Aigo
Aigo is a US-facing electric scooter brand selling via DTC e-commerce (aigogo.com) and Costco retail, serving urban commuters, off-road riders, and kids with smart, sustainable mobility products.
- Company typePrivate
- Founded2008
- HeadquartersHaidian, China
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aigo does
Aigo is a US-facing electric scooter brand operating direct-to-consumer e-commerce through aigogo.com, with origins as a Chinese consumer electronics hardware company founded in 2008 and headquartered in Haidian, China. The company's current product portfolio centers on smart, sustainable electric scooters designed for urban mobility, with two principal models: the S80 eScooter featuring a swappable battery system, powerful motor, and smooth suspension for adult commuters, and the E3 Rainbow eScooter engineered with safety features for children. Aigo serves three customer segments—urban daily commuters, off-road/adventure riders, and kids—with a focus on portability, foldable designs, quick charging, and lifetime customer support. The underlying technology is a hardware platform rather than a software stack, with proprietary value concentrated in the swappable battery implementation and product-integrated accessories ecosystem.
Aigo operates a dual-channel distribution model combining owned e-commerce (aigogo.com) with a retail partnership through Costco, where the S80 is sold at an exclusive 16% discount. The company monetizes through unit hardware sales of scooters plus a growing accessories line that includes swappable batteries and S80-compatible add-ons, supported by a 1-year warranty, 30-day return policy, and lifetime customer support. Marketing is executed through a multi-channel digital presence spanning Facebook, Instagram, LinkedIn, TikTok, and YouTube, with email capture promotions offering 10% off first orders. The brand DBA 'aigo Electric Scooters' operates as the US consumer-facing identity of the broader Aigo enterprise, which maintains 251-500 employees across its operations and is led by Founder/President Jun Feng, CEO Junkai Jiang, and Chairman Tianlu Huang.
Aigo firmographics
Firmographics- Name
- Aigo
- Website
- https://aigo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aigo is a US-facing electric scooter brand selling via DTC e-commerce (aigogo.com) and Costco retail, serving urban commuters, off-road riders, and kids with smart, sustainable mobility products.
- Ownership category
- akta.pro rank
Aigo industry classification
Industry- Product category
- Personal Electric Vehicles (Electric Scooters)
- NAICS
- Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (4492)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- E-Scooters (Stand-Up) (CRACASAB), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Kids & Youth E-Mobility Devices (mini e-bikes/scooters) (CRACASAH)
Keywords
Where Aigo is headquartered
LocationHeadquarters
- HQ city
- Haidian
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Aigo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Electric Scooter Sales: Primary revenue stream from selling electric scooters directly to consumers through e-commerce and retail channels. Products include various models such as E3, S80, and accessories.
- Accessories Sales: Secondary revenue from selling compatible accessories for electric scooters including replacement batteries, parts, and add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | S80 eScooter with 16% discount at Costco |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Aigo product offering
Product offeringCore offering
Aigo designs, manufactures, and sells smart electric scooters and related accessories directly to consumers. Its flagship products are the S80 eScooter (high-performance, swappable-battery model for urban commuters) and the E3 Rainbow eScooter (a safety-engineered scooter for children). The company also offers replacement batteries and a range of S80-compatible accessories, sold through its owned e-commerce storefront (aigogo.com) and via a retail partnership with Costco.
Product overview
Aigo is an electric scooter brand offering a portfolio of smart, sustainable, high-performance electric scooters. The product line includes the S80 eScooter with swappable battery technology and the E3 Rainbow eScooter designed for children, available in three categories: Off-Road (for adventure), Urban Daily (for commuters), and Kids (engineered for safety). The company also sells accessories including swappable batteries and S80-compatible add-ons. Aigo positions itself as redefining urban mobility with a focus on sustainability and daily usability.
Differentiator
Problem solved
Functional benefit
Products and services
- S80 eScooter High-performance electric scooter featuring a swappable battery system, powerful motor, smooth suspension, quick charging, and foldable design, targeted at urban commuters and adventure riders. Sold direct-to-consumer via aigogo.com and through Costco with a 16% promotional discount.
- E3 Rainbow eScooter Children's electric scooter with rainbow styling, engineered for safety with a focus on ease of use, durability, and child-friendly operation. Sold to parents via aigogo.com.
