Colors of Austin Counseling

What Colors of Austin Counseling does

Colors of Austin Counseling, PLLC is a privately held, founder-led multidisciplinary therapy collective based in Austin, Texas, founded in 2018 by Vanessa Flores Newton (LCSW-S). It delivers culturally responsive, trauma-informed mental health services to BIPOC, LGBTQIA+, first-generation, and other identity-marginalized communities across Texas through two physical offices (5800 Berkman Drive and 4104 Marathon Blvd) and a statewide telehealth channel. The core service portfolio spans individual, couples, family, child play, teen, group, and intensive therapy across modalities including EMDR, Somatic Experiencing, TCYM (Trauma Conscious Yoga Method), Ecotherapy, Faith-Based Therapy, Sex Therapy, and Certified Daring Way facilitation, plus clinical supervision, professional development workshops, and astrology readings. Pricing is fee-for-service at $185/hr standard (couples/family $200/hr), with insurance credentialing (BCBS, Aetna, United, Moda, Curative), sliding scale, a 2024-launched prepaid Therapy Packages product (5-20 sessions, 5-15% discounts, BNPL via Klarna/PayPal/Afterpay), and a supervised Intern Program starting at $80/session.

Name

Colors of Austin Counseling

Legal name

Colors of Austin Counseling, PLLC

Website

https://colorsofaustincounseling.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Colors of Austin Counseling is a founder-led Austin, Texas therapy collective delivering culturally responsive, trauma-informed individual, couples, family, and group therapy to BIPOC, LGBTQIA+, and other marginalized clients across Texas via two physical offices and statewide telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (624110)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Mental health therapy
• Counseling services
• Trauma-informed care
• Identity-affirming therapy
• Clinical supervision

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Therapy Services (Fee-for-Service): Individual, couples, family, and group therapy sessions billed at standard rates ($185/hour for standard therapy). Accepts insurance including BCBS, Aetna, United Healthcare, Moda Health, and Curative Health. Offers self-pay and sliding scale options.
2. Therapy Packages: Multi-session therapy packages offering 5-20 sessions at discounted rates (5-15% savings). In-person packages range from $879 (5 sessions) to $3,145 (20 sessions). Virtual packages range from $832 (5 sessions) to $2,975 (20 sessions). Payment plans available through Klarna, PayPal, Afterpay.
3. Clinical Supervision Services: Clinical supervision for social workers pursuing licensure. Rates of $60-$100 per session for group/individual supervision.
4. Specialized Services: ADHD intensives ($600 for 4 sessions), ADOS autism diagnostic assessments, speaking and consulting engagements ($150/hr base).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Colors of Austin Counseling is a multidisciplinary therapy collective delivering culturally responsive, trauma-informed mental health services to individuals, couples, families, children, teens, and groups across Texas through in-person sessions at two Austin offices and statewide telehealth. Its core offerings span individual therapy, couples/family therapy, child play therapy, teen and young adult therapy, EMDR and EMDR Intensives, Somatic Experiencing, TCYM, sex therapy, faith-based therapy, ecotherapy, Daring Way facilitation, and astrology readings, augmented by clinical supervision and professional development for therapists and community partnership programs that fund care for underserved clients.

