What Yuzi Care does

Yuzi Care is a Seattle-based maternal wellness company operating a tech-enabled marketplace that connects expectant and new families with certified birth and postpartum doulas, newborn care specialists, lactation consultants, and registered nurses for in-home and virtual care. The platform includes a HIPAA- and SOC 2-compliant app for intake, matching, scheduling, charting, billing, and secure messaging, layered with an AI-powered Postpartum Planner that generates personalized care plans and recovery guidance, plus a recommendation engine for provider matching. Yuzi is also the operator of the Pacific Northwest's only dedicated postpartum retreat, a 3-5+ night luxury stay at The Lodge at St. Edward near Seattle featuring 24-hour care, lactation support, newborn education, wellness programming, and gourmet meals at $899-$1,250 per night.

The company's go-to-market combines a direct-to-consumer website and app with B2B distribution through employers (via Carrot and Maven Clinic integrations), health-system referral pathways, and a 'Sponsor a Mom' corporate sponsorship program. Marketing is multi-channel: content/SEO, paid digital, PR in GeekWire, TechCrunch, Today's Parent and Seattle Magazine, podcast appearances, and startup competition visibility (TechCrunch Disrupt 2025 Startup Battlefield 200; SXSW Pitch 2026 Enterprise and Future of Work winner).

Yuzi Care generates revenue through four streams: (1) postpartum retreat stays, (2) hourly in-home and virtual care visits billed through the marketplace, (3) a marketplace commission of approximately 3.5% plus marketing and support fees on confirmed bookings, and (4) corporate sponsorships and employer-benefit contracts. Provider rates are tiered (Level I $25-$35/hr, Level II $35-$50/hr, Level III $50-$70/hr) and payments are supported via HSA/FSA, Klarna/Affirm BNPL, out-of-network insurance reimbursement, employer benefits, and planned Medicaid/TRICARE coverage. Founded in 2023 by Stephiney Foley (former Amazon executive and Army veteran), Harper Foley, and Michelle Homan, Yuzi is headquartered in Seattle, Washington, and operates as a privately held, founder-led company with no disclosed parent or controlling entity.

Name

Yuzi Care

Legal name

Yuzi Care Inc.

Website

https://yuzicare.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Yuzi Care is a Seattle-based maternal wellness platform that uses AI-guided matching and a HIPAA-compliant app to connect new and expectant families with certified doulas and postpartum specialists for in-home, virtual, and retreat-based care.

Ownership category

akta.pro rank

Product category

Postpartum and Maternal Wellness Services

NAICS

Other Individual and Family Services (624190), Other Residential Care Facilities (62399), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

akta.pro secondary industries

Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Postpartum care services
• Doula marketplace platform
• Maternal wellness retreats
• Birth and postpartum support
• Perinatal care network

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Postpartum Retreat Stays: Luxury postpartum retreat stays at The Lodge at St. Edward near Seattle. Families pay per night for all-inclusive packages including a luxury hotel room, three meals per day, 24-hour care, lactation support, newborn care education, and wellness programming. Partners can also attend. Pricing ranges from $899 to $1,250 per night with minimum stay requirements (3-5 nights).
2. In-Home and Virtual Postpartum Care Visits: Hourly in-home or virtual care services delivered by certified doulas, nurses, newborn care specialists, and lactation consultants. Families book day shifts (4-hour minimum) or overnight shifts (8-hour minimum). Revenue is shared between the platform and providers after deducting a platform fee (approximately 3.5% plus marketing and support costs).
3. Platform / Marketplace Commission: Yuzi operates a managed marketplace connecting families with care providers. The company takes a platform fee from confirmed bookings made through the platform, which covers credit card processing (3.5%), marketing investment, client support and scheduling, and secure invoicing. Providers pay no upfront fees — they only contribute a share of revenue when booked.
4. Corporate Sponsorships & Employer Benefits: The 'Sponsor a Mom' program allows companies or individuals to sponsor postpartum retreat or care visits for families in need. Yuzi also matches a percentage of revenue to these sponsorships. Additionally, the company works with employers offering postpartum support as an employee benefit through programs like Carrot, Maven, or wellness stipends.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yuzi Care is a tech-enabled marketplace that matches families with certified, vetted, background-checked doulas, nurses, and postpartum specialists for in-home and virtual care, complemented by a luxury all-inclusive postpartum retreat at The Lodge at St. Edward in Seattle. The platform includes an AI-powered postpartum planner for personalized care plans, HIPAA- and SOC 2-compliant booking, scheduling, charting, messaging, and billing, with HSA/FSA, insurance, employer benefit, Medicaid, and TRICARE reimbursement support.

