CouponMom
CouponMom is a US-based free coupon and deals aggregation platform that helps budget-conscious shoppers save on groceries and drugstore purchases by aggregating printable and digital coupons, store-specific deal lists, and cashback offers from 60+ retailer partners.
- Company typePrivate
- Founded2001
- HeadquartersSunshine, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What CouponMom does
CouponMom is a US-based consumer coupon and deals aggregation platform founded in 2001 by Stephanie Nelson and operated as a private company. It serves US budget-conscious grocery and drugstore shoppers by aggregating printable manufacturer coupons, a daily-updated digital coupon database of 1,000+ offers, state-specific grocery deal lists across 60+ retailer partners (CVS, Walgreens, Kroger, Publix, Target, Walmart, ShopRite, Rite Aid, and others), online coupon codes, and cashback integrations with apps such as Ibotta, Rakuten, Honey, Savingstar, and Checkout 51. The platform is entirely free to end users and operates a freemium model with no paid tiers, monetizing through affiliate and referral commissions on click-throughs to retailer and cashback sites, plus advertising and brand sponsorships from CPG manufacturers including P&G, General Mills, Tide, Pampers, Huggies, Colgate, and Crest. In April 2024 the company discontinued its curated store-by-store weekly match-up deal lists, refocusing its value proposition on directing users to retailer websites and apps, digital coupons, and cashback tools. Distribution is exclusively digital via the couponmom.com website (mobile-responsive), email newsletters, social channels (Instagram, Facebook, YouTube, Google+), a referral program with Amazon gift card rewards, and Stephanie Nelson's podcast and personal brand content. The company has approximately 51-100 employees, a stated 7M+ free member base, and no disclosed institutional funding or M&A history.
CouponMom firmographics
Firmographics- Name
- CouponMom
- Legal name
- CouponMom.com
- Website
- https://couponmom.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CouponMom is a US-based free coupon and deals aggregation platform that helps budget-conscious shoppers save on groceries and drugstore purchases by aggregating printable and digital coupons, store-specific deal lists, and cashback offers from 60+ retailer partners.
- Ownership category
- akta.pro rank
CouponMom industry classification
Industry- Product category
- Coupon and Deals Aggregation
- NAICS
- Advertising Material Distribution Services (541870)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where CouponMom is headquartered
LocationHeadquarters
- HQ city
- Sunshine
- HQ country
- United States
- HQ region
- North America
Markets served
CouponMom business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Revenue: The platform earns commissions when users click through to retailer sites, printable coupon sites (Coupons.com), and cashback apps (Ibotta, Rakuten, Honey). Links contain tracking IDs that credit CouponMom for referred traffic and signups.
- Advertising and Sponsorships: Brand logo placements and sponsored coupon listings from CPG manufacturers including P&G, General Mills, Tide, Pampers, Huggies, Colgate, Crest. Promotional sections feature brand-specific coupon offers with affiliate tracking links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with full access to coupons and deals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
CouponMom product offering
Product offeringCore offering
CouponMom is a free online platform that aggregates printable manufacturer coupons, digital store coupons, and grocery deal lists for US consumers. It organizes deals by state and retailer across 60+ stores including CVS, Walgreens, Kroger, Publix, Walmart, and Target, and integrates with cashback apps such as Ibotta, Rakuten, and Honey. The platform teaches users how to combine coupons with current store sales to maximize grocery savings.
Product overview
CouponMom is a coupon and deals aggregation platform that helps shoppers save money on groceries and retail purchases. The core offering consists of printable coupons, a digital coupons database, and store-specific deal lists organized by US state. The platform integrates with multiple cash back apps (Ibotta, Rakuten, Savingstar, Checkout 51) and provides online coupon codes for e-commerce. Supporting products include baby coupons, manufacturer coupons, retail coupons, a free ebook on digital savings hacks, and a referral-based rewards program. The platform features deals from major retailers including CVS, Walgreens, Kroger, Publix, Target, Walmart, and over 60 store chains nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Printable Coupons Free printable manufacturer and store coupons aggregated from multiple sources that users can print from their computer and redeem at local grocery stores and retailers.
