Keystone Click

What Keystone Click does

Keystone Click is a digital marketing agency founded in 2008 by Lori Highby and headquartered in Milwaukee, Wisconsin. The firm specializes in serving construction, manufacturing and industrial, home services, and professional services companies, with primary vertical emphasis on construction and manufacturing. It operates primarily in the Midwest with claimed nationwide service capability. Customers are largely SMBs with selected enterprise engagements, including Milwaukee Admirals (AHL), ABB Drives US, Town of Brookfield (government), and a confidential regional bank.

The service portfolio spans research-driven strategic marketing planning, custom WordPress website design and development, search marketing (including AI search visibility), paid media management, content marketing, marketing automation, and fractional CMO engagements. Core technical offerings are built on the WordPress platform with CRM integrations via GoHighLevel and Zapier-based workflow automation, plus integrations with major ad platforms (Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Bing Ads). The proprietary AI Alignment Model™—a trademarked framework organized around three pillars (Everyday AI, Customer Journey AI, AI Visibility)—underlies the firm's AI-related services and is positioned as a brand differentiator.

Keystone Click operates on a mixed professional services revenue model combining project-based engagements ($1,500 to $25,375+ per project) with monthly recurring retainers (starting at $175/month for website care plans and $1,500–$3,500/month for marketing services). Go-to-market is sales-led and direct, relying on website inquiry forms, phone outreach, and discovery consultations, supplemented by referrals from industry associations (Metro Builders Association, NAHB, AGC) and an emerging agency-to-agency white-label partnership program. The firm is founder-led by CEO Lori Highby with a delivery team in the 1–10 employee range and accreditations from the Better Business Bureau and Agency Management Institute.

Name

Keystone Click

Legal name

Keystone Click LLC

Website

https://keystoneclick.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Keystone Click is a Milwaukee-based digital marketing agency founded in 2008 by Lori Highby, serving construction, manufacturing, home services, and professional services SMBs with research-driven strategy, WordPress website design, AI-aligned SEO, paid media, marketing automation, and fractional CMO services.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Digital Marketing Services: Research-driven digital marketing including strategic marketing plans, content marketing, AI & SEO, paid search & social ads, marketing automation & email, and fractional CMO services. Delivered through project-based engagements, monthly retainers, and ongoing service agreements.
2. Website Design & Development: Custom WordPress website builds, refresh services, and ongoing care plans. Revenue generated through project fees starting at $15,000 for new builds, plus recurring care plans starting at $175/month.
3. Managed WordPress Hosting: Performance-first managed WordPress hosting providing security, backups, performance optimization, and infrastructure oversight for business-critical websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Keystone Click is a digital marketing agency that builds research-driven marketing systems and custom WordPress websites for construction, manufacturing, home services, and professional services companies. The company delivers strategic marketing plans, content marketing engines, AI & SEO, paid search and social advertising, marketing automation, and fractional CMO engagements, supported by website design, hosting, and ongoing care plans. Its proprietary AI Alignment Model™ framework underpins AI-related service delivery across internal operations, customer journey, and AI search visibility.

