Locate Strategy
Locate Strategy is a US-based analytics platform that helps dental, medical, optometry, and veterinary practices select optimal locations using proprietary Census Block Group technology, practitioner-level competition data, and demographic forecasts, sold primarily via self-serve reports and specialist consultations.
- Company typePrivate
- Founded2009
- HeadquartersGranville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Locate Strategy does
Locate Strategy (legal entity Realscore LLC, founded 2009 by David James, CPA) is a privately held, bootstrapped US-based analytics company that sells location strategy decision-support tools to professional practices in the dental, medical, optometry, and veterinary industries. The company operates a proprietary WebApp called the Locate Platform that combines Census Block Group (CBG) geographic analysis (600-3,000 population units), a national practitioner database maintained via its Practitioner Management System, 19 current demographic factors plus 5-year forecasts, and interactive mapping (Google Maps, Mapbox, ESRI data) to identify optimal practice locations and underserved market "Pockets." Competition ratios are computed using proprietary IdealRatio saturation thresholds by specialty.
The company's commercial model is predominantly transactional and pay-as-you-go, with self-serve report purchases ranging from $199 (Live Market Finder) to $5,000+ (Multi-Site Study), supplemented by Live Market Finder specialist sessions and higher-value custom development, SaaS, API, and white-label licensing for enterprise and channel partners. GTM combines direct e-commerce on locatestrategy.com, inside sales with Locate Specialists, a channel/partner program (referral, reseller, white-label across consultants, brokers, distributors, and healthcare lenders), and event-driven demand generation including podcasts and webinars. Customer segments include SMB individual practitioners (primary), multi-site organizations and DSOs/MSOs, healthcare financing companies, and industry advisors/consultants. The company employs 1-10 people, operates from a home office in Granville, Ohio, and serves only the US market.
**Company Description Short:**
Locate Strategy firmographics
Firmographics- Name
- Locate Strategy
- Legal name
- Realscore LLC
- Website
- https://locatestrategy.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Locate Strategy is a US-based analytics platform that helps dental, medical, optometry, and veterinary practices select optimal locations using proprietary Census Block Group technology, practitioner-level competition data, and demographic forecasts, sold primarily via self-serve reports and specialist consultations.
- Ownership category
- akta.pro rank
Locate Strategy industry classification
Industry- Product category
- Healthcare Location Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Geocoding, Search & Place Data Platforms (BPAMANAC)
- akta.pro secondary industries
- GIS & Spatial Data Management Platforms (BPAMANAK), Data, Analytics & AI Consulting (BPAHAEAF), POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where Locate Strategy is headquartered
LocationHeadquarters
- HQ city
- Granville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Locate Strategy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pre-built Research Reports: One-time purchase reports including Market Studies, Location Studies, Competition Insights Studies, Patient Proximity Studies, Multi-Site Studies, and Location Demographics. Delivered as PDFs with professional maps and data tables.
- Live Market Finder Sessions: Interactive one-hour consultation sessions in the Locate Platform guided by a Locate Specialist. Compare multiple regions and demographics for practice location decisions.
- Custom Development and Platform Solutions: Custom software development, API integrations, mapping solutions, and SaaS platform access for enterprise clients and industry partners. Includes white label and reseller arrangements.
- Partner/Referral Programs: Referral and reseller programs for industry partners including distributors, consultants, brokers, and lenders. Partners incorporate location strategy into their sales, marketing, and customer service strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Location Demographics - Basic demographic report for any location |
| Unit Pricing | Pay-as-you-go | Live Market Finder - Interactive session for market comparison |
| Unit Pricing | Pay-as-you-go | The Location Study - Detailed location analysis with competition ratios |
| Unit Pricing | Pay-as-you-go | Market Study - Regional market search for best locations |
| Unit Pricing | Pay-as-you-go | Competition Insights Study - Analysis of nearest competing practices |
| Unit Pricing | Pay-as-you-go | Patient Proximity Study - Patient dispersion analysis |
| Unit Pricing | Pay-as-you-go | Multi-Site Study - Comprehensive multi-location organization analysis |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Locate Strategy product offering
Product offeringCore offering
Locate Strategy operates the proprietary Locate Platform (WebApp), which combines Census Block Group Technology, GIS mapping, national practitioner databases, demographic data, and competition ratio analysis to deliver location strategy studies for professional practices. It sells standalone analytical reports and studies (Market Study, Location Study, Competition Insights Study, Patient Proximity Study, Multi-Site Study, Demographics, Live Market Finder) to dental, medical, optometry, and veterinary practitioners, plus custom development and API/SaaS solutions for enterprise clients and partners.
