What Thriving Minds does

Thriving Minds Behavioral Health is a Michigan-based private psychology practice founded in 2012 that delivers specialized behavioral health care for children, adolescents, and families. The practice operates four clinic locations across Michigan (Brighton, Chelsea, Livonia, and Ada/Grand Rapids) supplemented by telehealth, and is built around a core clinical methodology of evidence-based Cognitive Behavioral Therapy and Behavioral Therapy models. Its defining specialty is Selective Mutism treatment, anchored by owner Dr. Aimee Kotrba—a nationally recognized expert and author of the field's reference assessment guide—supported by a team of specialized program directors covering school refusal, pediatric behavioral sleep, ADHD, trauma, and co-occurring SM/ASD cases.

The product portfolio spans individual and family therapy (billed via CPT codes 90791, 90832/90834/90837, 90846, 90785 to BCBS PPO/Traditional or out-of-pocket), structured therapeutic programs priced per family ($30–$2,320, including SPACE workshops, Confident Kids Camp, School Practice Lab, and the Selective Mutism Retreat for Moms), and a professional training/CE business for clinicians and educators priced $25–$850 per offering, plus on-demand recorded webinars. Go-to-market is direct-to-consumer via phone intake (734-433-5100), online appointment requests, and referral pipelines from schools, pediatricians, and healthcare providers, layered with earned media (People magazine, ABC, NBC, CBS, NYT) and thought-leadership content. Customer segments include pediatric patients and their families (primary), mental health professionals seeking training/CE (secondary), and schools seeking consultation (tertiary). The practice is founder-owned by Dr. Kotrba, with no external funding or parent company disclosed.

Name

Thriving Minds

Legal name

Thriving Minds Behavioral Health

Website

https://thrivingmindsbehavioralhealth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Thriving Minds Behavioral Health is a Michigan-based, founder-owned child psychology practice operating four clinics that delivers evidence-based therapy for anxiety, Selective Mutism, school refusal, ADHD, sleep disorders, and trauma, plus professional training and retreats for clinicians and families.

Ownership category

akta.pro rank

Product category

Pediatric Behavioral Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (624110)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH), ADHD & Executive Function Support Childcare (HSAAAIAB), Parenting Education for Special Needs & Developmental Differences (EDACALAK)

Keywords

• Pediatric behavioral health
• Child psychology services
• Anxiety disorder treatment
• Selective mutism therapy
• Family mental health care

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Clinical Therapy Services: Individual and family therapy sessions billed to insurance or paid out-of-pocket. Sessions include intake assessments, individual therapy, parent-only sessions, joint parent-child sessions. CPT codes used include 90791, 90846, 90837, 90834, 90832, 90785. Services offered in-person at 4 Michigan locations and via telehealth.
2. Therapeutic Programs and Workshops: Structured group programs including SPACE parenting workshops, school refusal parent workshops, Confident Kids Camp, social practice groups, and summer programs. These are typically priced per family or per participant with limited enrollment.
3. Professional Training and CE Programs: Continuing education workshops and training programs for mental health professionals including the annual 'Unlocking the Mystery of Selective Mutism' workshop, advanced clinical training packages, and online recorded webinars available for purchase.
4. Retreat Programs: Specialized retreat experiences such as the Selective Mutism Retreat for Moms, offered at premium pricing with limited availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Thriving Minds is a pediatric behavioral health practice that delivers specialized therapy, psychological testing, intensive summer programs, parent workshops, and professional training for the treatment of childhood anxiety disorders, particularly Selective Mutism, school refusal, ADHD, trauma, and pediatric sleep difficulties. Services are delivered by licensed psychologists, therapists, and social workers in person at four Michigan clinics and via telehealth.

