Perks

What Perks does

Perks is a two-sided consumer influence platform that connects everyday consumers with direct-to-consumer, retail, and creator-led brands through a points-based reward system. On the consumer side, free members earn points by completing short surveys (~3 minutes), submitting product reviews (~5 minutes), creating user-generated content (photos, videos, testimonials), applying to brand ambassador opportunities using points, referring friends, and participating in product testing (Premium only). Points are redeemed for discount codes, rewards, and ambassador applications; they have no cash value and expire after 12 months of inactivity, and members can also purchase points directly. A paid Premium tier at $14.99/quarter or $49.99/year unlocks priority access, premium discount codes, exclusive product trials, bonus point multipliers, and discounted ambassador application fees.

Name

Perks

Legal name

Perks

Website

https://perks.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Perks is a two-sided consumer influence platform where everyday members earn points for surveys, reviews, content creation, and ambassador work, while DTC, retail, and creator-led brands run self-serve campaigns for verified feedback, reviews, UGC, and ambassadors.

Ownership category

akta.pro rank

Product category

Consumer Insights & Influencer Marketing Platform

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Consumer insights platform
• Brand campaign management
• User-generated content
• Influencer marketing software
• Product review platform

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Membership Subscriptions: Quarterly subscription at $14.99/quarter or annual at $49.99/year. Premium unlocks bonus point multipliers, priority access to surveys and content opportunities, exclusive product trials, discounted ambassador application fees, and early access to brand opportunities.
2. Points Purchase: Users can purchase points directly on the Perks website when short of points needed to apply for ambassador opportunities. Points have no cash value and may expire after 12 months of inactivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Perks operates a two-sided consumer influence platform. Consumers join free to earn points by completing surveys (~3 min), submitting product reviews (~5 min), creating user-generated photos/videos for brands, applying to brand ambassador programs, and testing free products. Points are redeemed for discount codes, rewards, and ambassador applications. Brands use the platform to launch self-serve campaigns collecting instant feedback, verified reviews, UGC, and ambassadors with sentiment analysis and unified analytics.

Product overview

Perks is a consumer influence platform operating as a unified product with two membership tiers (Free and Premium) and a brand-side campaign management suite. The platform connects brands with consumers through a points-based reward system where members earn by completing surveys, submitting product reviews, creating user-generated content, and applying to brand ambassador opportunities. Premium members unlock priority access, exclusive product trials, and discounted ambassador applications. For brands, the platform provides a dashboard for launching campaigns, collecting feedback, generating reviews, managing content licensing, and recruiting ambassadors, all with integrated analytics and sentiment tracking.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Go live in under 24 hours for brands
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is used as the payment processor for subscription billing. Users authorize recurring charges according to their selected plan (Premium quarterly or annual). Stripe handles all payment processing for the membership model.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Influenster: Consumer product review and sampling platform that rewards everyday users with points/badges for reviews and content. Closely matches Perks' core model of monetizing consumer influence through reviews, UGC, and brand campaigns.
• Bazaarvoice: Enterprise reviews, ratings, and UGC platform serving retailers and brands. Directly comparable on the brand-side reviews and content syndication features that Perks offers, though more enterprise-focused and less consumer-rewards oriented.
• Yotpo: Reviews, UGC, loyalty, and SMS marketing platform for DTC and retail brands. Overlaps with Perks on reviews, UGC, and consumer engagement; broader product suite but similar target customers and use cases.
• Suzy: Real-time consumer research platform connecting brands with verified consumers for surveys and qualitative insights. Closely comparable to Perks' survey and Instant Feedback capabilities, with similar customer segment (DTC/enterprise brands).
• Toluna: Global consumer panel and market research platform that rewards participants for surveys and opinions. Matches Perks' points-for-surveys mechanics and brand-side research customer base.
• PowerReviews: Enterprise reviews and ratings platform for retail and DTC brands. Comparable on review generation, moderation, and content licensing — the brand-side tooling Perks provides.
• Ipsos i-Say: Consumer survey panel operated by Ipsos that rewards members for completing surveys. Mirrors Perks' survey-centric reward mechanic on the consumer side, though Perks extends further into UGC and ambassador work.
• Talkable: Referral marketing platform for brands, with mechanics for incentivizing consumer sharing and content creation. Comparable to Perks' Refer Friends and points-based consumer engagement features on the brand side.

Emerging players

• Aspire: Creator and influencer marketing platform for DTC brands, with UGC and ambassador program features. Overlaps with Perks' ambassador finder and creator collaboration tools, though Aspire is more influencer-agency focused than consumer-rewards focused.

Broad incumbents

• UserTesting: Enterprise human insight platform offering video-based consumer feedback and usability research. Adjacent to Perks' survey and UGC capabilities but focused on deeper qualitative research for larger enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/perksCorp
• Facebookfacebook.com/perksincentives
• LinkedInlinkedin.com/company/28685

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perks