Ben Soleimani
Ben Soleimani is a founder-led luxury home-furnishings brand that designs, produces, and sells handcrafted rugs and furniture to affluent consumers, interior designers, and commercial clients via DTC e-commerce, two US showrooms, a trade program, and a bespoke custom studio.
- Company typePrivate
- Founded2018
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ben Soleimani does
Ben Soleimani is a privately-held, founder-led luxury home-furnishings brand that designs, produces, and sells handcrafted rugs and furniture to affluent consumers, interior designers, and commercial/hospitality clients. The core product portfolio centers on handcrafted luxury rugs (including new arrivals, antique rugs, and in-stock items), complemented by furniture and lighting across living, dining, bedroom, and outdoor categories, plus specialized lines such as the Concrete Collection of modern concrete furniture and the Performance Rugs line of stain-resistant indoor/outdoor rugs priced up to approximately $22,270. The company holds GoodWeave certification for ethical rug production and combines proprietary performance-fiber technology for durability with artisanal aesthetics.
The business operates a hybrid go-to-market model spanning direct-to-consumer e-commerce through bensoleimani.com, two physical retail showrooms in New York and Los Angeles serving as the East and West Coast anchors, an exclusive Trade Program for interior designers with dedicated Trade Concierge support, and a Bespoke Custom Design Studio offering made-to-order rugs and furniture including a Gensler collaboration for contract-grade commercial projects. Revenue is generated through one-time purchases across rugs, furniture, lighting, and decor at unit prices ranging from approximately $756 for entry-level concrete stools to $6,888 for dressers and over $22,270 for premium hand-sheared performance rugs, with bespoke contract pieces priced by inquiry. The company also operates a complementary Trade/Contract program revenue stream serving design professionals and hospitality clients. No external institutional funding has been disclosed, and Ben Soleimani (founder) maintains direct involvement in design and operations.
Ben Soleimani firmographics
Firmographics- Name
- Ben Soleimani
- Legal name
- Ben Soleimani
- Website
- https://bensoleimani.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ben Soleimani is a founder-led luxury home-furnishings brand that designs, produces, and sells handcrafted rugs and furniture to affluent consumers, interior designers, and commercial clients via DTC e-commerce, two US showrooms, a trade program, and a bespoke custom studio.
- Ownership category
- akta.pro rank
Ben Soleimani industry classification
Industry- Product category
- Luxury Home Furnishings
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industries
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Ben Soleimani is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ben Soleimani business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Luxury Rug Sales: One-time purchase of handcrafted and antique rugs ranging from entry-level to high-end custom pieces. Revenue generated from individual product transactions.
- Furniture Sales: One-time purchase of luxury furniture including case goods (dressers, nightstands), tables, seating, lighting, and decor items.
- Custom/Bespoke Manufacturing: Contract-grade made-to-order rugs and furniture with customization options for trade professionals and commercial projects.
- Trade Program Membership: Design professionals receive exclusive trade pricing, increased discounts, and premium benefits including complimentary swatches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Concrete Collection furniture: $756 - $5,355 |
| Unit Pricing | Pay-as-you-go | Dressers & Nightstands: $1,409 - $6,888 |
| Unit Pricing | Pay-as-you-go | Performance Rugs: $790 - $22,270 |
| Other | Multi-year contract | Bespoke Custom Pieces: Price upon inquiry |
| Other | Annual | Trade Program: Exclusive pricing with increased discounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Ben Soleimani product offering
Product offeringCore offering
Ben Soleimani designs, sources, and sells handcrafted luxury rugs (including antique, in-stock, and performance variants) and complementary furniture such as dressers, nightstands, concrete pieces, lighting, textiles, décor, and outdoor furnishings. The brand also operates a Bespoke Custom Design Studio for made-to-order rugs and furniture (including a Gensler collaboration line) and a Trade/Contract Program serving interior designers, architects, and hospitality buyers.
Product overview
Ben Soleimani is a luxury handcrafted rugs and furniture brand offering an integrated portfolio of products and services. The core offering centers on handcrafted luxury rugs (new, antique, and in-stock) and complementary furniture collections spanning living, dining, and bedroom spaces. Specialized product lines include the Concrete Collection (modern concrete furniture), Performance Rugs (stain-resistant indoor/outdoor rugs), and the Bespoke Custom Design studio offering made-to-order pieces including Gensler collaboration rugs and custom upholstery. The company operates Trade/Contract programs for design professionals, maintains showrooms in New York and Los Angeles, and provides design services. Products range from ready-to-ship catalog items to fully customized made-to-order pieces, with pricing spanning from entry-level textiles to high-end bespoke furniture.
Differentiator
Problem solved
Functional benefit
Brands
- Bespoke by Ben Soleimani: Custom design and made-to-order furniture and rugs division offering personalized home furnishings.
