Asheville Bee Charmer

What Asheville Bee Charmer does

The Bee Charmer (formerly Asheville Bee Charmer) is a privately held specialty retailer of artisanal raw honey, honey-based body care, and bee-themed gifts, operating as a direct-to-consumer e-commerce business built on Shopify with national U.S. shipping and a single physical storefront at 32 Broadway Street in Asheville, NC. The product line spans roughly 30-plus single-origin raw honey varietals organized into Floral, Sweet & Fruity, Spicy Hot, Earthy, International, and Superfoods categories (including flagship Appalachia-sourced Sourwood and Tupelo alongside international offerings such as New Zealand Manuka, Irish with Jameson Whiskey, and Tasmanian Leatherwood), complemented by a small-batch body care line of bar soaps, hand and cuticle salve, lip balms, liquid hand soap, body wash, and facial cleansing gel. Body care is partly supplied through a long-standing strategic partnership with The Naked Bee, which extends the assortment into skincare and facial care without requiring the company to develop every SKU in-house. Gifting and kitchen accessories (glass honey dispensers, bee-handle daubers and spoons, soy candles, enamel serving utensils, gift cards) round out the assortment at price points ranging from $4 (lip balm) to $27.50 (glass honey dispenser), with free shipping on orders of $60 and above and a 10% first-order email incentive.

Revenue mechanics are predominantly one-time transactional purchases across DTC (own storefront and local pickup at the Asheville location) and a B2B wholesale channel for independent retailers. The company employs 11–50 people and operates with Kimberly Allen identified as Founder and co-owner; no institutional capital, subsidiaries, parent entities, patents, awards, or regulatory actions are disclosed in the input data. Supporting infrastructure includes an educational content platform called The Apiary (Crystallization Index, Honey Harvest Calendar, Sourcing Map) and a recipe-pairing library designed to drive top-of-funnel traffic and SEO capture around honey knowledge and product use cases.

Name

Asheville Bee Charmer

Legal name

The Bee Charmer

Website

https://ashevillebeecharmer.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bee Charmer is a privately held U.S. specialty retailer that sells artisanal single-origin raw honey, honey-based body and skincare products, and bee-themed gifts through a Shopify DTC storefront, an Asheville, NC retail location, and a wholesale channel targeting independent retailers and health-conscious consumers nationwide.

Ownership category

akta.pro rank

Product category

Specialty Honey & Natural Body Care

NAICS

Apiculture (112910), Sugar and Confectionery Product Manufacturing (3113), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

Keywords

• Artisanal honey products
• Natural body care
• Honey-themed gifts
• Specialty food retail
• Raw varietal honey

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Honey Product Sales: Direct sales of artisanal raw honey in various varietals (floral, fruity, spicy, earthy, international) and sizes (3oz, 13.5oz, 24oz jars). One-time purchase transactions with no subscription requirement.
2. Body Care Product Sales: Sales of honey-based body care items including bar soaps, hand soap, body wash, lip balms, hand and cuticle salve, facial care, and beard care products.
3. Gift Items Sales: Sales of honey-themed gift products including glass honey dispensers, honey daubers, serving utensils, candles, and gift cards.
4. Wholesale Distribution: B2B wholesale channel for retailers interested in stocking The Bee Charmer products, with a dedicated wholesale portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Bee Charmer curates and sells single-origin, artisanal raw honey across 30+ varietals (Sourwood, Tupelo, Manuka, Wildflower, Orange Blossom, etc.) in multiple jar sizes. The company also offers a small-batch honey-based body care line (bar soaps, lip balms, hand soaps, body wash, facial cleansing) alongside honey-themed gifts such as glass dispensers, honey daubers, bee-handle utensils, soy candles, and gift cards. A wholesale program supplies retailers interested in stocking the product line.

Product overview

The Bee Charmer (formerly Asheville Bee Charmer) is a specialty honey and body care retailer offering artisanal, single-origin raw honey products alongside complementary body care items and honey-themed gifts. The core product line centers on over 30+ raw honey varietals organized into Floral, Sweet & Fruity, Spicy Hot, Earthy, International, and Superfoods categories. The body care line includes small-batch honey-based soaps, lotions, lip balms, hand soaps, and body washes, with a notable partnership with The Naked Bee brand. Gift products feature honey preparation tools (daubers, dispensers, spoons), soy bee candles, and artisan kitchen items. The company operates an educational platform called The Apiary and provides recipe pairings. Products are available in multiple sizes (3oz, 13.5oz, and 24oz jars) with free shipping on orders $60 and above.

Differentiator

Problem solved

Functional benefit

Brands

• The Naked Bee: A partner brand offering body care products, including bar soaps, lotions, and facial cleansing gels, sold alongside The Bee Charmer's own honey-based body care line.