- S80 Swappable Battery Replacement swappable battery pack for the S80 eScooter, allowing riders to extend range by swapping depleted batteries with fully charged ones. Sold via aigogo.com with a $50-off promotion.
- eScooter Accessories Range of compatible accessories for Aigo electric scooters, including parts and add-ons for the S80 model. Sold via the aigogo.com accessories collection.
Companies that use Aigo
Customer profileSegments3 records
Ideal customer profiles3 records
Aigo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aigo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CostcocoreAigo has established a retail distribution partnership with Costco for the S80 eScooter. The partnership features exclusive promotional pricing with 16% off the S80 model. Costco serves as a major retail channel partner providing access to physical store locations for product sales.
Recent moves4 records
Expansion highlights5 records
Aigo competitors and assessment
Company assessmentEmerging players
- Bird: Originally a shared-mobility operator now also retailing consumer e-scooters. Adjacent competitor in the urban micromobility category with overlapping customer demand signals.
Direct peers
- Apollo Scooters: Premium DTC e-scooter brand with strong direct-to-consumer marketing and higher ASP products. Comparable business model targeting urban commuters.
- Gotrax: US-based DTC e-scooter and e-bike brand selling through Amazon and its own storefront. Closely mirrors Aigo's DTC-led go-to-market, SKU range, and price-point positioning.
- Segway-Ninebot: Largest global e-scooter manufacturer (Ninebot) and consumer brand (Segway). Directly competes with Aigo in stand-up e-scooters, including higher-end commuter models and kids lines, with far greater scale and brand recognition.
- Hiboy: DTC electric scooter and e-bike brand with similar mid-tier commuter and kids products. Comparable customer segment and channel mix to Aigo.
- Razor USA: Iconic US scooter brand (kick and electric) with mass retail distribution including Costco and Walmart. Directly overlaps with Aigo's kids and commuter electric scooter offerings.
- Hover-1: Mass-market e-mobility brand selling e-scooters, hoverboards, and kids' ride-ons through Amazon, Walmart, and Target. Comparable price points, kids line, and broad retail distribution strategy.
- Varla Scooter: DTC electric scooter brand focused on commuter and off-road segments. Direct competitor to Aigo's Urban Daily and Off-Road product lines.
Broad incumbents
- Xiaomi (Mi Electric Scooter): Chinese consumer electronics giant whose Mi Electric Scooter line dominates global e-scooter unit sales. Competes with Aigo across price points and uses its broader hardware ecosystem as a distribution advantage.
- NIU Technologies: Chinese-listed maker of smart electric two-wheelers (e-mopeds and e-scooters). Competes with Aigo in the broader light-electric mobility category and shares the China-sourcing / global-DTC model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Aigo social profiles
Digital presenceAigo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aigo leadership team
Management profileNumber of profiles
Profiles3 records
Aigo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aigo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aigo
What does Aigo do?
Aigo designs, manufactures, and sells smart electric scooters and related accessories directly to consumers. Its flagship products are the S80 eScooter (high-performance, swappable-battery model for urban commuters) and the E3 Rainbow eScooter (a safety-engineered scooter for children). The company also offers replacement batteries and a range of S80-compatible accessories, sold through its owned e-commerce storefront (aigogo.com) and via a retail partnership with Costco.
Is Aigo a public or private company?
Aigo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aigo founded?
Aigo was founded in 2008. It employs 251 to 500 people.
Where is Aigo based?
Aigo is headquartered in Haidian, China, in the Asia region.
How does Aigo make money?
Two revenue lines are on record. Electric Scooter Sales are the primary driver. The others are accessories Sales.
Who are Aigo's main competitors?
Bird is listed as an emerging player. Direct peers are Apollo Scooters, Gotrax, Segway-Ninebot, Hiboy, Razor USA, Hover-1 and Varla Scooter. Broad incumbents are Xiaomi (Mi Electric Scooter) and NIU Technologies.
Does Aigo have an API?
No public API is recorded for Aigo.
What industry is Aigo in?
Aigo's product category is Personal Electric Vehicles (Electric Scooters). Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of CRACASAB, E-Scooters (Stand-Up). Its NAICS code is 335210 and its SIC code is 3751.