Tracking

What Tracking does

Tracking, operating as Cold Solutions Company Limited, is a Saudi Arabia-based SaaS company founded in 2019 that delivers AI and IoT-powered fleet management and mobility intelligence solutions. Its core platform combines GPS, WiFi, Bluetooth and LTE connectivity with IoT hardware (TFB-series trackers, RFID tags, dashcams, temperature sensors) and AI analytics to provide real-time vehicle, asset and personnel tracking, predictive maintenance, route optimization, fuel management, and driver-behavior monitoring. The portfolio spans twelve or more specialized solutions including Smart Tracking, Fleeti (an AI-powered fleet intelligence chatbot), Journey Management, RFID Fleet Monitoring, Taxi Management, School Transport, Video Analytics, Animal Tracking, Tire Track Pro, FOTA (Firmware Over-The-Air) updates, Fuel Control, and RSD video surveillance — supported by sub-brands such as SafeGuard, ZoneWatch, ConnectControl and DeviceOps.

The company monetizes through a hybrid model: recurring SaaS subscriptions to its cloud platform, hardware sales and leasing of tracking devices, and professional services for installation, onboarding and integration. Go-to-market is direct enterprise field sales targeting logistics, education, car rental, engineering, oil & gas, retail and public-sector buyers across Saudi Arabia, with twelve branch offices including a Riyadh headquarters and a Western-region office in Jeddah. Tracking holds Saudi Made, SFDA and Ministry of Education certifications, is compliant with Saudi PDPL, Communications, Cybersecurity and TGA regulations, and has completed Wasl and Baladiyah integrations with active TGA integration in progress — establishing regulatory positioning that is difficult for foreign competitors to replicate quickly.

Strategic posture is expansion-oriented: the company acquired Telematics Master Private Limited in January 2022 to consolidate telematics capability, has built a national footprint with thousands of customers, and signals intent to extend beyond Saudi Arabia into the broader Middle East in alignment with Vision 2030. Founder Sheikh Masad Al Mutery appears to maintain control through the Cold Solutions holding entity; no institutional funding rounds, external investors or public shareholders are disclosed in source materials.

Name

Tracking

Legal name

Cold Solutions Company Limited

Website

https://tracking.me

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Tracking (Cold Solutions Company Limited) is a Saudi Arabia-based SaaS company founded in 2019 that provides AI and IoT-powered fleet management, vehicle tracking, and mobility intelligence solutions to enterprise customers across logistics, education, car rental, and engineering sectors via subscription, hardware, and professional services.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823), Computer Communications Equipment (3576)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Geofencing, Security & Theft Recovery (TLABAJAJ), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet management software
• IoT vehicle tracking
• GPS fleet solutions
• AI video analytics
• RFID fleet monitoring

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices12 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based SaaS Platform: Recurring subscription revenue from cloud-based fleet management platform with tiered access to dashboards, analytics, and monitoring features. Platform subscription includes access to AI-powered insights, real-time monitoring, and automated reporting capabilities.
2. Hardware Sales and Leasing: Sale or lease of tracking devices including GPS trackers, RFID tags, dashcams, temperature sensors, and IoT-enabled hardware. Devices sold include TFB 404 4G, TFB303, TFA 412, TFB 313, TFB323, Temperature Sensor TS-TH01, TFB402 models.
3. Professional Services: Installation, onboarding, training, and customization services. Technical support and software updates included as part of service delivery.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tracking provides an AI and IoT-powered fleet management platform that combines GPS tracking, video analytics, RFID sensing, and predictive maintenance into a cloud-based SaaS solution for enterprise fleet operators. The company sells and leases IoT tracking hardware (GPS devices, RFID tags, dashcams, temperature sensors) and delivers installation, onboarding, and integration services. The platform scales from 10 to 10,000+ vehicles and integrates with Saudi regulatory platforms (Wasl, TGA, Baladiyah) for automated compliance reporting.

