Horizon Distributors

What Horizon Distributors does

Horizon Distributors is a US specialty distributor of landscape, irrigation, and outdoor power equipment serving green-industry professionals. Founded in 1999 and headquartered in Phoenix, Arizona (with corporate offices in Covington, Louisiana as part of Pool Corporation), the company operates 85+ physical retail and warehouse locations across 11 US states spanning the Southwest, West Coast, Mountain West, South, and Pacific Northwest. Its core product offering spans four categories: irrigation supplies (controllers, valves, sprinklers, drainage, and smart irrigation from Rain Bird, Hunter, and Toro); landscape supplies (fertilizer, seed, pesticides, sod); outdoor living products (lighting, BBQ, outdoor kitchens, pavers, synthetic turf); and power equipment (mowers, trimmers, chainsaws, blowers from Exmark, Echo, Greenworks, Kawasaki, and Oregon). Horizon also distributes the proprietary TurfGro brand of fertilizers, synthetic turf, trimmer line, and oil blends formulated for regional soil and climate conditions.

The company's go-to-market is a multi-channel field-sales and inside-sales motion layered on top of the retail footprint: dedicated Business Development Representatives handle territory-based consultative selling for landscape professionals, while inside-sales teams provide bids, quotes, and material take-offs. Horizon Trade Credit Accounts and the Horizon Edge Card provide recurring-billing credit and jobsite-level purchase tracking for professional customers. Equipment financing is delivered through partnerships with Sheffield Financial, ClickLease, and Western Equipment Finance, with more than 65% of commercial power equipment transactions facilitated via financing. Value-added services include Horizon Technical Services (water management consulting), Horizon Service Centers (warranty and non-warranty equipment repair with EETC-certified technicians), bids-and-take-offs assistance, and water-rebate advocacy as an EPA WaterSense Distribution Partner. Horizon Distributors is a wholly-owned subsidiary of Pool Corporation (NASDAQ: POOL); the parent company consolidates Horizon within its broader distribution group, and Horizon operates as a separate corporate entity serving landscape professionals across the United States and a smaller international customer base of resorts and golf courses in the Caribbean and South America.

Name

Horizon Distributors

Legal name

Horizon Distributors, Inc.

Website

https://horizononline.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Horizon Distributors, a Pool Corporation subsidiary, distributes irrigation, landscape, and outdoor power equipment through 85+ retail stores across 11 US states, serving landscape professionals with proprietary TurfGro products and integrated financing and service capabilities.

Ownership category

akta.pro rank

Product category

Landscape & Irrigation Supply Distribution

NAICS

Outdoor Power Equipment Retailers (444230)

akta.pro primary industry

Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)

Keywords

• Irrigation supplies distribution
• Landscape supply distribution
• Outdoor power equipment
• Professional turf products
• Commercial irrigation products

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Irrigation & Landscape Product Distribution: Primary revenue stream from distributing irrigation supplies (controllers, valves, PVC fittings, sprinklers, drainage, smart irrigation products), landscape supplies (seed, fertilizer, pesticides, sod), outdoor living products (lighting, BBQ, outdoor kitchens, pavers, fire features, synthetic turf), and power equipment (mowers, blowers, trimmers, chainsaws, plows, parts). Products sold through 85+ retail locations to landscape professionals.
2. Equipment Financing Programs: Revenue generated through partnerships with financing providers (Sheffield Financial, ClickLease, Western Equipment Finance). They facilitate equipment financing for customers and earn referral or partnership revenue from financing transactions. Over 65% of commercial power equipment is financed.
3. Equipment Service & Repair: Horizon Service Centers at select locations provide warranty and non-warranty equipment repair, maintenance, and service support. Generates service revenue from labor and parts for commercial landscape equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Horizon Distributors distributes irrigation supplies, landscape supplies, outdoor living products, and outdoor power equipment to green industry professionals through 85+ retail locations across 11 US states. The company carries major manufacturer brands (Rain Bird, Hunter, Toro, Exmark, Echo) alongside its exclusive proprietary TurfGro brand of fertilizers, synthetic turf, trimmer line, and oil blends. It also operates Horizon Stone Supply for masonry materials, Toro Siteworks equipment partnerships, Horizon Technical Services (HTS) for water management consulting, and Horizon Service Centers for equipment repair.