Products and services

• Raw Honey Varietals Over 30 single-origin raw honey varietals sourced from master beekeepers in Appalachia, New Zealand, Ireland, Tasmania, and other regions, sold to individual consumers for culinary, wellness, and gifting use.
• Honey Bar Soap Small-batch, artisan bar soaps crafted with raw honey in multiple scent variants, sold to individual consumers seeking natural bath products.
• Beeswax Lip Balm Organic beeswax-based lip balm in Vanilla and Orange flavors, sold to individual consumers seeking natural lip care products.
• Liquid Honey Hand Soap Honey-scented liquid hand soap sold in 8 fl oz pump bottles in Lavender and Herbal Sunrise scents, sold to individual consumers seeking natural hand care.
• Honey Body Wash Honey-infused body wash sold in 16 fl oz bottles in Herbal Sunrise and Lavender scents, sold to individual consumers seeking natural bath products.
• Hand & Cuticle Salve Herbal-scented hand and cuticle salve in 1.5oz tins, sold to individual consumers for hand and nail care.
• Facial Cleansing Gel (The Naked Bee) Orange Blossom scented facial cleansing gel in a 5.5 fl oz tube, offered through the Naked Bee partnership, sold to individual consumers seeking natural facial care.
• The Naked Bee Collection Curated collection of natural body care products from partner brand The Naked Bee, including skincare, soaps, lotions, and facial cleansing gels, sold to individual consumers.
• Glass Honey Dispenser Glass honeycombed honey dispenser with warming bottom and silver handle, sold to individual consumers and as a gift item for honey enthusiasts.
• Bee Handle Honey Dauber Stainless-steel honey dauber with a decorative bee handle, designed for precision honey drizzling, sold to individual consumers.
• Bee Handle Long Spoon Long-handled stainless-steel spoon with a decorative bee handle motif, sold to individual consumers as a honey serving accessory.
• Bee Handle Small Spoon Small stainless-steel condiment spoon with a honeybee handle design, sold to individual consumers for honey serving.
• Bee Enamel Serving Utensils Enamel-coated serving spoon and fork set with a vibrant bee design, sold to individual consumers for kitchen and table use.
• Soy Bee Candles Hand-poured pure soy candles featuring bee-themed inspirational messages (Bee Kind, Bee Charmer, Bee Our Guest, Bee Thankful, Let It Bee), sold to individual consumers and as gifts.
• Honey Straws Individual honey straws for portable, convenient honey consumption, sold to individual consumers at $0.75 each.
• Bee Pollen Raw bee pollen sold as a nutritional supplement to individual consumers.
• Wildflower Honeycomb Square Raw wildflower honeycomb sold in square form to individual consumers as a chewable specialty honey product.
• Honey Covered Pecans Artisan honey-covered pecan treats sold to individual consumers as a specialty snack or gift item.
• Artisan Teas Artisan tea selections curated for honey pairing, sold to individual consumers.
• The Bee Charmer Gift Card Physical and digital gift cards redeemable for The Bee Charmer products, sold to individual consumers for gifting purposes.
• Wholesale Program B2B wholesale distribution channel for retailers interested in stocking The Bee Charmer honey and body care products, accessed through a dedicated wholesale portal.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Naked BeecoreStrategic or Co-development PartnerLong-standing partnership with The Naked Bee to offer complementary honey-based body care products. This partnership enables The Bee Charmer to expand their body care offerings with an established brand that aligns with their natural, honey-focused product standards. The Naked Bee products are featured in The Bee Charmer's skincare and facial care collections.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Really Raw Honey: Boutique raw, unfiltered honey brand focused on single-source and varietal offerings. Comparable product positioning to The Bee Charmer's premium varietal catalog with a similar specialty/independent retailer channel mix.
• Wedderspoon: Manuka and raw honey specialist with a complementary body care and wellness line. Direct comparable in the premium international varietal segment (Manuka) and in honey-based personal care.
• Savannah Bee Company: Artisanal raw honey retailer with multiple retail storefronts, honey-based body care line, and gift/accessory products. Operates a nearly identical business model to The Bee Charmer and is the closest comparable in the Southern US artisanal honey segment.
• The Naked Bee: Honey-based natural skincare and body care brand. Both a partner (products sold through The Bee Charmer's storefront) and a comparable in the honey-derived personal care category.
• Local Hive: US regional raw honey brand offering varietal single-origin honeys in retail grocery channels. Direct competitor in the varietal raw honey category, particularly at retail price points.
• Honey Gardens: Raw honey and honey-based wellness products (tinctures, syrups) with a vertically integrated apiary model. Comparable artisanal positioning with additional apothecary-style honey derivatives.
• Beekeeper's Naturals: Modern DTC wellness brand built on propolis, royal jelly, and honey-based supplements and sprays. Targets the same health-conscious consumer segment but with a stronger functional wellness positioning.
• Nature Nate's: One of the largest US raw honey brands, distributed through national grocery and natural food retail. Competes for the same raw honey enthusiast consumer, though at significantly larger scale and with broader distribution.
• Honeytree Farms: Independent artisanal honey brand with varietal offerings and a small retail/gift assortment. Closely mirrors The Bee Charmer's boutique, varietal-driven assortment.

Broad incumbents

• Burt's Bees: Mass-market natural personal care brand built originally on beeswax and honey-derived ingredients. Overlaps with The Bee Charmer's body care line but operates at national scale with a much broader product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AshevilleBeeCharmer
• LinkedInlinkedin.com/company/asheville-bee-charmer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asheville Bee Charmer