Up to Par Management

Name

Up to Par Management

Legal name

Up to Par Management, LLC

Website

https://uptopar.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Golf and Country Club Management Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Management of Companies and Enterprises (55111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club management
• Country club operations
• Hospitality management services
• Agronomy course maintenance
• Club consulting services

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Club Management Fees: Up To Par Management generates revenue through full-service management contracts with golf clubs, country clubs, and hospitality properties. The company is compensated through management fees for overseeing all club operations including golf, hospitality, agronomy, finance, marketing, and HR. Revenue is tied to contract structure with individual properties.
2. Operational Improvement & Cost Savings: The company improves financial performance of managed properties through expense governance, purchasing controls, and revenue optimization, which increases the overall value of the managed assets. Financial improvements benefit both the property owners and the management company through sustained relationships.
3. Food & Beverage Revenue Optimization: Through hospitality operations management, the company generates revenue growth from banquet, wedding, and event services, restaurant operations, and bar and beverage programs. Events are described as the most profitable component of hospitality operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Up To Par Management provides full-service management of golf clubs, country clubs, and hospitality properties, covering golf operations, hospitality and food & beverage, agronomy, finance, human resources, and marketing under multi-year management contracts. The firm also offers standalone consulting and strategic planning, agronomy and grounds services via the ONE Source joint venture with Associa, and hotel/restaurant operations through subsidiary Taylor Hospitality, with onboarding completed in 60 days.

Product overview

Up to Par Management is a full-service golf, club, and hospitality management company offering a unified portfolio of services. The core offerings include Full Club Operations & Management (encompassing golf, hospitality, agronomy, HR, finance, and marketing), Golf Operations & Management, Hospitality Operations & Management, Agronomy Operations & Management, and Consulting & Strategic Planning. These are supported by proprietary service features including a 60-Day Onboarding Process and Management Guarantee. The company also operates through subsidiaries and partnerships including Taylor Hospitality (hotel/restaurant operations) and ONESource Partnership with Associa (HOA and golf club management). The Management Evaluation Workbook serves as a decision-support tool for prospective clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Club Operations & Management Comprehensive club management service providing coordinated oversight across hospitality, golf operations, agronomy, human resources, accounting, marketing, and operational leadership, built on custom financial and business frameworks tailored to each property. Sold to boards and owners of golf and country clubs under multi-year contracts.
• Golf Operations & Management Revenue-focused golf operations management covering rounds forecasting, retail inventory control, pace-of-play management, tournament execution, and service standards aligned with course conditions. Sold as a standalone service or as part of full club management to golf courses and country clubs.
• Hospitality Operations & Management Food and beverage operations management focused on profitability through menu engineering, labor modeling, event optimization, and vendor leverage with margin controls. Sold to clubs and hospitality assets seeking to improve F&B financial performance and member/guest experience.
• Agronomy Operations & Management Golf course maintenance management including customized maintenance plans, labor efficiency, purchasing leverage through national accounts, and long-term turf sustainability planning. Sold standalone to courses needing agronomy-only support or alongside full club management.
• Consulting & Strategic Planning Board-level consulting engagement providing strategic planning across membership performance, financial analysis, organizational structure, and market positioning evaluation. Sold to boards and owners evaluating management changes or seeking independent operational assessments without committing to a full management contract.
• ONE Source Management (HOA + Club Management, joint venture with Associa) Single-source solution delivered through a joint venture with Associa that combines HOA property management with food & beverage, golf management, and residential club management. Sold to HOA-governed residential club communities seeking one accountable operator across community and club facilities.
• Hotel & Restaurant Operations (Taylor Hospitality) Hotel and restaurant operations management delivered through subsidiary Taylor Hospitality, covering hotels, restaurants, banquet facilities, and bar operations. Sold to owners of hospitality properties, including properties that need complementary hospitality support alongside golf and club operations.