- Digital Coupons Database Searchable database of 1,000+ digital coupons searchable by product name, category, and store. Coupons load automatically at checkout via phone number or loyalty card with no clipping required.
- Grocery Deals by State Store-specific deal lists organized by US state, featuring current sales, promotions, and coupon match-ups for retailers including CVS, Walgreens, Kroger, Publix, Target, Walmart, and 50+ other retailers.
- Cash Back Offers Integration with cashback apps including Ibotta, Rakuten, Savingstar, Checkout 51, and Fetch Rewards allowing users to earn money back on purchases when combined with CouponMom deals.
- Online Coupon Codes Curated collection of coupon codes and promo codes for online shopping at major retailers including Amazon, eBay, Walmart, Target, Best Buy, and Home Depot.
- Store-Specific Savings Guides Customized saving guides for individual stores including CVS, Walgreens, Rite Aid, ShopRite, Publix, and others, with directions and direct links to each store's digital coupons, cash back offers, and rewards programs.
- Imagine More Savings eBook Free digital ebook titled 'Imagine More Savings: Digital Hacks to Save Time and Money' providing tips on maximizing savings using digital tools and store apps.
- Free Samples Program Directory of companies that offer free product samples, often accompanied by coupons for future purchases.
- Top Savers Rewards Program Referral-based rewards program where members earn points by referring new members and can win Amazon gift cards; top 10 referrers each month receive $25 Amazon gift cards.
Quantifiable outcome
- Users can save 50% or more on groceries with strategic coupon and sale stacking
- +2 more outcomes
Companies that use CouponMom
Customer profileSegments3 records
Ideal customer profiles2 records
CouponMom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
CouponMom partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Coupons.comcorePrimary source for printable manufacturer coupons. CouponMom links to Coupons.com for coupon printing, earning affiliate commissions on referred traffic. Users can print coupons directly through the integration.
- CVScoreCVS digital coupons are integrated into CouponMom's deal database. Users can load coupons to their CVS ExtraBucks card through the integration. CouponMom features CVS-specific deals and ExtraBucks earning opportunities.
- WalgreenscoreWalgreens Balance Rewards coupon integration. CouponMom displays Walgreens digital coupons and deal matchups for beauty, health, and household categories.
- Kroger (including Dillons, Fry's, King Soopers, Ralphs, Smith's)coreKroger family of stores digital coupon integration. CouponMom provides state-specific deal lists for Kroger and regional banners with coupon matchups and fuel point promotions.
- PublixcorePublix digital coupon integration. CouponMom features Publix-specific deals including BOGO offers and combines manufacturer coupons with Publix promotions.
- TargetcoreTarget coupon codes and Circle offer integration. CouponMom provides Target deal lists and links to Target's digital coupon platform.
- ShopRitecoreShopRite Price Plus loyalty card integration. CouponMom features ShopRite digital coupons and weekly ad matchups for stores in NJ, NY, CT, DE, MD, PA.
- WalmartcoreWalmart coupon codes and rollback deal listings. CouponMom features Walmart-specific deals and online coupon codes for Walmart.com purchases.
- Rite AidcoreRite Aid wellness+ rewards coupon integration. CouponMom provides Rite Aid digital coupon matchups and explains how to stack manufacturer coupons with Rite Aid deals.
- IbottacoreCashback app partnership allowing users to earn rebates on grocery purchases. CouponMom links to Ibotta for cashback offers that stack with coupons. Affiliate relationship with referral bonuses for new Ibotta users.
- RakutencoreCashback and coupon browser extension partnership. CouponMom promotes Rakuten for online shopping cashback alongside coupon codes. Rakuten referral link featured on site.
- HoneycoreBrowser extension partnership for automatic coupon code application during online checkout. Featured as recommended tool for online shoppers alongside CouponMom's coupon codes.