Product overview

Yuzi Care operates a tech-enabled maternal wellness platform combining an AI-powered marketplace with in-person care services. The core platform connects families with certified doulas and postpartum professionals for in-home and virtual support, complemented by the flagship Yuzi Care Retreat—a luxury postpartum hotel at The Lodge at St. Edward. The platform also offers an AI-Powered Postpartum Planner and Virtual Support Services for remote families. Care providers are tiered into three levels (Postpartum Care Professional I, II, III) with escalating expertise and compensation. The company is expanding to make services accessible through Medicaid, TRICARE, and employer benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Doula Services Emotional and physical support before and during labor delivered by certified birth doulas.
• Postpartum Daytime Care In-home daytime support including newborn care, feeding assistance, light household tasks, and maternal recovery support with 4-hour minimum shifts.
• Postpartum Overnight Care Overnight support with 8-hour minimum shifts for feeding, soothing, sleep tracking, and enabling parents to rest while providers care for the baby.
• Yuzi Care Retreat Luxury postpartum retreat at The Lodge at St. Edward offering 24/7 care, gourmet meals, lactation support, newborn classes, wellness programs, and spa services, priced from $899 to $1,250 per night with 3-5 night minimums.
• Sponsor a Mom Program Program allowing companies or individuals to sponsor postpartum care visits or retreat stays for families in need, with Yuzi matching a percentage of revenue.