Product overview
Locate Strategy provides a platform-plus-modules architecture centered on the proprietary Locate Platform (WebApp), which delivers location and demographic analytics for professional practices. The core platform integrates Census Block Group Technology, competition ratio analysis, demographic data, and interactive mapping to support strategic location decisions. The product portfolio includes standalone studies (Location Demographics at $249, Live Market Finder at $199, The Location Study starting at $499, The Market Study starting at $1,200) and advanced analytical studies (Patient Proximity Study at $999, Competition Insights Study at $1,200, Multi-Site Study at $5,000). Services are designed for Dental, Medical, Optometry, and Veterinary industries, with a business platform extending custom development and API capabilities to any industry. The company was founded in 2009 (formerly Realscore) and operates from Granville, Ohio.
Differentiator
Problem solved
Functional benefit
Products and services
- The Locate Platform Proprietary WebApp integrating demographic data, competition ratio analysis, Census Block Group technology, mapping integration, and search capabilities. Available as SaaS with API integrations for custom development.
- Location Demographics Evaluates current and forecasted demographics surrounding a specific address for all industries. Includes 19 demographic factors and is delivered as PDF report. Priced at $249.00 per report.
- Live Market Finder One-hour interactive session with a Locate Specialist comparing demographics in multiple regions via Teams or Zoom. Available for all industries at $199 per session.
- The Location Study Analyzes a specific location or address evaluating competition ratios and 19 current-year plus 5-year forecasted demographic factors. Available for Dental, Optometry, Medical, and Veterinary industries. Starting at $499.
- The Market Study Searches within a region to find top market options with best competition ratios and demographics. Identifies top 10, 15, or 20 Census Block Group 'Pockets'. Available for Dental, Optometry, Veterinary, and Medical industries. Starting at $1,200.
- Multi-Site Study Comprehensive study for organizations with multiple existing practices seeking data-driven regional growth guidance. Includes patient proximity analysis, competitive mapping, and identification of top 10, 15, or 20 growth areas. Starting at $5,000.
- Patient Proximity Study Uses HIPAA-compliant patient CRM data to visualize and analyze patient dispersion across up to 6 custom radius or drive time layers. Supports due diligence, valuations, business planning, and marketing decisions. Starting at $999.
- Competition Insights Study Provides deep-dive analysis of 10-40 nearest competing practices including doctors, exam rooms, Google ratings, ownership structure, and specialty services. Available for Dental, Veterinary, Optometry, and Medical industries. Starting at $1,200.
- Custom Mapping Software Custom mapping and demographics development services for companies wanting to integrate demographic data with their own data using Locate Platform technology.
- Custom Development Services Custom software development using Locate Platform to create tailored solutions integrating demographic and external data. Includes SaaS capability and API integrations for any industry.
Quantifiable outcome
- 56% increase in collections after using Locate Strategy to find optimal practice location
- +1 more outcomes
Companies that use Locate Strategy
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Locate Strategy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Locate Strategy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Burkhart DentalminorBurkhart Dental entered into a referral relationship with Locate Strategy. Burkhart's approach since 1888 has been focused on integrity, knowledge, and client success. They provide demographic data and competition ratios to their dental doctor clients to enhance business success and growth through the Locate platform.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Locate Strategy competitors and assessment
Company assessmentBroad incumbents
- Placer.ai: Well-funded foot-traffic and location-analytics platform used by retailers, real estate, and healthcare organizations. Comparable in delivering location-driven decision support, but operates at much larger scale, broader verticals, and with significantly more capital than Locate Strategy.
- Pitney Bowes (MapInfo / Location Intelligence): Large data and location-intelligence provider offering demographic data, mapping, and site-selection tools. Comparable as a broad incumbent in location-based demographic analytics, though it serves a much wider customer base than Locate Strategy's professional-practice focus.
