What Interact Quiz Maker does

Interact Quiz Maker, operated by The Quiz Collective, Inc., is a SaaS zero-party data platform founded in 2013/2014 and headquartered in San Francisco. The company's core product is a cloud-based quiz builder that enables businesses to create personality, assessment, and product recommendation quizzes designed to convert website visitors into segmented email leads, with a claimed 40% average lead conversion rate. Supporting products include the 2024-launched AI Quiz Maker, a Free AI Tools suite, an Interact Plus expert-assisted service, and a curated Quiz Gallery.

The platform is built on a self-serve, product-led growth motion with free signup and AI-assisted quiz creation, targeting SMBs, coaches, creators, e-commerce businesses, educators, and select enterprise customers. Underlying technology emphasizes ease of use, native integrations with major email marketing and CRM platforms (Kit, Flodesk, Mailchimp, HubSpot, Klaviyo, Mailerlite), and built-in analytics for quiz performance and lead segmentation. Stripe handles all payment processing.

The business operates on a recurring subscription SaaS model with tiered pricing (Basic, Pro, and additional tiers for individuals, coaches, agencies, and enterprise), supplemented by the Interact Plus premium service. Since founding, the company reports serving 500k+ customers, generating 100M+ leads, and accumulating 1.2B+ quiz views. The firm appears bootstrapped with no disclosed external funding rounds, and leadership is held by co-founders Josh Haynam (CEO), Matthew Clark (CTO), and coo Annie Tsai, with a team of 11-50 employees.

Name

Interact Quiz Maker

Legal name

The Quiz Collective, Inc.

Website

https://tryinteract.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Interact Quiz Maker is a SaaS zero-party data platform that enables SMBs, coaches, creators, e-commerce businesses, educators, and enterprises to build quizzes that convert website visitors into segmented email leads, with a claimed 40% average lead conversion rate.

Ownership category

akta.pro rank

Product category

Lead Generation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)

akta.pro secondary industry

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)

Keywords

• Quiz builder software
• Lead generation platform
• Email list growth
• Product recommendation quizzes
• AI quiz creation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: The company operates on a subscription SaaS model with multiple pricing tiers (Basic, Pro, etc.) for individuals, coaches, agencies, and enterprise customers. Revenue is generated through recurring subscription fees billed monthly or annually.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Interact Quiz Maker is a cloud-based SaaS platform that lets businesses create personality, assessment, and product recommendation quizzes to capture leads, grow email lists, and segment audiences. The platform includes an AI Quiz Maker that generates tailored quizzes from text prompts, automated result emails, analytics, and native integrations with major email marketing and CRM tools. It serves coaches, service providers, creators, e-commerce brands, educators, and enterprise teams via a self-serve signup with a free tier and paid subscriptions.

Product overview

Interact Quiz Maker is a quiz-based lead generation platform consisting of a core Quiz Builder product with an integrated AI Quiz Maker feature. The platform helps businesses create quizzes that convert audiences into leads with a claimed 40% average lead conversion rate. Supporting products include the Quiz Gallery for inspiration, Live Examples for case studies, Free AI Tools suite, and Interact Plus for expert-assisted quiz funnel creation. The platform integrates with major email marketing platforms (HubSpot, Mailchimp, Klaviyo, Kit, Flodesk) and offers industry-specific solutions for coaches, service providers, enterprise, creators, e-commerce, and education sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Interact Quiz Builder Cloud-based quiz builder platform that lets businesses create personality quizzes, assessments, and product recommendation quizzes with built-in lead capture, automated result emails, segmentation, and analytics. Designed for coaches, service providers, creators, e-commerce brands, educators, and enterprise marketing teams.
• AI Quiz Maker

Quantifiable outcome

• 40% average lead conversion rate from quiz start to lead capture
• +6 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Kit (formerly ConvertKit)coreTechnology or IntegrationNative integration allowing quiz leads to be automatically routed to Kit email lists. Users can set up automated result emails and segmentation directly within the Interact platform connected to their Kit account.
• FlodeskcoreTechnology or IntegrationDirect integration with Flodesk email marketing platform enabling automatic lead capture and result email delivery from quizzes to Flodesk subscribers.
• MailchimpcoreTechnology or IntegrationIntegration with Mailchimp allowing quiz respondents to be added to Mailchimp audiences and receive personalized result emails based on their quiz responses.
• HubSpotcoreTechnology or IntegrationHubSpot integration enables quiz leads to be captured directly into HubSpot CRM with personalized data and segmentation tags based on quiz results.
• KlaviyocoreTechnology or IntegrationKlaviyo integration allows e-commerce businesses to sync quiz respondents with Klaviyo audiences and trigger personalized email flows based on quiz outcomes.
• StripecoreTechnology or IntegrationStripe processes all payment transactions for Interact subscriptions. Per the Privacy Policy, all payment/billing data is stored by Stripe and Interact does not store payment data.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ScoreApp: ScoreApp is a quiz funnel platform purpose-built for lead generation, segmentation, and personalized result delivery — a near-1:1 functional overlap with Interact's quiz-builder core.
• Riddle: Riddle is a quiz and poll maker focused on publishers, brands, and agencies for audience engagement and lead generation, closely matching Interact's quiz-format capabilities and SMB/enterprise mix.
• Typeform: Typeform offers conversational forms, surveys, and quizzes aimed at lead capture and customer feedback — a broader but overlapping solution set frequently benchmarked against Interact for SMB marketing teams.
• Involve.me: Involve.me builds interactive quizzes, calculators, and forms for lead capture and personalization, directly competing with Interact across SMB, agency, and creator segments.
• Octane AI: Octane AI specializes in product recommendation and quiz funnels for Shopify e-commerce merchants, directly overlapping with Interact's e-commerce segment and product recommendation quiz use case.
• Outgrow: Outgrow is a direct competitor offering calculators, quizzes, and assessments specifically designed for lead generation and list growth — overlapping almost entirely with Interact's quiz-funnel use case for SMBs and marketers.

Emerging players

• ProProfs Quiz Maker: ProProfs Quiz Maker offers online quiz creation tools aimed at education, training, and lead generation — an emerging overlap with Interact in the assessment and quiz authoring space, though typically positioned toward educators.

Broad incumbents

• HubSpot Marketing Hub: HubSpot is a broad marketing automation and CRM incumbent whose native forms, landing pages, and lead-capture flows overlap with Interact's core value, often bundled into the same customer stack.
• Mailchimp: Mailchimp is a large email and marketing automation platform that integrates with Interact and is progressively adding native lead-capture, form, and survey features that could substitute for quiz-based funnels.
• SurveyMonkey: SurveyMonkey is a large, established survey and feedback platform with quiz-style offerings; it competes for the same SMB and enterprise market but as part of a much broader portfolio beyond quiz funnels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tryinteract
• YouTubeyoutube.com/@tryinteract
• Facebookfacebook.com/tryinteract
• LinkedInlinkedin.com/company/interact

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interact Quiz Maker