IncentFit
IncentFit is a private New York-based corporate wellness SaaS platform founded in 2013 that helps employers drive employee participation in wellness programs through automated activity verification, financial incentives, and 60+ integrations spanning wearables, HRIS, payroll, and insurance carriers, serving 360 active organizations from SMBs to Fortune 500 enterprises.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What IncentFit does
IncentFit is a New York-based private corporate wellness platform founded in 2013 by engineer Gabe Priyev. The company provides a modular, tech-first wellness administration solution that combines automated activity verification, meaningful financial incentives, and a broad integration ecosystem to drive employee participation in employer-sponsored wellness programs. Its core platform is structured around three subscription tiers (Essentials at $3/PEPM, Engage at $4.50/PEPM, Empower at $6/PEPM), supplemented by standalone lifestyle modules including Challenges, Preventive Care, Fitness Rewards, Reimbursements, and Pulse Surveys. Supporting sub-features span a Health Newsletter, Content Library, Personal Goals, Biometrics, and Personalized Action Plans. Underlying technology is cloud-based with a REST API, automated employee roster syncing from HRIS and payroll systems, insurance carrier file feeds for preventive care verification, and integration with 60+ systems including 35+ wearable devices (Apple Watch, Fitbit, Garmin, Strava, Oura, Whoop, etc.) plus SSO, HSA/FSA, and premium offset payout rails.
IncentFit generates revenue through subscription-based SaaS contracts priced per-eligible-employee-per-month (PEPM), with monthly billing on the number of eligible users at the start of each billing period and optional annual agreements. The company sells through a sales-led motion combining direct enterprise sales, inside sales for mid-market and SMB, self-serve onboarding, and a benefits broker/consultant channel partnership program supported by SHRM-credit-eligible educational content and ROI toolkits. According to company materials, IncentFit serves 360 active organizations ranging from small firms to Fortune 500 companies (including named logos such as Lending Club, Conagra Brands, and DocuSign), covering over 200,000 employees and driving a claimed 60% participation rate versus the 30-35% industry norm, with over $92 million in incentives paid out cumulatively, mostly through payroll and direct deposit.
The company operates as a privately held entity with no disclosed institutional funding beyond a $20,000 seed investment from Blueprint Health in 2013, suggesting either bootstrapped growth or undisclosed capital. Geographic operations are described as global with a primarily U.S. customer base, and the company has HIPAA-aligned data security safeguards in place given its handling of protected health information. Its go-to-market is centered on HR and benefits leaders as primary buyers, benefits brokers as channel partners, and employers of all sizes as end customers, with Millennials and Gen Z workforce segments cited as an influence on product design.
IncentFit firmographics
Firmographics- Name
- IncentFit
- Website
- https://incentfit.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IncentFit is a private New York-based corporate wellness SaaS platform founded in 2013 that helps employers drive employee participation in wellness programs through automated activity verification, financial incentives, and 60+ integrations spanning wearables, HRIS, payroll, and insurance carriers, serving 360 active organizations from SMBs to Fortune 500 enterprises.
- Ownership category
- akta.pro rank
IncentFit industry classification
Industry- Product category
- Corporate Wellness Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
- akta.pro secondary industry
- Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)
Keywords
Where IncentFit is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
IncentFit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS (PEPM Pricing): IncentFit generates revenue through monthly subscription fees calculated on a per-eligible-employee-per-month (PEPM) basis. Monthly cost is based on the number of eligible users at the start of each billing period, providing predictable, scalable pricing as workforce size changes. The company offers multiple product tiers (Essentials, Engage, Empower) and add-on lifestyle benefits at different price points, with optional annual agreements for longer-term pricing stability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Foundation wellness program with core tools to launch quickly and see meaningful results |
| Subscription | Monthly | Participation-focused solution built to maximize engagement across diverse workforces |
| Subscription | Monthly | Fully customizable, end-to-end wellness platform with personalized experiences and measurable outcomes |
| Subscription | Monthly | Pre-built or fully customized wellness challenges for camaraderie, morale, and healthy habits |
| Subscription | Monthly | Incentivize employees to complete relevant health activities as a cost-effective alternative to reimbursements |
| Subscription | Monthly | Control healthcare costs by incentivizing employees' preventative care activities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
IncentFit product offering
Product offeringCore offering
IncentFit operates a cloud-based corporate wellness SaaS platform that helps employers drive employee participation in wellness programs through meaningful financial incentives (e.g., $300+ per activity), automated activity verification across 35+ wearable devices, and flexible reward fulfillment via payroll, HSA/FSA, gift cards, or insurance premium reductions. The platform is sold on a tiered subscription basis (Essentials, Engage, Empower) with optional add-on modules for challenges, reimbursements, preventive care, fitness rewards, and pulse surveys.
