Traject
Traject is a Bellevue-based digital marketing and social media management SaaS portfolio under ASG (Alpine SG), offering brands like Loomly, Sendible, Planoly, and Traject Data to marketing teams and agencies worldwide.
- Company typePrivate
- Founded2020
- HeadquartersBellevue, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Traject does
Traject is a Bellevue, Washington-based provider of digital marketing software, operating as a portfolio company of ASG (Alpine SG), a private equity-style firm that acquires and builds vertical SaaS companies. Headquartered in Bellevue and founded in 2020, Traject (legal name: Traject) employs 101-250 people and is privately held under ASG's umbrella of 60+ acquisitions. The company functions as a holding entity for a suite of acquired social media management and digital marketing brands, including Loomly (acquired August 2021, serving 13,200+ marketing teams), Sendible (acquired March 2021), and Planoly (acquired December 2020), as well as a data-focused sub-brand called Traject Data.
Traject firmographics
Firmographics- Name
- Traject
- Legal name
- Traject
- Website
- https://bytraject.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Traject is a Bellevue-based digital marketing and social media management SaaS portfolio under ASG (Alpine SG), offering brands like Loomly, Sendible, Planoly, and Traject Data to marketing teams and agencies worldwide.
- Ownership category
- akta.pro rank
Traject industry classification
Industry- Product category
- Digital Marketing Software
- NAICS
- Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Social Media Creative Agencies (Content & Community) (MPAAAAAE), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Traject is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Markets served
Traject business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions: Traject generates revenue through its suite of digital marketing tools, primarily via subscription-based SaaS offerings. The company expands its product portfolio through acquisitions of social media management platforms and related marketing technology solutions.
Go-to-market motion1 record
Traject product offering
Product offeringCore offering
Traject delivers a suite of digital marketing tools through acquired vertical SaaS platforms, providing social media management, content scheduling, and marketing analytics solutions. Its flagship product Loomly supports collaboration for over 13,200 marketing teams worldwide, while complementary products such as Sendible, Planoly, AuthorityLabs, Cyfe, and Traject Data expand its marketing technology footprint under the ASG (Alpine SG) portfolio.
Product overview
Traject is a suite of digital marketing tools offered as a platform under ASG (Alpine SG). The portfolio includes the core Traject platform, the acquired social media management brand Loomly (the 11th acquisition by Traject, supporting over 13,200 marketing teams worldwide), and Traject Data. These products collectively serve the digital marketing and social media management vertical.
Differentiator
Problem solved
Functional benefit
Products and services
- Loomly A social media management platform that helps marketers and businesses collaborate on social media content. The platform supports over 13,200 marketing teams worldwide and is part of Traject's social media management vertical.
- Sendible A social media management platform acquired by Traject to expand its social media software portfolio, used by marketers and agencies to manage and schedule social content.
- Planoly A visual content planning and social media management platform acquired by Traject to support marketers in planning and scheduling visual social content.
- Traject Data
- AuthorityLabs
- Cyfe
- Traject Platform
Companies that use Traject
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Traject technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Traject partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Traject competitors and assessment
Company assessmentDirect peers
- Hootsuite: Hootsuite is a leading social media management platform serving marketing teams. Loomly and Sendible directly compete with Hootsuite's scheduling, publishing, and analytics capabilities.
- Sprout Social: Sprout Social provides social media management, analytics, and engagement tools for businesses. It directly overlaps with Loomly's core SMM value proposition for marketing teams.
- Buffer: Buffer offers social media scheduling, publishing, and analytics. As one of the most recognized SMM platforms, it competes head-to-head with Loomly and Sendible for marketing team customers.
- Later: Later specializes in social media scheduling and visual content planning, particularly for Instagram. It overlaps directly with Planoly's visual planning and SMM focus.
- Agorapulse: Agorapulse is a social media management platform offering publishing, reporting, and inbox management. It competes with Loomly and Sendible for marketing team workflow needs.
Emerging players
- SocialPilot: SocialPilot provides social media scheduling and analytics targeted at SMBs and agencies. It competes with Sendible and Loomly at the lower end of the market.
- Zoho Social: Zoho Social is part of the broader Zoho business software suite, offering social media management. It competes with Loomly and Sendible, particularly for SMBs already in the Zoho ecosystem.
- Vista Social: Vista Social is a growing social media management platform with publishing, analytics, and engagement tools. It is an emerging direct competitor in the same SMM category as Loomly and Sendible.
Broad incumbents
- HubSpot: HubSpot is a broad marketing, sales, and CRM platform with social media tools included. It represents the integrated incumbent that Traject's portfolio competes against for marketing team wallet share.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise marketing suite with social media engagement and analytics capabilities. It competes for the same marketing team budgets, particularly at the enterprise end.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Traject social profiles
Digital presenceTraject financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traject leadership team
Management profileNumber of profiles
Profiles5 records
Traject subsidiaries and ownership
Company hierarchySubsidiaries1 record
Traject funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traject M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traject
What does Traject do?
Traject delivers a suite of digital marketing tools through acquired vertical SaaS platforms, providing social media management, content scheduling, and marketing analytics solutions. Its flagship product Loomly supports collaboration for over 13,200 marketing teams worldwide, while complementary products such as Sendible, Planoly, AuthorityLabs, Cyfe, and Traject Data expand its marketing technology footprint under the ASG (Alpine SG) portfolio.
Is Traject a public or private company?
Traject is a private company. It is classified as corporate owned and is currently operating.
When was Traject founded?
Traject was founded in 2020. It employs 101 to 250 people.
Where is Traject based?
Traject is headquartered in Bellevue, United States, in the North America region.
How does Traject make money?
One revenue line is on record: saaS Subscriptions.
Who are Traject's main competitors?
Direct peers on record are Hootsuite, Sprout Social, Buffer, Later and Agorapulse. Emerging players are SocialPilot, Zoho Social and Vista Social. Broad incumbents are HubSpot and Salesforce Marketing Cloud.
Does Traject have an API?
No public API is recorded for Traject.
What industry is Traject in?
Traject's product category is Digital Marketing Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 513210 and its SIC code is 7372.