Product overview

Tracking offers an AI and IoT-powered fleet management platform that goes beyond GPS tracking to deliver comprehensive mobility intelligence. The core Fleet Management Platform connects vehicles, assets, and workforce through IoT devices and AI analytics. The portfolio includes specialized solutions: Smart Tracking for vehicle/asset monitoring, Fleeti chatbot for conversational AI insights, Journey Management for trip oversight, Person Tracking for workforce safety, RFID Fleet Monitoring for automated vehicle management, Taxi Management for ride-hailing operations, School Transport for student safety, Video Analytics for surveillance intelligence, Animal Tracking for wildlife/livestock research, Tire Track Pro for tire lifecycle management, FOTA for remote device updates, Fuel Control System for fuel operations, and RSD for AI-powered surveillance. Supporting hardware includes TFB404 4G, TFB303, TFA 412, TFB 313, TFB323, TFB402 tracking devices and TS-TH01 temperature sensors. Solutions are designed for scalability from 10 to 10,000+ vehicles and integrate with ERP, HR, and regulatory platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Fleeti: AI-powered fleet intelligence chatbot that connects with fleet data for instant answers, automated reports, and predictive insights.
• SafeGuard
• ZoneWatch
• ConnectControl
• DeviceOps
• RemoteOps
• ApprovalOps
• SmartTag
• ScanFlow
• TireCloud
• RSD
• Cold Solutions

Products and services

• Fleet Management Platform Core AI and IoT-powered fleet management platform providing real-time intelligence across vehicles, drivers, and operations, including safety insights, predictive maintenance, routing, dispatching, and efficiency reporting for enterprise fleet operators.
• Smart Tracking Solution GPS-based vehicle and asset tracking solution for real-time location monitoring, movement history, and operational visibility across fleet operations.
• Fleeti - Advanced Fleet Intelligence Chatbot AI-powered chatbot connecting with fleet data for natural language queries, instant insights, automated report generation, and predictive analytics in conversational format.
• Journey Management Solution (JMS) AI-powered journey management software for planning, approval, tracking, and closure of organizational travel with risk scoring, IoT monitoring, and automated alerts.
• Person Tracking Solution Compact wearable GPS devices for elderly care, child safety, lone worker protection, and mobile workforce monitoring with SOS alerts, fall detection, and geofencing.
• RFID Fleet Monitoring Solution AI-driven RFID tracking for automated vehicle entry, exit, and shift management with contactless precision and real-time fleet activity visibility.
• Taxi Management Solution AI-driven taxi fleet management with intelligent ride assignments, live tracking, driver safety monitoring, dispatch automation, and automated reporting.
• School Transport Solution AI-enabled student transport solution with real-time bus and student tracking, safety alerts, AI scheduling, optimized bus routes, and parent connectivity for educational institutions.
• Video Analytics Solution AI-powered video analytics transforming camera feeds into real-time intelligence with footfall tracking, demographic analysis, heatmaps, dwell time measurement, and SOP compliance monitoring.
• Animal Tracking Solution AI-powered wildlife and livestock monitoring combining GPS, IoT sensors, and AI analytics for real-time animal movement, health tracking, and conservation research.
• Tire Track Pro Solution AI, IoT, and RFID-based tire management solution providing full visibility into tire lifecycle from warehouse to road with real-time monitoring and compliance automation.
• FOTA Solution Firmware Over-The-Air solution enabling remote management, updates, and control of thousands of IoT devices without site visits, with AI monitoring and enterprise security.
• Fuel Control System Solution AI and IoT-powered fuel management system combining hardware and software for fuel dispensing, receiving, and monitoring with theft prevention and unauthorized usage control at fuel stations and mobile tankers.
• RSD (Real-time Surveillance & Detection) AI-powered video surveillance system for industrial and commercial use providing real-time threat detection, facial recognition, and automated event logging.
• Electronic Shelf Label Solution Retail electronic shelf labeling solution for inventory management and pricing automation in retail stores.
• IoT Tracking Hardware Devices Range of IoT-enabled tracking hardware sold or leased, including 4G GPS trackers (TFB 404 4G, TFB303, TFB 313, TFB323, TFB402), asset/fleet tracker (TFA 412), and temperature/humidity sensors (TS-TH01) for fleet and cold chain applications.

