Datafiniti
Datafiniti is a Data-as-a-Service provider that collects, standardizes, and delivers structured Property, People, Business, and Product datasets to technical buyers via API, web portal, and bulk downloads.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Datafiniti does
Datafiniti is a privately held Data-as-a-Service (DaaS) provider founded in 2011 and operating from Austin, Texas as a Texas LLC. The company collects, organizes, and standardizes large-scale data from the public web and trusted third-party sources, delivering structured datasets across four core verticals: Property Data (150M+ U.S. properties with valuations, transaction history, tax assessments, and ownership records), People Data (contact, identity, and demographic information), Product Data (retail and ecommerce product attributes, pricing, reviews, with taxonomy up to nine levels), and Business Data (place-of-interest and operating-hour records). Its customers include T-Mobile, GoDaddy, Condé Nast, Charter Communications, Slickdeals, Nuveen GreenCapital, and Jobcase, spanning telecommunications, proptech, media, ecommerce, and enterprise data platforms.
Underlying the offering is a proprietary data collection and standardization pipeline that combines web crawling with public and third-party sources, then deduplicates and normalizes records into clear per-product schemas. The platform is delivered through three channels: a unified REST API (with SDKs in Python, Node.js, PHP, and cURL), a browser-based web portal with a Filter Builder GUI, and bulk CSV/JSON downloads. A real-time Scrape API with Targeted Updates webhooks extends the platform beyond batch delivery into time-sensitive use cases such as fraud detection and address verification.
Datafiniti operates an API-first, product-led go-to-market model. Pricing is not publicly disclosed but scales by record volume rather than feature gating, with a full-access free trial, month-to-month plans, and custom multi-year enterprise tiers. The company targets technical evaluators including developers, founders, product managers, and data operations teams, supported by a documentation hub, SEO content, and sales-assisted enterprise motion for custom deployments. The company is founder-owned, with no disclosed institutional funding, and operates with a lean 11–50 person team.
Datafiniti firmographics
Firmographics- Name
- Datafiniti
- Legal name
- Datafiniti, LLC
- Website
- https://datafiniti.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Datafiniti is a Data-as-a-Service provider that collects, standardizes, and delivers structured Property, People, Business, and Product datasets to technical buyers via API, web portal, and bulk downloads.
- Ownership category
- akta.pro rank
Datafiniti industry classification
Industry- Product category
- Data as a Service (DaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
- akta.pro secondary industries
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Data Lake Platforms (HDAEABAC)
Keywords
Where Datafiniti is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Datafiniti business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API and Data Access Services: Subscription-based access to property, people, business, and product data through API, web portal, and bulk downloads. Pricing scales by record volume rather than feature gating, with trial usage, month-to-month plans, and custom tiers for higher volume needs
- Usage-Based Record Volume: Flexible consumption model where users scale usage by record volume. Supports trial usage, month-to-month plans, and custom tiers for higher volume or specialized needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - Full-access evaluation period |
| Subscription | Monthly | Month-to-Month Plans - Standard subscription |
| Subscription | Multi-year contract | Custom Tiers - High-volume or specialized needs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Datafiniti product offering
Product offeringCore offering
Datafiniti is a Data-as-a-Service (DaaS) provider that collects, organizes, and standardizes large-scale data from the public web and trusted sources, delivering structured datasets on properties, people, businesses, and products through a unified API, web portal, and bulk downloads. The platform supports real estate analysis, fraud detection, identity verification, ecommerce analytics, and sales/marketing enrichment use cases.
Product overview
Datafiniti is a Data-as-a-Service (DaaS) platform that offers four core data products: Property Data (real estate and property records), People Data (contact and identity information), Product Data (retail and ecommerce product information), and Business Data (place-of-interest and business information). All data products are accessible through a unified API, web portal, and bulk download options. The platform collects, organizes, and standardizes large-scale data from public web and trusted sources, delivering ready-to-use structured datasets. Additional features include real-time data requests via Scrape API and Targeted Updates webhooks.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Data Property-level data for real estate analysis, valuations, underwriting, address verification, and fraud detection. Supports proptech products, investment models, and location-based workflows. Coverage spans property records across the United States including transactions, tax assessments, ownership records, and listings.
- People Data Contact and identity data for verification, enrichment, risk reduction, and fraud prevention. Supports list building, record enrichment, and identity-driven workflows with demographic data, contact information, social media profiles, and employment history.
- Product Data Retail and ecommerce product data with rich attributes, descriptions, and reviews for analytics, AI training, and price monitoring. Supports price monitoring, assortment analysis, catalog auditing, and product taxonomy up to 9 levels.
- Business Data Place of interest and business information for enrichment, market research, business intelligence, and geospatial analysis. Includes locations, categories, operating hours, contact details, and reviews.
