a leading SEO analytics and keyword research platform serving digital marketers and SEO professionals. It overlaps with Trajaan's search intelligence and keyword trend detection capabilities for the same enterprise and mid-market SEO buyer.
• NetBase Quid: NetBase Quid provides AI-driven consumer and market intelligence across social, search, and earned media. It targets the same enterprise insight-team buyer and overlaps with Trajaan on trend detection, brand health, and competitive intelligence use cases.
• Talkwalker: Talkwalker is an enterprise consumer intelligence platform combining social listening, search analytics, and trend detection. It targets the same enterprise brand and insight-team buyer as Trajaan and offers overlapping capabilities across multi-surface consumer signal aggregation.
• Brandwatch: Brandwatch is a leading social listening and consumer intelligence platform that has expanded into search intelligence. It is now part of the same Cision parent as Trajaan and serves overlapping enterprise customers (CMOs, insight teams) with similar use cases around brand monitoring and trend detection.
• Pulsar (Cision): Pulsar is a consumer intelligence platform (now part of Cision) offering audience insights, social listening, and trend detection. As a sister product to Trajaan within the Cision portfolio, it competes for the same enterprise insight-team use cases around consumer and brand intelligence.

Broad incumbents

• Sprinklr: Sprinklr is an enterprise customer experience management platform with unified social listening, analytics, and AI-driven insights. As a broad incumbent in enterprise consumer intelligence, it overlaps with Trajaan's brand and trend monitoring capabilities as part of a wider CXM portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Trajaan_io
• LinkedInlinkedin.com/company/trajaan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trajaan