What BaseballCloud® does

BaseballCloud® is a sports data analytics platform for baseball and softball, operated under the parent company Magnus (headquartered in Austin, TX). The platform replaces spreadsheet-based analysis with optical ball-tracking data and visualization tools, serving players, coaches, and front-office personnel across professional, collegiate, high school, and amateur tiers. Its core technology combines the Yakkertech optical tracking system—brought in through a September 2021 acquisition that added live data feeds and real-time adjustment capabilities—with the Magnus data platform, which integrates tracking data with analytics and visualization for end users.

The product portfolio extends beyond BaseballCloud to include SoftballCloud (a vertical-specific analytics solution), Aura and Recon (additional Magnus-branded tools), and the underlying Yakkertech tracking hardware/software stack. Revenue is generated primarily through software subscriptions at professional, college, and amateur price tiers, plus custom enterprise packages sold via a dedicated Pro Division to all 30 Major League Baseball clubs. Distribution combines enterprise field sales for MLB with product-led growth and league-level channel partnerships (NCAA, NAIA, NJCAA, Perfect Game, ProspectWire, USA Softball, Frontier League, Pioneer League, and MLB Home Run Derby X). The company was founded in 2017, operates with 11–50 employees, and has executed two undisclosed acquisitions (Yakkertech in 2021, Aqueti in 2022), reflecting an active inorganic expansion strategy under the Magnus umbrella.

Name

BaseballCloud®

Legal name

BaseballCloud

Website

https://baseballcloud.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BaseballCloud, operated under Magnus, provides optical ball-tracking and analytics software for baseball and softball, serving MLB clubs, collegiate programs, and amateur leagues via subscriptions and custom enterprise packages.

Ownership category

akta.pro rank

Product category

Sports Data Analytics Software

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sports Teams and Clubs (711211)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sports Streaming Platforms (MPACAAAE)

Keywords

• Sports data analytics
• Baseball performance tracking
• Optical ball tracking
• Softball analytics software
• Athlete data visualization

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: BaseballCloud provides data analysis software as a subscription service for players, coaches, and front office personnel, with different tiers for professional, college, and amateur levels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

BaseballCloud® provides a sports data analytics and visualization platform for baseball and softball, powered by Magnus's optical ball tracking technology. The product transforms raw tracking and performance data into visual insights for players, coaches, and front office personnel, replacing spreadsheet-based analysis with real-time data feeds and live in-game adjustments. It is sold via subscription tiers and custom enterprise packages to MLB clubs, college programs, high schools, training facilities, and amateur organizations.

