Brainstorm Force

What Brainstorm Force does

Brainstorm Force, founded in 2009 in Pune, India and incorporated in the US as Brainstorm Force US LLC (Claymont, Delaware), is a bootstrapped and profitable software company that builds a unified ecosystem of more than 70 WordPress products spanning themes, page-builder addons, e-commerce, memberships, forms, automation, SEO, and AI-driven site generation. Its core technology stack is built on PHP and JavaScript with React/Next.js used for newer SaaS offerings; flagship products include the Astra lightweight WordPress theme, Spectra (Block Editor page builder), Ultimate Addons for Elementor/Beaver Builder, SureCart (e-commerce), SureMembers (memberships), SureDash (community), SureForms (AI forms), SureRank (AI SEO), OttoKit (automation and AI agents), ZipWP (AI website builder), Starter Templates, and CartFlows for WooCommerce. The company monetizes through annual auto-renewing subscriptions, lifetime licenses, a freemium funnel distributed primarily via the WordPress.org repository, VIP priority support subscriptions, and an affiliate program with 30%+ commissions and 60-day cookie tracking—operating a hybrid product-led, community-led, and sales-assisted go-to-market targeting solopreneurs, freelancers, web agencies, and SMBs alongside named Fortune 500 reference customers such as Vogue, Vodafone, Toyota, NASA, Mercedes-Benz, and Best Buy.

The business is run by a 130+ person fully remote team distributed across 12+ countries (India, US, UK, Philippines, Indonesia, Serbia, Romania, and others), led by co-founder and CEO Sujay Pawar, CTO Pratik Chaskar, and CPO Adam Preiser. Growth is driven by WordPress.org organic discovery, an active affiliate and influencer partner program, content marketing, email newsletters, and Facebook community channels; distribution combines a direct e-commerce storefront (store.brainstormforce.com) with dedicated product websites and the WordPress.org marketplace for free versions. The company has never raised outside capital and is explicitly self-described as "Bootstrapped, Profitable, Stable," having grown to power over 12 million websites with 12,000+ new sites going live daily—a positioning that emphasizes ecosystem compatibility and reduction of plugin-conflict friction over single-product performance.

Name

Brainstorm Force

Legal name

Brainstorm Force US LLC

Website

https://brainstormforce.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

WordPress Plugins and Themes

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workflow Automation & No-Code Collaboration (BPAMAMAK)

akta.pro secondary industries

Low-Code/No-Code Integration Builders (BPAMAOAL), Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• WordPress themes
• WordPress plugins
• Page builder addons
• WooCommerce extensions
• AI website builder

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. WordPress Plugin/Theme Licenses: Annual subscription licenses for premium WordPress themes and plugins (Astra Pro, Ultimate Addons, etc.). Subscriptions renew automatically on anniversary date. Lifetime licenses available for some products. License keys provide automatic updates, developer support, and additional resources.
2. Freemium Products: Free versions of core products (Astra, Starter Templates, basic plugin versions) drive user acquisition and ecosystem adoption, converting users to premium paid tiers.
3. VIP Priority Support: Premium support tier offering fastest response times (2 hours), 24/7 availability, and priority full product support from experienced technicians. Non-refundable immediate benefit.
4. Affiliate Referrals: Commission-based revenue through affiliate program where partners earn referral fees for driving sales. Commission tracked via cookies (60-day validity) and IP address.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Brainstorm Force builds a unified ecosystem of WordPress products including the Astra theme, page builder addons (Spectra, Ultimate Addons for Elementor/Beaver Builder/WPBakery), e-commerce solutions (SureCart, CartFlows), form and automation tools (SureForms, OttoKit), AI website builder (ZipWP), and membership/community platforms. The portfolio of 70+ products is designed to work seamlessly together, eliminating plugin conflicts for businesses building and growing their online presence on WordPress.

Product overview

Brainstorm Force is a unified ecosystem of WordPress products that helps businesses design faster, sell more, and grow smarter. The portfolio includes Astra (lightweight WordPress theme), Spectra and Ultimate Addons for page builders (Elementor, Beaver Builder, WPBakery), ZipWP (AI-powered website builder), Starter Templates, SureForms (AI form builder), OttoKit (automation/integration platform), SureCart (eCommerce solution), CartFlows (WooCommerce sales funnels), Presto Player (video player), SureMembers (membership management), SureDash (community platform), LatePoint (appointment booking), Sigmize (A/B testing), SureRank (AI SEO), Schema Pro, Convert Pro, SureFeedback, and various WooCommerce extensions. The ecosystem is designed for solopreneurs, businesses, and agencies with tools that work together seamlessly to cover web creation, eCommerce, membership/courses, and growth optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Astra: World's most popular WordPress theme for building blazing fast and fully customizable websites.
• Spectra
• SureCart
• Starter Templates
• SureForms
• SureMembers
• OttoKit
• CartFlows
• Presto Player
• ZipWP
• Ultimate Addons for Elementor
• Ultimate Addons for Beaver Builder
• Schema Pro
• SureDash
• Convert Pro
• SureRank
• LatePoint
• Sigmize
• SureContact
• Modern Cart
• Cart Abandonment Recovery
• Power Coupons

