Maiden AI

What Maiden AI does

Maiden AI, Inc. is a Delaware-incorporated, Seattle-based sports technology company founded in 2021 by three Harvard College graduates — Vivek Jayaram (CEO, PhD in Computer Vision and Graphics from the University of Washington and former Second Spectrum engineer building ball/player tracking for the NBA and EPL), Arjun Verma (COO, former Harvard Cricket captain), and Brogan McPartland (CTO). The company operates its consumer product under the "Fulltrack AI" brand and is a privately held, founder-owned entity with no disclosed institutional funding, 1–10 employees, and global operations delivered primarily through iOS and Android mobile applications.

The company's core product is a computer-vision-powered cricket analytics platform that converts standard smartphone video into automated ball-tracking data — capturing speed, swing, spin, trajectory, pitch maps, and ball-by-ball auto-clipped highlights — along with a Decision Review System (DRS) for LBW officiating. Product tiers span a free consumer tier, an Individual subscription (in-app purchase via Apple/Google stores), a Coach+ tier for coaching professionals and schools, an Enterprise license for professional teams, and a Fulltrack Match™ module with per-match DRS pricing (minimum 50-game commitment) for grounds, leagues, and organizers.

Maiden AI monetizes through a hybrid product-led/enterprise GTM: free mobile acquisition funnels into subscription upgrades, while Elite users and organizations (e.g., New Zealand White Ferns, Cricket South Africa, England Cricket, Cricket Australia) and high-profile endorsers (notably England's Joe Root) anchor enterprise sales. The company claims a user base exceeding 2 million cricketers and 200,000+ active teams/users, with global availability through the Apple App Store and Google Play Store.

Name

Maiden AI

Legal name

Maiden AI, Inc.

Website

https://fulltrack.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Maiden AI operates Fulltrack AI, a smartphone-based computer vision platform that delivers automated ball tracking, performance analytics, and DRS for cricket. It serves individual cricketers, coaches, schools, professional teams, and grounds/leagues globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium App Model: Free tier provides basic ball tracking functionality. Paid Individual subscription unlocks enhanced features for single users. Upsell to Coach+ and Enterprise tiers for multi-user scenarios.
2. In-App Subscriptions: Auto-renewable subscriptions via Apple App Store and Google Play Store. Individual tier subscribed through app stores. Coach+ and Enterprise subscriptions billed via invoice through the contact form.
3. Enterprise Licensing: Enterprise software licenses for professional teams and organizations. Coach+ licenses for schools and premier cricket clubs. Per-match pricing for DRS feature with minimum 50-game commitment.
4. DRS Services: Real-time DRS feature exclusively available to grounds owners, leagues, and organizers with per-match pricing and minimum commitment requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maiden AI, operating under the brand Fulltrack AI, develops a smartphone-based cricket analytics platform that uses computer vision and AI to automatically track ball speed, swing, spin, and trajectory from video footage. The platform generates auto-clipped ball-by-ball highlights, pitch maps, and Decision Review System (DRS) insights, and is offered via freemium mobile app, individual subscriptions, and enterprise licenses for coaches, schools, professional teams, and cricket grounds/leagues.

Product overview

Fulltrack AI is a smartphone-based cricket analytics platform that provides AI ball tracking and automated video analysis. The core Fulltrack AI app uses computer vision to transform phone video into performance metrics. The product suite includes tiered subscriptions (Individual, Coach+, Enterprise) and specialized modules: Fulltrack Match for match-day DRS and ball tracking, and the standalone DRS feature for grounds owners and leagues. All tiers share the core ball tracking and auto-clipping technology while differentiating on scale and professional use cases.

Differentiator

Problem solved

Functional benefit

Brands

• Fulltrack Match™: License required for match-level ball tracking and DRS features for cricket grounds, leagues and organizers.
• Fulltrack AI

Products and services

• Fulltrack AI App AI-powered cricket ball tracking and analytics mobile app that transforms smartphone video into automated performance stats, speed/swing/spin measurements, pitch maps, and auto-clipped ball-by-ball highlights. Targets individual cricketers, coaches, and teams.
• DRS (Decision Review System)
• Fulltrack Match Match-level Fulltrack license providing elite Decision Review technology for LBW decisions, speed, pitch map and data capture for every match, plus auto-clipped ball-by-ball highlights shared automatically to both teams' phones.

Quantifiable outcome

• 10x faster session review with auto-clipped ball-by-ball videos
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• Cricket WalesminorGTM or Marketing Partner · 20 October 2025Cricket Wales announced a partnership with Maiden, the UK's leading female-specific cricket apparel brand, aimed at improving player comfort, confidence, and inclusivity for women and girls in cricket across Wales. Note: This partnership is with Maiden (cricket apparel brand), not Maiden AI Inc. - the source appears to conflate Maiden AI with Maiden the apparel company. The cricket apparel brand 'Maiden' was founded by sisters Honor and Cat.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Catapult Sports: Catapult provides athlete performance monitoring (GPS wearables, load management, video analysis) for professional and elite teams across many sports including cricket. Comparable to Fulltrack's coach/enterprise motion but via wearable + video, not CV-based smartphone ball tracking.
• Stats Perform: Stats Perform (owned by Genius Sports/Utopia) provides sports data, AI analytics, and broadcast tracking for multiple sports including cricket (Opta). Comparable to Fulltrack in serving professional cricket organizations with data and analytics.
• Second Spectrum: Second Spectrum is the AI-powered tracking and analytics company for the NBA, EPL, and other major leagues — and the prior employer of Maiden AI's CEO. Comparable as a CV-driven sports tracking company with overlapping talent and technology lineage.

Direct peers

• Hawk-Eye Innovations: Hawk-Eye is the dominant ball-tracking technology for international cricket (used by ICC, broadcasters) and other sports including tennis and football. It is the primary incumbent Fulltrack is attempting to displace at lower price points via smartphone-based delivery.
• KinaTrax: KinaTrax provides markerless player tracking and biomechanical analytics using computer vision for MLB and other baseball organizations. Directly comparable to Fulltrack's CV-based ball/player tracking applied to a single sport vertical.
• PlaySight Interactive: PlaySight provides AI-powered video analysis, automated highlights, and smart-court technology for tennis, basketball, and other sports. Comparable to Fulltrack's auto-clipped ball-by-ball video and performance analytics model.
• ChyronHego: ChyronHego (via its Tracab division) provides real-time player and ball tracking for football, ice hockey, and other sports for broadcasters. Comparable to Fulltrack as a CV-based sports tracking technology provider for professional sports organizations.
• Sportlogiq: Sportlogiq provides AI-powered video analytics and tracking for ice hockey, soccer, and other team sports. Comparable to Fulltrack as a vertical-AI sports analytics startup using computer vision on video feeds.
• TrackMan: TrackMan provides radar and computer-vision-based ball/club tracking for golf, baseball, soccer, and other sports. Comparable to Fulltrack as a sports-CV tracking business with hardware-software integrated products sold to professionals and consumers.

Emerging players

• Str8bat: Str8bat is an Indian startup offering sensor-based cricket bat analytics (shot classification, bat speed, sweet spot). Comparable to Fulltrack as a cricket-specific player analytics startup targeting individual players and coaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fulltrackai
• Facebookfacebook.com/fulltrackbymaiden
• LinkedInlinkedin.com/company/fulltrack-ai
• Instagraminstagram.com/fulltrack.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maiden AI