Product overview

Thriving Minds operates as a behavioral health services practice offering a coordinated portfolio of clinical therapy services, intensive programs, and professional training. The core clinical services include individual therapy (Therapy for Children and Teens), specialized treatment programs (Selective Mutism Treatment, Trauma Therapy, ADHD Treatment Program, Sleep Training/CBT for Insomnia, CBIT for Tics, and integrated SM/ASD treatment), and psychological testing. The intensive programs include Confident Kids Camp (5-day summer intensive for Selective Mutism), School Practice Lab (summer program for school refusal), and Parent Programs (SPACE Parenting Workshop, GRITT, and various support workshops). Professional services include training programs, the annual 'Unlocking the Mystery of Selective Mutism' workshop, and recorded webinars. The organization serves children, adolescents, and families across Michigan with four physical locations and virtual options.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy for Children and Teens Individual and family therapy using Behavioral and Cognitive Behavioral Therapy models to help children overcome anxiety, behavioral issues, and learning differences. Sessions include intake assessments, individual therapy, parent-only sessions, and joint parent-child sessions using CPT codes 90791, 90846, 90837, 90834, 90832, 90785. Offered in-person at four Michigan locations and via telehealth.
• Selective Mutism Treatment Specialized therapy program for Selective Mutism, a childhood anxiety disorder where children have difficulty speaking or communicating in public or social settings but can speak in comfortable situations. Includes stimulus-fading techniques, hierarchical exposure, school consultation, and parent psychoeducation.
• Trauma Therapy Therapeutic services for children who have experienced traumatic events, utilizing Trauma-Focused Cognitive Behavioral Therapy (TF-CBT) and related evidence-based approaches.
• Psychological Testing Comprehensive psychological and diagnostic evaluations for children and adolescents, including assessment of learning differences, emotional functioning, and behavioral concerns.
• Sleep Training and CBT for Insomnia Behavioral interventions for difficult and disordered pediatric sleep, including bedtime fading, chronotherapy, and CBT for insomnia. Led by Dr. Andrea Roth, a behavioral sleep medicine specialist and author of The Essential Guide to Children's Sleep.
• School Refusal Program Structured program helping students who struggle with school attendance through gradual re-entry planning, coping skill building, academic accommodations, family-school collaboration, and exposure principles.
• ADHD Treatment Program Evidence-based 7-10 week behavioral therapy program for children with ADHD, including parent training, school-based planning, and organizational support. Led by Dr. Janelle Youngdahl.
• Pediatric Health Psychology Psychological services supporting children managing health conditions and medical experiences, addressing the intersection of physical and mental health.
• Confident Kids Camp 5-day intensive therapy program designed to help prepare children with Selective Mutism for the upcoming academic year through structured exposure and practice. Hosted at locations including Shepherd of the Lakes in Brighton, MI.
• School Practice Lab Therapeutic summer program for students ages 11-14 who struggle with school attendance, using simulated classroom experience in a supportive small-group setting. 6-week program priced at $2320 total with weekly 3-hour child group sessions, weekly 1-hour parent virtual sessions, intake, school consultation, and wrap-up session.
• Parent Support Programs Various parent workshops, support groups, and resources including school refusal parent workshops ($250 per family), parenting support, parent problem-solving programs, school refusal parent support groups ($220 per family), and Selective Mutism parent workshops ($250 per family).
• Professional Training Programs Training programs for child therapists and professionals including Selective Mutism training, advanced sleep therapy training, and understanding Selective Mutism intensives. Includes Advanced Clinical Training Package ($850 per clinician) with consultation, treatment participation, coaching, and follow-up sessions.
• Unlocking the Mystery of Selective Mutism Workshop Annual all-day intensive workshop for professionals and parents on evidence-based assessment and intervention strategies for Selective Mutism, offering 5.5 CE credits for Psychologists, Social Workers, MFTs, and Counselors. Priced at $169 without CE, $199 with CE; graduate student rate $50.
• Recorded Webinars On-demand professional training videos including courses on Selective Mutism ($159 for 5.5 hour, $99 for 4 hour), School Refusal ($75 for 3 hour), TF-CBT ($25), exposure techniques, and pediatric sleep. Prices range from $25 to $159.
• Selective Mutism Retreat for Moms 3-day retreat November 6-8, 2026 near Canton, Ohio for mothers of children with Selective Mutism. Hosted at a private 5,500 sq. ft. farmhouse on 54 acres. Includes workshops, yoga, mindfulness, meals, and peer support. Registration closes October 30, 2026.
• Growing Resilience in Trying Times (GRITT) Parent-focused therapy program in 8-10 weekly or biweekly sessions designed to help families navigate stress and support children's emotional well-being. Evidence-based series for families dealing with stress, divorce, and caregiver mental health challenges.
• SPACE Parenting Workshop 4-week virtual parent workshop based on the evidence-based SPACE (Supportive Parenting for Anxious Childhood Emotions) program developed by Yale Child Study Center. Priced at $180 per family, includes all 4 sessions held on Wednesdays 7:00-8:00 PM EST.

