Movia

What Movia does

Movia (legally HaulerAds Inc.) is a Toronto-based mobile out-of-home (OOH) advertising company founded in 2016 that operates a fleet of more than 1,000 truck-side billboard units executing campaigns across Canada and the United States. Its core product is high-impact mobile billboard advertising sold on a CPM (cost-per-thousand-impressions) basis, with the company claiming the lowest large-format CPM in the OOH industry. The company serves major enterprise clients including Walmart, Amazon, Pepsi, Chobani, Dole, Casper, Loblaw, Koch, Corus Entertainment, OLG, and Explore Georgia, with distribution through direct enterprise field sales (offices in Toronto and New York) and channel partnerships with major media agencies including Dentsu, OMG, PHD, and Cossette Media.

Name

Movia

Legal name

HaulerAds Inc.

Website

https://movia.media

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Movia is a Toronto-based mobile OOH advertising company operating 1,000+ truck-side billboards across North America, combining proprietary beacon analytics and Wi-Fi/Bluetooth retargeting with route-based targeting for enterprise brands including Walmart, Amazon, Pepsi, and Loblaw.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

akta.pro secondary industries

Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Mobile billboard advertising
• Out-of-home advertising
• Truck-side advertising
• Beacon analytics advertising
• Mobile retargeting OOH

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Mobile Billboard Advertising: Truck-side advertising services with mobile retargeting capabilities. Revenue generated through CPM (cost per thousand impressions) model with the lowest large format CPM in the OOH industry. Campaigns include beacon analytics and retargeting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Movia operates a fleet of 1,000+ trucks to deliver mobile billboard (truck-side) out-of-home advertising across North America, with proprietary onboard beacon technology that tracks who saw a campaign, when, and where. The offering combines truck advertising with real-time analytics and Wi-Fi/Bluetooth-based mobile retargeting, enabling brands to reach targeted audiences via customizable routes and measure campaign effectiveness, with documented 31.4% unaided recall and a 14% increase in average digital conversion.

Product overview

Movia operates a mobile billboard advertising platform combining truck-side advertising with analytics and retargeting technology. The core offering is Moving Billboard Advertising using a fleet of 1000+ trucks, supplemented by beacon analytics for real-time campaign tracking and mobile retargeting capabilities. The product portfolio includes the flagship mobile billboard service, retargeting modules (Wi-Fi/Bluetooth signal detection), beacon analytics, Sustainable OOH (carbon-neutral with tree planting), 3D Billboards, and specialized formats (Bus, Taxi, Transit, Static Billboards, Uber OOH). Movia First Class represents a new vertical expansion into airport lounge advertising with LG commercial displays. The company serves North American clients including Amazon, Walmart, PepsiCo, Loblaw, and Dentsu, delivering over 1 billion impressions with documented 14% average increase in digital conversion rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Billboard Advertising High-impact mobile billboard advertising using truck-side ads that drive to and alongside target audiences, with strategic route selection based on demographics, time of day, geographics, and specific routes. For enterprise brands and agencies seeking high-cut-through OOH placements.
• Movia First Class (Airport Lounge Advertising) Operating partner of Plaza Premium Airport Lounge network across Canada and US, deploying premium LG commercial displays with Mobilytics real-time occupancy and dwell-time data to enable digital advertising targeting business-class and first-class passengers.
• Movia Fleet Analytics Analytics and intelligence platform providing performance data and impression tracking for OOH advertising fleets, with licensing available to operators.
• Sustainable OOH Advertising Carbon-neutral out-of-home advertising service with environmental offsetting via tree-planting partnerships, positioning Movia as a sustainability leader in OOH for brands with ESG mandates.

Quantifiable outcome

• 31.4% unaided recall rate (high for mobile billboards)
• +4 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Plaza Premium Airport Lounge Network (formerly TravelPath)flagshipStrategic or Co-development Partner · 15 September 2025Movia First Class operating partner for the Plaza Premium Airport Lounge network across Canada and US. Set to launch week of Sept 15th with premium LG commercial displays (55", 65", 75", 85" models) and Mobilytics data integration for real-time occupancy and dwell time analytics.
• Trees for the FuturecoreStrategic or Co-development PartnerEnvironmental partnership for sustainability initiatives. Movia has planted over 254,000 trees through this partnership as part of their carbon-neutral operations and sustainable OOH advertising offering.
• Highway of HeroescoreStrategic or Co-development PartnerEnvironmental partnership contributing to tree planting efforts. Combined with Trees for the Future partnership, has resulted in 254,000+ trees planted.
• CaddlecoreStrategic or Co-development PartnerBrand lift study partnership. Caddle conducted research testing Movia mobile billboard effectiveness for an entertainment client, measuring unaided recall, episode viewing, and consumer perception of mobile billboards as a marketing channel.
• MobilyticscoreTechnology or IntegrationTechnology integration partner for Movia First Class airport lounge advertising. Provides real-time occupancy counts and dwell time data to enhance reporting and targeting for brands reaching business-class and first-class passengers.
• LG Commercial DisplayscoreTechnology or IntegrationHardware partnership for Movia First Class. Premium LG commercial displays (55", 65", 75", 85" inch models) deployed across Plaza Premium Airport Lounge network.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wrapify: Vehicle-wrap advertising marketplace that pays gig drivers to wrap personal vehicles for brand campaigns. Comparable to Movia in mobile-billboard inventory and route-based impressions, though more consumer-supplied fleet.
• Carvertise: US-based car-wrap / mobile-billboard advertising network operating a fleet of wrapped vehicles for brand campaigns. Closest direct competitor to Movia's core truck-side offering with a similar route-targeting and measurement narrative.
• Firefly: Taxi-top and rideshare digital-display advertising network in major US metros. Direct mobile-OOH peer with screen-based dynamic ad serving — analogous tech stack to Movia's beacon-enabled truck-side model.

Emerging players

• Vistar Media: Programmatic DOOH ad-server and SSP. Adjacent competitor that is shaping how agencies buy OOH; if programmatic becomes the default, Vistar sits between Movia and the agency buyer.
• Place Exchange: Supply-side platform for programmatic out-of-home including transit, billboard, and place-based media. Indirect competitor / potential channel partner for programmatic monetization of Movia's mobile-billboard inventory.
• Adomni: Programmatic DOOH marketplace that lets advertisers buy mobile-billboard and digital-signage inventory on demand. Competes with Movia for the same enterprise OOH dollars via a self-service / programmatic model rather than field sales.

Broad incumbents

• Outfront Media: One of the largest US OOH media companies with a portfolio spanning billboards, transit, and mobile. Represents the traditional incumbent Movia competes against for enterprise brand budgets, though without Movia's beacon-retargeting layer.
• JCDecaux: Global leader in street furniture and transit OOH, including airport advertising. Directly relevant as an incumbent competitor for the Plaza Premium / Movia First Class airport-lounge expansion play.
• Lamar Advertising: Major US outdoor advertising operator with a static-billboard and digital-billboard footprint. Provides the comparison set for OOH scale and incumbent buyer relationships Movia must win against.
• Clear Channel Outdoor: Large publicly listed OOH operator in the Americas with airports, billboards and transit. Sets the incumbency benchmark for enterprise OOH sales and is a comparable for the airport-lounge advertising vertical Movia is moving into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moviamedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movia