Products and services
- Luxury Handcrafted Rugs
Companies that use Ben Soleimani
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Ben Soleimani technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ben Soleimani partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GenslerflagshipGensler X Ben Soleimani collaboration featuring contract-grade custom rugs designed for architectural interiors. The partnership offers made-to-order rugs with exceptional durability and artisanal quality, targeting commercial and high-end residential projects. Gensler, as a leading global architecture and design firm, provides design input for architecturally-appropriate textile solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ben Soleimani competitors and assessment
Company assessmentBroad incumbents
- Restoration Hardware (RH): RH is the leading US luxury home furnishings retailer with multi-category offerings (furniture, rugs, lighting, textiles) and large-format galleries. Directly comparable to Ben Soleimani on customer profile and product breadth, but operates at vastly greater scale and capital intensity.
- Safavieh: Long-established rug and home furnishings manufacturer/retailer with broad assortment from value to luxury and a strong designer trade program. Comparable across rug category breadth, trade pricing model, and furniture expansion strategy.
- Crate & Barrel: National premium home furnishings retailer with own-brand furniture, rugs, and decor across price tiers. Competes with Ben Soleimani for the same affluent customer in dining, bedroom, and living room categories at slightly more accessible luxury price points.
- West Elm: Williams-Sonoma-owned modern home furnishings brand spanning furniture, rugs, lighting, and decor with strong trade program. Adjacent comparable for omnichannel distribution, designer trade program, and digital catalog strategy.
Direct peers
- ABC Carpet & Home: New York-based luxury home furnishings retailer specializing in hand-knotted rugs, antique rugs, and designer furniture with strong trade/designer relationships. Closest direct peer to Ben Soleimani's luxury rug-and-furniture positioning, especially on NYC showroom experience and bespoke services.
- Loloi Rugs: Designer-driven rug brand offering handcrafted and performance rugs at accessible-luxury price points across multiple designer collaborations. Comparable to Ben Soleimani on designer trade program, rug category focus, and performance/indoor-outdoor rug innovation.
- Jaipur Living: Wholesale and DTC rug and home accents brand with strong designer/trade program and ethically produced (GoodWeave-certified) rugs. Directly competes on GoodWeave-certified handcrafted rugs and trade-channel distribution.
- Arteriors: Designer-driven lighting, furniture, and home accessories brand with strong interior-designer trade program and contract/hospitality work. Comparable on designer trade channel, lighting/decor overlap, and bespoke-to-contract business model.
Emerging players
- The Citizenry: DTC premium home furnishings brand focused on artisan-made rugs, textiles, and furniture with sustainability/ethical sourcing positioning. Closely comparable to Ben Soleimani on founder-led, artisan-crafted, ethically-sourced DTC luxury home model.
- Annie Selke (Dash & Albert): Designer rug and home textiles brand known for performance indoor/outdoor rugs and a robust designer trade program. Comparable on performance rug technology and trade-channel distribution focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ben Soleimani social profiles
Digital presenceBen Soleimani compliance and trust
Trust signalCompliance1 record
Ben Soleimani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben Soleimani leadership team
Management profileNumber of profiles
Profiles1 record
Ben Soleimani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben Soleimani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben Soleimani
What does Ben Soleimani do?
Ben Soleimani designs, sources, and sells handcrafted luxury rugs (including antique, in-stock, and performance variants) and complementary furniture such as dressers, nightstands, concrete pieces, lighting, textiles, décor, and outdoor furnishings. The brand also operates a Bespoke Custom Design Studio for made-to-order rugs and furniture (including a Gensler collaboration line) and a Trade/Contract Program serving interior designers, architects, and hospitality buyers.
Is Ben Soleimani a public or private company?
Ben Soleimani is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ben Soleimani founded?
Ben Soleimani was founded in 2018. It employs 11 to 50 people.
Where is Ben Soleimani based?
Ben Soleimani is headquartered in West Hollywood, United States, in the North America region.
How does Ben Soleimani make money?
Four revenue lines are on record. Luxury Rug Sales are the primary driver. The others are furniture Sales, custom/Bespoke Manufacturing and trade Program Membership.
Who are Ben Soleimani's main competitors?
Broad incumbents on record are Restoration Hardware (RH), Safavieh, Crate & Barrel and West Elm. Direct peers are ABC Carpet & Home, Loloi Rugs, Jaipur Living and Arteriors. Emerging players are The Citizenry and Annie Selke (Dash & Albert).
Does Ben Soleimani have an API?
No public API is recorded for Ben Soleimani.
What industry is Ben Soleimani in?
Ben Soleimani's product category is Luxury Home Furnishings. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires). Its NAICS code is 4491 and its SIC code is 5700.