Honey Gardens
- Company typePrivate
- Founded1965
- HeadquartersPark City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Honey Gardens firmographics
Firmographics- Name
- Honey Gardens
- Legal name
- Zand Immunity
- Website
- https://honeygardens.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Honey Gardens industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411), Apiculture (112910), Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)
Keywords
Where Honey Gardens is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honey Gardens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Revenue generated through direct-to-consumer sales via zandimmunity.com online storefront, featuring product promotions and discounts
- Retail Distribution: Revenue from wholesale distribution through major retail chains including Target, Amazon, Whole Foods, CVS, and other health/natural food retailers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Immune Fast Zesty Orange - $17.89 USD |
| Unit Pricing | Pay-as-you-go | Elderberry Zinc Lozenges - $9.79 USD |
| Unit Pricing | Pay-as-you-go | Elderberry Zinc Gummies - $16.79 USD |
| Unit Pricing | Pay-as-you-go | Elderberry Syrup with Grade A Raw Honey - From $13.69 USD |
| Unit Pricing | Pay-as-you-go | Bee Propolis Throat Spray - $13.69 USD |
| Unit Pricing | Pay-as-you-go | Royal Jelly In Honey - $27.99 USD |
| Unit Pricing | Pay-as-you-go | Cherry & Honey Soothing Wellness Syrup - From $16.39 USD |
| Unit Pricing | Pay-as-you-go | Bee Complete (Pollen, Royal Jelly & Propolis) - $21.79 USD |
| Unit Pricing | Pay-as-you-go | Elderberry Honey Immune Drink (8 Pack) - $77.52 USD |
Go-to-market motion2 records
Distribution channels12 records
Marketing channels4 records
Honey Gardens product offering
Product offeringCore offering
Honey Gardens manufactures and sells apitherapy-based dietary supplements and wellness products, including bee pollen, royal jelly, propolis, elderberry syrups with raw honey, throat sprays, lozenges, gummies, and immune-support beverages. The products combine bee-derived ingredients with traditional herbal wellness compounds (elderberry, echinacea, zinc, Vitamin C) to support immune health and throat/respiratory comfort for health-conscious consumers.
Product overview
Honey Gardens is a wellness brand now operating as Honey Gardens by ZAND Bee Therapy under Zand Immunity. The company offers a multi-line product portfolio organized into three pillars: Immunity (lozenges, gummies, capsules, and tablets with Zinc, Vitamin C, elderberry, and herbs), Honey Therapy (apitherapy products including bee pollen, royal jelly, propolis, and wellness syrups), and Herbal Health (capsules, liquids, and sprays with time-tested herbs). The Immunity line features products like Immune Fast Zesty Orange, Elderberry Zinc Lozenges, Elderberry Zinc Gummies, and Cherry Echinacea Zinc Lozenges. The Honey Gardens apitherapy line includes Elderberry Syrup with Grade A Raw Honey, Bee Propolis Throat Spray, Royal Jelly In Honey, Cherry & Honey Soothing Wellness Syrup, Bee Complete (Pollen, Royal Jelly & Propolis), and Elderberry Honey Immune Drink. Products are available at major retailers including Target, Amazon, Whole Foods, CVS, and other natural wellness stores.
Differentiator
Problem solved
Functional benefit
Brands
- Honey Therapy: A wellness line featuring bee pollen, royal jelly, and wellness syrups from the apitherapy experts at Honey Gardens by ZAND Bee Therapy.
Products and services
- Immune Fast Zesty Orange Fast-acting immune support supplement in a zesty orange format, powered by zinc, Vitamin C, and herbal ingredients. Designed for individual consumers seeking seasonal immune support.
- Elderberry Zinc Lozenges Lozenges combining elderberry and zinc for immune support. Sold at $9.79 USD for individual consumers seeking throat and immune support.
- Elderberry Zinc Gummies Gummy-format supplement combining elderberry and zinc for immune support. Priced at $16.79 USD for individual consumers preferring a gummy delivery format.
- Cherry Echinacea Zinc Lozenges Lozenges formulated with cherry, echinacea, and zinc to provide immune support for individual consumers.
- Elderberry Syrup with Grade A Raw Honey Syrup combining elderberry with Grade A Raw Honey for immune support, available in multiple sizes starting from $13.69 USD. Part of the Honey Therapy apitherapy line.
- Bee Propolis Throat Spray Throat spray formulated with bee propolis, apitherapy raw honey, licorice root, and usnea, providing 50 servings per 1 fl oz. Sold at $13.69 USD for throat and respiratory comfort.
- Royal Jelly In Honey Premium bee product combining royal jelly with a honey base for wellness support. Sold at $27.99 USD for individual consumers seeking premium apitherapy supplements.
- Cherry & Honey Soothing Wellness Syrup Wellness syrup featuring cherry and honey for throat soothing, available in multiple sizes starting from $16.39 USD.
- Bee Complete | Pollen, Royal Jelly & Propolis Comprehensive bee supplement combining pollen, royal jelly, and propolis in a single product. Sold at $21.79 USD for consumers seeking full-spectrum apitherapy nutrition.
- Elderberry Honey Immune Drink (8 Pack) Ready-to-drink elderberry honey immune support beverage, sold as an 8-pack at $77.52 USD for convenient at-home or on-the-go consumption.