Quantifiable outcome

• 92% of families report improved emotional well-being within 2 weeks of starting Yuzi care.
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Bliss Poureetezadi & Zack Goytowski (Love Is Blind Couple)minorGTM or Marketing Partner · 6 August 2024Bliss and Zack, the first couple from Love Is Blind to have a child, partnered with Yuzi for their postpartum retreat stay after the birth of their daughter Galileo. They were so impressed they decided to sponsor an expectant mother for a five-night stay ($6,500 value) and are partnering with Yuzi as it launches its nonprofit foundation.
• Sarah Daniels (Strategic Advisor)minorOthers · 15 April 2024Sarah Daniels was appointed as a strategic advisor to Yuzi on April 15, 2024. She has over 30 years of experience as a founder and executive in tech, healthcare, and education, successfully co-founding, scaling, and exiting multiple venture-backed startups. As CMO at Market Leader Inc. (NASDAQ: LEDR), she helped grow revenue to $60M before a $385M acquisition by Trulia. She currently serves as a Venture Advisor at AI Fund and Board President for the nonprofit Children's Therapy Center.
• The Lodge at St. EdwardcoreStrategic or Co-development Partner · 3 March 2024Yuzi partnered with The Lodge at St. Edward, a beautifully restored historic landmark nestled in a 326-acre forest near Lake Washington, as the venue for its Pacific Northwest postpartum retreat. The property is operated by Columbia Hospitality Group. This is Yuzi's primary physical location and the setting for its flagship in-person retreat experience.
• Columbia Hospitality GroupcoreStrategic or Co-development Partner · 3 March 2024Columbia Hospitality Group operates The Lodge at St. Edward property where Yuzi's postpartum retreat is hosted. They manage the hotel operations, enabling Yuzi to focus on care delivery while Columbia handles hospitality services including the luxury room, dining, and property management.
• Steven Hooper Jr. (Strategic Advisor)minorOthers · 30 January 2024Steven Hooper Jr. was appointed as a strategic advisor to Yuzi on January 30, 2024. He brings over 22 years of hospitality industry expertise, including launching, scaling, and exiting ventures in the Pacific Northwest. He is currently President of Financial Services for TipHaus, serves on boards of United Way of King County and Seattle Metropolitan Chamber of Commerce, and holds an MBA from Tuck School of Business at Dartmouth.
• Washington Technology Industry Association (WTIA)minorOthers · 3 January 2024Yuzi was selected to participate in the WTIA program, which provides seed-stage founders with coaching on new company basics as well as $10,000 worth of Amazon Web Services credits. This is an accelerator/incubator support program.
• Bunker Labs (Seattle)minorOthers · 3 January 2024Yuzi participated in Bunker Labs' Seattle program, which supports military veteran entrepreneurs. Founder Stephiney Foley is an Army veteran who served as a platoon leader in Afghanistan.
• Dartmouth Consumer IncubatorminorOthers · 3 January 2024Yuzi participated in the Dartmouth consumer incubator program. Several founders have Dartmouth affiliations (CEO MBA from Tuck School of Business at Dartmouth; strategic advisor Steven Hooper Jr. also has a Dartmouth MBA).
• Amazon Web Services (AWS)minorOthers · 3 January 2024Yuzi received $10,000 in AWS credits as part of the WTIA program for seed-stage startups. AWS is used as the database infrastructure for storing the company's data (as stated in the Privacy Policy).
• Carrot FertilityminorGTM or Marketing PartnerYuzi accepts employer-sponsored fertility and family-building benefits through Carrot. Families can use Carrot credits to pay for Yuzi postpartum care as part of their employer benefit package.
• Maven ClinicminorGTM or Marketing PartnerYuzi works with employers who offer Maven Clinic as a maternal health benefit, allowing employees to access Yuzi's postpartum care services as part of their comprehensive maternal health coverage.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Maven Clinic: Enterprise virtual and in-person maternal/newborn care benefit platform serving employers and health plans. Directly comparable to Yuzi's employer-benefit, doula-and-postpartum-care model, and explicitly named as a Yuzi partner channel.
• Carrot Fertility: Global fertility, family-building and postpartum care benefits platform for employers and health plans. Yuzi accepts Carrot credits for its postpartum services, making Carrot a directly overlapping channel peer and partial competitor.
• Mahmee (now Bloomly): Doula- and nurse-led maternal care platform focused on improving Black maternal health outcomes with in-home and virtual support. Closest US peer to Yuzi's model of pairing certified postpartum professionals with families via a managed, tech-enabled service.
• Pacify: Telehealth doula and lactation marketplace offered through health plans and employers. Directly comparable on the marketplace/lactation/doula functionality and reimbursement strategy.
• Boram Care (Boram Postnatal Retreat): Luxury Korean-style postnatal retreat in NYC with bundled in-room doula, nursing, lactation and meal services. Closest physical-retreat peer to Yuzi's Lodge at St. Edward product on model and price point ($899-$1,250/night).
• The Mother Bees: Postpartum retreat/hotel concept offering bundled newborn and maternal care in the Northeast. Comparable as one of the ~5 US postnatal retreat operators Yuzi competes against.

Emerging players

• Oula Health: Midwife-led maternity care combining clinic and virtual services across pregnancy, birth and postpartum. Comparable on the integrated pregnancy-to-postpartum care model and on in-person plus virtual delivery.
• Babyscripts: Maternal health tech platform delivering remote monitoring, education and virtual care to health systems and payers. Overlaps with Yuzi on virtual postpartum support and AI-guided care delivery, but narrower (no marketplace or retreat).
• Diana Health: Tech-enabled maternity care practice combining OB and midwife teams with virtual support for pregnancy and postpartum. Comparable on the integrated in-person + virtual postpartum care model and on payer/employer contracts.

Others

• Postpartum Support International (PSI): Nonprofit dedicated to awareness, prevention and treatment of maternal mental health conditions including PPD/PPA. Comparable as a postpartum care referral and support ecosystem that overlaps with Yuzi's emotional wellness check-ins and maternal mental health positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Yuzicare
• Facebookfacebook.com/yuzicare
• LinkedInlinkedin.com/company/yuzicare
• Instagraminstagram.com/yuzicare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yuzi Care