Product overview

Colors of Austin Counseling is a multidisciplinary therapy collective offering a comprehensive portfolio of mental health services. The core offerings include individual, couples, family, and group therapy across various modalities such as EMDR, Somatic Experiencing, Play Therapy, TCYM (Trauma Conscious Yoga Method), and faith-based approaches. Additional specialized services include sex therapy, astrology readings, and clinical supervision for mental health professionals. The practice operates on a platform model with add-on modules including Therapy Packages (prepaid multi-session bundles with discounts), an Intern Program (affordable services by supervised graduate interns), and Community Partnerships (strategic collaborations to fund therapy access). Services are delivered both in-person at two Austin, TX locations and via telehealth, with flexible payment options including insurance, self-pay, and financing through Klarna, PayPal, and Afterpay.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy sessions for adults, adolescents, and young adults addressing anxiety, depression, trauma, life transitions, and identity exploration. Available in-person at two Austin offices and via telehealth across Texas, with standard 60-minute sessions at $185 and insurance, self-pay, or sliding scale options.
• Couples Therapy Relationship counseling for couples and partners covering communication, intimacy, conflict resolution, and relational trauma. Standard 60-minute sessions at $200 and 90-minute sessions at $275, delivered in-person or via telehealth.
• Family Therapy Therapy for families addressing family dynamics, parenting, generational challenges, and relational issues. Delivered in-person at Austin offices or via telehealth at $200 per 60-minute session.
• Child Play Therapy Age-appropriate therapeutic intervention for children typically ages 3+ using play as the primary mode of communication and healing, with parental involvement.
• Teens & Young Adults Therapy Specialized therapy for adolescents and young adults addressing identity exploration, academic stress, relationships, and life transitions.
• EMDR Therapy Eye Movement Desensitization and Reprocessing (EMDR) therapy for processing and healing from traumatic experiences and PTSD, delivered by EMDR-trained clinicians.
• EMDR Intensives Concentrated, longer-format EMDR sessions designed for deeper trauma processing over a shorter timeframe than weekly therapy.
• Somatic Experiencing Body-based trauma therapy that releases and processes trauma stored in the body through awareness of physical sensations and nervous system regulation.
• Sex Therapy Specialized therapy for individuals and couples addressing sexual health, intimacy, relationships, and sexual trauma.
• Faith-Based Therapy Therapeutic services integrating spiritual beliefs and faith practices, including Christ-centered approaches, into the healing process for clients who want faith integrated into therapy.
• Ecotherapy Nature-based therapeutic approach that incorporates outdoor environments and natural settings, including walk-and-talk sessions, into the healing process.
• TCYM Therapy Therapy integrating trauma-informed yoga practices with traditional psychotherapy to support nervous system regulation and trauma recovery.
• Certified Daring Way Facilitator Therapeutic approach grounded in Brené Brown's research on vulnerability, shame resilience, and wholehearted living, facilitated by Certified Daring Way Facilitators on the team.
• Astrology Reading Holistic wellness service using psychological astrology and natal chart analysis to help clients understand their psychospiritual gifts and challenges.
• Support Groups Group therapy offerings including the BIPOC Women's Process Group, Women's Connection Circle, Men's Redefining Masculinity group, Inner Work Series, and other themed support groups held virtually and in person.
• Therapy Packages Prepaid multi-session therapy bundles for in-person or virtual care that provide 5-15% savings compared to standard rates. In-person packages range from $879 (5 sessions) to $3,145 (20 sessions) and virtual packages range from $832 (5 sessions) to $2,975 (20 sessions), with installment financing available via Klarna, PayPal, and Afterpay.
• Clinical Intern Program Affordable therapy delivered by graduate-level clinical interns under licensed supervision, with reduced rates starting at $80 per session for clients with financial need and a stated policy that no one is turned away due to inability to pay.
• Clinical Supervision Clinical supervision for social workers and counselors pursuing Texas licensure (e.g., LCSW supervision), offered at $60-$100 per session for group or individual supervision.
• Professional Development Workshops Continuing education and training workshops for therapists covering business development, ethical documentation, decolonizing mental health, somatic experiencing, and related topics, with CEU credits available.
• Community Partnership Programs Strategic partnerships with nonprofits and community organizations (Flatwater Foundation, Casey Family Programs, Communities In Schools, Hector & Gloria Lopez Foundation, Future Front Texas, Partnerships for Children) that fund therapy sessions and deliver mental health workshops to underserved populations in Austin and Central Texas.
• Specialized Assessments and Intensives Specialized clinical offerings including ADHD intensives priced at $600 for four sessions, ADOS autism diagnostic assessments, and speaking and consulting engagements at a $150/hour base rate.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Flatwater FoundationcoreStrategic or Co-development PartnerCommunity partnership providing mental health support for families affected by cancer. Flatwater Foundation helps fund therapy sessions for clients who might otherwise be unable to afford care through this partnership.
• Casey Family ProgramscoreStrategic or Co-development PartnerPartnership providing mental health support for families who have experienced trauma and their children/families. Helps fund therapy services for this vulnerable population.
• Communities In SchoolscoreStrategic or Co-development PartnerPartnership supporting school mental health professionals through social/emotional support for themselves and psychoeducational workshops. Addresses burnout and professional development for school-based practitioners.
• Hector & Gloria Lopez FoundationcoreStrategic or Co-development PartnerPartnership providing mental health support to first-generation students and psychoeducational mental health workshops. Addresses the unique mental health needs of this underserved population.
• Future Front TexasminorStrategic or Co-development PartnerPartnership supporting mental health initiatives for creative professionals and entrepreneurs. Addresses the unique stressors and mental health needs of Austin's creative community.
• Partnerships for ChildrencoreStrategic or Co-development PartnerPartnership to make tomorrow better than today by supporting and empowering children, youth, and families involved with Child Protective Services. Helps fund therapy access for this vulnerable population.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Largest direct-to-consumer teletherapy subscription platform. Comparable to COAC's telehealth channel in serving individual clients across Texas, but competes with COAC's niche identity-affirming positioning through scale and price.
• Lyra Health: Enterprise mental health benefit platform offering therapy and coaching to employees of large employers. Comparable to COAC in delivering evidence-based therapy modalities (EMDR, etc.) but at vastly greater scale and through B2B contracts.

Emerging players

• Grow Therapy: Enables independent therapists to accept insurance and run practices via a software platform. Comparable to COAC because it serves the same therapist population managing insurance credentialing and telehealth delivery, though as enablement software rather than an employed practice.
• Alma: Network of independent therapists with insurance credentialing, group practices, and a directory. Comparable to COAC's clinician collective model from the supply-side perspective, though operating as a marketplace rather than employed practice.
• Headway: Provides insurance billing and practice management infrastructure to mental health providers. Comparable to COAC's therapist-facing tooling layer (insurance credentialing, client portal, telehealth) but positioned as an external enabler rather than an employed clinic.

Others

• Inclusive Therapists: Therapist directory specifically serving BIPOC, LGBTQIA+, and other marginalized communities. Comparable to COAC's identity-affirming brand positioning and listed as a referral source for the practice; functions as ecosystem participant rather than direct competitor.
• Open Path Collective: Nonprofit network connecting clients to therapists offering sessions in the $30-$80 range for uninsured/underinsured populations. Comparable to COAC's sliding scale and intern program philosophy of reducing cost barriers to therapy access.

Direct peers

• Two Chairs: Operates a hybrid in-person and teletherapy collective model with employed clinicians serving clients in multiple markets. Directly comparable to COAC's employed-clinician group-practice structure, though at significantly larger scale and broader geographic footprint.
• Octave: Multi-modality outpatient therapy clinic offering in-person and virtual sessions with insurance acceptance and sliding scale options. Comparable service model to COAC's hybrid outpatient mental health delivery with licensed practitioners.
• Brave and Well: Founded by the same CEO (Vanessa Newton) as a related venture in 2019, also focused on culturally responsive mental health content and services. Comparable because it shares leadership and mission alignment with COAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/austinTOC

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colors of Austin Counseling