iMaxCRM

What iMaxCRM does

iMaxCRM, operating under the brand Kontactly, is a US-based SaaS company headquartered in South Brunswick, New Jersey (Middlesex County). The company states it has served small businesses "since 2001," although third-party firmographic data records a 2016 founding year; this analysis treats the company's own claim as primary. The company builds an all-in-one, AI-augmented CRM and sales/marketing platform targeted primarily at small real estate agents, brokers, and teams, with stated secondary verticals including HVAC, SaaS, e-commerce, and mortgage. Core platform capabilities span lead capture (landing pages, forms, calendars, web chat), multi-channel communication and unified inbox (SMS, email, voicemail, WhatsApp, Facebook Messenger, Google Business Profile chat), pipeline and workflow automation, reputation and review management, social media planning, websites, and text-to-pay functionality. The product is distributed via a freemium self-serve motion ("Start Free Text") plus an assisted "Book A Demo" path, with native iOS and Android applications alongside the web application.

The platform's AI layer features an "AI Agent" positioned as autonomous sales/marketing execution and an "AI Marketing Platform" offering generative content, AI-powered email and SMS, and AI Web Chat. The product is a tightly integrated suite rather than a point solution, and the company's stated customer base is "thousands of small businesses," with named logos including Nationwide, Realty 54, and Stanton Company Realtors. The business operates as a bootstrapped SMB-focused software vendor: no external funding rounds, no disclosed acquisitions, and no public M&A activity were identified. Leadership is led by founder Vinita Bhardwaj. Headcount is reported at 11-50 employees, consistent with a small privately held SaaS operation. The combination of freemium onboarding, multi-channel consolidation, and AI-driven messaging indicates a product strategy that competes on breadth of bundled features and ease of use for non-technical SMB buyers rather than deep vertical specialization or enterprise-grade customization.

Name

iMaxCRM

Legal name

iMaxCRM

Website

https://imaxcrm.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

iMaxCRM (operating as Kontactly) provides an all-in-one AI-augmented CRM, marketing automation, and sales platform primarily serving small real estate agents and brokers, with secondary verticals in HVAC, SaaS, e-commerce, and mortgage, distributed via freemium and demo-driven sales motions.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Real estate CRM software
• AI sales automation
• Marketing automation platform
• Multi-channel messaging
• Lead management system

Headquarters

HQ city

Middlesex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: All-in-one platform subscription with tiered pricing plans based on feature access and team size. Includes CRM, marketing automation, landing pages, and multi-channel communication tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

iMaxCRM (operating under the trade name Kontactly) provides an all-in-one AI-powered sales and marketing SaaS platform for real estate professionals and small businesses. The platform combines CRM, lead capture, pipeline management, multi-channel communication (SMS, email, voicemail, WhatsApp, Facebook Messenger, web chat), marketing automation, AI-driven agents, landing page builders, and social media management into a single subscription-based product.