Product overview

Horizon Distributors is a landscape and irrigation supplier offering a comprehensive portfolio of products and services for green industry professionals. The core offering includes irrigation supplies (controllers, valves, sprinklers, smart irrigation), outdoor living products (lighting, BBQ, kitchens, synthetic turf), landscape supplies (fertilizer, seed, pesticides, sod), and power equipment (mowers, trimmers, chainsaws). The company also offers proprietary TurfGro-branded products including fertilizer, synthetic turf, trimmer line, and oil blends available exclusively at Horizon. Additional offerings include Horizon Stone Supply for masonry materials, Toro Siteworks equipment partnership, Horizon Technical Services for water management consulting, and Horizon Service Centers for equipment repair. Services include bids and take-offs assistance and water conservation rebate advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• TurfGro: Proprietary brand of professional fertilizers, synthetic turf, trimmer line, and premium oil blends formulated for regional turf and soil needs.
• Horizon Stone Supply
• Toro Siteworks

Products and services

• Irrigation Supplies Comprehensive irrigation products including controllers, valves, PVC fittings, sprinklers, drainage systems, and smart irrigation products from manufacturers such as Rain Bird, Hunter, Toro, Westlake, NDS, and ADS, distributed to irrigation contractors and landscape professionals.
• Outdoor Living Products Landscape lighting, BBQ equipment, outdoor kitchens, pavers, fire features, and synthetic turf products for residential and commercial outdoor living projects, distributed to landscape contractors expanding service offerings.
• Landscape Supplies Seed, fertilizer, pesticides, sod, and soil amendments for turf management, pest management, and soil health maintenance on residential and commercial landscape properties.
• Power Equipment Outdoor power equipment including mowers, blowers, line trimmers, hedge trimmers, chain saws, parts and accessories from manufacturers Exmark, Echo, Greenworks, Toro Siteworks, Kawasaki, and Oregon, for landscape maintenance professionals.
• TurfGro Fertilizer Proprietary professional fertilizer line formulated for regional soil, turf, and climate conditions, available in slow release, original quick release, organic/natural-based, combo (with pesticide), ornamental formulas, plus specialty blends (Blackout, Winterizer, PLUS Complete Soil Care). Sold exclusively at Horizon Distributors.
• TurfGro Synthetic Turf Proprietary artificial turf product line with polyurethane-coated backing for durability, heat/frost resistance, UV stabilization, and non-flammable properties. Available in ACE (putting greens), ELITE (landscape), PET (heavy traffic), PRO, and ULTIMATE variants for landscapes, putting greens, playgrounds, sports, and pet areas.
• TurfGro Trimmer Line Proprietary trimmer line made from specialized co-polymers for longer line life, durability, and less breakage. Available in Vortex (spiral shape for low noise), Blazer (temperature versatility), Diamond (enhanced impact power), and Bump and Feed Tap Head variants.
• TurfGro Premium Oil Blends Proprietary two-cycle oils and lubricants for outdoor power equipment meeting JASO-FD and ISO-L-EGD standards. Includes Power Premium Advanced Performance Formula, Premium Bar and Chain Oil, and Premium 10W30 Motor Oil.
• Horizon Stone Supply Sub-brand offering landscape and masonry building materials including boulders, flagstone, block, pavers, sand, soil, mulch, and manufactured stone veneer products for commercial and residential properties.
• Toro Siteworks Equipment Toro Dingo compact utility loaders and Sitework Systems including TX 1000, TX 700, TX 525, and TX 1300 track loaders, plus TRX-250 Walk-Behind Trencher. Full sales and service available at select Horizon branches.
• Horizon Technical Services (HTS) Water management and on-site expert services for irrigation designers, contractors, and end users, offering beginning-to-end solutions from planning to sourcing to onsite assistance.
• Horizon Service Centers Equipment service and repair facilities handling warranty and non-warranty support for commercial landscape equipment with EETC-certified technicians at select store locations.
• Bids & Take-Offs Service Inside sales team assistance for developing accurate landscape irrigation bids and generating material take-offs for Horizon customers in select markets.

