ScreenPal
ScreenPal is a Seattle-based, privately held video creation platform serving education and enterprise with screen recording, editing, AI captions and translation, LMS integrations, and SDK embedding across 190 countries.
- Company typePrivate
- Founded2006
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ScreenPal does
ScreenPal (formerly Screencast-O-Matic) is an all-in-one video creation and sharing platform operated by Big Nerd Software, LLC and headquartered in Seattle, Washington. Founded in 2006, the company provides screen recording, video editing, screenshot capture, image editing, secure video and image hosting, video analytics, interactive quizzing, and AI-enhanced tools — including AI captions, AI audio descriptions, AI video translation across 100+ languages, and AI background removal — through desktop applications (Windows, Mac), a browser-based Online Recorder and Online Video Editor (Beta), and mobile apps for iOS, Android, and Chromebook. The platform's technology stack combines FFMpeg, OpenH264, and SoundTouch for media processing with TensorFlow, ONNX Runtime, MediaPipe, OpenCV, and tesseract for AI/ML features.
ScreenPal monetizes through a freemium subscription model spanning Solo (Deluxe, Solo Max), Team, Education, and Enterprise tiers, with paid features gated behind recording-length limits, advanced editing (draw, zoom, green screen), AI tools, and stock library access (powered by Pexels, Pixabay, and Storyblocks). A Video SDK enables OEM-style embedding into third-party platforms such as Docebo, Instructure, Qumu, BMC Software, and Skoletube, and native integrations cover the dominant LMS and collaboration stack — Canvas, Google Classroom, Blackboard, Schoology, Moodle, Brightspace, Microsoft Teams, Zoom, Slack, Webex, and Zendesk. The company sells primarily through product-led growth on screenpal.com with self-serve signup (free tier requires no account), supplemented by direct enterprise sales, an education-specific pricing motion, and a community-led program anchored by the ScreenPal Certified Educator badge and ambassador network.
The platform reports a footprint of 9M+ users, 200M+ videos captured, presence in 190 countries, and adoption by 98 of the top 100 US universities, with named enterprise customers including Amazon, Netflix, Merck, Autodesk, Medtronic, and H&R Block. ScreenPal holds a distinctive cluster of compliance certifications — iKeepSafe COPPA Safe Harbor, FERPA, CSPC, WCAG 2.1 Level A/AA, US Section 508, GDPR, CCPA, and the EU-U.S. Data Privacy Framework — that anchor its positioning in regulated K-12, higher education, and public-sector procurement. The company is privately held, has 11–50 employees, and has not disclosed external funding rounds or revenue figures.
ScreenPal firmographics
Firmographics- Name
- ScreenPal
- Legal name
- Big Nerd Software, LLC
- Website
- https://screenpal.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ScreenPal is a Seattle-based, privately held video creation platform serving education and enterprise with screen recording, editing, AI captions and translation, LMS integrations, and SDK embedding across 190 countries.
- Ownership category
- akta.pro rank
ScreenPal industry classification
Industry- Product category
- Video Creation and Screen Recording Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training) (MPACAHAL)
Keywords
Where ScreenPal is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ScreenPal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription plans (Solo/Individual): Paid individual subscription plans (Deluxe, Solo Max) with monthly or annual billing. Free tier available with basic recording limited to 15 minutes. Paid tiers unlock longer recordings, advanced editing, AI features, and stock content.
- Subscription plans (Team/Education): Team plans for organizations and schools/universities at discounted pricing. Education plans for teachers and institutions. Enterprise plans with SSO, custom security settings, and admin controls.
- Stock library access (paid tiers): Stock library access (images, videos, music) powered by Pexels, Pixabay, and Storyblocks included with paid subscriptions. Solo Max and Team subscribers have access to Storyblocks-powered stock content.
- SDK/API licensing: SDK licensing for developers and application providers embedding ScreenPal's screen recorder and video editor into their products. Offered with test distributions pre-purchase and deployment support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic screen recording |
| Subscription | Annual | Deluxe plan for educators |
| Subscription | Annual | Team plans for schools and universities |
| Subscription | Annual | Enterprise/team plans with advanced admin features |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
ScreenPal product offering
Product offeringCore offering
ScreenPal provides an all-in-one video creation and sharing platform combining screen recording, video editing, screenshot capture, image editing, and secure cloud video hosting. The platform is delivered as a freemium SaaS product across desktop (Windows, Mac), web browser, and mobile (iOS, Android, Chromebook), with AI-powered features including auto-transcription, captions, audio descriptions, multilingual video translation, and background removal. It serves individuals, K-12 and higher education customers, and business teams through tiered subscriptions, discounted education plans, enterprise contracts, and a developer SDK for OEM embedding.