Product overview
IncentFit offers a modular corporate wellness platform structured around three comprehensive subscription tiers — Essentials, Engage, and Empower — which can each function as standalone programs or together as a unified platform. The platform is complemented by a suite of lifestyle add-on modules (Challenges, Reimbursements, Preventive Care, and Fitness Rewards) that extend the core offering and can be purchased independently. Supporting sub-features include Pulse Surveys, a Health Newsletter, a Health Content Library, Personal Goals, Biometrics, Personalized Action Plans, and Biometric Tracking & Reporting, all built around the core philosophy of driving participation through meaningful, timely financial incentives. The platform integrates with over 35 wearable devices and apps, supports multiple payout methods including payroll, direct deposit, HSA/FSA, and gift cards, and is designed for organizations ranging from small firms to Fortune 500 companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Essentials Core IncentFit wellness product providing monthly activity verification, wearable tracking, and reward fulfillment for employer wellness programs targeting small to mid-sized organizations.
- Engage Mid-tier IncentFit wellness product offering enhanced engagement features such as biometric integration, personalized action plans, and richer reporting for growing employer wellness programs.
- Empower Top-tier IncentFit wellness product offering the most comprehensive enterprise package, including full biometric tracking, advanced reporting, and concierge onboarding for large employers and Fortune 500 companies.
- Challenges Add-on module offering team and individual wellness challenges with automated reward fulfillment to drive peer-based engagement and friendly competition within employer wellness programs.
- Reimbursements Add-on module that automates wellness expense reimbursements (e.g., gym memberships, fitness equipment) and routes payments through payroll, HSA, or FSA accounts.
- Preventive Care Add-on module that incentivizes employees to complete preventive care screenings (e.g., annual physical, biometric screening) with automated reward fulfillment.
- Fitness Rewards Add-on module that rewards employees for fitness activity tracked through connected wearables, typically offering incentives per verified activity or milestone.
- Pulse Surveys Add-on module providing employee engagement pulse surveys and analytics that allow employers to track wellness program sentiment, culture, and engagement alongside IncentFit participation data.
Quantifiable outcome
- 60% participation rates compared to the 30-35% industry norm, driven by meaningful incentives and automated verification
- +4 more outcomes
Companies that use IncentFit
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
IncentFit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature12 records
IncentFit partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Apple Watch (Apple Health)coreIncentFit integrates with Apple Watch and Apple Health ecosystem, enabling employees to automatically sync verified physical activity data including steps, workouts, and fitness metrics for reward qualification.
- FitbitcoreFitbit devices and app ecosystem are supported for automatic activity tracking and sync with the IncentFit platform for verified fitness rewards and challenge participation.
- GarmincoreGarmin wearable devices and platform sync with IncentFit for automatic tracking of walking, running, cycling, swimming, and other fitness activities for reward verification.
- StravacoreStrava app integration allows employees to sync cycling, running, and other GPS-tracked activities to IncentFit for automatic activity verification and rewards.
- Google FitcoreGoogle Fit app data syncs with IncentFit to track and verify physical activity, enabling employees to earn rewards for tracked movement across the Google ecosystem.
- Samsung HealthcoreSamsung Health integration enables automatic activity sync from Samsung devices and app users to IncentFit for verified fitness reward tracking.
- Oura RingcoreOura smart ring and sleep/fitness tracking data integrates with IncentFit, supporting sleep and recovery rewards alongside general activity tracking.
- WhoopcoreWhoop wearable device data integrates with IncentFit for activity verification and recovery-based wellness rewards, particularly relevant for sleep and strain tracking.
- PolarcorePolar fitness devices and app ecosystem supported for automatic activity sync and verification with IncentFit wellness programs.
- WithingscoreWithings connected health devices including smart scales and watches sync with IncentFit for activity and biometric data tracking within wellness programs.
- Insurance Carriers (Carrier File Feeds)coreIncentFit supports automated verification of preventive care activities through recurring data files received from insurance carriers, enabling automatic documentation of eligible preventive services without manual employee submissions.