- Datafiniti API Unified REST API providing programmatic access to all Datafiniti data products (Property, People, Business, Product). Supports high-volume workloads with no artificial throughput restrictions outside of plan-defined record limits. SDKs provided in Python, Node.js, PHP, and cURL.
- Web Portal Browser-based portal for searching data, managing downloads, and configuring accounts. Provides Filter Builder GUI for composing API queries and API Builder for direct query construction without coding.
- Bulk Downloads Bulk data extraction capability available in CSV and JSON formats with multiple data views (Default, Residential, Commercial, Transactions). Supports data science and offline analysis workflows.
Quantifiable outcome
- Reduced implementation time from trial to proof of concept to production
- +1 more outcomes
Companies that use Datafiniti
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles4 records
Datafiniti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Datafiniti partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Datafiniti competitors and assessment
Company assessmentBroad incumbents
- CoreLogic: CoreLogic is a major U.S. property data and analytics provider serving mortgage, real estate, and insurance. It is a broad incumbent competing with Datafiniti's Property Data product for real estate, underwriting, and valuation use cases.
- ZoomInfo: ZoomInfo is a large B2B contact, company, and intent data platform serving sales and marketing teams. It overlaps with Datafiniti's People Data and Business Data offerings, particularly for CRM enrichment and lead generation.
- Similarweb: Similarweb aggregates large-scale digital, web, and product data for market intelligence. It is a broad incumbent providing comparable structured digital data products via API, overlapping with Datafiniti's Business and Product Data verticals.
- Zillow (Bridge API): Zillow provides extensive U.S. property data through its Bridge API for listings, valuations, and property details. It is a broad incumbent in the property data space that overlaps with Datafiniti's Property Data product.
Emerging players
- Apollo.io: Apollo.io combines a B2B contact database with sales engagement tooling, accessible via API and web app. It competes with Datafiniti's People Data and Business Data for sales and marketing enrichment use cases.
- Apify: Apify provides a web scraping and data extraction platform with marketplace datasets across real estate, ecommerce, and business. It is an emerging alternative for developers seeking structured product and property data, comparable to Datafiniti's API-first delivery.
- Crunchbase: Crunchbase offers structured company and business data through API and web platforms for sales, market intelligence, and enrichment. It is comparable to Datafiniti's Business Data product for company-level information.
Direct peers
- People Data Labs: People Data Labs provides API-based access to people, contact, and company data for enrichment and identity workflows. It is a direct competitor to Datafiniti's People Data and Business Data products, serving similar developer and enterprise customers with comparable B2B data APIs.
- Clearbit: Clearbit (now part of HubSpot) offers company, people, and technographic data through APIs and integrations for sales, marketing, and enrichment. It directly competes with Datafiniti's Business Data and People Data products in the B2B enrichment use case.
- Bright Data: Bright Data operates a large-scale web data collection and dataset platform serving enterprise and developer customers with structured data products. It competes with Datafiniti's overall Data-as-a-Service offering across property, business, and product data verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Datafiniti social profiles
Digital presenceDatafiniti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datafiniti leadership team
Management profileNumber of profiles
Profiles5 records
Datafiniti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datafiniti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datafiniti
What does Datafiniti do?
Datafiniti is a Data-as-a-Service (DaaS) provider that collects, organizes, and standardizes large-scale data from the public web and trusted sources, delivering structured datasets on properties, people, businesses, and products through a unified API, web portal, and bulk downloads. The platform supports real estate analysis, fraud detection, identity verification, ecommerce analytics, and sales/marketing enrichment use cases.
Is Datafiniti a public or private company?
Datafiniti is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Datafiniti founded?
Datafiniti was founded in 2011. It employs 11 to 50 people.
Where is Datafiniti based?
Datafiniti is headquartered in Austin, United States, in the North America region.
How does Datafiniti make money?
Two revenue lines are on record. API and Data Access Services are the primary driver. The others are usage-Based Record Volume.
Who are Datafiniti's main competitors?
Broad incumbents on record are CoreLogic, ZoomInfo, Similarweb and Zillow (Bridge API). Emerging players are Apollo.io, Apify and Crunchbase. Direct peers are People Data Labs, Clearbit and Bright Data.
Does Datafiniti have an API?
Yes. Datafiniti offers a unified REST API that enables programmatic access to Property Data, People Data, Business Data, and Product Data. The API supports high-volume workloads and frequent requests, with throughput not artificially restricted outside of plan-defined record limits. Access is available via API, web portal for exploratory search and evaluation, and bulk downloads for data science and offline analysis. SDKs are provided in Python, JavaScript/Node.js, PHP, and cURL. Well-documented with clear endpoint descriptions and sample code. Real-time data requests are supported via Scrape API and Targeted Updates webhooks. Developer documentation is at docs.datafiniti.co.
What industry is Datafiniti in?
Datafiniti's product category is Data as a Service (DaaS). Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 518 and its SIC code is 7370.