Products and services

• Astra Lightweight WordPress theme for building blazing fast and fully customizable websites, compatible with all major page builders.
• Spectra Full-featured page builder for WordPress based on the Block Editor (Gutenberg), enabling users to create conversion-focused websites with blocks and templates.
• Ultimate Addons for Elementor Powerful widgets and design tools that extend Elementor for advanced page building capabilities.
• Ultimate Addons for Beaver Builder Premium modules, templates, and productivity tools to create sophisticated Beaver Builder sites faster.
• ZipWP AI-powered website builder for WordPress that enables users to create and host complete websites instantly using AI with pre-built layouts.
• SureForms Smart form builder using AI and automation with conditional logic for creating high-converting forms for lead capture and automation.
• SureCart eCommerce solution for WordPress offering seamless shopping experience with product management, checkout customization, and payment gateway integrations.
• SureMembers Membership site solution for WordPress allowing users to create and manage membership levels, subscriptions, and content access.
• SureDash Branched community platform with courses, discussions, resources, and events for WordPress.
• OttoKit Automation and integration platform that streamlines workflows by connecting WordPress sites with thousands of apps via no-code integrations and AI agents.
• Starter Templates Professionally designed website templates for various niches, compatible with WordPress and Astra theme.
• CartFlows Sales funnel builder for WooCommerce that helps create high-converting sales funnels with one-click upsells, order bumps, and checkout customization.
• Presto Player Feature-rich video player plugin for WordPress with advanced customization, video analytics, and seamless integration with popular video hosting platforms.
• Convert Pro Lead generation tool with beautifully targeted popups and CTAs optimized to grow email lists and conversions.
• Schema Pro Automated schema markup plugin for WordPress that improves search visibility across rich results.
• SureRank SEO optimization tool using AI-powered optimization, tracking, and insights for higher search rankings.
• Sigmize No-code A/B testing tool that increases conversions by showing what actually works on websites or stores.
• LatePoint Modern appointment booking system for WordPress that automates appointment booking, payments, and scheduling with calendar management.
• SureContact Cloud-based email marketing and CRM platform built specifically for WordPress.

Quantifiable outcome

• 12M+ websites powered by Brainstorm Force products
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• PatchstackcoreTechnology or IntegrationPartnership with Patchstack vulnerability disclosure program (mVDP) for managing security vulnerability reports in WordPress products. Patchstack helps coordinate communication, manage incoming reports, and ensure timely responses to security issues across all WordPress themes and plugins.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MemberPress: Established WordPress membership and online course plugin competing with Brainstorm Force's SureMembers and SureDash in the monetization and gated content segment.
• Automattic: Owner of WordPress.com, WooCommerce, Jetpack, Akismet, and WPVIP. Most comparable peer: a large WordPress-focused product company operating themes, commerce, and ecosystem tools across the same install base as Brainstorm Force.
• WPForms: Popular WordPress form builder plugin (WPForms Lite, WPForms Pro, Form Pages, Signature addon) targeting the same SMB/agency WordPress buyer as Brainstorm Force's SureForms.
• Beaver Builder: Premium WordPress page builder product company with Beaver Builder, Beaver Themer, and a marketplace of addons. Brainstorm Force sells Ultimate Addons for Beaver Builder, putting them in direct competition for the same professional site builder segment.
• WPBakery: Long-standing WordPress frontend and page builder plugin widely deployed across themes. Brainstorm Force's Ultimate Addons for WPBakery competes directly in this addon/plugin category.
• Yoast: Leading WordPress SEO plugin (Yoast SEO) plus Yoast WooCommerce SEO and related add-ons. Direct peer in monetizing premium WordPress plugins to the same SMB and agency buyer.
• Elegant Themes (Divi): Creator of the Divi theme and Divi Builder, a long-established WordPress theme/page builder with a large subscriber base. Direct competitor in themes and visual page building for SMBs and agencies.
• Elementor: Leading WordPress page builder with its own ecosystem of addons, templates, image site, and AI features. Directly competes with Brainstorm Force's Spectra and Ultimate Addons for Elementor and targets the same SMB and agency customers.
• Kadence WP: WordPress theme and block toolkit company with Kadence Theme, Kadence Blocks, and Kadence ShopKit, competing head-on with Astra, Spectra, and Starter Templates in the same SMB and agency market.

Broad incumbents

• Webflow: Large, venture-backed visual website builder with hosting, CMS, e-commerce, and AI site generation. Operates broadly in the same SMB/business website market as Brainstorm Force but as a hosted, non-WordPress incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/webrainstorm
• Facebookfacebook.com/brainstormforce
• LinkedInlinkedin.com/company/brainstorm-force

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainstorm Force