SohoMD
SohoMD is a New York-based, 100% telehealth practice delivering virtual psychiatry, therapy, medical weight-loss (GLP-1), and migraine care to U.S. consumers across 16 states via in-network insurance and self-pay visits.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SohoMD does
SohoMD, operating as Soho Medical Doctors PLLC, is a New York-headquartered, 100% telehealth practice founded in 2011 that delivers virtual psychiatry, therapy, and adjunctive medical care to U.S. consumers across 16 states (AZ, CA, CO, CT, FL, IL, MD, ME, NC, NJ, NV, NY, OH, PA, TN, TX). The company offers five core service lines—online psychiatry (ADHD, anxiety, depression, mood disorders, postpartum depression), therapy, medical weight-loss built around GLP-1 prescriptions, virtual migraine treatment, and addiction recovery—delivered entirely via secure video consultations by licensed psychiatrists, nurse practitioners, and therapists under an integrated team-based care model. The platform architecture is a third-party stack rather than proprietary infrastructure: AdvancedMD powers scheduling and HIPAA-compliant patient messaging, GetHealthie handles patient login, and SurveyMonkey supports quality-improvement surveys; the company holds HIPAA and LegitScript compliance certifications.
The business operates as a direct-to-consumer telehealth practice that bills insurance directly for covered visits while accepting 14+ major payers (Horizon BCBS, First Choice Health, Cigna, Blue Cross Blue Shield, Aetna, United Behavioral Health, UMR, TriCare, Premera, Oxford, Oscar, Optum, Medcost, Magellan Health) and offers self-pay under the federal No Surprises Act Good Faith Estimate framework. Patients pay co-pays, coinsurance, and deductibles at the time of service, with a $150 late-cancellation fee; marketing and acquisition flow through the corporate website, weekly email newsletters, and patient referrals. The practice was founded by Drs. Jacques Jospitre (Board-Certified Psychiatrist licensed across the 16 active states) and Edward Ratush, employs 101-250 staff, and its only publicly disclosed strategic event is an October 2025 partnership with JOGO Health to bundle an FDA-cleared digital migraine therapeutic into its migraine offering.
SohoMD firmographics
Firmographics- Name
- SohoMD
- Legal name
- Soho Medical Doctors PLLC
- Website
- https://sohomd.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SohoMD is a New York-based, 100% telehealth practice delivering virtual psychiatry, therapy, medical weight-loss (GLP-1), and migraine care to U.S. consumers across 16 states via in-network insurance and self-pay visits.
- Ownership category
- akta.pro rank
SohoMD industry classification
Industry- Product category
- Telehealth Mental Health Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Psychiatry & Medication Management Platforms (HLALAEAB)
- akta.pro secondary industries
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD)
Keywords
Where SohoMD is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SohoMD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-based telehealth services: SohoMD bills health insurance plans directly for covered telehealth visits. Patients are responsible for co-pays, co-insurance, and deductibles at the time of service. The company participates with multiple major insurance providers including Horizon BCBS, Cigna, Blue Cross Blue Shield, Aetna, United Behavioral Health, and others.
- Self-pay services: Self-pay patients receive a Good Faith Estimate prior to scheduling in accordance with the federal No Surprises Act. Credit card information is collected at the time of booking, with charges processed up to one business day before appointments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered telehealth visits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SohoMD product offering
Product offeringCore offering
SohoMD is a direct-to-consumer telehealth provider delivering mental health services through licensed clinicians with no in-person visits required. The company offers online psychiatry for conditions such as anxiety, depression, and bipolar disorder; medical weight-loss programs using GLP-1 medications; virtual migraine treatment; therapy services; and addiction recovery programs.
Product overview
SohoMD is a virtual mental health provider offering a unified telehealth platform with three core service lines: Online Psychiatry for medication management of mental health conditions, Medical Weight-Loss Programs combining GLP-1 prescriptions with behavioral guidance, and Virtual Migraine Treatment. The platform also offers Therapy Services with diverse therapeutic approaches and Addiction Recovery support. All services are delivered through secure telehealth video consultations with licensed clinicians, featuring an integrated team-based approach where specialists collaborate on patient treatment.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Psychiatry Virtual psychiatric evaluation, diagnosis, and medication management delivered by licensed clinicians for conditions including anxiety, depression, and bipolar disorder, without in-person visits.
- Medical Weight Loss Program (GLP-1) Clinician-supervised medical weight-loss program using GLP-1 medications, delivered virtually through SohoMD's licensed telehealth providers.
- Virtual Migraine Treatment Online evaluation, treatment, and management of migraine conditions through licensed clinicians on SohoMD's telehealth platform.