Product overview

Keystone Click is a digital marketing agency offering research-driven marketing services primarily for construction, manufacturing, and B2B companies. The portfolio includes Strategic Marketing Plan (research-driven roadmap), Content Marketing Engine (full content system), AI & SEO (integrated search optimization), Paid Search & Social Ads (multi-channel advertising), Marketing Automation & Email (GoHighLevel-based workflows), and Fractional CMO (executive leadership). Website services include Design & Development, Website Care & Support, WordPress Hosting, and Website Refresh. The proprietary AI Alignment Model™ framework underlies all AI-related services with three pillars: Everyday AI, Customer Journey AI, and AI Visibility. Services are modular and can be combined or purchased separately, with AI & SEO and Content Marketing directly supporting the Strategic Marketing Plan and Fractional CMO engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Plan Research-driven marketing roadmap combining customer insights, competitive analysis, positioning, and a 12–18 month execution plan. Available in three tiers (Mild, Medium, Spicy) for single and multi-audience engagements.
• Content Marketing Engine Full content creation and publishing system including strategy, editorial calendar, multi-format content creation (blogs, social, email, case studies, video scripts), distribution, and monthly optimization for B2B companies.
• AI & SEO Integrated search optimization across traditional SEO and AI search platforms (ChatGPT, Perplexity, Gemini, Claude). Includes technical SEO, AI search visibility audits, entity optimization, schema implementation, and ongoing monthly optimization.
• Paid Search & Social Ads Multi-channel paid advertising management including Google Search, Performance Max, Shopping, Local Services Ads, LinkedIn Ads, Meta Ads, YouTube Ads, and retargeting with AI-enhanced targeting and predictive analytics.
• Marketing Automation & Email Done-for-you workflows, nurture sequences, and CRM optimization built primarily on GoHighLevel. Includes automated follow-up, behavioral-triggered messaging, multi-channel nurturing (email, SMS, retargeting), and lead scoring.
• Fractional CMO Executive-level marketing leadership paired with an execution team. Available in three tiers (Mild strategic advisor, Medium fractional CMO plus core execution, Spicy growth system architect), including AI advisory and integration support.
• Website Design & Development Custom WordPress website development with strategic messaging, conversion-focused design, SEO and AI-aligned architecture, mobile optimization, and CRM and automation integration for B2B companies.
• Website Care & Support Ongoing WordPress maintenance including core and plugin updates, security monitoring, performance checks, bug fixes, content updates, and AI and SEO alignment reviews delivered as a monthly subscription.
• Managed WordPress Hosting Performance-first managed WordPress hosting with security protection, daily backups, uptime monitoring, and staging environments for business-critical websites.
• Website Refresh Strategic recalibration of existing websites focusing on messaging clarity, conversion paths, SEO and AI visibility updates, visual refinement, and performance improvements.
• Agency-to-Agency Strategic Partnerships Partnership models for other agencies including white-label services, transparent collaborations, referral partnerships, and project-based partnerships to expand service offerings without adding internal overhead.

Named customers19 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Metro Builders AssociationminorOthersIndustry association affiliation displayed on homepage. Keystone Click works with construction-related organizations and showcases association membership as credibility indicator for construction industry expertise.
• National Association of Home Builders (NAHB)minorOthersNational industry association affiliation. Membership demonstrates industry credibility and connection to home building sector.
• Associated General Contractors (AGC)minorOthersIndustry association affiliation supporting construction industry connections and credibility building.
• Agency Management Institute (AMI)coreStrategic or Co-development PartnerAMI Accredited Agency status. Agency Management Institute provides accreditation, resources, and standards for agency excellence. Keystone Click displays AMI seal indicating quality agency practices and standards compliance.
• Tempo MilwaukeeminorOthersMilwaukee-based professional organization affiliation shown in logo section on homepage.
• IBAWminorOthersIndustry association affiliation displayed on homepage, nature of organization inferred from logo context.
• WordPresscoreTechnology or IntegrationWordPress is the primary platform used for all website development. Keystone Click builds custom WordPress websites with SEO strength, structured data implementation, AI search compatibility, CRM integrations, and long-term scalability. WordPress powers their entire website services offering.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Titan Growth: Digital marketing agency focused on SEO and content with research-driven methodology. Comparable emphasis on technical SEO and proprietary frameworks.
• Disruptive Advertising: Mid-sized digital marketing agency offering paid media, SEO, and lifecycle marketing with a research-driven methodology similar to Keystone Click. Comparable in service breadth (paid, organic, content) and SMB-to-mid-market client mix.
• KlientBoost: Performance-focused digital marketing agency known for paid search/social and CRO; operates a similar agency-to-agency partnership offering. Compares on paid media execution and retainer pricing models.
• SmartSites: Full-service digital marketing agency offering web design, SEO, PPC, and content marketing with retainer and project-based engagements. Comparable SMB-targeting agency with broad digital marketing service stack.
• Higher Visibility: Full-service digital marketing agency with SEO, PPC, web design, and content services targeting SMB and mid-market clients. Comparable in service mix and SMB customer base.
• LYFE Marketing: Digital marketing agency providing social media, SEO, PPC, and content services for SMB clients. Comparable retainer-based service delivery and SMB customer segment focus.
• OuterBox: Digital marketing agency combining SEO, paid media, and web design/development with a similar full-funnel SMB-to-mid-market approach. Compares on integrated website + marketing service model.
• Directive: B2B-focused digital marketing agency specializing in SEO, paid media, and revenue-driven strategies for technical/industrial buyers. Comparable vertical-specialization narrative to Keystone Click's construction/manufacturing focus.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency with proprietary marketing technology (MarketingCloudFX) and broad service offerings. Represents the scaled incumbent that smaller agencies like Keystone Click differentiate against on personalization and vertical expertise.
• Tinuiti: Large performance marketing agency with paid media, SEO, and commerce capabilities. Represents scaled incumbent competitive context for premium retained engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KeystoneClick
• Facebookfacebook.com/keystoneclick

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keystone Click