Product overview

Kontactly is an all-in-one AI-powered sales and marketing platform offered by iMaxCRM, built as a unified platform with integrated modules for real estate professionals. The core Kontactly platform combines CRM functionality with AI-driven marketing automation. Key product modules include: Real Estate CRM (lead and pipeline management), AI Marketing Platform and AI Agent (autonomous AI capabilities), SMS Marketing, Email Marketing, and WhatsApp Messaging (multi-channel outreach), Unlimited Landing Pages and Real Estate Landing Page (website/funnel building), Appointment Scheduler (calendar integration), Conversational Inbox (unified messaging), Social Planner (social media management), and a Mobile App for iOS and Android. Additional features include Sales Pipelines, Reputation Management, Web Chat with AI assistance, and Facebook Leads Capture—all working together within the single platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Kontactly Core Platform All-in-one AI-powered CRM and sales and marketing platform that enables real estate professionals and small businesses to capture, nurture, and close leads through integrated marketing automation, multi-channel communication, and pipeline management tools.
• Real Estate CRM Customer relationship management system designed for real estate agents, brokers, teams, and lenders to manage leads, track pipelines, and automate sales processes.
• AI Agent Autonomous AI agent platform providing automated customer interactions, lead qualification, and sales/marketing capabilities without continuous human intervention.
• SMS Marketing Multi-channel outreach product enabling 2-way SMS conversations, automated text campaigns, missed call text back, and text-to-pay functionality.
• Email Marketing Email marketing product with templates, drip campaigns, and automation workflows for nurturing leads through the sales funnel.
• WhatsApp Messaging WhatsApp business messaging product enabling direct communication with leads and customers via the WhatsApp platform.
• Unlimited Landing Pages Drag-and-drop landing page and funnel builder for creating unlimited landing pages, websites, and funnels without coding.
• Real Estate Landing Page Specialized landing page product for real estate professionals with IDX integration and real estate-specific features.
• Marketing Automation Workflow automation product enabling customizable triggers, automated follow-ups, appointment reminders, and promotional offers delivered at optimal times.
• Appointment Scheduler Built-in calendar scheduling product allowing prospects to book appointments directly, with SMS reminders and calendar integration.
• Conversational Inbox Unified messaging product consolidating 2-way SMS, email, Facebook Messenger, web chat, and Google My Business messages in one interface.
• Kontactly Mobile App Native mobile application for iOS and Android enabling agents to communicate with leads and manage sales on the go.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature12 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Geeks: Real estate lead generation and CRM platform with IDX websites, landing pages, and drip campaigns. Comparable to Kontactly on target segment (individual real estate agents), all-in-one web + CRM + lead-nurture positioning, and self-serve onboarding.
• LionDesk: Real estate CRM with email, SMS, video email, drip campaigns, and contact management. Closely comparable to Kontactly on customer persona (real estate agents), core CRM + multi-channel messaging feature set, and SMB/individual-agent positioning.
• BoomTown: Real estate lead generation, CRM, and marketing automation platform with dedicated customer success. Comparable to Kontactly on vertical (real estate), integrated website + CRM + marketing automation stack, and team/brokerage focus.
• Sierra Interactive: Real estate lead generation and CRM platform with IDX websites, behavioral automation, and email/SMS follow-up. Comparable to Kontactly on vertical (real estate), lead-capture + multi-channel nurture + CRM integration, and SMB-to-mid-market broker focus.
• Follow Up Boss: Leading real-estate-specific CRM with lead routing, pipeline management, and multi-channel communication for agents, teams, and brokerages. Closely comparable to Kontactly on target customer (SMB real estate agents), core feature set (CRM + SMS/email/automation), and freemium/PLG adoption.
• kvCORE (Inside Real Estate): End-to-end real estate CRM, IDX websites, lead generation, and marketing automation platform. Directly comparable to Kontactly on vertical specialization (real estate), integrated website + CRM + marketing stack, and broker/team focus.

Broad incumbents

• Salesforce: Enterprise CRM and Customer 360 platform with marketing, sales, service, and commerce clouds. Comparable to Kontactly on the underlying CRM + automation + multi-channel paradigm, but operates at a vastly larger scale and price point upmarket.
• Pipedrive: Sales-focused CRM with pipeline management, automation, and integrations. Comparable to Kontactly on CRM + sales pipeline + workflow automation capabilities, but serves a horizontal SMB audience rather than real-estate-specialized.
• ActiveCampaign: Customer experience automation platform combining email marketing, CRM, and multi-channel messaging. Comparable to Kontactly on marketing automation + multi-channel messaging capabilities, but horizontal across industries rather than vertical-specialized.
• HubSpot: Horizontal CRM, marketing automation, sales hub, and service hub serving SMBs across industries. Comparable to Kontactly on CRM + email + SMS + landing-page + automation breadth, but addresses a far broader, non-vertical-specialized audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iMaxCRM
• YouTubeyoutube.com/kontactly
• Facebookfacebook.com/imaxcrm
• LinkedInlinkedin.com/company/11391990
• Instagraminstagram.com/kontactly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMaxCRM