Zigpoll
Zigpoll is a self-serve SaaS platform that embeds contextual micro-surveys (post-purchase, exit-intent, NPS, attribution) into e-commerce sites, tying responses directly to Shopify customer and order data for 20,000+ merchants worldwide.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Zigpoll does
Zigpoll, operated by Argonautic Labs LLC and founded in 2019, is a self-serve SaaS platform for embedding contextual micro-surveys into e-commerce websites, with the deepest functionality built around the Shopify ecosystem. The product delivers post-purchase, exit-intent, on-site, NPS, attribution, and abandoned-cart surveys that are tied directly to Shopify customer records — order value, customer segment, and lifetime value — rather than to anonymous visitor sessions. A JavaScript widget under 20KB loads asynchronously without affecting Core Web Vitals, and 10+ question types, branching logic, incentives, and behavioral triggers (Shopify events, Klaviyo flows, custom rules) drive a company-claimed 50% average response rate. Distribution is anchored on a one-click Shopify App Store install (500+ five-star reviews), direct self-serve sign-up, agency partner playbooks, and a 50%-commission affiliate program.
The revenue model is a four-tier subscription: a free Lite plan (100 responses/month), Standard at $29/month, Advanced at $97/month (introducing API & MCP access), and Ultimate at $194/month (unlimited responses, custom domain); annual billing discounts 25% and custom plans exist for high-volume users. Layered on top of the core survey product are 2024–2026 feature additions — AI Insights for open-ended response analysis, SMS Surveys, Custom Survey Domains, an MCP server with 29 tools for AI assistants (Claude, Cursor, Windsurf), and Synthetic Market Research for AI-generated responses from configurable audience profiles in 94+ languages. The platform integrates natively with 60+ tools including Klaviyo, HubSpot, Slack, Zapier, Segment, Amplitude, Triple Whale, BigCommerce, Wix, and Webflow. Stripe processes subscription payments, offloading PCI DSS scope. Zigpoll is privately held with no disclosed external funding and reports 20,000+ stores using the platform, including Crocs, TOMS, Steve Madden, lululemon, and StockX.
Zigpoll firmographics
Firmographics- Name
- Zigpoll
- Legal name
- Argonautic Labs LLC
- Website
- https://zigpoll.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zigpoll is a self-serve SaaS platform that embeds contextual micro-surveys (post-purchase, exit-intent, NPS, attribution) into e-commerce sites, tying responses directly to Shopify customer and order data for 20,000+ merchants worldwide.
- Ownership category
- akta.pro rank
Zigpoll industry classification
Industry- Product category
- Customer Feedback & Survey Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
Keywords
Where Zigpoll is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Zigpoll business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- SaaS Subscription Revenue: Tiered subscription model with four plans (Lite free, Standard $29/mo, Advanced $97/mo, Ultimate $194/mo) differentiated by response limits, email quotas, feature access (AI insights, white label, SMS surveys, API access), and synthetic research capabilities. Annual billing offers 25% savings. Custom plans available for high-volume users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever tier with limited responses |
| Subscription | Monthly | Mid-tier plan with automation features |
| Subscription | Monthly | Business plan with higher volume |
| Subscription | Monthly | Enterprise plan with unlimited responses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Zigpoll product offering
Product offeringCore offering
Zigpoll is a contextual micro-survey SaaS platform that embeds surveys (on-site, email, and SMS) directly into the e-commerce customer journey. It ties survey responses to actual customer and order data (Shopify order value, segments, LTV) and applies AI to surface insights, while also offering AI-generated synthetic market research. The product is sold via tiered subscriptions including a free Lite plan.
Product overview
Zigpoll is a contextual micro-survey platform designed specifically for e-commerce brands. The platform consists of the core Zigpoll Survey Platform enabling post-purchase, exit-intent, and on-site surveys with a 50% average response rate. Key product modules include: the Survey Widget (embeddable micro-surveys), Synthetic Research (AI-powered instant market research), AI Insights (automatic response analysis), Email Campaigns, SMS Surveys, and Custom Survey Domains (white-label capability). The platform integrates natively with Shopify and 60+ third-party tools including Klaviyo, HubSpot, Slack, Zapier, Google Analytics, Segment, and offers API and MCP server access for custom integrations. Zigpoll serves 20,000+ companies including Crocs, TOMS, Steve Madden, and lululemon.
Differentiator
Problem solved
Functional benefit
Products and services
- Zigpoll Survey Platform Contextual micro-survey SaaS platform for e-commerce brands that delivers on-site, email, and SMS surveys triggered by Shopify events or behavioral rules. Ties responses to real customer and order data (order value, segments, LTV) and applies AI to surface insights. Trusted by 20,000+ companies including Crocs, TOMS, Steve Madden, and lululemon.
- Synthetic Market Research AI-powered research module that generates survey responses from configurable audience profiles (e.g., Gen Z, Enterprise Decision Makers) with a 100% completion rate, supporting 94+ languages. Lets users test and validate surveys before sending to real respondents. Included in subscription plans with tiered synthetic response quotas.
- Zigpoll MCP Server Model Context Protocol server exposing 29 tools that let AI assistants (Claude, Cursor, Windsurf) read survey data, run analytics, create surveys, and correlate data with Shopify orders. Available on the Advanced plan and above.
Quantifiable outcome
- 50% average survey response rate (10x industry standard)
- +2 more outcomes
Companies that use Zigpoll
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Zigpoll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration63 records
AI capability6 records
Feature6 records
Zigpoll partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- StripecoreStripe is used as Zigpoll's payment processor for subscription billing. Credit card information is collected and processed directly by Stripe through their Stripe Checkout service, with Zigpoll never receiving or storing full credit card details.
- ShopifyflagshipDeep native integration with Shopify enabling one-click app installation, post-purchase surveys triggered by Shopify events (order paid, fulfilled, delivered), order data sync, and customer segmentation based on Shopify data. Available on Shopify App Store with 500+ five-star reviews.
- KlaviyocoreNative integration allowing survey triggers from Klaviyo flows, passing customer and order data through Klaviyo URLs, and creating Klaviyo segments based on Zigpoll survey completions.
- ZapiercoreZapier integration connects Zigpoll with 6,000+ apps through automated workflows and no-code integrations.
- HubSpotcoreHubSpot integration for syncing survey responses and customer profiles with HubSpot CRM.
- Claude (Anthropic)coreZigpoll's MCP server enables Claude AI assistant to access survey data, run analytics, and create surveys. Authentication uses browser-based OAuth flow.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Zigpoll competitors and assessment
Company assessmentDirect peers
- Hotjar: Hotjar offers on-site surveys, feedback widgets, and behavior analytics for websites; directly comparable as a feedback/insights SaaS for digital businesses, though less Shopify-specialized than Zigpoll.
- Survicate: Survicate provides targeted on-site and email surveys with CRM integrations; closely comparable as a survey SaaS competing for the same digital feedback use cases, including e-commerce attribution surveys.
- Typeform: Typeform provides conversational forms and surveys for marketers and SMBs; directly comparable in product category (interactive survey tools), though Zigpoll is more e-commerce/Shopify-anchored.
- Jotform: Jotform offers form builders and survey tools for SMBs with integrations into e-commerce platforms; comparable as a flexible survey/form SaaS targeting similar customer segments and use cases.
Broad incumbents
- SurveyMonkey: SurveyMonkey is a long-established general-purpose survey platform serving SMBs and enterprises; broader and more horizontal than Zigpoll but overlaps on survey creation, distribution, and analytics for marketing teams.
- Klaviyo: Klaviyo is a leading e-commerce marketing automation platform with native NPS and survey capabilities; comparable as a Shopify-ecosystem incumbent that Zigpoll integrates with but also competes against for merchant wallet.
- Qualtrics: Qualtrics is the enterprise leader in experience management and survey analytics; comparable in survey/analytics technology but operates at the opposite end of the market (large enterprise) versus Zigpoll's SMB/Shopify focus.
Others
- Attentive: Attentive is an SMS marketing platform for e-commerce with growing survey/feedback capabilities; comparable as a Shopify-ecosystem marketing vendor and integration partner of Zigpoll, with overlapping customer base rather than direct product overlap.
Emerging players
- Tally: Tally is a free-tier form and survey builder that has grown rapidly via PLG; comparable as a no-code survey/form tool, especially for individual creators and SMBs, though less e-commerce-specialized than Zigpoll.
- Wizu: Wizu offers conversational surveys with AI-driven analytics for customer experience teams; comparable as a feedback SaaS that overlaps with Zigpoll's AI Insights and analytics positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Zigpoll social profiles
Digital presenceZigpoll compliance and trust
Trust signalCompliance4 records
Zigpoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zigpoll leadership team
Management profileNumber of profiles
Profiles1 record
Zigpoll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zigpoll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zigpoll
What does Zigpoll do?
Zigpoll is a contextual micro-survey SaaS platform that embeds surveys (on-site, email, and SMS) directly into the e-commerce customer journey. It ties survey responses to actual customer and order data (Shopify order value, segments, LTV) and applies AI to surface insights, while also offering AI-generated synthetic market research. The product is sold via tiered subscriptions including a free Lite plan.
Is Zigpoll a public or private company?
Zigpoll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zigpoll founded?
Zigpoll was founded in 2019. It employs 1 to 10 people.
Where is Zigpoll based?
Zigpoll is headquartered in New York, United States, in the North America region.
How does Zigpoll make money?
One revenue line is on record: saaS Subscription Revenue.
Who are Zigpoll's main competitors?
Direct peers on record are Hotjar, Survicate, Typeform and Jotform. Broad incumbents are SurveyMonkey, Klaviyo and Qualtrics. Attentive is listed as an others. Emerging players are Tally and Wizu.
Does Zigpoll have an API?
Yes. Zigpoll offers a Web API for developers to interact with survey data programmatically. The API supports integration with any workflow. Authentication is via API keys, which can be generated from Settings → Manage Integrations → API Key. The platform also provides a JavaScript API for custom survey behavior on websites. Additionally, Zigpoll offers webhook support for real-time event streaming, enabling automated triggers based on survey responses and Shopify events. The MCP (Model Context Protocol) server exposes 29 tools for AI assistants, enabling capabilities such as listing surveys, analyzing responses, creating surveys, and correlating data with Shopify orders. The MCP server URL is https://mcp.zigpoll.com/mcp and uses browser-based OAuth authentication. Developer documentation is at apidocs.zigpoll.com.
What industry is Zigpoll in?
Zigpoll's product category is Customer Feedback & Survey Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling). Its NAICS code is 541910 and its SIC code is 7310.