- Therapy Services Virtual counseling and therapy sessions with licensed therapists delivered online through SohoMD.
- Addiction Recovery Program Virtual addiction recovery care, including evaluation and ongoing treatment, provided by licensed clinicians via SohoMD's telehealth platform.
Companies that use SohoMD
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
SohoMD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
SohoMD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JOGO HealthcoreJOGO Health, a digital therapeutics company, partnered with SohoMD to improve migraine management through an integrated neurological and mental health care approach in the United States. The collaboration leverages combined resources to expand access to JOGO's FDA-cleared digital migraine solution and address the comorbid nature of migraine and mental health issues. This partnership enables SohoMD to offer a more comprehensive migraine treatment program combining digital therapeutics with mental health care.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
SohoMD competitors and assessment
Company assessmentBroad incumbents
- Hims & Hers Health: Hims & Hers is a large, publicly traded D2C telehealth platform offering mental health, weight-loss (GLP-1s), dermatology, and primary care. It competes head-on with SohoMD across psychiatry and weight-loss but as a much broader portfolio player.
Direct peers
- Talkspace: Talkspace is an online therapy and psychiatry platform that matches patients with licensed therapists and psychiatrists via secure video, and accepts major insurance plans — overlapping closely with SohoMD's virtual therapy, psychiatry, and insurance-billing model.
- Brightside Health: Brightside Health is a virtual mental health provider offering psychiatry, therapy, and medication management for depression, anxiety, and mood disorders — directly comparable to SohoMD's core mental health service line and insurance-based model.
- Klarity Health: Klarity connects patients with online psychiatrists and nurse practitioners for ADHD, anxiety, and depression care, with visits delivered virtually across multiple U.S. states — overlapping tightly with SohoMD's psychiatry-first offering.
- Cerebral: Cerebral is a direct D2C telehealth provider of mental health care (ADHD, anxiety, depression) with online psychiatry and medication management. Like SohoMD, it operates virtually with licensed prescribers and serves patients across multiple U.S. states, making it one of the closest direct competitors.
- Done (Done Global): Done is a D2C telehealth platform focused specifically on ADHD assessment and stimulant prescribing, with virtual psychiatry and medication management — a narrower but direct overlap with SohoMD's ADHD-focused psychiatry offering.
- Calibrate: Calibrate is a telehealth metabolic-care program pairing GLP-1 medication with behavior change and coaching — directly comparable to SohoMD's medical weight-loss line combining GLP-1 prescriptions with behavioral guidance.
Emerging players
- SonderMind: SonderMind is a virtual and in-person mental health provider connecting patients with therapists and prescribers across U.S. states, with online psychiatry and therapy comparable to SohoMD's service mix.
- Sesame: Sesame is a D2C healthcare marketplace offering telehealth and in-person visits across primary care, mental health, and specialty care including weight management — a partial competitor to SohoMD with a marketplace rather than employed-clinician model.
Others
- Wheel: Wheel is a telehealth infrastructure and clinician network platform enabling virtual care delivery. It is thematically adjacent — powering virtual care models similar to SohoMD's employed-clinician telehealth model — rather than a direct patient-facing competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SohoMD social profiles
Digital presenceSohoMD compliance and trust
Trust signalCompliance2 records
SohoMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
SohoMD leadership team
Management profileNumber of profiles
Profiles2 records
SohoMD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SohoMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SohoMD
What does SohoMD do?
SohoMD is a direct-to-consumer telehealth provider delivering mental health services through licensed clinicians with no in-person visits required. The company offers online psychiatry for conditions such as anxiety, depression, and bipolar disorder; medical weight-loss programs using GLP-1 medications; virtual migraine treatment; therapy services; and addiction recovery programs.
Is SohoMD a public or private company?
SohoMD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SohoMD founded?
SohoMD was founded in 2011. It employs 101 to 250 people.
Where is SohoMD based?
SohoMD is headquartered in New York, United States, in the North America region.
How does SohoMD make money?
Two revenue lines are on record. Insurance-based telehealth services are the primary driver. The others are self-pay services.
Who are SohoMD's main competitors?
Hims & Hers Health is listed as a broad incumbent. Direct peers are Talkspace, Brightside Health, Klarity Health, Cerebral, Done (Done Global) and Calibrate. Emerging players are SonderMind and Sesame. Wheel is listed as an others.
Does SohoMD have an API?
No public API is recorded for SohoMD.
What industry is SohoMD in?
SohoMD's product category is Telehealth Mental Health Services. Its primary akta.pro industry code is HLALAEAB, Psychiatry & Medication Management Platforms, with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621112 and its SIC code is 8011.