Product overview
ScreenPal is an all-in-one video creation and sharing platform (formerly Screencast-O-Matic) that provides a comprehensive suite of tools for screen recording, video editing, screenshots, image editing, and secure video hosting. The core product portfolio includes ScreenPal Screen Recorder (available as desktop app for Windows/Mac, online recorder, and mobile apps for iOS/Android/Chromebook), Video Editor (desktop and online), Screenshots, Image Editor, Video & Image Hosting, Analytics, and Stories editor. The platform also offers AI-enhanced features including AI Captions (speech-to-text transcription), AI Audio Descriptions, AI Video Translator (100+ languages), and AI background removal. Stock Library integration provides access to Pexels, Pixabay, and Storyblocks content. For education, the ScreenPal for Education sub-brand offers tools for teachers, schools, and universities with COPPA/FERPA compliance. For business, ScreenPal for Business provides enhanced security, SSO/SAML, and team collaboration. An SDK/API product enables developers to integrate screen recording and video editing into their own applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Screen Recorder Screen capture tool for recording any part of the screen, webcam, or both with annotations and AI enhancements, available as a desktop application for Windows and Mac, an online browser-based recorder, and mobile apps for iOS, Android, and Chromebook.
- Video Editor Intuitive video editing tool with trim, cut, text overlays, music, and AI enhancements for polishing videos, available as a desktop application and an online browser-based editor.
- Screenshots Instant screen capture tool with annotation capabilities for capturing and marking up screenshots.
- Image Editor Image editing tool for editing screenshots and imported images, including AI background removal.
- Video and Image Hosting Cloud-based content management platform for sharing and protecting videos and images with secure hosting, access controls, channels, folders, team sharing, analytics, and embed capabilities.
- Video SDK Software Development Kit enabling developers to embed screen recording and video editing capabilities into third-party applications with deep linking support and custom modes, integration completed in less than a day with a few lines of code.
- ScreenPal for Education Education-specific product tier offering video creation tools for teachers, schools, districts, and higher education institutions, with COPPA/FERPA/CSPC compliance, student privacy protections, educator certification, and discounted pricing.
- ScreenPal for Business Business-specific product tier with video creation solutions for sales, training, marketing, customer support, and product teams, including enhanced security, SSO/SAML, branded player, team collaboration, and admin controls.
Quantifiable outcome
- Viewers remember 95% of a message when watched vs. 10% of text-based messages, according to cited research.
- +1 more outcomes
Companies that use ScreenPal
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
ScreenPal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature9 records
ScreenPal partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- DocebocoreDocebo uses the ScreenPal SDK to integrate screen recording and video editing into its learning management system, enabling Docebo customers to create video content directly within the platform.
- InstructurecoreInstructure (parent company of Canvas LMS) integrates ScreenPal's screen recorder and video editor into its learning management ecosystem, enabling video creation within Canvas-powered institutions.
- YouTube (Google)coreScreenPal uses YouTube API Services when users choose to publish videos from ScreenPal to YouTube. Users can connect and disconnect their YouTube account through ScreenPal software, and can revoke ScreenPal's access via Google security settings.
- PexelscoreScreenPal's stock image and video library is powered by Pexels. Paid subscribers access Pexels content under the Pexels License for personal and commercial use. Pexels content includes CC0-licensed content marked as such.
- PixabaycoreScreenPal's stock image and video library is additionally powered by Pixabay. Paid subscribers access Pixabay content under the Pixabay License for personal and commercial use.
- Storyblocks (Footage Firm, Inc)coreStoryblocks powers the stock music, images, and videos library for Solo Max and Team subscribers. Storyblocks EULA governs usage of its stock files including restrictions on ML/AI training use and biometric identification.
- Canvas (Instructure)coreScreenPal integrates with Canvas LMS enabling educators to add video content directly into Canvas courses. Listed as a featured integration on the education integrations page.
- Google ClassroomcoreScreenPal integrates with Google Classroom allowing educators to create and share video content directly within the Google Classroom workflow.
- BlackboardcoreScreenPal integrates with Blackboard LMS enabling faculty and staff to create and share video content within the Blackboard learning management system.
- Schoology (PowerSchool)coreScreenPal integrates with Schoology LMS enabling educators to drive engagement through video content creation within the Schoology platform.
- Microsoft TeamscoreScreenPal integrates with Microsoft Teams enabling users to add video creation and sharing capabilities within the Teams collaboration environment for education and business use.