Quantifiable outcome

• Client losing $300k+ annually achieved $77k bottom-line improvement in first year under management
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• AssociacoreStrategic or Co-development Partner · 12 January 2023Up To Par and Associa formed a joint venture called ONE Source Management, a single-source solution for HOA property management, food & beverage, golf management, and residential club management. Up To Par leads club operations while Associa manages the HOA component. This partnership combines hospitality and club management expertise with HOA community management for residential club communities.
• Palmer AdvantagesupportingGTM or Marketing Partner · 18 March 2022Up To Par Management announced affiliation with Palmer Advantage, the Ultimate Club Network. Palmer Advantage provides club members at Up To Par managed properties with access to an affiliate club network, cart-fee-only tee times at private clubs worldwide, preferred tee-time rates, travel concierge services, and guaranteed best prices at resorts and hotels. This extends member value beyond the club itself.
• ONE Source Management (Associa + Up to Par joint venture)coreStrategic or Co-development Partner · 1 January 2021ONE Source Management is the combined brand for Up To Par Management and Associa's joint management services. Through this partnership, The Cove Creek Club receives full agronomy and grounds services (course maintenance, community groundskeeping, equipment servicing, financial planning) along with HOA community management. The partnership is described as offering a one-stop solution for all community needs.
• Taylor HospitalitycoreStrategic or Co-development PartnerTaylor Hospitality is a related company under the Up To Par Management umbrella, specializing in hotels, restaurants, banquet facilities, and bar operations. The companies operate together to provide comprehensive hospitality management services including hotel and restaurant operations, with shared marketing resources (UTP + TH Marketing) and combined career pages. Taylor Hospitality manages hotel and restaurant operations while Up To Par focuses on golf and club management.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Billy Casper Golf (BrightView Golf): BrightView Golf (formerly Billy Casper Golf) is one of the largest golf course management companies in the U.S., with a portfolio spanning municipal, private, and resort facilities. Overlaps with Up To Par in golf operations management but skews more toward public/municipal daily-fee courses rather than private membership clubs.
• Invited Clubs (formerly ClubCorp): Invited Clubs operates one of the largest portfolios of private golf and country clubs in the United States as an owner-operator rather than a third-party manager. While business model differs (ownership vs. management contracts), it competes for board-level attention and member retention in the same private-club segment Up To Par serves.

Direct peers

• Troon: Troon is the largest third-party golf, country club, and hospitality management company globally, managing hundreds of properties across every market segment. It is the most directly comparable peer to Up To Par in core service line, customer type (boards and owners), and revenue model (multi-year management fees).
• KemperSports: KemperSports manages golf courses, clubs, and sports-related hospitality properties nationwide with a focus on operations, agronomy, and membership growth. Overlapping customer base (clubs, HOAs, resort operators) and service breadth make it a direct competitor for the same portfolio of Mid-Atlantic and national properties that Up To Par targets.
• Arcis Golf: Arcis Golf is a third-party owner and operator of golf and country clubs in the U.S., providing club management, agronomy, and hospitality services. Comparable to Up To Par in core offering but operates at larger scale and with capital backing to acquire or lease properties outright.
• Eagle Golf / Indigo Sports Partners: Indigo Sports Partners (formerly Eagle Golf) provides full-service private club management including golf operations, food and beverage, and member programming. Competes directly with Up To Par for contracts at member-owned and developer-owned clubs, particularly in the Southeast and Mid-Atlantic.
• Heritage Golf Group: Heritage Golf Group manages and operates private golf and country clubs with a focus on operational excellence and member experience. Directly comparable in customer profile (private club boards and members), service scope (full club operations), and pricing model (management fees) to Up To Par.
• Concert Golf Partners: Concert Golf Partners is a private-equity-backed acquirer and operator of private country clubs, acquiring and turning around underperforming member-owned clubs. The turnaround-and-stabilize thesis mirrors Up To Par's core value proposition and targets similar distressed or transition-ready properties.
• OB Sports Golf Management: OB Sports Golf Management provides golf course and club management with a focus on daily-fee, private, and resort golf properties. Comparable in service scope (golf operations, agronomy, F&B) and customer type (clubs and resorts seeking third-party management), though typically at smaller property scale than Up To Par's enterprise clients.

Others

• Caddie Master / Associa (HOA management peers): Associa — Up To Par's ONE Source JV partner — is a national HOA and community management provider that, through the JV, bundles HOA services with golf and hospitality management. Indirectly comparable as a peer because the partnership gives Up To Par HOA capability, while Associa's broader community-management footprint competes for the residential club contract that ONE Source targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UpToParManagement
• Instagraminstagram.com/utp_management
• Xx.com/Up_2_Par

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up to Par Management