Solely Inc.
Solely Inc. is a privately held US organic fruit-snack company selling Fruit Jerky, Fruit Gummies, and Dried Fruit made with 1–3 whole organic ingredients via DTC e-commerce and major national retailers (Walmart, Target, Costco, CVS, Kroger), serving health-conscious families and clean-label consumers.
- Company typePrivate
- Founded2015
- HeadquartersLa Jolla, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Solely Inc. does
Solely Inc. (legal entity: Solely, Int. Inc.) is a privately held, US-domiciled consumer packaged food company that produces clean-label, organic fruit-based snacks across three core product lines: Fruit Jerky, Fruit Gummies, and Dried Fruit. All products are made with one to three whole organic ingredients with no added sugar, preservatives, artificial colors, or concentrates, and carry USDA Organic, Non-GMO Project Verified, Vegan, Kosher, and Gluten-free certifications. The company was founded with a mission to give children access to fresh fruit as an alternative to processed sugary snacks, and has grown to over 1,000 employees, claiming to have impacted millions of children.
The company's underlying technology is a proprietary whole-fruit processing method that retains the nutritional benefits, fiber, and natural aroma of whole ingredients without fillers, flavorings, or concentrates; front-of-label transparency on ingredient lists is treated as a core product feature. Solely operates a hybrid go-to-market model combining direct-to-consumer e-commerce via a Shopify storefront — including a Subscribe & Save subscription tier at 10% off recurring orders — with wholesale distribution through five major US national retail chains: Walmart, Target, Costco, CVS, and Kroger. Product pricing spans $4.49 to $21.99 across unit, subscription, and multi-pack SKUs.
The company is founder-led and bootstrapped with no disclosed external funding rounds, and serves a horizontal consumer base across health-conscious families, organic and clean-label advocates, and children. Marketing relies on social media (Instagram, TikTok, Facebook, Twitter), recipe content, email capture with a 10% off first-order incentive, earned media coverage (TODAY Show, Forbes, Cosmopolitan, Good Housekeeping, Fast Company), and experiential activations. Solely has no public API, no developer platform, and no disclosed AI/ML capabilities.
Solely Inc. firmographics
Firmographics- Name
- Solely Inc.
- Legal name
- Solely, Int. Inc.
- Website
- https://solely.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Solely Inc. is a privately held US organic fruit-snack company selling Fruit Jerky, Fruit Gummies, and Dried Fruit made with 1–3 whole organic ingredients via DTC e-commerce and major national retailers (Walmart, Target, Costco, CVS, Kroger), serving health-conscious families and clean-label consumers.
- Ownership category
- akta.pro rank
Solely Inc. industry classification
Industry- Product category
- Organic Fruit Snacks
- NAICS
- Other Snack Food Manufacturing (311919), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
- akta.pro secondary industries
- Fruit Snacks & Dried Fruit (CRADABAJ), Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)
Keywords
Where Solely Inc. is headquartered
LocationHeadquarters
- HQ city
- La Jolla
- HQ country
- United States
- HQ region
- North America
Markets served
Solely Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time purchase model for individual product transactions through company website with subscription option offering 10% discount for recurring orders
- Retail Distribution: Wholesale distribution through major retail chains including Walmart, Target, Costco, CVS, and Kroger
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fruit Jerky 12-pack subscription |
| One time/ perpetual license | Pay-as-you-go | Fruit Jerky 12-pack one-time |
| One time/ perpetual license | Pay-as-you-go | Fruit Gummies one-time purchase |
| Subscription | Monthly | Dried Fruit Strips subscription |
| Unit Pricing | Pay-as-you-go | Dried Mango Strips various sizes |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Solely Inc. product offering
Product offeringCore offering
Solely Inc. manufactures and sells clean-label, organic fruit-based snacks across three core product lines: Fruit Jerky (whole organic fruit crafted into portable strips), Fruit Gummies (whole organic fruit gummies with minimal ingredients and a touch of vitamin C), and Dried Fruit (simply dried organic fruit with no added sugars). All products are made with only 1–3 whole organic ingredients — no added sugar, preservatives, concentrates, or artificial colors or flavors — and are USDA Organic, Non-GMO Project Verified, vegan, kosher, and gluten-free.