- MoodlecoreScreenPal integrates with Moodle LMS enabling educators to connect with students and share video content within the open-source Moodle learning platform.
- Brightspace by D2LcoreScreenPal integrates with Brightspace by D2L LMS enabling educators to connect with students and share video content within the Brightspace learning environment.
- ZoomcoreScreenPal integrates with Zoom enabling users to incorporate video creation and sharing within the Zoom video conferencing platform for education and business workflows.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ScreenPal competitors and assessment
Company assessmentDirect peers
- Loom: Loom is a direct competitor offering async video recording, screen capture, and sharing for business teams. It targets overlapping individual/business users with a freemium PLG model and is the closest comparable in screen-recording-as-collaboration.
- Vidyard: Vidyard provides screen recording, video hosting, and analytics for sales and marketing teams. It overlaps directly with ScreenPal's business segment around sales/email video, hosting, and engagement analytics.
- Panopto: Panopto is an enterprise video platform with deep penetration in higher education and corporate learning. It overlaps with ScreenPal's education vertical and lecture capture/hosting use cases.
- Kaltura: Kaltura offers a video platform for education and enterprises, including LMS-integrated recording, hosting, and AI transcription. It competes head-on with ScreenPal's education and enterprise video workflows.
- Wistia: Wistia provides video creation, hosting, and marketing analytics for businesses. It is comparable in the hosting/analytics/business-video stack but with less emphasis on screen recording as an entry point.
- Camtasia (TechSmith): TechSmith's Camtasia and Snagit are long-standing screen recording and video editing tools used heavily in education and corporate training. They directly overlap with ScreenPal's desktop recording and editing product line.
Emerging players
- BombBomb: BombBomb focuses on video email and sales prospecting, with screen recording features. It is comparable to ScreenPal's sales/customer-support business use cases though narrower in scope.
- Descript: Descript offers AI-powered video and podcast creation, including transcription, captions, and editing. It overlaps with ScreenPal's AI captions, transcription, and editing capabilities in a creator-focused product.
Broad incumbents
- Vimeo: Vimeo is a broader video creation, hosting, and OTT platform with overlap in video editing and hosting for business users. It is a larger incumbent with a wider portfolio beyond ScreenPal's core use cases.
- Microsoft Stream: Microsoft Stream (and Teams recording) is a large incumbent offering video capture, hosting, and AI transcription inside the Microsoft 365 ecosystem, directly competitive with ScreenPal's enterprise internal-comms positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
ScreenPal social profiles
Digital presenceScreenPal compliance and trust
Trust signalCompliance8 records
ScreenPal financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScreenPal leadership team
Management profileNumber of profiles
Profiles1 record
ScreenPal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScreenPal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScreenPal
What does ScreenPal do?
ScreenPal provides an all-in-one video creation and sharing platform combining screen recording, video editing, screenshot capture, image editing, and secure cloud video hosting. The platform is delivered as a freemium SaaS product across desktop (Windows, Mac), web browser, and mobile (iOS, Android, Chromebook), with AI-powered features including auto-transcription, captions, audio descriptions, multilingual video translation, and background removal. It serves individuals, K-12 and higher education customers, and business teams through tiered subscriptions, discounted education plans, enterprise contracts, and a developer SDK for OEM embedding.
Is ScreenPal a public or private company?
ScreenPal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ScreenPal founded?
ScreenPal was founded in 2006. It employs 11 to 50 people.
Where is ScreenPal based?
ScreenPal is headquartered in Seattle, United States, in the North America region.
How does ScreenPal make money?
Four revenue lines are on record. Subscription plans (Solo/Individual) is the primary driver. The others are subscription plans (Team/Education), stock library access (paid tiers) and SDK/API licensing.
Who are ScreenPal's main competitors?
Direct peers on record are Loom, Vidyard, Panopto, Kaltura, Wistia and Camtasia (TechSmith). Emerging players are BombBomb and Descript. Broad incumbents are Vimeo and Microsoft Stream.
Does ScreenPal have an API?
Yes. ScreenPal offers a Video SDK that enables developers to add screen recording and video editing capabilities into their applications. The SDK supports deep linking to launch the recorder in multiple modes and send hosted files to the video editor. Developers can use their own cloud infrastructure for video storage. No data needs to be shared with ScreenPal. Integration can be completed in less than a day with just a few lines of code. Access to developer documentation is by email request through the contact form. Developer documentation is at screenpal.com/contact-us?reason=api.
What industry is ScreenPal in?
ScreenPal's product category is Video Creation and Screen Recording Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPACAHAL, Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training). Its NAICS code is 516210 and its SIC code is 7372.