Product overview

Magnus serves as the central brand and parent company for a multi-product data platform serving baseball and softball. The portfolio consists of BaseballCloud (primary analytics and visualization platform), SoftballCloud (sport-specific analytics solution), and Yakkertech (acquired optical tracking technology providing ball tracking data). These products work together to democratize data for players and teams at all levels, from youth to professional leagues. The company also offers Aura as part of its product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• BaseballCloud Data visualization and analytics platform for baseball that transforms performance data into visual insights for players, coaches, and front office personnel, replacing traditional spreadsheet-based analysis.
• SoftballCloud Software solution built specifically for softball, providing data analysis and visualization capabilities tailored to the sport.
• Yakkertech Optical ball tracking technology that brings MLB Statcast-style tracking capabilities to college, high school, and training facilities worldwide, enabling live data feeds and real-time adjustments.
• Aura A product within the Magnus portfolio; further product specifics are not documented in the available source data.
• Recon A product within the Magnus portfolio surfaced in site navigation; additional product-level detail not documented in the source data.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Major League Baseball (MLB)coreStrategic or Co-development PartnerStrategic partnership with MLB to provide data services and technology. The Pro Division specifically services all 30 MLB clubs with industry-leading products and services tailored to professional baseball organizations.
• MLB Home Run Derby XcoreStrategic or Co-development PartnerPartnership for MLB Home Run Derby X event, providing data tracking and analysis for this elite home run competition format.
• NCAAcoreStrategic or Co-development PartnerPartnership with NCAA (National Collegiate Athletic Association) to provide data services for college baseball programs across NCAA institutions.
• NAIAcoreStrategic or Co-development PartnerPartnership with NAIA (National Association of Intercollegiate Athletics) to provide data services for NAIA college baseball programs.
• NJCAAcoreStrategic or Co-development PartnerPartnership with NJCAA (National Junior College Athletic Association) to provide data services for junior college baseball programs.
• Perfect GamecoreStrategic or Co-development PartnerPartnership with Perfect Game, the nation's largest youth baseball event and scouting organization, to provide data tracking for amateur baseball tournaments and showcases.
• ProspectWireminorStrategic or Co-development PartnerPartnership with ProspectWire for amateur baseball coverage and scouting data integration.
• Frontier LeaguecoreStrategic or Co-development PartnerPartnership with Frontier League, an independent professional baseball league, to provide comprehensive data services for their teams.
• Pioneer LeaguecoreStrategic or Co-development PartnerPartnership with Pioneer League, an independent baseball league, to provide data tracking and analysis services.
• USA SoftballcoreStrategic or Co-development PartnerPartnership with USA Softball, the national governing body for softball, to provide data services for softball at various levels.
• AcademyminorStrategic or Co-development PartnerPartnership with Academy Sports + Outdoors for sports equipment and data integration services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trackman: Trackman is the dominant optical tracking provider across baseball, softball, and golf at professional and collegiate levels. It directly competes with Yakkertech/BaseballCloud for MLB clubs and college programs using the same Doppler-radar and camera-based ball-tracking technology.
• Rapsodo: Rapsodo builds affordable launch monitors and ball-tracking tools widely used in college, high school, and training facilities for baseball and softball. It competes with BaseballCloud's lower-tier product motion by offering accessible, prosumer-priced tracking plus data insights.
• Blast Motion: Blast Motion makes sensor-based swing and bat sensors (and complementary video tools) used by baseball and softball players at amateur, collegiate, and professional levels. It overlaps with BaseballCloud on player development analytics and shares the same amateur-to-pro customer pyramid.
• Diamond Kinetics: Diamond Kinetics focuses on swing and player-development analytics for baseball and softball, including bat-sensor data sold into college and high school programs. It competes for the same amateur and recruiting-driven use cases as BaseballCloud's lower tiers.
• Driveline Baseball: Driveline Baseball is a player-development training organization that builds and sells its own swing, pitch, and biomechanics analytics tools into the amateur, collegiate, and pro markets. It overlaps with BaseballCloud's training-facility and player-development customer motion.
• HitTrax: HitTrax produces simulator- and camera-based baseball/softball data systems for training facilities and recruits. It targets many of the same high school, training, and amateur facility customers as BaseballCloud's product-led growth motion.

Broad incumbents

• Hawk-Eye Innovations (Sony): Hawk-Eye, owned by Sony, operates optical tracking across tennis, soccer, baseball, and other sports and supplies league-level officiating and analytics systems. While not baseball-specialized, it is the broadest incumbent in ball-tracking technology and a competitive threat to Yakkertech at the pro tier.
• Catapult Sports: Catapult Sports is a broad athlete-monitoring and load-management platform used across multiple professional and collegiate sports. It competes in the overarching sports-analytics budget pool that MLB clubs allocate, even though baseball-specific ball tracking is not its core.

Emerging players

• KinaTrax: KinaTrax provides markerless motion-capture and biomechanical analytics for baseball pitching and hitting. It is an emerging player that overlaps with BaseballCloud on advanced biomechanical insights sold into collegiate and professional baseball programs.

Others

• Edgertronic: Edgertronic makes high-speed cameras used by baseball and softball programs for swing and pitch video analysis. It is an enabling technology vendor that feeds into the same data-driven coaching and player-development workflows BaseballCloud serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BaseballCloud®