ClickTripz
ClickTripz (operating as Tiki) is a travel-focused advertising technology company that connects Destination Marketing Organizations with 150M+ monthly travel planners through direct integrations with 200+ travel publishers, monetizing via performance-based advertising and a publisher self-service platform.
- Company typePrivate
- Founded2010
- HeadquartersManhattan Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ClickTripz does
ClickTripz, now operating as Tiki, is a travel-focused advertising technology company founded in 2010 and headquartered in Hermosa Beach, California. The company runs an AI-powered advertising platform that connects Destination Marketing Organizations (DMOs) — tourism boards, convention bureaus, and regional destination marketing entities — with travelers during the planning stage, via direct integrations with 200+ travel publishers (OTAs, travel media brands, and content sites) that collectively expose the platform to 150M+ monthly active travel planners.
The core product is the Tiki Platform, which serves contextual ad units on publisher inventory and routes interested travelers to advertiser destinations. Tiki has built two proprietary AI-fronted products on top of this infrastructure: Envoy, a conversational AI marketing unit that engages travelers in natural-language dialogue in a DMO's brand voice across the web and on the destination's own site; and Wayfinder, an interactive unit that converts travel questions into website visits. A self-service publisher interface called Control Tower complements the core offering. Underlying technical components include deep publisher integrations (Tiki code and conversion pixels), a contextual targeting engine, and a recently added location-based attribution layer through a partnership with Azira.
Tiki monetizes primarily through performance-based advertising on the demand side — advertisers (DMOs) pay only when a traveler clicks through to their websites, with branded impressions included as value-add — and through publisher monetization on the supply side, where travel publishers earn revenue from Tiki's contextual media units. Pricing is quote-based and not publicly disclosed; billing is described as monthly. The go-to-market is enterprise field sales targeting DMOs globally, alongside direct publisher integrations. Named customers span DMO (Discover Puerto Rico), OTA (Priceline), travel media (Madden Media), and travel publishing (Rough Guides), and the company partners with agency R&R Partners for campaign execution. Ownership is private with no disclosed institutional investors; financial details (revenue, funding, valuation) are not in the public source material.
ClickTripz firmographics
Firmographics- Name
- ClickTripz
- Legal name
- Tiki
- Website
- https://clicktripz.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ClickTripz (operating as Tiki) is a travel-focused advertising technology company that connects Destination Marketing Organizations with 150M+ monthly travel planners through direct integrations with 200+ travel publishers, monetizing via performance-based advertising and a publisher self-service platform.
- Ownership category
- akta.pro rank
ClickTripz industry classification
Industry- Product category
- Travel Advertising Technology
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- CRM & Loyalty Marketing Automation (Email/SMS/Push, Journeys, Campaigns) (THALAKAG)
- akta.pro secondary industry
- MICE Travel Technology & Program Management (Apps, Communications, Tracking) (THAHADAN)
Keywords
Where ClickTripz is headquartered
LocationHeadquarters
- HQ city
- Manhattan Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ClickTripz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance-based Advertising: Tiki charges advertisers (DMOs) on a performance basis - pay only when a traveler clicks over to the advertiser's website. Branded impressions are included as value-add alongside performance-based clicks.
- Publisher Monetization: Travel publishers integrate Tiki code and conversion pixels across their sites, earning revenue through contextual media units and rich ad placements. Tiki provides platform tools (Control Tower) for publishers to customize and manage ad units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Performance-based advertising for DMOs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ClickTripz product offering
Product offeringCore offering
ClickTripz (operating as Tiki) sells an AI-powered advertising platform that connects Destination Marketing Organizations (DMOs) with travel planners through direct integrations with 200+ travel publishers worldwide. The platform offers performance-based advertising for DMOs (pay only when travelers click through), conversational AI marketing via Envoy, self-service ad management through Control Tower for publishers, and contextual targeting reaching 150M+ monthly active travel planners with 100% brand safety guaranteed.
Product overview
Tiki is an AI-powered advertising platform for Destination Marketing Organizations (DMOs) consisting of a unified core platform plus modular products. The Tiki Platform serves as the central hub, connecting DMOs with over 200 travel publishers and 150 million monthly travel planners. The product portfolio includes Envoy, an AI conversational marketing chatbot for engaging travelers in real-time dialogue; Control Tower, a self-service publisher monetization interface; Publisher Solutions for travel publishers to integrate and monetize via contextually driven media units; and Advertiser Solutions offering large format display ads with performance-based pricing (pay-per-click). The platform guarantees 100% brand safety and uses AI to contextually target travelers as they plan trips.
Differentiator
Problem solved
Functional benefit
Brands
- Envoy: AI-powered conversational marketing product built exclusively for DMOs by travel experts at Tiki. Envoy engages potential travelers in a brand's unique voice at every stage of their travel planning journey.
- Wayfinder
Products and services
- Tiki Platform An AI-powered advertising platform that helps Destination Marketing Organizations (DMOs) connect with over 150 million active travel planners monthly through direct travel publisher integrations. Serves as a destination brand ambassador to engage travelers before they reach client websites.
- Envoy The first conversational AI marketing product built exclusively for DMOs. Envoy engages potential travelers in a brand's unique voice at every stage of their travel planning journey, functioning as an AI-powered chatbot that answers questions and converts inquiries into website visitors.
- Control Tower
Quantifiable outcome
- 150M+ monthly active travel planners reached
- +2 more outcomes
Companies that use ClickTripz
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
ClickTripz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
ClickTripz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AziracoreStrategic partnership to bring location-based attribution reporting to Tiki's performance-driven media campaigns. Azira provides location intelligence that helps DMOs understand how digital media translates into real-world visitation, moving travel measurement to the 'physical layer'.
- R&R PartnerscoreAdvertising agency partner that collaborated with Tiki and Discover Puerto Rico on the Envoy AI-powered product launch. R&R Partners serves as agency partner for the campaign execution.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ClickTripz competitors and assessment
Company assessmentDirect peers
- Sojern: Travel-specific digital advertising platform that works with DMOs, tourism boards, hotels and airlines on programmatic and direct media buying. Sojern is the most direct competitor to Tiki in the DMO and travel-brand adtech space and competes on similar audience data, publisher reach and performance pricing.
- Adara: Travel data cooperative and audience platform powering advertising and personalization for travel brands, DMOs and OTAs. Adara competes directly with Tiki on travel intent data, audience targeting and publisher-side monetization tooling.
- Koddi: Travel and hospitality marketing platform providing AI-driven programmatic media buying and bid optimization for hotels, airlines and travel advertisers. Overlaps with Tiki in performance-based media buying and AI-driven campaign optimization for travel advertisers.
- Arrivalist: Location-based attribution and visitation analytics platform built specifically for DMOs, tourism boards and travel advertisers. Closely comparable to the layer Tiki added through its Azira partnership, and a natural complement or competitor in DMO measurement.
Broad incumbents
- Travel Tripper (Pegasus): Hotel-focused digital marketing technology provider offering media buying, metasearch and direct-channel tools. Broader incumbent in travel adtech with overlapping performance media capabilities but focused on hotels rather than DMOs.
- TripAdvisor Media: Large-scale travel advertising network selling placements to DMOs, attractions and travel brands across Tripadvisor's owned audience. Competes with Tiki for DMO budgets but operates as a broad incumbent rather than a niche performance platform.
- Expedia Group Media Solutions: Travel advertising arm of Expedia Group, monetizing Expedia's travel intent audience to DMOs, hotels and brands at global scale. Broad incumbent alternative to Tiki for advertisers seeking access to large travel intent inventory.
- Criteo: Global commerce and retargeting adtech platform with a sizable travel vertical, including DMO and travel-brand campaigns. Competes for retargeting and performance display budgets that Tiki's advertiser solutions also pursue.
Others
- LiveRamp: Data connectivity and identity-resolution infrastructure used by travel advertisers and publishers for audience building and measurement. Functions as an enabling/data layer adjacent to Tiki's contextual targeting and Azira-powered attribution stack.
- The Trade Desk: Independent demand-side platform for programmatic advertising with significant travel advertiser spend. Operates as an alternative buy-side channel for DMOs and travel brands evaluating Tiki's managed media offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ClickTripz social profiles
Digital presenceClickTripz financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickTripz leadership team
Management profileNumber of profiles
Profiles5 records
ClickTripz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickTripz M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickTripz
What does ClickTripz do?
ClickTripz (operating as Tiki) sells an AI-powered advertising platform that connects Destination Marketing Organizations (DMOs) with travel planners through direct integrations with 200+ travel publishers worldwide. The platform offers performance-based advertising for DMOs (pay only when travelers click through), conversational AI marketing via Envoy, self-service ad management through Control Tower for publishers, and contextual targeting reaching 150M+ monthly active travel planners with 100% brand safety guaranteed.
Is ClickTripz a public or private company?
ClickTripz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClickTripz founded?
ClickTripz was founded in 2010. It employs 11 to 50 people.
Where is ClickTripz based?
ClickTripz is headquartered in Manhattan Beach, United States, in the North America region.
How does ClickTripz make money?
Two revenue lines are on record. Performance-based Advertising is the primary driver. The others are publisher Monetization.
Who are ClickTripz's main competitors?
Direct peers on record are Sojern, Adara, Koddi and Arrivalist. Broad incumbents are Travel Tripper (Pegasus), TripAdvisor Media, Expedia Group Media Solutions and Criteo. Others are LiveRamp and The Trade Desk.
Does ClickTripz have an API?
No public API is recorded for ClickTripz.
What industry is ClickTripz in?
ClickTripz's product category is Travel Advertising Technology. Its primary akta.pro industry code is THALAKAG, CRM & Loyalty Marketing Automation (Email/SMS/Push, Journeys, Campaigns), with a secondary code of THAHADAN, MICE Travel Technology & Program Management (Apps, Communications, Tracking). Its NAICS code is 54183 and its SIC code is 7310.