Quantifiable outcome

• Children complete therapy with improved communication in social settings
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Selective Mutism Training InstitutecoreStrategic or Co-development PartnerCollaboration with the Selective Mutism Training Institute for caregiver training programs. Katelyn Reed and colleagues co-present 2-day hands-on training for parents and caregivers of children with Selective Mutism.
• Aptitude Fitness and Yoga (Rockford, MI)minorStrategic or Co-development PartnerPartner for 'Finding Balance: Yoga and Anxiety Tools for Kids and Parents' event. Combined yoga and mental health education for families.
• Kent District LibraryminorStrategic or Co-development PartnerHost for community education events including Dr. Youngdahl's 'Reducing Your Child's Stress and Anxiety' presentations at Kent District Library branches.
• Plymouth-Canton SchoolsminorStrategic or Co-development PartnerParticipation in Mental Health and Wellness Fair. Booth hosting and staff presence at annual community wellness event.
• Shepherd of the Lakes (Brighton, MI)minorStrategic or Co-development PartnerVenue partner for Confident Kids Camp annual summer program location.
• Selective Mutism Association (SMA)coreStrategic or Co-development PartnerMultiple staff members present at annual SMA conferences. Katelyn Reed serves as President-Elect. Co-presentation on various SM topics. Collaborative professional education.
• BCBS PPO and Traditional InsurancecoreOthersIn-network insurance provider. Program costs may be partially covered (up to $1000 for certain programs like School Practice Lab).
• Lincoln Consolidated SchoolsminorChannel Partner/ Reseller/ DistributorDr. Kotrba presents to Special Education team on executive functioning weaknesses. School consultation and professional development.
• Hexagon Psychology (formerly Build Great Teams)minorChannel Partner/ Reseller/ DistributorHost organization for Dr. Roth's pediatric sleep treatment webinar for mental health professionals.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lyra Health: Mental health benefits platform providing therapy, coaching, and psychiatry to employees of large enterprises. Comparable as a broad incumbent in the same mental health category with employer contracts and multi-modal delivery, but does not specialize in pediatric niche conditions like Selective Mutism.
• Cerebral: Online mental health provider offering therapy and medication management via subscription. Comparable as a digitally delivered behavioral health provider, though its focus is broader adult populations rather than specialized pediatric niche services.
• Hazelden Betty Ford Foundation: National nonprofit behavioral health organization providing addiction treatment and mental health services across the U.S. Comparable as a broad incumbent in the behavioral health space with extensive clinical training programs and treatment infrastructure, though its core focus is substance use rather than pediatric anxiety.
• Spring Health: Global mental health benefits company offering therapy, coaching, medication management, and crisis support through employer partnerships. Comparable as a broad incumbent in mental health with a national footprint and broader insurance coverage, contrasting Thriving Minds' specialty Michigan clinic model.

Direct peers

• Octave: Outpatient mental health practice operating hybrid in-person and virtual therapy clinics in select U.S. markets. Comparable because it follows a multi-location clinic + insurance-based therapy model with employer partnerships, paralleling Thriving Minds' regional clinic strategy but without the pediatric specialty.
• Brightline: Tech-enabled pediatric behavioral health platform offering therapy, psychiatry, and coaching for children and teens via telehealth. Comparable because it serves the same pediatric anxiety, ADHD, and behavioral health population, but at national scale and with employer/payer contracts rather than regional clinic locations.
• Charlie Health: Virtual intensive outpatient and partial hospitalization program for adolescents and young adults with mental health and substance use conditions. Comparable because it offers intensive, multi-week structured programs for teens struggling with anxiety, depression, and behavioral issues — directly paralleling Thriving Minds' School Practice Lab and Confident Kids Camp models.

Others

• Child Mind Institute: National nonprofit providing pediatric mental health care, research, and education. Comparable as a thought leader serving children and families with anxiety, ADHD, and learning disorders, and a source of family education content. Not a direct competitor but a comparable pediatric behavioral health brand.

Regional players

• Cook Children's Health Care System: Integrated pediatric health system in North Texas operating a behavioral health service line. Comparable as a regionally anchored pediatric behavioral health provider with intensive programs and school-based services, mirroring Thriving Minds' model in a different geography.

Emerging players

• Joon Health: Digital therapeutic app serving teens and young adults with ADHD, anxiety, and depression. Comparable as an emerging player in the pediatric/adolescent mental health space focused on similar conditions (ADHD, anxiety), though delivered through software rather than in-person clinical care.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thrivingmindsbh
• Facebookfacebook.com/ThrivingMindsBehavioralHealth
• LinkedInlinkedin.com/company/thriving-minds-behavioral-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thriving Minds