- P&G Good EverydaycoreProcter & Gamble rewards program featuring printable coupons for 60 P&G brands including Tide, Gain, Downy, Dreft. Users can scan receipts for rewards or donate to charity.
Scale indicators5 records
Expansion highlights4 records
CouponMom competitors and assessment
Company assessmentDirect peers
- DealNews: DealNews curates and aggregates deals across retail categories, monetizing via affiliate links. It competes for the same savings-intent consumer and operates on a similar content-plus-affiliate model.
- RetailMeNot: RetailMeNot is the largest US coupon code and cashback aggregator, directly competing with CouponMom across online coupon codes, printable coupons, and store deals. Both monetize via affiliate commissions and brand advertising on a free consumer model.
- Slickdeals: Slickdeals is a community-driven deals and coupon platform with comparable affiliate revenue mechanics and a similar free consumer model. It competes directly for the same savings-motivated US shopper and brand sponsorship dollar.
- Coupons.com: Coupons.com (owned by Neptune Retail Solutions) is both a CouponMom partner and a direct competitor, aggregating printable manufacturer coupons with similar affiliate monetization. Overlap in printable coupon inventory makes it the closest functional peer.
- Rakuten: Rakuten is a major cashback and coupon browser extension/app, integrated with CouponMom as a partner and competing for the same cashback-motivated consumer and affiliate revenue pool.
- Honey: Honey (owned by PayPal) is a browser extension that auto-applies coupon codes at checkout. It overlaps directly with CouponMom's online coupon codes offering and competes for the same affiliate economics on e-commerce transactions.
- Ibotta: Ibotta is a leading cashback rebate app that integrates with retailer loyalty programs. It is both a CouponMom partner and a competing channel for grocery cashback offers, contesting the same consumer wallet share.
- Hip2Save: Hip2Save is a founder-driven coupon and deals blog with a similar audience, content-led growth model, and affiliate revenue structure. Comparable in scale, niche focus, and editorial approach to CouponMom.
Broad incumbents
- Groupon: Groupon is a much larger deals marketplace spanning local services, travel, and goods. While broader in scope than CouponMom's grocery/drugstore focus, it competes for the same consumer savings-mindset and merchant-sponsorship budget.
Emerging players
- Flipp: Flipp is a digital weekly ad and coupon platform focused on retailer circulars and digital coupons. It overlaps with CouponMom's grocery deal-by-state functionality but emphasizes retailer-direct circular content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CouponMom social profiles
Digital presenceCouponMom financial estimates
Financial estimateRevenue estimate
Valuation estimate
CouponMom leadership team
Management profileNumber of profiles
Profiles1 record
CouponMom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CouponMom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CouponMom
What does CouponMom do?
CouponMom is a free online platform that aggregates printable manufacturer coupons, digital store coupons, and grocery deal lists for US consumers. It organizes deals by state and retailer across 60+ stores including CVS, Walgreens, Kroger, Publix, Walmart, and Target, and integrates with cashback apps such as Ibotta, Rakuten, and Honey. The platform teaches users how to combine coupons with current store sales to maximize grocery savings.
Is CouponMom a public or private company?
CouponMom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CouponMom founded?
CouponMom was founded in 2001. It employs 51 to 100 people.
Where is CouponMom based?
CouponMom is headquartered in Sunshine, United States, in the North America region.
How does CouponMom make money?
Two revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are advertising and Sponsorships.
Who are CouponMom's main competitors?
Direct peers on record are DealNews, RetailMeNot, Slickdeals, Coupons.com, Rakuten, Honey, Ibotta and Hip2Save. Groupon is listed as a broad incumbent. Flipp is listed as an emerging player.
Does CouponMom have an API?
No public API is recorded for CouponMom.
What industry is CouponMom in?
CouponMom's product category is Coupon and Deals Aggregation. Its primary akta.pro industry code is BPAFAMAI, Couponing, Rebates & Cash-Back Promotions, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 541870 and its SIC code is 7320.