Product overview
Solely Inc. offers a portfolio of clean-label fruit-based snacks consisting of three core product lines: Fruit Jerky (whole organic fruit crafted into portable strips), Fruit Gummies (whole organic fruit gummies with minimal ingredients), and Dried Fruit (simply dried organic fruit with no added sugars). Products are made with minimal, transparent ingredients (1-3 ingredients maximum) with no added sugar, preservatives, or concentrates. The company emphasizes clean food transparency with ingredients listed on the front of packaging. All products are USDA Organic, Non-GMO Project Verified, and Vegan certified.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit Jerky
Companies that use Solely Inc.
Customer profileSegments3 records
Ideal customer profiles2 records
Solely Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Solely Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Solely Inc. competitors and assessment
Company assessmentDirect peers
- Bare Snacks: Bare makes baked and freeze-dried fruit crisps with minimal-ingredient, no-added-sugar positioning. Directly comparable to Solely's dried fruit and fruit jerky lines; same target consumer (parents, health-conscious snackers) and overlapping retail distribution including Target and Whole Foods.
- That's it. That's it. produces fruit bars and snacks with a 1-2 ingredient transparency promise. Closely comparable to Solely on minimal-ingredient positioning, clean-label certifications, and direct-to-consumer + mass-retail distribution strategy.
- Made Good: Made Good makes organic, allergen-free, school-safe snacks including fruit-based products. Comparable to Solely in the kids-and-parents healthy snacking segment with overlapping certifications (organic, non-GMO, gluten-free).
- Peeled Snacks: Peeled produces organic dried fruit snacks with no added sugar. Comparable to Solely's dried fruit line on organic positioning, single-ingredient ethos, and similar retail channels.
- Mavuno Harvest: Mavuno Harvest makes organic dried fruit snacks sourced directly from African farmer cooperatives. Comparable to Solely's dried fruit line in product format, organic positioning, and mission-driven sourcing narrative.
- Brothers All Natural: Brothers All Natural produces freeze-dried fruit snacks with no added sugar or preservatives. Comparable to Solely on clean-label fruit snacks and direct retail presence.
- Nature's Turn: Nature's Turn produces organic dried fruit-based snacks marketed toward families and kids. Directly comparable to Solely on USDA Organic positioning and kid-focused fruit snack format.
- YumEarth: YumEarth makes organic, allergy-friendly fruit snacks and gummies. Directly comparable to Solely's Fruit Gummies line on organic, no-artificial-ingredient positioning and kid-focused snacking occasions.
Broad incumbents
- Annie's Homegrown: Annie's (owned by General Mills) is an established organic, family-focused CPG brand. Broader incumbent competitor in the same organic kids/family snack whitespace, with vastly larger distribution, marketing, and capital backing.
- The Honest Company: Honest Company offers clean-label family and baby/consumer products including snacks. Comparable broader-incumbent competitor in the clean-label family/parent consumer category, though with a much wider product portfolio beyond snacks.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Solely Inc. social profiles
Digital presenceSolely Inc. compliance and trust
Trust signalCompliance5 records
Solely Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solely Inc. leadership team
Management profileNumber of profiles
Solely Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solely Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solely Inc.
What does Solely Inc. do?
Solely Inc. manufactures and sells clean-label, organic fruit-based snacks across three core product lines: Fruit Jerky (whole organic fruit crafted into portable strips), Fruit Gummies (whole organic fruit gummies with minimal ingredients and a touch of vitamin C), and Dried Fruit (simply dried organic fruit with no added sugars). All products are made with only 1–3 whole organic ingredients — no added sugar, preservatives, concentrates, or artificial colors or flavors — and are USDA Organic, Non-GMO Project Verified, vegan, kosher, and gluten-free.
Is Solely Inc. a public or private company?
Solely Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solely Inc. founded?
Solely Inc. was founded in 2015. It employs 1,001 to 5,000 people.
Where is Solely Inc. based?
Solely Inc. is headquartered in La Jolla, United States, in the North America region.
How does Solely Inc. make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Solely Inc.'s main competitors?
Direct peers on record are Bare Snacks, That's it., Made Good, Peeled Snacks, Mavuno Harvest, Brothers All Natural, Nature's Turn and YumEarth. Broad incumbents are Annie's Homegrown and The Honest Company.
Does Solely Inc. have an API?
No public API is recorded for Solely Inc..
What industry is Solely Inc. in?
Solely Inc.'s product category is Organic Fruit Snacks. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 311919 and its SIC code is 2000.