- HRIS and Payroll SystemscoreIncentFit integrates with HRIS and payroll systems to automatically sync employee eligibility rosters, process reward payouts through payroll or direct deposit, and generate file feeds for financial system processing.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
IncentFit competitors and assessment
Company assessmentBroad incumbents
- Tivity Health: Provider of fitness, nutrition, and health improvement programs (e.g., SilverSneakers, Prime Fitness) sold to employers and health plans. Named alongside IncentFit in the Bitget-RWA wellness sector analysis and overlaps on activity-based rewards.
- Limeade: Enterprise employee experience platform combining engagement surveys, wellbeing programs, and inclusion tools. A broader incumbent that competes with IncentFit for the same HR/benefits buyer, particularly at large employers.
- Personify Health (formerly Virgin Pulse): One of the largest employer wellness platforms, combining Virgin Pulse with HealthComp into a benefits-navigation + wellness suite. Competes with IncentFit in the enterprise segment and was specifically called out in IncentFit's comparison pages.
Direct peers
- WellRight: Corporate wellness SaaS focused on health risk assessments, biometric screenings, incentive tracking, and challenges for employers. Named by IncentFit as a direct competitor with overlapping HRIS and wearable integrations.
- Wellable: Direct competitor offering a corporate wellness platform with challenges, fitness rewards, biometric tracking, and integrations with wearables and HRIS. Explicitly listed in IncentFit's own comparison pages and in the same Bitget analyst ranking.
- ThrivePass: Lifestyle benefits and reimbursement platform (commuter, wellness, education) that overlaps directly with IncentFit's Reimbursements and preventive care modules. Named as a comparable in IncentFit's comparison content.
- ClassPass for Business: Employer fitness and wellness benefit built around studio and gym access credits. Named explicitly in IncentFit's comparison pages as an alternative for activity and fitness rewards.
- Vitality Group: Insurer-backed wellness and incentive platform serving employer and health plan clients with activity rewards, screenings, and behavior-change programs. Directly named in IncentFit's competitive comparisons and Bitget wellness sector analysis.
- CHC Wellbeing: Corporate wellness vendor providing health risk assessments, biometric screenings, incentive tracking, and wellness programs. Listed alongside IncentFit in the Bitget-RWA wellness sector analysis and serves a comparable employer base.
- Aduro (formerly WellRight-adjacent; wellness platform): Corporate wellness platform offering coaching, biometrics, challenges, and incentive programs to employers. Cited alongside IncentFit in the Bitget-RWA wellness sector analysis as a leading example in the financial wellness segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IncentFit social profiles
Digital presenceIncentFit compliance and trust
Trust signalCompliance1 record
IncentFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
IncentFit leadership team
Management profileNumber of profiles
Profiles1 record
IncentFit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IncentFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IncentFit
What does IncentFit do?
IncentFit operates a cloud-based corporate wellness SaaS platform that helps employers drive employee participation in wellness programs through meaningful financial incentives (e.g., $300+ per activity), automated activity verification across 35+ wearable devices, and flexible reward fulfillment via payroll, HSA/FSA, gift cards, or insurance premium reductions. The platform is sold on a tiered subscription basis (Essentials, Engage, Empower) with optional add-on modules for challenges, reimbursements, preventive care, fitness rewards, and pulse surveys.
Is IncentFit a public or private company?
IncentFit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IncentFit founded?
IncentFit was founded in 2013. It employs 11 to 50 people.
Where is IncentFit based?
IncentFit is headquartered in New York, United States, in the North America region.
How does IncentFit make money?
One revenue line is on record: subscription-based SaaS (PEPM Pricing).
Who are IncentFit's main competitors?
Broad incumbents on record are Tivity Health, Limeade and Personify Health (formerly Virgin Pulse). Direct peers are WellRight, Wellable, ThrivePass, ClassPass for Business, Vitality Group, CHC Wellbeing and Aduro (formerly WellRight-adjacent; wellness platform).
Does IncentFit have an API?
Yes. IncentFit provides a REST API that allows organizations to integrate internal systems or third-party applications to automatically report eligible wellness activity. The API supports automated activity verification and eligibility file imports, enabling organizations to connect HR, payroll, and benefits systems to streamline eligibility management, participation tracking, and reward fulfillment workflows.
What industry is IncentFit in?
IncentFit's product category is Corporate Wellness Software. Its primary akta.pro industry code is HSADAGAC, Wellness Program Design & Accountability Coaching, with a secondary code of FSAIAMAN, Worksite Financial Wellness & Employee Assistance Programs (EAP). Its NAICS code is 5182 and its SIC code is 7372.