- Kalibrate: Location intelligence platform (formerly MapInfo/Align Mix) providing demographic, competitor, and demand modeling for site selection. Comparable in providing competitor- and demographic-driven location strategy, but serves a broader retail/fuel/customer set rather than healthcare practices specifically.
- Buxton Co: Long-established retail site-selection and customer analytics firm offering demographic and competitive analytics to retailers and healthcare networks. Comparable to Locate Strategy in providing place-based market intelligence, though Buxton serves a much broader set of verticals beyond professional practices.
- ESRI (ArcGIS Business Analyst): Dominant GIS platform whose ArcGIS Business Analyst product offers demographic, consumer spending, and competition analysis. Locate Strategy explicitly sources demographic data from ESRI and competes in adjacent use cases, though ESRI is a broad horizontal platform rather than a niche vertical product.
Emerging players
- Aislelabs: Location analytics platform providing foot-traffic, customer profiling, and trade-area analysis to retailers and commercial real estate. Comparable as an emerging location-intelligence competitor with overlapping buyer personas in multi-site operators.
- SiteZeus: AI-powered location intelligence platform helping multi-unit brands and healthcare networks evaluate sites and trade areas. Closely comparable to Locate Strategy's Multi-Site Study and platform offering, with overlap in customer base of multi-site healthcare/retail operators.
- Carto: Cloud-based location intelligence and spatial analytics platform used for site selection, territory planning, and demographic analysis. Comparable in delivering web-based spatial analytics for business decisions, though Carto is a horizontal platform rather than a healthcare-vertical product.
- Applied Geographic Solutions: Demographic and geospatial data provider offering block-group-level data, segmentation, and site-selection datasets. Comparable as an upstream data and analytics provider competing in the same CBG-based demographic methodology space.
- Location Inc. Location analytics firm offering demographic, crime, and lifestyle data for site selection and real-estate analytics. Comparable as a niche data-and-analytics provider serving site-selection use cases, though with a broader real-estate orientation than healthcare practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Locate Strategy social profiles
Digital presenceLocate Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locate Strategy leadership team
Management profileNumber of profiles
Profiles2 records
Locate Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locate Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locate Strategy
What does Locate Strategy do?
Locate Strategy operates the proprietary Locate Platform (WebApp), which combines Census Block Group Technology, GIS mapping, national practitioner databases, demographic data, and competition ratio analysis to deliver location strategy studies for professional practices. It sells standalone analytical reports and studies (Market Study, Location Study, Competition Insights Study, Patient Proximity Study, Multi-Site Study, Demographics, Live Market Finder) to dental, medical, optometry, and veterinary practitioners, plus custom development and API/SaaS solutions for enterprise clients and partners.
Is Locate Strategy a public or private company?
Locate Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Locate Strategy founded?
Locate Strategy was founded in 2009. It employs 1 to 10 people.
Where is Locate Strategy based?
Locate Strategy is headquartered in Granville, United States, in the North America region.
How does Locate Strategy make money?
Four revenue lines are on record. Pre-built Research Reports are the primary driver. The others are live Market Finder Sessions, custom Development and Platform Solutions and partner/Referral Programs.
Who are Locate Strategy's main competitors?
Broad incumbents on record are Placer.ai, Pitney Bowes (MapInfo / Location Intelligence), Kalibrate, Buxton Co and ESRI (ArcGIS Business Analyst). Emerging players are Aislelabs, SiteZeus, Carto, Applied Geographic Solutions and Location Inc..
Does Locate Strategy have an API?
Yes. Locate Strategy offers API integrations for custom software development. The Locate Platform is described as 'API Ready' and can integrate Google API data into custom solutions. Custom API integrations are available through their business platform at business.locatestrategy.com/api/ for companies wanting to integrate demographic data into their own systems. Developer documentation is at business.locatestrategy.com/api.
What industry is Locate Strategy in?
Locate Strategy's product category is Healthcare Location Intelligence Software. Its primary akta.pro industry code is BPAMANAC, Geocoding, Search & Place Data Platforms, with a secondary code of BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 51929 and its SIC code is 8742.