Quantifiable outcome

• 10% cost reduction through better route planning, reduced idle time, and enhanced asset utilization
• +6 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability13 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wasl (Saudi Transport Authority Platform)coreStrategic or Co-development PartnerIntegration with Saudi Arabia's Wasl platform for real-time regulatory compliance and vehicle data reporting to transport authorities. Wasl-compliant systems automatically report vehicle data as required by regulations.
• TGA (Transport General Authority)coreStrategic or Co-development PartnerActive integration progress with Saudi Transport General Authority for fleet monitoring and safety compliance. Systems enabling regulatory reporting and compliance verification with TGA standards.
• Baladiyah (Local Municipality)minorStrategic or Co-development PartnerRegulatory integration with local municipality authorities (Baladiyah) for compliance with regional transport and fleet regulations beyond national TGA requirements.
• HungerStationminorChannel Partner/ Reseller/ DistributorKey delivery platform customer of Wesam Al Khaleej, one of Tracking's reference customers operating 400+ vehicles using Tracking fleet solutions.
• KeetaminorChannel Partner/ Reseller/ DistributorMajor ride-hailing and delivery platform served by Wesam Al Khaleej, utilizing Tracking solutions for fleet operations and compliance.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Samsara: Public US-based IoT platform combining GPS fleet tracking, video-based safety, equipment monitoring, and AI analytics. Closest direct peer to Tracking's AI/IoT fleet management and video telematics stack, though Samsara operates at much larger global scale.
• Geotab: Global market leader in GPS fleet tracking and telematics, offering vehicle analytics, driver behavior, and regulatory compliance tools. Directly comparable to Tracking's Smart Tracking and driver safety capabilities with broader geographic reach.
• Webfleet (Bridgestone): Bridgestone-owned fleet telematics SaaS with GPS tracking, vehicle diagnostics, and compliance features. Comparable to Tracking's core fleet platform and increasingly active in MENA via Bridgestone's regional dealer network.
• Lytx: Specialist in video telematics, dashcams, and AI-driven driver safety/behavior analytics. Closest peer to Tracking's RSD (Real-time Surveillance & Detection) and AI dashcam capabilities, particularly for fleet safety use cases.
• Motive (formerly KeepTruckin): AI-powered fleet operations platform combining GPS tracking, dashcams, equipment monitoring, and spend management. Comparable to Tracking's integrated fleet + video + IoT offering, with strong US mid-market presence.
• Azuga: GPS fleet tracking platform with driver behavior scoring, ELD compliance, and vehicle telematics. Comparable mid-market peer to Tracking with similar SMB-to-enterprise positioning.
• Fleetio: SaaS fleet maintenance and operations management platform. Compares to Tracking's predictive maintenance and Fleeti intelligence modules, though Fleetio is software-only with no in-house hardware.

Broad incumbents

• Verizon Connect: Large enterprise telematics and fleet management suite built on Verizon's connectivity infrastructure. Overlaps with Tracking's enterprise field sales motion and GPS fleet offerings, but as part of a much broader portfolio.
• Trimble Transportation: Large enterprise provider of transportation and logistics technology including fleet telematics and mobility. Overlaps with Tracking's enterprise fleet and journey management capabilities within a much broader portfolio.

Regional players

• Microlise: UK-headquartered fleet management, telematics, and transport management solutions provider serving EMEA markets. Comparable product suite to Tracking's fleet + driver safety + journey management offering, primarily in UK/EU vs. Tracking's KSA focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TrackingKsa
• YouTubeyoutube.com/@trackingksa
• Facebookfacebook.com/top
• LinkedInlinkedin.com/company/trackingksa
• Instagraminstagram.com/trackingksa
• TikToktiktok.com/@trackingksa

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracking