Blossom Clinic

What Blossom Clinic does

Blossom Clinic is a privately held acupuncture practice headquartered in NE Portland (Grant Park neighborhood), Oregon, founded in 2002 by Liz Richards, L.Ac., MAcOM, and operating under the legal entity Liz Richards Acupuncture, PC. The clinic specializes in women's health with a primary focus on fertility, pregnancy, and IVF support, and extends into postpartum and perimenopause/menopause care. It serves individual patients across the Pacific Northwest through a single physical location, with service modalities rooted in Traditional Chinese Medicine — acupuncture, moxibustion, herbal formulas, nutritional therapy — augmented by adjunct content such as guided meditations and fertility support groups. The clinic maintains a long-standing mutual clinical relationship with Oregon Reproductive Medicine, in which Liz Richards administers acupuncture on the day of embryo transfer.

The clinic's service portfolio includes several specialized protocols: an Embryo Transfer Acupuncture Protocol (priced at $180 for non-established and $110 for established patients), Moxibustion for Breech Presentation at the Bladder 67 point, and Blossom Needle Protocols developed and taught internally. Ancillary revenue lines include the "Nourishing Fertility: An A-to-Z Guide" e-book at $5.99, retail herbal supplements (Bromelain, Super Bio Vegetarian, Lonicera Complex, Black Elderberry Syrup, prenatals), essential oils consultations, and a Clinical Mentorship Program for licensed acupuncturists. The Wise Blossom sub-brand, created in the 2020s, operates as a parallel content and brand-partnership platform devoted to midlife vitality, skin longevity, and confident living, monetized through affiliate/brand partnerships with roughly a dozen consumer brands.

Blossom Clinic operates as a founder-owned professional corporation with no external investment, no institutional board, and a small team (11–50 employee band) led by Liz Richards alongside additional practitioners (e.g., Janene Mitchell, L.Ac., FABORM; Dr. Elise Schroeder, ND). Distribution is direct-to-consumer via JaneApp self-serve scheduling, phone/email, and a multi-channel content engine spanning a blog, Instagram, Pinterest, YouTube, email, and facilitated fertility support groups. Customers are individual women — those trying to conceive, pregnant patients, IVF patients, LGBTQ+ individuals, single parents by choice, and women experiencing perimenopause or menopause — with no enterprise contracts or anchor accounts.

Name

Blossom Clinic

Legal name

Liz Richards Acupuncture, PC

Website

https://blossomclinic.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Blossom Clinic is a Portland-based acupuncture practice founded in 2002 by Liz Richards, specializing in women's health, fertility, pregnancy, and IVF support, with the Wise Blossom sub-brand extending into midlife wellness content and brand partnerships.

Ownership category

akta.pro rank

Product category

Women's Health Acupuncture Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Menopause & Midlife Women’s Health (HLAKAJAH)

Keywords

• Fertility acupuncture services
• Prenatal acupuncture care
• Women's health clinic
• Traditional Chinese medicine
• IVF support services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Acupuncture Services: Individual acupuncture treatment sessions for fertility, pregnancy, and general women's health. Pricing varies for new vs. established patients. Sessions booked through JaneApp online platform or by phone.
2. IVF/Embryo Transfer Day Sessions: Specialized embryo transfer acupuncture sessions at $180 for non-established patients and $110 for established patients. Liz Richards travels to fertility clinics to administer treatment.
3. Digital Products (E-books): Sale of digital fertility guides such as 'Nourishing Fertility: An A-to-Z Guide' e-book for $5.99, providing fertility tips and nutritional guidance.
4. Supplements and Herbs: Sale of supplements including Bromelain capsules, Super Bio Vegetarian Immune Support, Lonicera Complex, Black Elderberry Syrup, prenatal vitamins, and other health products.
5. Brand Partnerships (Wise Blossom): Monetization of Liz Richards' Wise Blossom platform through brand partnerships with companies including Armoire, Badesofa, Dr. Rogers Skincare, Esembly Home, Happy Aging, Honeylove, K18 Hair, LifePro, Portland Gear, Rent the Runway, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Blossom Clinic provides individualized acupuncture and Traditional Chinese Medicine services focused on women's health, with core offerings in fertility acupuncture, IVF/embryo transfer day acupuncture, prenatal acupuncture, and postpartum acupuncture. The clinic also sells Chinese herbal formulas, nutritional supplements, and a digital fertility guide, and offers a clinical mentorship program for licensed acupuncturists. Services are delivered in-person at the Portland clinic and booked via the JaneApp online platform.

Differentiator

Problem solved

Functional benefit

Brands

• Wise Blossom: A modern platform devoted to midlife vitality, skin longevity, and confident living, created by Liz Richards after more than two decades specializing in women's health.

Products and services

• Fertility Acupuncture Individualized acupuncture treatment using Traditional Chinese Medicine for women and couples experiencing fertility challenges, including unexplained infertility, PCOS, advanced maternal age, and male factor infertility. Combines acupuncture with herbal medicine and nutritional supplements to support conception.
• IVF Acupuncture and Embryo Transfer Day Sessions Two-treatment acupuncture protocol delivered on the day of IVF embryo transfer, performed before and after the transfer to support pregnancy rates. Priced at $180 for non-established patients and $110 for established patients.
• Prenatal Acupuncture Acupuncture care for pregnant women in all trimesters, addressing first-trimester fatigue and nausea, pregnancy-related stress, and preparation for labor and delivery.
• Postpartum Acupuncture Acupuncture care for new mothers in the postpartum period, supporting physical recovery, hormonal changes, emotional well-being, and lactation.
• Moxibustion for Breech Presentation Traditional moxibustion treatment applied at acupuncture point Bladder 67, combined with optimal fetal positioning exercises, to help turn breech babies before delivery.
• Wise Blossom A sub-brand platform created by Liz Richards devoted to midlife vitality, skin longevity, and confident living, serving women in perimenopause and menopause through content and brand partnerships.
• Nourishing Fertility: An A-to-Z Guide (E-book) A 37-page digital e-book by Liz Richards providing fertility tips and nutritional guidance based on Traditional Chinese Medicine principles, sold for $5.99.
• Chinese Herbal Formulas and Supplements Chinese herbal medicines and nutritional supplements sold at the clinic, including Super Bio Vegetarian Immune Support, Lonicera Complex, Black Elderberry Syrup, Bromelain capsules, and prenatal vitamins.
• Fertility Support Group A 6-week fertility support group facilitated by Dr. Teni Davoudian, providing emotional support for individuals and couples struggling with fertility issues.
• Clinical Mentorship in Fertility & Pregnancy Acupuncture An educational mentorship program for licensed acupuncturists to gain hands-on experience under Liz Richards' guidance in fertility and prenatal acupuncture.
• Essential Oils Consultations Consultations on therapeutic essential oils, including Bergamot, Geranium, Eucalyptus, Lavender, and Rose, for various health conditions including PMS, fertility support, and pregnancy care.

Quantifiable outcome

• 50% increase in pregnancy rates with acupuncture on day of embryo transfer (based on 2002 Paulus et al. study)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• ArmoireminorGTM or Marketing PartnerBrand partnership through Wise Blossom platform. Liz Richards partners with brands aligned with longevity, thoughtful design, and modern midlife living.
• BadesofaminorGTM or Marketing PartnerBrand partnership through Wise Blossom platform focused on thoughtful home goods and lifestyle products.
• Dr. Rogers SkincareminorGTM or Marketing PartnerBrand partnership through Wise Blossom platform, aligned with skin longevity and wellness focus.
• Esembly HomeminorGTM or Marketing PartnerBrand partnership through Wise Blossom platform focused on sustainable home products.
• Happy AgingminorGTM or Marketing PartnerBrand partnership through Wise Blossom platform aligned with midlife vitality messaging.
• HoneyloveminorGTM or Marketing PartnerBrand partnership through Wise Blossom platform for shapewear and confidence-focused products.
• Instant HydrationminorGTM or Marketing PartnerBrand partnership through Wise Blossom platform for wellness and hydration products.
• K18 HairminorGTM or Marketing PartnerBrand partnership through Wise Blossom platform for hair care products aligned with beauty focus.
• LifeProminorGTM or Marketing PartnerBrand partnership through Wise Blossom platform for health and wellness products.
• Portland GearminorGTM or Marketing PartnerLocal Portland brand partnership through Wise Blossom platform.
• Portland Leather GoodsminorGTM or Marketing PartnerLocal Portland brand partnership through Wise Blossom platform for leather accessories.
• Rent the RunwayminorGTM or Marketing PartnerBrand partnership through Wise Blossom platform for fashion and wardrobe rental services.
• Oregon Reproductive MedicinecoreStrategic or Co-development PartnerLong-standing partnership with fertility clinic where Liz Richards has attended embryo transfers since 2002. Fertility clinics in Portland are welcoming to acupuncturists and familiar with the acupuncture protocol.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tia: Women's health clinic chain blending gynecology, primary care, and wellness services in physical locations. Comparable target demographic (women across life stages including perimenopause) but operating as a Western-medicine integrated clinic rather than TCM.
• Carrot Fertility: Global fertility benefits and navigation platform serving employers and individuals pursuing IVF, IUI, and family-forming care. Comparable because it monetizes the same fertility-care journey that Blossom Clinic supports via acupuncture, but as a payer/navigator rather than a provider.
• Maven Clinic: Digital women's and family health platform covering fertility, pregnancy, postpartum, and menopause via telehealth. Comparable in serving the same women's health life-stage needs but delivered virtually rather than in-person via acupuncture.
• Kindbody: Modern fertility and women's health clinic network offering IVF, gynecology, and wellness services across multiple U.S. cities. Comparable in that it bundles fertility care with holistic support and targets a similar patient demographic, but at vastly greater scale.

Direct peers

• Pulling Down the Moon: Chicago-based holistic women's health center combining acupuncture, massage, nutrition, and reproductive wellness for fertility and pregnancy. Direct peer in the fertility/women's health TCM niche, with broader service menu but overlapping target patient.
• Yinova Center: NYC-based acupuncture and Chinese medicine clinic specializing in fertility, pregnancy, and women's health. Closest direct peer to Blossom Clinic — same fertility/pregnancy acupuncture niche, similar practitioner-led model, comparable services (IVF support, prenatal care, moxibustion).

Broad incumbents

• Modern Acupuncture: National franchise operating 50+ acupuncture clinics across the U.S. Comparable in delivering acupuncture as a consumer service, but generalist rather than specialized in fertility/pregnancy — represents the broad incumbent competitor Blossom would face if it tried to scale nationally.

Others

• Simple Habit: Guided meditation and wellness app that distributes Liz Richards' fertility/IVF meditations. Comparable as an adjacent enabling platform monetizing the same patient mindset (stress reduction for conception/pregnancy) via a different format.
• Expectful: Meditation and mental wellness app specifically designed for pregnancy, postpartum, and trying-to-conceive journeys. Comparable audience and life-stage focus to Blossom's fertility content, but delivered as a digital subscription rather than in-person acupuncture.

Regional players

• Oregon Reproductive Medicine: Portland-based fertility clinic and IVF center with which Blossom Clinic has a long-standing strategic partnership for day-of-embryo-transfer acupuncture. Comparable in that it serves the same Portland fertility patient, but it is the upstream fertility provider rather than the acupuncture adjunct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blossomclinic
• Facebookfacebook.com/BlossomClinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blossom Clinic