Quantifiable outcome

• Same-day product availability with expansive store inventory
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Toro SiteworkscoreChannel Partner/ Reseller/ DistributorHorizon is a Toro Siteworks full sales and service dealer at select branches for Dingo compact utility loaders (TX 1000, TX 700, TX 525, TX 1300) and TRX-250 Walk-Behind Trencher. Locations include Austin, Bedford, Bellevue, Bend, Boise, Houston, Phoenix, San Jose, and Tigard.
• Rain BirdcoreChannel Partner/ Reseller/ DistributorMajor irrigation product brand partner supplying professional-grade irrigation equipment, controllers, valves, and accessories.
• Hunter IrrigationcoreChannel Partner/ Reseller/ DistributorKey irrigation brand partner providing sprinkler systems, valves, and irrigation controllers.
• TorocoreChannel Partner/ Reseller/ DistributorPrimary power equipment and irrigation brand partner including Exmark mowers and Sitework Systems (Dingo loaders).
• ExmarkcoreChannel Partner/ Reseller/ DistributorCommercial lawn mower manufacturer partner specializing in professional-grade mowing equipment.
• EchocoreChannel Partner/ Reseller/ DistributorOutdoor power equipment brand partner supplying trimmers, blowers, chain saws and other handheld equipment.
• BelgardminorChannel Partner/ Reseller/ DistributorHardscape and outdoor living product brand for pavers, walls, and outdoor living materials.
• PavestoneminorChannel Partner/ Reseller/ DistributorHardscape materials supplier for commercial and residential landscape projects.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• SiteOne Landscape Supply: Largest pure-play distributor of irrigation, landscape, and outdoor power equipment in the U.S. Operates hundreds of branches and sells the same core product categories (irrigation, fertilizer, seed, hardscape, power equipment) to professional landscape customers—most directly comparable to Horizon's business model.
• Ewing Outdoor Supply: Direct competitor in irrigation and landscape supply distribution with a similar multi-branch footprint across the U.S. Sun Belt. Overlaps with Horizon on irrigation parts, valves, controllers, fertility, and water management services for contractors and golf courses.
• Heritage Landscape Supply Group: PE-backed distributor of irrigation, landscape, and outdoor living products with a similar B2B pro-customer focus. Directly comparable in assortment, customer base, and growth-by-acquisition model.
• Target Specialty Products: Distributor of turf, ornamental, and pest control products serving professional applicators and landscape professionals. Comparable in serving turf management customers with fertilizer, pesticide, and related consumables.

Broad incumbents

• Central Garden & Pet: Public lawn and garden consumables company (NASDAQ: CENT) offering fertilizer, seed, and control products across multiple brands. Comparable at the product level (fertilizer, control products) but not a direct distributor to pros.
• Helena Agri-Enterprises: National distributor of agricultural and specialty inputs including turf and ornamental products. Overlaps with Horizon on fertilizer and crop/turf protection products distributed to professional users.
• The Home Depot: Mass retailer with an explicit Pro Xtra loyalty program targeted at contractors. Competes with Horizon for small-to-mid-sized landscape professionals on outdoor power equipment, irrigation parts, and consumables.
• Lowe's: Mass retailer with a 'Lowe's for Pros' program serving professional contractors. Overlaps with Horizon on outdoor power equipment, irrigation, and hardscape categories but does not offer specialist pro services.

Emerging players

• Amazon Business: Digital-native B2B procurement platform expanding into industrial and facility maintenance categories. Represents the emerging online competitive threat to traditional landscape distributors on price transparency and account self-service.

Others

• Premier Tech: Manufacturer and supplier of horticulture, agriculture, and environmental products. Adjacent supplier relationship to Horizon's landscape supply mix (soil amendments, growing media) rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/horizondist
• Facebookfacebook.com/horizondistributors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Distributors