Companies that use Honey Gardens
Customer profileSegments2 records
Ideal customer profiles2 records
Honey Gardens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Honey Gardens partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TargetcoreMajor retail distribution partner. Target carries Honey Gardens by Zand Bee Therapy products in stores nationwide, providing access to mainstream health-conscious consumers.
- AmazoncoreE-commerce marketplace partner for online sales. Amazon provides digital distribution channel for Honey Gardens products to reach consumers nationwide.
- Whole Foods MarketcorePremium natural foods retailer distribution partner. Whole Foods aligns with Honey Gardens' natural wellness positioning and reaches health-conscious natural product consumers.
- CVS PharmacycoreNational pharmacy chain distribution partner. CVS provides access to consumers seeking immune support and wellness products through pharmacy retail channels.
- iHerbminorOnline natural health and supplement retailer. iHerb serves consumers specifically seeking vitamins, supplements, and natural health products.
- MeijerminorMidwestern regional retailer. Meijer carries Honey Gardens products in their health and wellness sections across stores in multiple states.
- Sprouts Farmers MarketcoreSpecialty health food retailer focused on natural and organic products. Sprouts aligns well with Honey Gardens' natural wellness product positioning.
- King SoopersminorKroger-owned regional grocery chain in the Western US. King Soopers provides regional retail distribution in Colorado and surrounding states.
- PublixminorSoutheastern regional grocery chain. Publix carries Honey Gardens products in their health and wellness departments across Florida and other Southeast states.
- Natural GrocerscoreSpecialty retailer focused on natural and organic groceries and supplements. Natural Grocers provides premium positioning for Honey Gardens apitherapy products.
- VitacostminorOnline health and wellness retailer. Vitacost offers Honey Gardens products through their digital catalog serving health-conscious online shoppers.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Honey Gardens competitors and assessment
Company assessmentDirect peers
- Y.S. Eco Bee Farms: Y.S. Eco Bee Farms is a long-established apiculture brand producing bee pollen, royal jelly, propolis, and raw honey supplements — a direct competitor in the value-added bee products category.
- Wedderspoon: Wedderspoon specializes in premium Manuka honey and bee-derived wellness products with broad US retail distribution, overlapping directly with Honey Gardens' bee-pollen, propolis, and raw honey positioning.
- Beekeeper's Naturals: Beekeeper's Naturals is the most direct apitherapy supplement peer, offering propolis throat spray, royal jelly, and bee pollen products targeted at immune and daily wellness consumers in the same D2C-plus-retail omnichannel motion.
- Zarbee's: Zarbee's is a leading natural immune-support brand carried at Target, CVS, and Amazon with elderberry, honey-based syrups, and throat lozenges — directly overlapping Honey Gardens' Immunity pillar product formats.
- Sambucol: Sambucol is a category-defining elderberry supplement brand sold at major US pharmacies and natural food retailers, competing head-to-head with Honey Gardens' Elderberry Syrup and elderberry-zinc line.
- Bee & You: Bee & You offers propolis, royal jelly, and bee-pollen based supplements with both US retail and D2C presence, making it a direct apitherapy peer targeting similar health-conscious consumers.
Broad incumbents
- New Chapter: New Chapter is an established whole-food and herbal supplement brand with national retail distribution, comparable to Honey Gardens' herbal-botanical wellness positioning within Zand Immunity's Herbal Health pillar.
- Nature's Way: Nature's Way is a mass-market herbal and immune supplement incumbent carried at the same major retailers (Target, CVS, Whole Foods), competing across elderberry, echinacea, and propolis categories.
- Gaia Herbs: Gaia Herbs is a larger herbal and botanical supplement brand with broad US natural-food and D2C distribution, competing with Honey Gardens' Herbal Health pillar and apitherapy blends at overlapping retail customers.
Emerging players
- Herb Pharm: Herb Pharm specializes in liquid herbal extracts and sprays sold at Whole Foods, Sprouts, and Natural Grocers — overlapping with Honey Gardens' Bee Propolis Throat Spray and herbal liquid SKUs in retail assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Honey Gardens social profiles
Digital presenceHoney Gardens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honey Gardens leadership team
Management profileNumber of profiles
Honey Gardens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honey Gardens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honey Gardens
What does Honey Gardens do?
Honey Gardens manufactures and sells apitherapy-based dietary supplements and wellness products, including bee pollen, royal jelly, propolis, elderberry syrups with raw honey, throat sprays, lozenges, gummies, and immune-support beverages. The products combine bee-derived ingredients with traditional herbal wellness compounds (elderberry, echinacea, zinc, Vitamin C) to support immune health and throat/respiratory comfort for health-conscious consumers.
Is Honey Gardens a public or private company?
Honey Gardens is a private company. It is classified as corporate owned and is currently operating.
When was Honey Gardens founded?
Honey Gardens was founded in 1965. It employs 1 to 10 people.
Where is Honey Gardens based?
Honey Gardens is headquartered in Park City, United States, in the North America region.
How does Honey Gardens make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Honey Gardens's main competitors?
Direct peers on record are Y.S. Eco Bee Farms, Wedderspoon, Beekeeper's Naturals, Zarbee's, Sambucol and Bee & You. Broad incumbents are New Chapter, Nature's Way and Gaia Herbs. Herb Pharm is listed as an emerging player.
Does Honey Gardens have an API?
No public API is recorded for Honey Gardens.
What industry is Honey Gardens in?
Honey Gardens's product category is Dietary Supplements. Its primary akta.pro industry code is AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 325411 and its SIC code is 2833.