Sociality Squared

What Sociality Squared does

Sociality Squared is a New York City-based, privately held social media agency founded in 2010 by Helen Todd. The firm delivers full-service social media work across six service modules — Strategy, Marketing, Creative, Advertising, Community Management, and Impact — for consumer brands in verticals including food and beverage, technology, photography and optics, retail, and fitness. Named clients span Microsoft, Leica Camera, Popcorn Indiana, Dolphin Browser, FitStar, Muuna Cottage Cheese, SAMPLEit, and Trupo, with documented case studies covering Twitter engagement lifts, Facebook fan growth, Instagram follower gains, and integrated sweepstakes campaigns.

The business model is professional services delivered through monthly retainers, with publicly disclosed pricing tiers ranging from under $10K per month to over $100K per month, supplemented by project-based consulting and campaign work. GTM motion is direct sales via the agency website, supported by thought-leadership content (the S2xAccess blog, Creativity Squared newsletter, and Creativity Squared podcast launched in 2023) and event presence including SXSW. Technology stack is service-led rather than platform-led: Sociality Squared relies on Sprout Social (where it holds Agency Partner status) and other third-party tools for execution, with no proprietary software product or API offering disclosed.

Operations are founder-led, with CEO and co-founder Helen Todd supported by VP of Growth Joe Wagner (formerly of Facebook and Oculus) and a 11–50-person team. The firm is bootstrapped, with no disclosed funding rounds, parent company, or acquisitions. Strategic posture emphasizes integrated, social-first creative work, a stated seven-value 'family company' culture, and a documented commitment to web accessibility (WCAG 2.1 Level AA certification via partner e9digital). AI engagement is currently limited to thought leadership via the Creativity Squared podcast and newsletter rather than productized AI services or proprietary models.

Name

Sociality Squared

Legal name

Sociality Squared

Website

https://socialitysquared.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sociality Squared is a New York City-based, privately held social media agency founded in 2010 that delivers integrated strategy, content, advertising, and community management services to consumer brands across monthly retainers ranging from under $10K to over $100K.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Paid Social Advertising Management (MPAAACAC), Paid Social Media Buying (MPAAABAD)

Keywords

• Social media management
• Content creation services
• Social media advertising
• Community management
• Social media strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Social Media Agency Services: Revenue is generated through professional services including ongoing social strategy, content production, channel management, community management, advertising, and consulting engagements. Pricing is structured in tiers from under $10K to over $100K per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sociality Squared is a full-service social media agency that develops social strategy, produces creative content (graphics, photography, GIFs, video), runs paid social advertising, manages online communities, and measures social impact for consumer brands. The agency operates as an integrated services partner offering retainers from under $10K to over $100K per month across six service modules: Strategy, Marketing, Creative, Advertising, Community Management, and Impact. It also provides specialized Amazon Posts management and runs the Creativity Squared podcast and newsletter as owned media properties.

Product overview

Sociality Squared is a full-service social media agency, not a SaaS product company. The agency offers integrated social-first services across six core service modules: Strategy, Marketing, Creative, Advertising, Community Management, and Impact. These services are delivered across major social platforms including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, GIPHY, and others. The agency also provides specialized Amazon Posts management and produces branded content through its Creativity Squared podcast and S2xAccess newsletter. The company's approach emphasizes integrated campaigns combining strategy, content creation, advertising, and community engagement tailored to each client's business goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Agency Services Full-service social media agency offering spanning strategy, content production, creative, advertising, community management, and impact measurement for consumer brands across Facebook, Instagram, Twitter, LinkedIn, and other social platforms.
• Amazon Posts Management Specialized service for managing Amazon Posts content to drive product discovery and brand awareness within the Amazon marketplace platform.
• Creativity Squared Podcast Weekly owned-media podcast exploring how creatives collaborate with artificial intelligence, produced by the agency.
• S2xAccess Newsletter (Creativity Squared Newsletter) Weekly email newsletter covering AI trends, creative work, podcast announcements, and industry insights, with testimonials from subscribers at Bloomberg, CHLA, and Sompo International.

Quantifiable outcome

• Increased Twitter engagement by 10.9% vs. 3.9% previous month for Popcorn, Indiana
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• e9digitalcoreImplementation/ SI/ Consulting Partner · 1 October 2021Retained digital accessibility firm to help identify and fix accessibility barriers on the company website. e9digital conducted an audit and remediation process with CPACC-certified auditors. Quarterly review process ensures ongoing WCAG 2.1 Level AA compliance.
• Carrington FarmsminorGTM or Marketing Partner · 1 September 2018Co-branded Instagram giveaway partnership with Muuna Cottage Cheese. Combined products from both brands in prize pack plus Whole Foods gift card to reach new food-focused audience.
• TPGiminorImplementation/ SI/ Consulting PartnerAccessibility solutions provider that delivered social media and multimedia accessibility training session to the S2 team.
• Sprout SocialcoreTechnology or IntegrationSociality Squared is a Sprout Agency Partner and hosts/attends Sprout Agency Partner Summit events. Uses Sprout Social platform for social media management services and recommends it to clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Peers

• HubSpot:

Direct peers

• LYFE Marketing: LYFE Marketing is a full-service social media marketing agency offering strategy, content creation, community management, and paid social advertising for SMB and mid-market brands. Closely matches Sociality Squared's service model, target buyer, and retainer-style pricing.
• Firebelly Marketing: Firebelly is a social media agency that specializes in community management, content production, and influencer/social strategy for consumer brands. Overlaps directly with Sociality Squared's Strategy, Marketing, Creative, and Community Management modules.
• The Social Lights: The Social Lights is a social media agency providing strategy, content, community management, and measurement services to enterprise brands. Comparable boutique-agency positioning and service scope to Sociality Squared, with a similar focus on integrated social-first engagements.
• Awaken Interactive: Awaken Interactive is a social media and influencer marketing agency offering strategy, content, community management, and paid social services to consumer brands. Matches Sociality Squared on offerings, client type, and full-service delivery model.
• Social Media 55: Social Media 55 is a boutique social media agency offering content creation, community management, and paid advertising across major platforms. Closely comparable to Sociality Squared in service mix, pricing structure, and SMB-to-mid-market client focus.

Broad incumbents

• Hootsuite: Hootsuite is a scaled social media management platform offering scheduling, analytics, and adjacent agency/professional services. Competes with Sociality Squared at the broader social media management layer rather than as a direct boutique agency, but overlaps on the services clients buy.
• Sprinklr: Sprinklr is an enterprise customer experience management platform with a strong social media management product and professional services arm. A larger incumbent that competes with Sociality Squared for enterprise social media budgets, particularly global brand engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sociality2
• Facebookfacebook.com/SocialitySquared
• LinkedInlinkedin.com/company/sociality-squared
• Instagraminstagram.com/sociality2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sociality Squared